This document outlines an integrated advertising proposal from IMG Branding to MegaFood. It proposes print, email, and online advertising opportunities totaling $126,496 including 5 print ads, 2 dedicated email blasts, 6 e-newsletter sponsorships, and online content sponsorship. Potential value added services are also listed such as surveys, sampling events, and sweepstakes based on annual investment level.

1. MegaFood Advertising Proposal
2012 Integrated Ad Proposal, submitted to
IMG Branding September 26th, 2011

2. Print Advertising
• Proposed Frequency: 5X
• Schedule: March/April – Nov/Dec
• Full page: $14,999 net per insertion
• Circulation: 500,000 guaranteed rate base

3. Dedicated Email Blasts
• Frequency: 2X
• 250,000 names per mailing
• CPM: $25 x 500,000 = $12,500
• Can contain multiple links back to MegaFood
site and/or MegaFood Facebook

4. e-Newsletters
• Proposed Frequency: 6X
• Schedule: Jan, Feb, March, May, July, Sept
• Sponsorship includes 728x90 and 160x600
• $3,000 per edition x 6 = $18,000
• Circulation / list size: 500,000
• Each ad can link to the same or different
MegaFood site or Facebook pages

5. Exclusive Online Content Sponsorship
• Whole food content with whole
food advertising (MegaFood).
• Three ad positions plus sponsor
tile, including an in-page video
unit (300x250)
• 100,000 Page Views per month
including this landing page plus all
related recipe links.
• Three month sponsorship (Jan-
March)
• $35 CPM @ 300,000 impressions =
$10,500

6. Proposal Re-cap & Value Added Opportunities
Proposal
• Proposed print investment: $85,496 (includes existing page in Jan/Feb issue at $10,500)
• Proposed online investment: $41,000
• Total investment: $126,496
Potential Value Added Services
• Print & Online Ad directory
• e-Newsletters, dedicated e-mail blasts, bonus site impressions
• Surveys: Pre and Post-Campaign Awareness Study, conducted via e-mail
• Consumer sampling: MORE + Fitness Women’s Half Marathon, April 13-14
New York City, in the EatingWell pavilion
• Custom site-managed themed sweepstakes
Note: Volume of value added commensurate with contracted annual advertising investment.

7. Proposal Re-cap & Value Added Opportunities
Proposal
• Proposed print investment: $85,496 (includes existing page in Jan/Feb issue at $10,500)
• Proposed online investment: $41,000
• Total investment: $126,496
Potential Value Added Services
• Print & Online Ad directory
• e-Newsletters, dedicated e-mail blasts, bonus site impressions
• Surveys: Pre and Post-Campaign Awareness Study, conducted via e-mail
• Consumer sampling: MORE + Fitness Women’s Half Marathon, April 13-14
New York City, in the EatingWell pavilion
• Custom site-managed themed sweepstakes
Note: Volume of value added commensurate with contracted annual advertising investment.