The document outlines the activities of the Istituto Magistrale “Emilio Ainis” school in Messina, Italy regarding their 2009-2011 Comenius Programme on solar energy. It lists the school staff and student committee. It then describes the educational and laboratory activities conducted, including questionnaires on energy consumption, workshops on food traditions, and visits to solar plants. The activities explored topics like solar power systems historically and their economic impacts. Finally, it lists the partner schools involved in Italy, Cyprus, Turkey, Spain, France, Romania, and Germany.
Museo Nacional de Ciencias Naturales de MadridRoberto Sáez
Pabellón de Evolución Humana del Museo Nacional de Ciencias Naturales de Madrid
Más información en
http://nutcrackerman.com/2014/06/12/pabellon-de-evolucion-humana-museo-nacional-de-ciencias-naturales-madrid/
El documento describe el Máster en Arquitectura y Diseño de Interiores (MADin USAL) de la Universidad de Salamanca. El MADin USAL es el máster en diseño más antiguo de España con 26 ediciones. El método de enseñanza se centra en proyectos prácticos y tutorías personalizadas para que los estudiantes aprendan diseñando como profesionales. El programa incluye talleres, prácticas y colaboraciones con empresas para ofrecer una formación integral en diseño de interiores.
Pe 22 Iunie, ora 10, se organizeaza Târgul de Joburi pentru Şoferi de Taxi, Mecanici Auto, Izolatori Termici, Schelari şi Turnǎtori/Finisori Beton. Locaţia este: Sala de Conferinţe a Hotelului Ibis. Salariile sunt cuprinse între: 1600 £ şi 2500 £ + beneficii acordate de angajatori. Pentru mai multe detalii, contactati-mǎ în privat.
El documento presenta la información relevante para los padres y madres de los estudiantes de 1o de Primaria del Centro Sagrada Familia. Incluye el horario escolar, las actividades extraescolares disponibles, las excursiones programadas y los aspectos clave de la acción tutorial, como el seguimiento del alumnado, la coordinación con las familias y la atención a necesidades educativas especiales. Además, se proporcionan los datos del equipo docente y directivo a cargo de los estudiantes de 1o.
The document outlines the activities of the Istituto Magistrale “Emilio Ainis” school in Messina, Italy regarding their 2009-2011 Comenius Programme on solar energy. It lists the school staff and student committee. It then describes the educational and laboratory activities conducted, including questionnaires on energy consumption, workshops on food traditions, and visits to solar plants. The activities explored topics like solar power systems historically and their economic impacts. Finally, it lists the partner schools involved in Italy, Cyprus, Turkey, Spain, France, Romania, and Germany.
Museo Nacional de Ciencias Naturales de MadridRoberto Sáez
Pabellón de Evolución Humana del Museo Nacional de Ciencias Naturales de Madrid
Más información en
http://nutcrackerman.com/2014/06/12/pabellon-de-evolucion-humana-museo-nacional-de-ciencias-naturales-madrid/
El documento describe el Máster en Arquitectura y Diseño de Interiores (MADin USAL) de la Universidad de Salamanca. El MADin USAL es el máster en diseño más antiguo de España con 26 ediciones. El método de enseñanza se centra en proyectos prácticos y tutorías personalizadas para que los estudiantes aprendan diseñando como profesionales. El programa incluye talleres, prácticas y colaboraciones con empresas para ofrecer una formación integral en diseño de interiores.
Pe 22 Iunie, ora 10, se organizeaza Târgul de Joburi pentru Şoferi de Taxi, Mecanici Auto, Izolatori Termici, Schelari şi Turnǎtori/Finisori Beton. Locaţia este: Sala de Conferinţe a Hotelului Ibis. Salariile sunt cuprinse între: 1600 £ şi 2500 £ + beneficii acordate de angajatori. Pentru mai multe detalii, contactati-mǎ în privat.
El documento presenta la información relevante para los padres y madres de los estudiantes de 1o de Primaria del Centro Sagrada Familia. Incluye el horario escolar, las actividades extraescolares disponibles, las excursiones programadas y los aspectos clave de la acción tutorial, como el seguimiento del alumnado, la coordinación con las familias y la atención a necesidades educativas especiales. Además, se proporcionan los datos del equipo docente y directivo a cargo de los estudiantes de 1o.
This document summarizes an annual basketball tournament called "Belgium Got Game" hosted by Elite Athletes. It provides information on the tournament's history and growth since 2013, as well as its purpose in giving younger players a chance to play with Belgium's finest players. Sponsorship opportunities and their associated benefits are outlined ranging from 500-5000 euros. Statistics on Elite Athletes' online presence and contact information is also included to encourage partnerships.
This document is a newsletter from the Akhil Bharatiya Hindu Mahasabha organization dated June 4-10, 2014. It contains articles on Hindu issues and culture. It announces an upcoming national struggle conference of the Hindu Mahasabha to be held on June 28, 2014 in Delhi to discuss issues related to Hindu rights.
El documento presenta un plano de una institución infantil y describe brevemente las diferentes áreas que la componen. Estas incluyen el filtro de ingreso, pasillos, cocina, comedor, área de teatro, servicios, baños, dormitorios, gimnasio, lockers, y zonas de juegos al aire libre. Cada espacio tiene un propósito específico relacionado al cuidado, alimentación, descanso, aprendizaje o recreación de los niños.
Aprender español: El descubrimiento de América (nivel básico)Elena Prieto Pérez
El 12 de octubre de 1492 un grupo de españoles liderados por el italiano Cristóbal Colón llegó a una isla llamada Guanahaní después de cruzar el océano Atlántico. Aunque ellos pensaron que estaban en las Indias (en Asia), en realidad habían descubierto un nuevo continente: América.
En esta presentación vemos las circunstancias que rodearon el descubrimiento de América, utilizando un vocabulario y unas expresiones sencillas para que pueda ser comprendida por estudiantes de español de nivel básico.
ETX Capital -From The Floor is a daily briefing and global market report to k...ETX_Capital
The document provides an overview of key global indices and market snapshots from the UK, Europe, US and Asia. UK and European markets slid sharply due to concerns over Europe's debt crisis and downbeat economic data. In the US, markets slumped as bond yields surged in Europe after Germany failed to meet a bond auction target. Most Asian markets are trading higher despite losses in the US, as China takes measures to support businesses and lending.
This document provides an updated roadmap of links and services available from the Information Technology Group (ITG) in 2010 to help employees be more efficient. It lists additions for 2010, ITG accomplishments for 2009-2010, the ITG charter and goals for 2010, leadership contacts, and various sites and services including the ITG site map, news archive, question submission, data center updates, project status, feedback form, presentations, planning tool, processes site, quick reference guide, release calendar, and subsites for specific ITG departments. Changes from 2009 are also noted.
1. The question document contains details about an engineering mathematics examination including 5 questions from Part A and 3 questions from Part B.
2. The questions cover topics such as Fourier series, numerical methods, differential equations, and Laplace transforms.
3. Students are required to answer 5 full questions by selecting at least 2 questions from each part.
El documento describe la localidad de La Pobla de Farnals en España. Menciona que es un destino turístico popular debido a su proximidad a Valencia y sus playas y atracciones como el paseo marítimo y el puerto deportivo. También habla sobre algunos de sus monumentos históricos como la Iglesia de San José y la Casa del Pueblo. El documento contiene numerosas fotografías que denuncian el estado de deterioro de las instalaciones deportivas, parques y calles de la ciudad.
Congreso Actualización - El Abogado en la industria maritima L- Alberto ópezAoduber
El documento describe el rol del abogado en la industria marítima y logística. Los litigios marítimos constituyen un importante segmento de la industria en Panamá, aunque son pocos los profesionales que trabajan en esta área. El abogado marítimo desempeña un papel fundamental en la industria, participando desde la incorporación de sociedades hasta actividades relacionadas con el transporte, suministros y dotación de tripulación. Para tener éxito, el abogado marítimo debe poseer cualidades como la proactividad y la
Si necesitas mejorar tu capacidad de ventas en este webinar podrás encontrar algunas respuestas.
Para ello vamos a analizar cómo piensa la gente que vende. Porque hay personas que venden mucho y eso no ocurre por casualidad. Venden debido a que tienen una mente que atrae a los clientes, una forma de pensar que convierten en ventas con facilidad.
¿Qué tienen estas personas para cautivar a los clientes?
Afortunadamente se trata de tener claras una cuentas ideas, no son demasiadas. Y tiene que ver con las actitudes y esquemas mentales de la persona. No hay técnica que sea capaz de suplir a un déficit de actitud, es imposible conseguir llegar a algún sitio con el mapa equivocado.
Te invito a que reflexionemos juntos sobre cómo son las “Mentes Vendedoras”.
Ponente:
Elisardo López es Socio de Marcom Deli (http://www.marcomdeli.com). Es licenciado en Derecho y en Empresariales por ICADE y acumula más de 20 años de experiencia profesional. Ha formado a cientos de profesionales para ayudarles no sólo a vender, sino también a comunicarse en el trabajo de manera efectiva. Es uno de los consultores acreditados mejor cualificados en España en el modelo Insights Discovery.
Este documento presenta una introducción a las ecuaciones diferenciales. Explica conceptos clave como soluciones generales, soluciones particulares, ecuaciones de primer orden y de orden superior. También cubre métodos para resolver diferentes tipos de ecuaciones diferenciales como ecuaciones lineales, homogéneas, de variables separables, y sistemas de ecuaciones diferenciales. Finalmente, incluye aplicaciones de ecuaciones diferenciales y métodos avanzados como series y la transformada de Laplace.
El futuro nunca estuvo tan presente - Consumo Colaborativo - Leaners MagazineAlbert Canigueral
El documento describe el auge reciente del consumo colaborativo y la economía colaborativa, impulsados por factores culturales, tecnológicos y económicos. Se destaca el rápido crecimiento de empresas como Airbnb y BlaBlaCar y cifras que muestran el impacto económico del consumo colaborativo a nivel global. También se mencionan varias inversiones recientes en empresas de consumo colaborativo en España.
The document discusses ways that local newspapers can generate revenue from their digital operations and readers. It provides examples of using analytics to understand digital audiences and creating revenue streams like premium ads, sponsorships for texting programs, and contests to boost engagement and grow email lists. The goal is for newspapers to capitalize on digital opportunities and leverage reader data to become leaders in their communities again.
The document discusses ways for local newspapers to generate revenue from their digital operations and readers. It recommends establishing tracking systems to understand digital readership. Opportunities proposed include premium announcements, ad packages, text messaging services for timely updates, and contests to grow email lists and engage readers. The goal is for newspapers to capitalize on reader data and become leaders in their communities again through these digital dime opportunities.
This document summarizes a presentation on paid online content for newspapers. It discusses trends showing that about half of daily newspapers now charge for online access. It also outlines benefits of the paid model like increased revenue and improved quality of comments. The presentation provides two case studies of newspapers that implemented paid models successfully: the Columbia Daily Tribune saw subscription revenue triple lost advertising revenue, and the Augusta Chronicle took a thoughtful, deliberate approach to their rollout. The presentation ends with five recommendations, including making the site worth paying for, using an opt-out model for print subscribers, choosing a metered paywall, delineating paid vs free content, and not being afraid to charge real money.
1. The document discusses metrics for measuring social media performance across different platforms and elements.
2. Key metrics include reach, engagement, and influence which are measured through elements like profiles, connections, and content.
3. The document outlines several approaches to social media metrics including categories from Pólvora focusing on awareness, influence, and engagement, and definitions from IAB for social media sites, blogs, and applications.
1. The document discusses metrics for measuring social media performance across profiles, connections, and content.
2. It outlines common quantitative metrics like views, followers, shares, and engagement for platforms like Facebook, Twitter, YouTube, and blogs.
3. The document also presents approaches to social media metrics from organizations like Pólvora and IAB, categorizing metrics by awareness, influence, and engagement.
1. There are many approaches to measuring social media metrics, including metrics related to reach, engagement, influence, and adequacy.
2. Key metrics include engagement metrics like comments, shares, and interactions, as well as influence metrics like mentions and sentiment. Reach metrics include numbers of followers, fans, and impressions.
3. Successful social media measurement involves understanding the customer context, current social media practices, emphasis areas, appropriate metric types, tools for collection, and analysis. Metrics should be chosen based on specific communication goals and strategies.
This document summarizes an annual basketball tournament called "Belgium Got Game" hosted by Elite Athletes. It provides information on the tournament's history and growth since 2013, as well as its purpose in giving younger players a chance to play with Belgium's finest players. Sponsorship opportunities and their associated benefits are outlined ranging from 500-5000 euros. Statistics on Elite Athletes' online presence and contact information is also included to encourage partnerships.
This document is a newsletter from the Akhil Bharatiya Hindu Mahasabha organization dated June 4-10, 2014. It contains articles on Hindu issues and culture. It announces an upcoming national struggle conference of the Hindu Mahasabha to be held on June 28, 2014 in Delhi to discuss issues related to Hindu rights.
El documento presenta un plano de una institución infantil y describe brevemente las diferentes áreas que la componen. Estas incluyen el filtro de ingreso, pasillos, cocina, comedor, área de teatro, servicios, baños, dormitorios, gimnasio, lockers, y zonas de juegos al aire libre. Cada espacio tiene un propósito específico relacionado al cuidado, alimentación, descanso, aprendizaje o recreación de los niños.
Aprender español: El descubrimiento de América (nivel básico)Elena Prieto Pérez
El 12 de octubre de 1492 un grupo de españoles liderados por el italiano Cristóbal Colón llegó a una isla llamada Guanahaní después de cruzar el océano Atlántico. Aunque ellos pensaron que estaban en las Indias (en Asia), en realidad habían descubierto un nuevo continente: América.
En esta presentación vemos las circunstancias que rodearon el descubrimiento de América, utilizando un vocabulario y unas expresiones sencillas para que pueda ser comprendida por estudiantes de español de nivel básico.
ETX Capital -From The Floor is a daily briefing and global market report to k...ETX_Capital
The document provides an overview of key global indices and market snapshots from the UK, Europe, US and Asia. UK and European markets slid sharply due to concerns over Europe's debt crisis and downbeat economic data. In the US, markets slumped as bond yields surged in Europe after Germany failed to meet a bond auction target. Most Asian markets are trading higher despite losses in the US, as China takes measures to support businesses and lending.
This document provides an updated roadmap of links and services available from the Information Technology Group (ITG) in 2010 to help employees be more efficient. It lists additions for 2010, ITG accomplishments for 2009-2010, the ITG charter and goals for 2010, leadership contacts, and various sites and services including the ITG site map, news archive, question submission, data center updates, project status, feedback form, presentations, planning tool, processes site, quick reference guide, release calendar, and subsites for specific ITG departments. Changes from 2009 are also noted.
1. The question document contains details about an engineering mathematics examination including 5 questions from Part A and 3 questions from Part B.
2. The questions cover topics such as Fourier series, numerical methods, differential equations, and Laplace transforms.
3. Students are required to answer 5 full questions by selecting at least 2 questions from each part.
El documento describe la localidad de La Pobla de Farnals en España. Menciona que es un destino turístico popular debido a su proximidad a Valencia y sus playas y atracciones como el paseo marítimo y el puerto deportivo. También habla sobre algunos de sus monumentos históricos como la Iglesia de San José y la Casa del Pueblo. El documento contiene numerosas fotografías que denuncian el estado de deterioro de las instalaciones deportivas, parques y calles de la ciudad.
Congreso Actualización - El Abogado en la industria maritima L- Alberto ópezAoduber
El documento describe el rol del abogado en la industria marítima y logística. Los litigios marítimos constituyen un importante segmento de la industria en Panamá, aunque son pocos los profesionales que trabajan en esta área. El abogado marítimo desempeña un papel fundamental en la industria, participando desde la incorporación de sociedades hasta actividades relacionadas con el transporte, suministros y dotación de tripulación. Para tener éxito, el abogado marítimo debe poseer cualidades como la proactividad y la
Si necesitas mejorar tu capacidad de ventas en este webinar podrás encontrar algunas respuestas.
Para ello vamos a analizar cómo piensa la gente que vende. Porque hay personas que venden mucho y eso no ocurre por casualidad. Venden debido a que tienen una mente que atrae a los clientes, una forma de pensar que convierten en ventas con facilidad.
¿Qué tienen estas personas para cautivar a los clientes?
Afortunadamente se trata de tener claras una cuentas ideas, no son demasiadas. Y tiene que ver con las actitudes y esquemas mentales de la persona. No hay técnica que sea capaz de suplir a un déficit de actitud, es imposible conseguir llegar a algún sitio con el mapa equivocado.
Te invito a que reflexionemos juntos sobre cómo son las “Mentes Vendedoras”.
Ponente:
Elisardo López es Socio de Marcom Deli (http://www.marcomdeli.com). Es licenciado en Derecho y en Empresariales por ICADE y acumula más de 20 años de experiencia profesional. Ha formado a cientos de profesionales para ayudarles no sólo a vender, sino también a comunicarse en el trabajo de manera efectiva. Es uno de los consultores acreditados mejor cualificados en España en el modelo Insights Discovery.
Este documento presenta una introducción a las ecuaciones diferenciales. Explica conceptos clave como soluciones generales, soluciones particulares, ecuaciones de primer orden y de orden superior. También cubre métodos para resolver diferentes tipos de ecuaciones diferenciales como ecuaciones lineales, homogéneas, de variables separables, y sistemas de ecuaciones diferenciales. Finalmente, incluye aplicaciones de ecuaciones diferenciales y métodos avanzados como series y la transformada de Laplace.
El futuro nunca estuvo tan presente - Consumo Colaborativo - Leaners MagazineAlbert Canigueral
El documento describe el auge reciente del consumo colaborativo y la economía colaborativa, impulsados por factores culturales, tecnológicos y económicos. Se destaca el rápido crecimiento de empresas como Airbnb y BlaBlaCar y cifras que muestran el impacto económico del consumo colaborativo a nivel global. También se mencionan varias inversiones recientes en empresas de consumo colaborativo en España.
The document discusses ways that local newspapers can generate revenue from their digital operations and readers. It provides examples of using analytics to understand digital audiences and creating revenue streams like premium ads, sponsorships for texting programs, and contests to boost engagement and grow email lists. The goal is for newspapers to capitalize on digital opportunities and leverage reader data to become leaders in their communities again.
The document discusses ways for local newspapers to generate revenue from their digital operations and readers. It recommends establishing tracking systems to understand digital readership. Opportunities proposed include premium announcements, ad packages, text messaging services for timely updates, and contests to grow email lists and engage readers. The goal is for newspapers to capitalize on reader data and become leaders in their communities again through these digital dime opportunities.
This document summarizes a presentation on paid online content for newspapers. It discusses trends showing that about half of daily newspapers now charge for online access. It also outlines benefits of the paid model like increased revenue and improved quality of comments. The presentation provides two case studies of newspapers that implemented paid models successfully: the Columbia Daily Tribune saw subscription revenue triple lost advertising revenue, and the Augusta Chronicle took a thoughtful, deliberate approach to their rollout. The presentation ends with five recommendations, including making the site worth paying for, using an opt-out model for print subscribers, choosing a metered paywall, delineating paid vs free content, and not being afraid to charge real money.
1. The document discusses metrics for measuring social media performance across different platforms and elements.
2. Key metrics include reach, engagement, and influence which are measured through elements like profiles, connections, and content.
3. The document outlines several approaches to social media metrics including categories from Pólvora focusing on awareness, influence, and engagement, and definitions from IAB for social media sites, blogs, and applications.
1. The document discusses metrics for measuring social media performance across profiles, connections, and content.
2. It outlines common quantitative metrics like views, followers, shares, and engagement for platforms like Facebook, Twitter, YouTube, and blogs.
3. The document also presents approaches to social media metrics from organizations like Pólvora and IAB, categorizing metrics by awareness, influence, and engagement.
1. There are many approaches to measuring social media metrics, including metrics related to reach, engagement, influence, and adequacy.
2. Key metrics include engagement metrics like comments, shares, and interactions, as well as influence metrics like mentions and sentiment. Reach metrics include numbers of followers, fans, and impressions.
3. Successful social media measurement involves understanding the customer context, current social media practices, emphasis areas, appropriate metric types, tools for collection, and analysis. Metrics should be chosen based on specific communication goals and strategies.
The world of Web 2.0 and look what it did to eLearning24x7 Learning
Winds of change are blowing over the world of learning and development, bringing about a shift from the earlier, structured “top down” learning formats to a more informal learning, facilitated by the advent of Web 2.0 or the “social web”. This presentation discusses the emerging role of Web 2.0 in learning methodologies.
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MySpace Mobile provides a mobile version of the MySpace social network site at m.myspace.com that has over 2 million daily and 10 million monthly unique users generating over 3 billion page views per month. It allows for targeted mobile advertising to MySpace users based on demographics like age, gender, interests and location. Mobile users are always connected through their devices and engage with content and ads frequently, making MySpace Mobile a good platform for reaching tech-savvy mobile audiences.
Top 6 reasons why B2B marketers should use social mediaMason Zimbler
This document outlines 6 reasons why B2B marketers should use social media. It argues that social media provides unmatched listening capabilities to understand audiences better. It also allows leveraging of existing digital content and building richer profiles of audiences. Further, B2B social engagement tends to be higher quality with clearer industry influencers. Social media moreover facilitates improved tracking of conversions. Finally, social advertising for B2B audiences is much more cost effective than traditional advertising.
This document provides an overview of measuring social media engagement. It discusses how traditional media metrics differ from social media metrics. It outlines a three step process for measuring social media: 1) define goals and objectives, 2) identify participants and their roles, 3) identify key performance indicators to track engagement. Specific metrics for platforms like Twitter, Facebook, and videos are also described. The document emphasizes the importance of listening, engaging audiences, and measuring metrics that map to business goals.
Peter Ozolin, CEO of Manzama, Inc., discusses how honey bees excel at social learning and communication through dances, vibrations, and chemicals. This allows them to identify food sources, threats, and suitable environments. Ozolin raises three questions: 1) Are humans as adept at social learning as honey bees? 2) What is the role of content in new media? 3) How can social listening and content analysis benefit businesses? He argues understanding content better can help drive business strategies around client monitoring, benchmarking, trend analysis, and more.
Final and more partners presentation, summaryAAA National
The document is a presentation by The AndMore Partners on using social media to advance your career. It discusses internet trends in countries like China and India, where many users actively contribute to social media. It also outlines social media and networking usage statistics in the US, and notes that a growing percentage of companies are using social networks to hire employees. The presentation provides an overview of how to leverage social media platforms to enhance your professional development and job search.
Matthew Schmertz has experience in mobile application development, project management, and content production across both iOS and Android platforms. His experience includes developing mobile apps for Newsy.com, the City of Columbia Convention & Visitors Bureau, and competing in the Hearst, Google, Adobe & Sprint Android Development Competition. He also has a background in online content creation and promotion for the Columbia Missourian newspaper, KOMU 8 news, and social media platforms.
Drupa 2012 - Magazine Day - Hewlett PackardPrint Power
The document discusses how publishers are using personalization technologies to make publications more interactive and measurable for advertisers. It provides examples of how Hearst customized Popular Mechanics magazine using HP printing technologies. Publishers can target ads and content to individual readers, increasing engagement. This benefits both publishers through increased revenue and consumers through more relevant content.
Beyond the Brochure: Using the Right Communication Channels to Enroll and Retain Students is the title of the presentation. There is substantial research that states pre-enrollment student engagement increases persistence and retention rates.
Social Media Brian Johnson Program, 07.14.10JacquiSakowski
The document provides an overview of social media including Facebook, LinkedIn, blogs, Twitter, and YouTube and discusses opportunities for personal, professional, and Rotary applications of each platform. Examples are given for how individuals, businesses, and Rotary clubs currently utilize various social media tools. The document emphasizes that social media provides new ways to communicate information and connect with others.
The intention of this presentation is to summarize our team’s findings after initial research in the Social Media Marketing space. We relied heavily on sources including: eMarketer, Altimeter Group, Forrester, and Marketing Sherpa. At the rate the space is moving, this presentation should be considered old news as of noon today. Also, I apologize in advance for my mediocre PPT artwork skills.
Similar to Key Executives Mega Conference: Paid Content (20)
The alumni speaker is Art Holliday, BJ ‘76, news director at KSDK, 5 On Your Side, in St. Louis, Mo. His broadcasting career spans more than four decades in news and sports, including more than 40 years at KSDK.
Mobile apps and push notifications are often touted as the golden ticket to engage news consumers with timely and relevant content. For cash-strapped small and medium-sized news organizations a custom-built mobile app is a pipe dream, at best. In response to this problem, RJI Residential Fellow Christopher Guess presented about his ongoing project “Push” on Thursday, Aug. 31, at noon in Fred W. Smith Forum.
Push is an open-source, natively built, mobile news app for iOS and Android that any publication can take for free and easily customize for their own organization. With this tool push notifications, detailed analytics, offline-caching and many other features are available to local newsrooms in ways that only the big names could play with before.
Mike McKean, director of the Futures Lab at the Reynolds Journalism Institute at the Missouri School of Journalism, delivers the results of a survey conducted for RJI on the attitudes of Americans toward fake news.
For more than two decades, Archie J. Thornton has been the president amd CEO of The Thornton Works, Inc., a boutique investment and advisory firm that is dedicated to providing companies in the technology, travel, and entertainment industries with access to seed capital, expansion financing, strategic alliances, and transitional management support.
In this role, he is currently a director of California-based Tsunami AR/VR, the leading provider of immersive software applications for Fortune 500 companies with major global practices in the aerospace and defense, automotive, energy, healthcare and heavy machinery industries.
Prior to the founding of The Thornton Works, he spent nearly three decades in the advertising industry, where he served as managing director of Ogilvy and Mather Worldwide. During his career with this iconic global agency, he served as the managing partner for the Travel Group of accounts (which included American Express, the Hawaii Visitors & Convention Bureau, and Hawaiian & Korean Airlines).
Previously, he headed up the General Foods World Trade and Asia/Pacific accounts for the agency managing the advertising and promotion for more than 17 brands in 14 countries.
Before joining Ogilvy & Mather, he was the worldwide director of advertising for the VF corporation’s Lee & Lee Rider Jeans brands.
Over the course of his career, Thornton has been a frequent speaker at advertising industry functions, technology conferences, and travel marketing organizations. His first book, "Tales of a Madman, Advertising Secrets to Success in the Digital World," will be in bookstores early this summer.
A recent profile piece on Victor Hernandez began with the following statement, "With what he’s wearing, Victor Hernandez seems to be part human and part robot." And while all human cyborg rumors can neither be confirmed or denied, Hernandez has developed a reputation for infusing traditional journalism leadership with new media applications. Hernandez is the Director of Media Innovation at Banjo, a fastgrowth startup specializing in event detection used everyday by thousands of journalists. He recently concluded a yearlong academic fellowship with the Reynolds Journalism Institute at University of Missouri focused on the opportunities and challenges of Apple Watch for newsrooms.
Kaizar Campwala recently join Al Jazeera in San Francisco, where he is launching a new, audio-focused media brand later this year. He came to Al Jazeera from CALmatters, which he helped develop from an idea to a fully-funded operation as president and co-founder. CALmatters is a Sacramento-based reporting venture focused on explaining the policy and politics of California state government.
Previously, Campwala was the director of content and partnerships at Stitcher, then the leading independent mobile podcast app, and managing editor of NewsTrust, a news aggregator focused on crowdsourcing authoritative journalism. He began his career developing communications solutions for the city of New York.
He stays involved in local news as a board member at the San Francisco Public Press, and helps to cultivate entrepreneurship in news media as a mentor at the accelerator Matter.
He earned an A.B. from Brown University in political science, and a master's from UCLA.
Zahra Rasool is part of the Innovation Team at Al Jazeera and is currently leading the immersive media arm for the network. She is the studio's editorial lead and focuses on the production of compelling 360-degree video, virtual reality and augmented reality content.
Before joining Al Jazeera's innovation team, she was the managing editor of Huffington Post RYOT where she was responsible for RYOT's editorial strategy, managing the content team and combining journalistic storytelling with VR and 360-degree technology.
In 2015, she founded her own startup Gistory that provides complete, concise and contextual news on a world map. She also worked with Fault Lines, an Emmy award-winning investigative documentary show on Al Jazeera. Her background is in documentary filmmaking and she is very passionate about new emerging platforms and immersive storytelling in shaping the future of the media.
Uzodinma Iweala is the CEO, editor-in-chief and co-founder of Ventures Africa Magazine, a publication that covers the evolving business, policy, culture and innovation spaces on the continent of Africa. He is an award-winning writer, a filmmaker, and a medical doctor.
Iweala was a Radcliffe Fellow at Harvard University where he worked on a novel about Washington, D.C., titled "Speak No Evil." His first novel, "Beasts of No Nation," was released in 2005 to critical acclaim, and won numerous awards. Beasts of No Nation was translated into 14 languages and selected as a New York Times Notable Book. It has been adapted as a major motion picture staring Idris Elba. His second book, "Our Kind of People," a nonfiction account of HIV/AIDS in Nigeria, was released in 2012 in the United States and the United Kingdom. Iweala is the producer of the short documentary Waiting for Hassana, which premiered at the Sundance Film Festival in January 2017. He has published numerous short stories, articles, and essays in addition to appearing as a guest on various international cable TV news shows.
He was the founding CEO of the Private Sector Health Alliance of Nigeria an organization that promotes private sector investment in health services and health innovation in Nigeria. He is also a founding partner of Txtlite Nigeria Ltd, a company that provides off-grid solar solutions across Africa.
Iweala holds an AB, magna cum laude, in English and American Literature and Language from Harvard College and is a graduate of Columbia University’s College of Physicians and Surgeons.
Adam Falk is a news editor for The Wall Street Journal, though he thinks that title is a little too general. Specifically, he produces graphic explainer videos that are aimed at Facebook but play across a variety of WSJ's platforms. He recently started this project, after launching and running WSJ's news-digest app, What's News. Before that, Adam produced videos and graphics for Newsy. He's a proud University of Missouri grad and would be happy to give you some Columbia suggestions.
Ben Norskov and Mohini Dutta run Antidote Games, a play consultancy facilitating the work of journalists, scientists, and organizations around the world.
Katherine Bell is the editor of Harvard Business Review’s HBR.org, and she oversees editorial innovation across all of HBR's platforms. Under her leadership, the site's global audience has grown to more than seven million visitors a month — and many more via a weekly podcast, Facebook Live, the HBR bot on Slack, and Alexa flash briefings. HBR.org has won multiple awards during her five years as editor, including a Webby Award for best business website in 2016 and a Digiday Award for best publishing website design in 2014. Previously she was digital managing editor for America’s Test Kitchen and Cook’s Illustrated, digital director for English cooking legend Delia Smith, and director of content for one of the first news, entertainment, and social sites aimed at the LGBT community, PlanetOut. She is a writer whose fiction has appeared in the Best American Short Stories, and a board member for the literary magazine A Public Space. In 2016, she helped start the DADA2 Foundation to support research into her daughter’s rare disease.
John Rampton is an entrepreneur, investor, online marketing guru and startup enthusiast. He is founder of the online payments company Due. Rampton is best known as an entrepreneur and connector. He was recently named #2 on the Top 50 Online Influencers in the World list by Entrepreneur Magazine, as well as a blogging expert by Time.
Award-winning storyteller Sarah Hill is the CEO and chief storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Hill is a former interactive news anchor for the NBC and CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alumna of the Missouri School of Journalism and former adjunct faculty, her reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Hill is fascinated with what she calls "Human Media," or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Hill likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere," that uses virtual reality to allow aging World War II veterans the opportunity to see their WWII memorial. As chief storyteller at Veterans United Foundation, she told stories about veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
Alejandro González leads development and innovation efforts at 14ymedio, Cuba’s first independent digital news platform founded by acclaimed independent journalist, Yoani Sánchez. In this capacity, he is responsible for expanding partnerships, growing audiences and creating innovative revenue streams for the news platform.
González works with a dynamic team willing to take on the challenge of opening a greater space for independent media to thrive in Cuba. With correspondents and reporters around the island, 14ymedio is positioning itself as the news platform that accompanies Cuban citizens during these times of great change on the island.
Prior to his current role, González was a senior analyst at a startup advisory firm, directly responsible for crafting market expansion strategies for leading U.S. companies and institutions seeking to expand their business into Latin America.
A graduate of Georgetown University’s Edmund A. Walsh School of Foreign Service, González has a strong passion for initiating positive disruptive change in society. He serves as a mentor to first-generation Georgetown students and is the curator of the Global Shapers Miami Hub, a community of the World Economic Forum. He is an avid globetrotter and loves salsa dancing.
González resides in Miami, Florida, surrounded by a fun and eclectic Cuban family, and is constantly on WhatsApp chatting with The G19, his group of friends who live all over the world.
Kari Paul is a personal finance reporter at WSJ's MarketWatch where she covers technology, travel, and culture. Previously, as she worked as a freelance writer for publications including VICE magazine, Quartz, The Week, NYMag, Elle, and Cosmopolitan. She is based in New York City.
This document discusses how frameworks can help simplify archiving tasks for developers. It proposes creating framework plugins that integrate archiving functionality according to the Memento standard, making archiving easier to implement. This would encourage more self-archiving of websites and strengthen the overall system. Frameworks are most effective when they implement best practices silently, so these plugins aim to obscure the implementation details and make archiving just another standard feature for developers.
Katherine Skinner is executive director of the Educopia Institute, a not-for-profit educational organization that builds networks and collaborative communities to help cultural, scientific, and scholarly institutions achieve greater impact. Skinner, who has a doctorate from Emory University, has co-edited three books and co-authored the landmark “Guidelines for Digital Newspaper Preservation Readiness” with Matt Schultz.
Kalev Leetaru is a Senior Fellow at the George Washington University Center for Cyber & Homeland Security and a member of its Counterterrorism and Intelligence Task Force. Leetaru was named one of Foreign Policy Magazine's Top 100 Global Thinkers of 2013, as well as being a 2015-2016 Google Developer Expert for Google Cloud Platform. Leetaru's work focuses on how innovative applications of the world's largest datasets, computing platforms, algorithms and mind-sets can reimagine the way we understand and interact with our global world. The GDELT Project is a realtime open data global graph over human society as seen through the eyes of the world's news media, reaching deeply into local events, reaction, discourse, and emotions of the most remote corners of the world in near-realtime and making all of this available as an open data firehose to enable research over human society.
Kate Zwaard is the chief of National Digital Initiatives at the Library of Congress, where she leads a new group focused on digital innovation and expanding the use of the digital collections. She previously managed the Digital Repository Development team, contributing leadership, code and a passion for the mission of the agency. Under her technical direction, the Library of Congress ingested three petabytes (equivalent to 3 million gigabytes) of digital collections, including web archives, the first born-digital manuscript collections, 10 million Chronicling America newspaper pages and three-fourths of a trillion tweets. Before coming to the Library of Congress, Zwaard led the development team responsible for the digital preservation and authentication data architecture at the U.S. Government Publishing Office. She comes to public services from a quantitative research and community banking background. Zwaard has chaired the PREMIS Editorial Committee and the National Digital Stewardship Alliance’s Standards and Practices Working Group. She has written and spoken widely on topics ranging from software development to digital preservation.
In July 2011, Dr. Younger became the executive director for the Catholic Research Resources Alliance (CRRA) after serving as the first chair of the Board of Directors. Prior to that, she led the Libraries at the University of Notre Dame where she and the expert library staff successfully carried out many initiatives that enhanced services and collections locally, nationally and internationally. She continues her affiliation with Notre Dame as the Edward H. Arnold Director of Hesburgh Libraries Emerita. Prior to that she served in administrative positions at The Ohio State University and the University of Wisconsin-Madison, where she also received her education and degrees in librarianship.
Dr. Younger continues as a leader in state, national, and international library organizations, having served on the boards of the Center for Research Libraries (CRL), the Association of Research Libraries (ARL), the Academic Libraries of Indiana (ALI) and the OCLC, a global library cooperative. She has published numerous articles on topics including cataloging and metadata, the challenges of cooperation and transforming libraries for the global information society and is invited frequently to speak at conferences. Most recently, for the second year, she was a co-presenter on best practices in digital archiving at the Catholic Media Conference, the annual conference of the Catholic Press Association of the United States and Canada.
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1. Paid Content
Key Executives Mega-Conference
Matt Sokoloff, Reynolds Fellow
@MattSokoloff
University of Missouri Missouri School of Journalism
2. Paid Content Building a
Marketing
for Local Paid Content
Your Product
News Product
University of Missouri Missouri School of Journalism
3. Paid Content Model Adoption
•In 2012 nearly half of all newspapers
surveyed charge users for content.
Source: 2012 Daily Newspaper Publishers Annual Index,
Donald W. Reynolds Journalism Institute
University of Missouri Missouri School of Journalism
4. Tipping Point for Paid Content
•Early estimates show that more than
half of the nations dailies require users
to pay for content as of today
University of Missouri Missouri School of Journalism
5. Smaller Papers Lead the Way
Source: 2012 Daily Newspaper Publishers Annual Index, Donald W. Reynolds Journalism Institute
University of Missouri Missouri School of Journalism
6. Most NP Groups Adopt Paid Models
University of Missouri Missouri School of Journalism
7. Setting the Meter
Source: 2012 Daily Newspaper Publishers Annual Index, Donald W. Reynolds Journalism Institute
University of Missouri Missouri School of Journalism
8. No Revenue Impact
•Page Views down but sometimes
recover
•Loss usually just remnant inventory
•Shifting sold inventory may have
been required
•Subscriptions easily make up any
difference
•No ones reported net revenue loss
University of Missouri Missouri School of Journalism
9. Success?
•Immediate revenue needs
•Small percentage of active online
users are now subscribers (print)
•Necessary but not sufficient
•A digital paid content model
doesn’t mean you have a digital
product
University of Missouri Missouri School of Journalism
10. Paid Content Building a
Marketing
for Local Paid Content
Your Product
News Product
University of Missouri Missouri School of Journalism
11. Build a Digital Product
• Solve a problem and/or provide a real
benefit for your users
• Need to sell more than “All Access”
• Designate and remind users that your
content is unique
• Your newsroom isn’t representative
• Traffic doesn’t mean users will pay for it
University of Missouri Missouri School of Journalism
12. What’s behind the wall?
• About 70% of surveyed sites are charging
for breaking news or wire stories
• Better off putting less behind the wall
but setting the meter lower
• Less than 15% charge for tablet or mobile
products
• People are more used to paying for
tablet and mobile products
Source: 2012 Daily Newspaper Publishers Annual Index,
Donald W. Reynolds Journalism Institute
University of Missouri Missouri School of Journalism
13. Change from Page Views to Quality
•You may have lots of people on
your site but they might be the
wrong people
•Goals in the newsroom need to
change
•Build franchises and sub-brands that
you can monetize
University of Missouri Missouri School of Journalism
14. Paid Content Matrix
Premium
Watchdog Obits
Columnist A
Community Local In Depth
News Coverage Local
Uniqueness
Columnist B Event Listings Sports
Classifieds Breaking News
Commodity
Photo Galleries
Weather
TV Listings Wire Stories
Low High
Interest
University of Missouri Missouri School of Journalism
17. SiriusXM
• Paywall at zero
• Free Trials to get you hooked
• Premium/Exclusive content
• Commodity content with a benefit
• Tiered Pricing
• Aggressive marketing
• Understand the lifetime value of a
subscriber
University of Missouri Missouri School of Journalism
18. Hulu+
• Show/Brand specific
• Other sites offer recent shows for free
• Hulu+
• Entire season
• All Devices
• Original Programing
University of Missouri Missouri School of Journalism
19. Hulu+
Premium
Original Devices
Programing All Episodes
Uniqueness
Commodity
HD Recent Episodes
Low High
Interest
University of Missouri Missouri School of Journalism
21. Premium
Consumer Reports
Ratings Guides
Uniqueness
Expert Reviews
Consumer News
Commodity
Low High
Interest
University of Missouri Missouri School of Journalism
22. Subscription Based Sites
•ESPN Insider
•Netflix
•eHarmony
•WeightWatchers
•DailyBurn
University of Missouri Missouri School of Journalism
23. Paid Content Building a
Marketing
for Local Paid Content
Your Product
News Product
University of Missouri Missouri School of Journalism
24. Tiered Approach — Chicago Tribune
• Non-subscriber - Commodity
content
• DigitalLITE (free registration) -
Metered premium content
• DigitalPlus (paid) - Access to
all premium content, apps,
achieves, e-books, events
• Built a funnel to paid
subscriber
• Capturing e-mail on
prospects
University of Missouri Missouri School of Journalism
25. E-Commerce Funnel
Branding/
Prospecting
Awareness
Consideration
Intent
Purchase
University of Missouri Missouri School of Journalism
26. Awareness
• Drive to landing page
• On site messaging
• Icons for exclusive
content
• Designating paid users in
comments
• Promote content behind
the Pay Wall
• Paid online ads (monitor
CPA)
University of Missouri Missouri School of Journalism
27. Consideration
• Drive to checkout
• Expressed
interest...convince them
to purchase
• Landing page MUST
match how they got there
• Ad creative
• Content type
• Online Display Re-
marketing
University of Missouri Missouri School of Journalism
28. Landing Page
Optimization
•Tease content
•Benefits clearly
explained
•Signup ATF
•No navigation
•A/B test and track
everything
University of Missouri Missouri School of Journalism
29. Intent
• Drive to purchase
• Make it easy
• Capture e-mail asap
• Test & Track cart abandonment
• Re-marketing and e-mail follow
up
• Lowest CPA
• Remind them what they are
getting
• Only as good as the weakest link
University of Missouri Missouri School of Journalism
30. Smart Prospecting
•Drive new users to your site who will
eventually subscribe
•Market to lookalike purchasers
•Find users who don’t regularly visit
•Track everything
•Determine the best entry point
University of Missouri Missouri School of Journalism
31. Metrics to track
•Lifetime Value of a Subscriber (LTV)
— Crucial number to determine how
much money you can spend
acquiring members
•Cost Per Acquisition (CPA) — Ensure
that CPA stays below LTV.
University of Missouri Missouri School of Journalism
32. Metrics Cont.
• Conversion Rate
• Overall, landing page, traffic source,
marketing campaign, demographic
• Useful for
• Setting newsroom and marketing
goals
• Understanding what content to put
behind the wall
University of Missouri Missouri School of Journalism
33. Invest in Technology, People & Ideas
• Technology — Build, buy or partner to test,
track and manage the relationship with
your customers
• People — Invest in people internally and
externally who are focused on growing
your digital subscription products
• Ideas — The fourth most serious threat to
newspapers according to publishers is lack
of resources to develop new products (only
after declining ad revenue, circulation,
print readership)
University of Missouri Missouri School of Journalism
34. RJI’s Efforts
•Marketing Case Studies
•Paid Content Best Practices and
Guides
•Paid Content Research and
Database
•RJIOnline.org
University of Missouri Missouri School of Journalism
35. Matt Sokoloff
SokoloffM@RJIOnline.org
@MattSokoloff
University of Missouri Missouri School of Journalism
Editor's Notes
Time based - Free for specific amount of time
Start as if you are building a new product...you are
Interest based on UVs Uniqueness based on Conversion Rate of landing pages Can dive in deeper Add dimension of Cost/ROI Potential
9 hours a month for free offer?
If they won ’ t give an e-mail to look at 5 stories/month would they ever pay?
sigup, subscribe free trial
Maybe people from facebook links never convert but twitter does
Increase LTV - e-mail offerings, phone call, publisher letter, test what works Decrease CPA - Understand what is effective eliminate what isn ’ t Think digital - Rack cards, newspaper inserts won ’ t cut it Conversion Rates should help set goals
Print vs. online advertising commission problem If everyone is focused on growing print subscribers then that ’ s what will happen