This document discusses culture and managing across cultures. It defines culture and lists its key characteristics. It also discusses Hofstede's model of culture and dimensions of culture according to Hofstede and Trompenaar. It provides a table comparing cultural priorities in the US, Japan, and Arab countries. It discusses parochialism, simplification, and how they can be barriers to effective cross-cultural management. Finally, it presents a case study about a Canadian toy company wanting to do business in China.