Making sure your email gets delivered can be complicated, but even the greatest journey starts with a small step.
Join us as we take you back to the basics of deliverability, where we’ll discuss the nuts and bolts of what email delivery means to you and your email program. We’ll cover:
Inbox vs. spam folder placement
Common spam filtering methods
Bounces: why they happen and how to deal
The origins and purpose of spam traps
Why delivery should matter to you (even if you don’t think you have a problem)
Reclaim Revenue: How to Create Effective Abandoned Cart CampaignsWhatCounts, Inc.
As a marketer, your goal is to turn the costs that you incur in driving traffic to your website into profits. You do this by converting visitors into customers. No matter how good your purchase funnel is, you will have visitors leave your site with items still in their shopping cart.
In this stage of the customer lifecycle, effective abandoned cart campaigns can be a huge asset to a marketer’s email program. In this webinar Emily Keye, Director of Strategy, and Erin Devine, Strategist, will discuss advanced techniques to reduce abandonment and get more effective results from your lifecycle marketing efforts.
During this webinar, WhatCounts expert Mike Piersa will discuss how to drive revenue from your newsletter through personalization:
- One-to-one content personalization based on web browsing behavior.
- Monetization of real-time offers through behavior based ads.
- How to upsell and cross-sell subscriptions based on in-depth behavioral data.
Walk through implementation of these concepts in your newsletter and get actionable takeaways you can apply immediately to your email program. Pump up the revenue-driving power of your email marketing newsletter through personalization.
The document discusses top email marketing campaigns for retailers in 2015, including building an email list, leveraging past purchase data, personalizing content, using real-time content in emails, and implementing lifecycle campaigns. A panel of experts from various companies that provide email marketing services discuss these campaigns and offer advice on how to implement them.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
How Do You Lifecycle? Advanced Training Session (slides)WhatCounts, Inc.
It’s time to take Lifecycle Marketing to the next level.
In September, we released the new drag-and-drop Lifecycle Marketing UI, allowing our Professional Edition customers to create automated drip campaigns. Since then, we’ve released additional advanced features to help you take your Lifecycle Marketing up a notch.
Don't Be A Deliverability Grinch! Tips for Holiday SendingWhatCounts, Inc.
Brad Gurley, director of deliverability at WhatCounts, reviews the recent ReturnPath benchmark report, how it will affect your holiday emails, and what inboxing best practices you need to know and apply year-round. He also spends time answering questions about getting your email into the inbox.
Say no to bad email. Say yes to lifecycle marketing. With the launch of the drag-and-drop Lifecycle Marketing UI, Professional Edition users are able to do more with their email marketing than ever before. Through an intuitive, easy-to-use workflow, you’ll be able to create automated campaigns with personalized elements. Sounds like magic, right?
Making sure your email gets delivered can be complicated, but even the greatest journey starts with a small step.
Join us as we take you back to the basics of deliverability, where we’ll discuss the nuts and bolts of what email delivery means to you and your email program. We’ll cover:
Inbox vs. spam folder placement
Common spam filtering methods
Bounces: why they happen and how to deal
The origins and purpose of spam traps
Why delivery should matter to you (even if you don’t think you have a problem)
Reclaim Revenue: How to Create Effective Abandoned Cart CampaignsWhatCounts, Inc.
As a marketer, your goal is to turn the costs that you incur in driving traffic to your website into profits. You do this by converting visitors into customers. No matter how good your purchase funnel is, you will have visitors leave your site with items still in their shopping cart.
In this stage of the customer lifecycle, effective abandoned cart campaigns can be a huge asset to a marketer’s email program. In this webinar Emily Keye, Director of Strategy, and Erin Devine, Strategist, will discuss advanced techniques to reduce abandonment and get more effective results from your lifecycle marketing efforts.
During this webinar, WhatCounts expert Mike Piersa will discuss how to drive revenue from your newsletter through personalization:
- One-to-one content personalization based on web browsing behavior.
- Monetization of real-time offers through behavior based ads.
- How to upsell and cross-sell subscriptions based on in-depth behavioral data.
Walk through implementation of these concepts in your newsletter and get actionable takeaways you can apply immediately to your email program. Pump up the revenue-driving power of your email marketing newsletter through personalization.
The document discusses top email marketing campaigns for retailers in 2015, including building an email list, leveraging past purchase data, personalizing content, using real-time content in emails, and implementing lifecycle campaigns. A panel of experts from various companies that provide email marketing services discuss these campaigns and offer advice on how to implement them.
If your emails aren’t making it to the inbox, what’s the point of sending? Inbox placement relies heavily on subscriber engagement, and no matter how great of a sender you are, there’s always room for improvement.
What if you could improve your chances of getting better inbox placement by implementing just a few key ideas to increase email engagement?
Getting more actions on your emails – opens and clicks – not only means you’re connecting with customers and prospects, but you’re also vetting yourself for a beneficial position in the eyes of ISPs. The rules of the modern inbox dictate the higher an email’s engagement, the better that message’s inbox placement.
Join us for this webinar with Amy Garland, Senior Strategic Account Manager, and Erica Malick, Strategic Account Manager, to gather actionable insights and specific ideas for getting better email engagement and inbox placement in 2015.
How Do You Lifecycle? Advanced Training Session (slides)WhatCounts, Inc.
It’s time to take Lifecycle Marketing to the next level.
In September, we released the new drag-and-drop Lifecycle Marketing UI, allowing our Professional Edition customers to create automated drip campaigns. Since then, we’ve released additional advanced features to help you take your Lifecycle Marketing up a notch.
Don't Be A Deliverability Grinch! Tips for Holiday SendingWhatCounts, Inc.
Brad Gurley, director of deliverability at WhatCounts, reviews the recent ReturnPath benchmark report, how it will affect your holiday emails, and what inboxing best practices you need to know and apply year-round. He also spends time answering questions about getting your email into the inbox.
Say no to bad email. Say yes to lifecycle marketing. With the launch of the drag-and-drop Lifecycle Marketing UI, Professional Edition users are able to do more with their email marketing than ever before. Through an intuitive, easy-to-use workflow, you’ll be able to create automated campaigns with personalized elements. Sounds like magic, right?
Take Your Marketing Back to School: The Science of Email Testing (slides)WhatCounts, Inc.
It’s time to take your email marketing back to school with some serious email testing.
During this webinar, Joy Ugi, digital marketing coordinator at WhatCounts, and Jeffery Anderson, digital marketing manager at A Place for Mom, share strategies and tried-and-true examples for innovative email testing. Specifically, they discuss:
How to test the From field to get the best open rates
Testing optimized emails for images-off viewing
Best day of the week to send
Is it still okay to batch-and-blast email? Once I’ve acquired an address, my work as a marketer is done, right? Should my emails be buttoned-up and reflective of my company’s strict corporate personality?
NO.
Join us as we bust these and other email marketing myths. WhatCounts’ Inbound Marketing Manager, Tim Brechlin, and Joy Ugi, Digital Marketing Coordinator, will explore the test cases, bust the myths, and show you the right way to approach your email marketing.
Don’t fall for the myths and the urban legends: Let us show you the way. After this webinar, you’ll love email just as much as we do.
Sign up now!
San Francisco We Love Email Innovation Tour '14 (presentation)WhatCounts, Inc.
In this presentation, you'll learn:
The future of email: What does email look like in 5 years?
The cutting edge: Who’s innovating email today?
Pixels vs people…the future of CRM retargeting - LiveIntent
What’s new in email delivery? – Return Path
Did you say agile email? – Movable Ink
Email Marketing Scorecard: What’s your grade?
10 Tips for Growing Your Email List (webinar slides)WhatCounts, Inc.
This document provides 10 tips for growing an email list: 1) Highlight the value for subscribers, 2) Consider entrance or exit popups, 3) Add subscribe options to all forms, 4) Use progressive opt-in forms, 5) Encourage email subscriptions on blogs, 6) Showcase emails on social media, 7) Ask people to share content, 8) Advertise in search engines, 9) Make unsubscribing easy, and 10) Ask people to subscribe at the end of events. The document emphasizes highlighting value, testing different opt-in methods, and making it easy for people to both join and leave the email list.
It's Not Them, It's You: Ignite Subscriber Relationships with Email (webinar ...WhatCounts, Inc.
When someone subscribes to your emails, where does the relationship go from there? Lifecycle email marketing takes you from disengaged subscribers and tired emails to vibrant, creative campaigns and readers who love you.
During this webinar, Lindsey Paolucci, marketing manager at True Citrus (a WhatCounts client), and Sean McGarry, strategic account manager at WhatCounts, will walk you through best practices and examples of:
A re-engagement campaign series
A subscriber anniversary campaign series
Marrying email and social media
Get ideas for your own lifecycle email marketing!
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
The average shopping cart abandonment rate is over 65 percent. The average value of an online order is $116.58.
With these numbers staring you in the face, there’s no way you can ignore customers who fill their online carts and then walk away. Getting these subscribers to come back to your website and follow through on their orders is a must.
Email is the answer: It allows you to target your abandoned customers and better engage potential buyers.
In this webinar we’re co-hosting with our partner Smarter Remarketer, we’ll describe and show several real-world case studies exploring various strategies and tactics for optimal shopping cart abandonment email campaigns. Register for the webinar now!
Thank you for your interest in downloading our webinar, Analytics for 2014: The Numbers that Matter.
In this webinar, you'll learn about important metrics for web, email, mobile and social channels. When you collect the numbers that matter, you'll learn what is happening. From there, you can hypothesize why of certain analytics and create a plan to optimize and improve. Now that's Smart Marketing!
It's Time to Start Thinking Beyond the Holidays: SlidesWhatCounts, Inc.
During the holidays, we spend so much time trying to acquire new subscribers and increase our send frequency, we lose sight of some of the key principles of email marketing. Let’s take a minute to think beyond the holidays to make sure we’re engaging and retaining our subscribers during and after the big holiday push.
In this webinar, you’ll learn:
How to engage with your customers using what you already know
How to retain your loyal customers
How to use social media and email together
The document discusses implementing smart marketing for SweetJack, a company that sends local daily deals to over 200 markets. It covers setting up smart segments based on subscriber location and activity level. It also discusses implementing smart messages by personalizing content and automating the process. Smart insights are gained through reporting on open and click rates and integrating with the ecommerce platform to track conversions. The goal is to use subscriber data and preferences to send the most relevant deals.
The document summarizes 11 signs of great email creative:
1) It looks professional and positions the brand as credible.
2) It is unique to the brand and stands out.
3) It has a compelling and engaging subject line.
4) It creates a consistent experience across platforms.
5) It looks great on mobile.
6) It has a great balance of text and imagery.
7) It uses clear, concise calls-to-action.
8) It makes the most of available template real estate.
9) It has a clearly defined content hierarchy.
10) It includes compelling content that engages users.
11
Flexible Deployment Options - WhatCounts-Hosted BroadcasterWhatCounts, Inc.
This document describes WhatCounts-hosted broadcaster, a flexible email delivery option where WhatCounts hosts the hardware in their datacenter. It involves minimal technical resources for the customer who pays for hardware, software licensing, hosting and support fees. It also details the SmartStart onboarding program which includes hardware setup, training and assistance to ensure delivery testing and whitelisting. Timelines are provided for platform setup, the onboarding program and the delivery ramp up period needed before large-scale sending can begin.
Flexible Deployment Options - Client-Hosted BroadcasterWhatCounts, Inc.
The document discusses a client-hosted broadcaster option from WhatCounts that allows customers to host the broadcaster hardware in their own datacenter. Key details include that the customer is responsible for procuring bandwidth, rackspace, and power, and pays for the WhatCounts software license and support fees. The document also outlines WhatCounts' SmartStart onboarding program and timelines for platform set up, implementation, and delivery ramp up when using a client-hosted broadcaster.
Shared SaaS provides a flexible email delivery option that uses shared hardware resources, lowering equipment costs. It is best suited for customers sending under 100k emails per month. The platform is maintained on Sundays, up to 6 hours once a month. The SmartStart Lite program includes platform setup assistance, training, and tips for delivery best practices. Platform setup takes 5 days while full onboarding and ramping up delivery can take 30 days or more depending on list health and customization needs.
Shared SaaS provides a flexible email delivery option that uses shared hardware resources, lowering equipment costs. It is best suited for customers sending under 100k emails per month. The platform is maintained on Sundays, up to 6 hours once a month. The SmartStart Lite program includes platform setup assistance, training, and tips for delivery best practices. Platform setup takes 5 days while full onboarding and ramping up delivery can take 30 days or more depending on list health and customization needs.
Abandoned Shopping Cart Campaign Drives Revenue - Costco Case StudyWhatCounts, Inc.
Costco implemented an abandoned shopping cart campaign to send reminder emails to customers who left items in their carts without completing a purchase. The campaign aimed to convert these abandoned carts into sales. It was highly successful, driving an additional 2.5% in revenue and achieving click-through and conversion rates over 20%. The campaign helped recapture lost revenue from shopping carts left without checkout.
WhatCounts is acquiring Blue Sky Factory to expand its email marketing capabilities and better support customers. Blue Sky Factory employees and infrastructure will join WhatCounts to ensure a smooth transition. Customers will be able to continue accessing Publicaster through the same URLs, usernames and passwords, and should experience no disruption in service. WhatCounts is committed to supporting Publicaster and plans to merge it with their own platforms in the future.
This document provides six best practices for maximizing return and revenue from large email databases of over 1 million subscribers. The practices include: having a strategic plan with goals and reporting; understanding your email platform's capabilities; organizing your database folders clearly; standardizing naming conventions; thorough documentation; and personalizing campaigns based on subscriber data tracking. Implementing these practices can help large organizations better leverage large subscriber lists.
Join Allen Nance, President of WhatCounts, as he discusses the company's vision and mission, explains why we're the "New Leader in Email Marketing" and gives you a quick preview of what you can look forward to in the future! In this webinar you'll learn about our vision, mission and core values, find out how our marriage with Mansell Group will help us better serve you, learn about our senior team members … and much more!
Increase Revenues by Nurturing Your Prospects with EmailWhatCounts, Inc.
Your Marketing activities are generating leads and you are developing a nice prospect database. But your sales folks can't always follow up with them in a timely manner or in other cases, they just might not be ready to buy when they are contacted. Now what?
Join us in this webinar with Terry Miller, Managing Partner of CRM Group.
You will learn:
- How to squeeze more qualified leads from your existing marketing programs
- An easy-to-follow three step approach for creating an effective eNurture campaign customer engagement and loyalty with mobile marketing
- The important factors to consider when designing your email nurture program
... and much more!
Take Your Marketing Back to School: The Science of Email Testing (slides)WhatCounts, Inc.
It’s time to take your email marketing back to school with some serious email testing.
During this webinar, Joy Ugi, digital marketing coordinator at WhatCounts, and Jeffery Anderson, digital marketing manager at A Place for Mom, share strategies and tried-and-true examples for innovative email testing. Specifically, they discuss:
How to test the From field to get the best open rates
Testing optimized emails for images-off viewing
Best day of the week to send
Is it still okay to batch-and-blast email? Once I’ve acquired an address, my work as a marketer is done, right? Should my emails be buttoned-up and reflective of my company’s strict corporate personality?
NO.
Join us as we bust these and other email marketing myths. WhatCounts’ Inbound Marketing Manager, Tim Brechlin, and Joy Ugi, Digital Marketing Coordinator, will explore the test cases, bust the myths, and show you the right way to approach your email marketing.
Don’t fall for the myths and the urban legends: Let us show you the way. After this webinar, you’ll love email just as much as we do.
Sign up now!
San Francisco We Love Email Innovation Tour '14 (presentation)WhatCounts, Inc.
In this presentation, you'll learn:
The future of email: What does email look like in 5 years?
The cutting edge: Who’s innovating email today?
Pixels vs people…the future of CRM retargeting - LiveIntent
What’s new in email delivery? – Return Path
Did you say agile email? – Movable Ink
Email Marketing Scorecard: What’s your grade?
10 Tips for Growing Your Email List (webinar slides)WhatCounts, Inc.
This document provides 10 tips for growing an email list: 1) Highlight the value for subscribers, 2) Consider entrance or exit popups, 3) Add subscribe options to all forms, 4) Use progressive opt-in forms, 5) Encourage email subscriptions on blogs, 6) Showcase emails on social media, 7) Ask people to share content, 8) Advertise in search engines, 9) Make unsubscribing easy, and 10) Ask people to subscribe at the end of events. The document emphasizes highlighting value, testing different opt-in methods, and making it easy for people to both join and leave the email list.
It's Not Them, It's You: Ignite Subscriber Relationships with Email (webinar ...WhatCounts, Inc.
When someone subscribes to your emails, where does the relationship go from there? Lifecycle email marketing takes you from disengaged subscribers and tired emails to vibrant, creative campaigns and readers who love you.
During this webinar, Lindsey Paolucci, marketing manager at True Citrus (a WhatCounts client), and Sean McGarry, strategic account manager at WhatCounts, will walk you through best practices and examples of:
A re-engagement campaign series
A subscriber anniversary campaign series
Marrying email and social media
Get ideas for your own lifecycle email marketing!
Canada's Anti-Spam Law Update: What It Means for You webinar slidesWhatCounts, Inc.
Industry Canada announced updates to Canada’s Anti-Spam Law (CASL) will officially take effect on July 1, 2014.
What does this mean for you as an email marketer? Our Director of Deliverability , Brad Gurley, will be addressing some key provisions of the law and how they may affect senders. In this webinar, he will discuss which senders are likely subject to the law, as well as examples of situations and processes that may or may not be compliant under the new law.
Reconfirming subscribers, modifying opt-in forms, or beefing up your data retention policies are just a few of the steps you may need to take now. With possible fines of up to $10 million per email, CASL compliance should be a top priority for your organization. Note: Any information given in this webinar should not be construed as legal advice and is provided only for guidance in sending practices.
The average shopping cart abandonment rate is over 65 percent. The average value of an online order is $116.58.
With these numbers staring you in the face, there’s no way you can ignore customers who fill their online carts and then walk away. Getting these subscribers to come back to your website and follow through on their orders is a must.
Email is the answer: It allows you to target your abandoned customers and better engage potential buyers.
In this webinar we’re co-hosting with our partner Smarter Remarketer, we’ll describe and show several real-world case studies exploring various strategies and tactics for optimal shopping cart abandonment email campaigns. Register for the webinar now!
Thank you for your interest in downloading our webinar, Analytics for 2014: The Numbers that Matter.
In this webinar, you'll learn about important metrics for web, email, mobile and social channels. When you collect the numbers that matter, you'll learn what is happening. From there, you can hypothesize why of certain analytics and create a plan to optimize and improve. Now that's Smart Marketing!
It's Time to Start Thinking Beyond the Holidays: SlidesWhatCounts, Inc.
During the holidays, we spend so much time trying to acquire new subscribers and increase our send frequency, we lose sight of some of the key principles of email marketing. Let’s take a minute to think beyond the holidays to make sure we’re engaging and retaining our subscribers during and after the big holiday push.
In this webinar, you’ll learn:
How to engage with your customers using what you already know
How to retain your loyal customers
How to use social media and email together
The document discusses implementing smart marketing for SweetJack, a company that sends local daily deals to over 200 markets. It covers setting up smart segments based on subscriber location and activity level. It also discusses implementing smart messages by personalizing content and automating the process. Smart insights are gained through reporting on open and click rates and integrating with the ecommerce platform to track conversions. The goal is to use subscriber data and preferences to send the most relevant deals.
The document summarizes 11 signs of great email creative:
1) It looks professional and positions the brand as credible.
2) It is unique to the brand and stands out.
3) It has a compelling and engaging subject line.
4) It creates a consistent experience across platforms.
5) It looks great on mobile.
6) It has a great balance of text and imagery.
7) It uses clear, concise calls-to-action.
8) It makes the most of available template real estate.
9) It has a clearly defined content hierarchy.
10) It includes compelling content that engages users.
11
Flexible Deployment Options - WhatCounts-Hosted BroadcasterWhatCounts, Inc.
This document describes WhatCounts-hosted broadcaster, a flexible email delivery option where WhatCounts hosts the hardware in their datacenter. It involves minimal technical resources for the customer who pays for hardware, software licensing, hosting and support fees. It also details the SmartStart onboarding program which includes hardware setup, training and assistance to ensure delivery testing and whitelisting. Timelines are provided for platform setup, the onboarding program and the delivery ramp up period needed before large-scale sending can begin.
Flexible Deployment Options - Client-Hosted BroadcasterWhatCounts, Inc.
The document discusses a client-hosted broadcaster option from WhatCounts that allows customers to host the broadcaster hardware in their own datacenter. Key details include that the customer is responsible for procuring bandwidth, rackspace, and power, and pays for the WhatCounts software license and support fees. The document also outlines WhatCounts' SmartStart onboarding program and timelines for platform set up, implementation, and delivery ramp up when using a client-hosted broadcaster.
Shared SaaS provides a flexible email delivery option that uses shared hardware resources, lowering equipment costs. It is best suited for customers sending under 100k emails per month. The platform is maintained on Sundays, up to 6 hours once a month. The SmartStart Lite program includes platform setup assistance, training, and tips for delivery best practices. Platform setup takes 5 days while full onboarding and ramping up delivery can take 30 days or more depending on list health and customization needs.
Shared SaaS provides a flexible email delivery option that uses shared hardware resources, lowering equipment costs. It is best suited for customers sending under 100k emails per month. The platform is maintained on Sundays, up to 6 hours once a month. The SmartStart Lite program includes platform setup assistance, training, and tips for delivery best practices. Platform setup takes 5 days while full onboarding and ramping up delivery can take 30 days or more depending on list health and customization needs.
Abandoned Shopping Cart Campaign Drives Revenue - Costco Case StudyWhatCounts, Inc.
Costco implemented an abandoned shopping cart campaign to send reminder emails to customers who left items in their carts without completing a purchase. The campaign aimed to convert these abandoned carts into sales. It was highly successful, driving an additional 2.5% in revenue and achieving click-through and conversion rates over 20%. The campaign helped recapture lost revenue from shopping carts left without checkout.
WhatCounts is acquiring Blue Sky Factory to expand its email marketing capabilities and better support customers. Blue Sky Factory employees and infrastructure will join WhatCounts to ensure a smooth transition. Customers will be able to continue accessing Publicaster through the same URLs, usernames and passwords, and should experience no disruption in service. WhatCounts is committed to supporting Publicaster and plans to merge it with their own platforms in the future.
This document provides six best practices for maximizing return and revenue from large email databases of over 1 million subscribers. The practices include: having a strategic plan with goals and reporting; understanding your email platform's capabilities; organizing your database folders clearly; standardizing naming conventions; thorough documentation; and personalizing campaigns based on subscriber data tracking. Implementing these practices can help large organizations better leverage large subscriber lists.
Join Allen Nance, President of WhatCounts, as he discusses the company's vision and mission, explains why we're the "New Leader in Email Marketing" and gives you a quick preview of what you can look forward to in the future! In this webinar you'll learn about our vision, mission and core values, find out how our marriage with Mansell Group will help us better serve you, learn about our senior team members … and much more!
Increase Revenues by Nurturing Your Prospects with EmailWhatCounts, Inc.
Your Marketing activities are generating leads and you are developing a nice prospect database. But your sales folks can't always follow up with them in a timely manner or in other cases, they just might not be ready to buy when they are contacted. Now what?
Join us in this webinar with Terry Miller, Managing Partner of CRM Group.
You will learn:
- How to squeeze more qualified leads from your existing marketing programs
- An easy-to-follow three step approach for creating an effective eNurture campaign customer engagement and loyalty with mobile marketing
- The important factors to consider when designing your email nurture program
... and much more!