WhatCounts is acquiring Blue Sky Factory to expand its email marketing capabilities and better support customers. Blue Sky Factory employees and infrastructure will join WhatCounts to ensure a smooth transition. Customers will be able to continue accessing Publicaster through the same URLs, usernames and passwords, and should experience no disruption in service. WhatCounts is committed to supporting Publicaster and plans to merge it with their own platforms in the future.

1. Q. How do I contact support?
Answer: WhatCounts is a customer focused organization. Your current account team and
support person will be joining the WhatCounts team so please continue interacting with that
team member as you have been. If you need to open a ticket please use help.publicaster.com
or call 866-216-2583.
Q. How do I contact billing or accounting?
Answer: WhatCounts will honor all current contracts, pricing, and Service Level Agreements
(SLAs). Invoices will be mailed from WhatCounts starting in August and we do have full access
to contracts, past billing, and current pricing. Our team is prepared to answers questions
related to billing, accounting, and statements. If you have a question or need assistance
please call (866) 216-2583. The accounting team of Blue Sky is joining WhatCounts so
besides a logo change, you should experience no difference in accounting.
Q. How do I contact the management team?
Answer: WhatCounts is a private, profitable, growing enterprise. A unique quality of our
company is that our clients have direct access to the management of the organization. Our
team is not only available; we want to hear from you. Please do not hesitate to contact
anyone within our company anytime. The President and company founder (Allen Nance) can
be reached at amn@whatcounts.com. The Vice President of Services (Doug Broujos) can be
reached at dbroujos@blueskyfactory.com. Our Chief Technology Officer (Steve Verlander) can
be reached at sverlander@whatcounts.com. Our Vice President of Technical Services (Mike
Lynch) can be reached at mlynch@whatcounts.com. Our Chief Operating Officer (Mark Pigott)
can be reached at mpigott@whatcounts.com.
Q. Where do I login to Publicaster?
Answer: WhatCounts will be maintaining the current Blue Sky Factory email marketing
infrastructure and data center (in addition to our previous data centers). You can access the
email messaging platforms using the same web addresses (URLs), user names, and passwords
you used before. You should experience no difference in platform access.
Q. Why did WhatCounts acquire Blue Sky Factory?
Answer: WhatCounts is focused on the email marketing industry and utterly passionate about
helping customers use technology to market and communicate more effectively. This
acquisition is a continuance of our strategy to assemble global resources including: people,
technology, and expertise to support marketing professionals’ use of technology to reach
current and prospective customers. Blue Sky Factory’s business is a perfect fit within the
WhatCounts organization and we believe that you will experience immediate benefits
including: focus on supporting Marketing, direct access to Technical Support and enhanced
Client Services including: Strategy, Creative, and Best Practices.
Q. Will any of the Blue Sky Factory’s team members join WhatCounts?
Answer: Yes. A team comprised of development, operations, services and support personnel
have all joined WhatCounts and will remain in a Baltimore office. These employees have an
intimate knowledge of the Blue Sky Factory technology, customers and applications, enabling
continuity and making the transition to WhatCounts as seamless as possible.
Q. Who is WhatCounts?
Answer: WhatCounts, a private company founded in 2000, is the new leader in email marketing
with a presence on four continents and emails being delivered in over 35 languages. Over the last
decade, WhatCounts has partnered with many of the world’s leading organizations to drive
successful email marketing programs by delivering a robust lifecycle marketing platform that can be
deployed as a SaaS (software-as-a-service), a Broadcaster (appliance in a remote data center), or
as a Managed Service (a dedicated system in our data centers). Our clients have come to rely on
our dedicated account model which ensures that they always interact with a knowledgeable team.
Through our campaign production services, our team designs, builds, optimizes, tests, deploys, and
monitors millions of targeted email marketing programs through a full-service framework, allowing

2. our clients to outsource the entire process. As a technology innovator, WhatCounts has always been
on the leading edge of the email marketing industry. Product differentiators include fully integrated
social media and fully supported video-enhanced email. We are proudest of the return on
investment realized by our customers with some customers realizing over $200 in email-driven
revenue for every $1 of investment. More information is available at www.whatcounts.com or by
calling 866-804-0076.
Q. Where is WhatCounts located?
Answer: WhatCounts is headquartered in the international city of Atlanta, Georgia; home of the
1996 Olympics and busiest airport in the world. WhatCounts supports a global footprint that
stretches from Sydney, Australia to Atlanta, Georgia. Our support team, consultants, and
technology are actively involved in delivering billions of targeted personalized marketing messages
on 4 continents and 35 languages around the world.
Q. Will WhatCounts continue to support Publicaster?
Answer: WhatCounts is 100% committed to continued support of the Publicaster application. We
have acquired the software, hardware, IP addresses, and databases associated with these systems
to ensure that you can continue to access them without interrupting your current business process.
WhatCounts does support other applications and these solutions will also be made available to your
team as we help you leverage technology to market and communicate. Our plan is to merge
Publicaster and the WhatCounts platforms into a single new release in 2012.
Q. What network or data center changes should I expect?
Answer: WhatCounts acquired the entire Publicaster infrastructure including: software, hardware,
IP address, and databases to ensure that you can continue to access them without interrupting your
current business process.
Q. What services does WhatCounts provide?
Answer: WhatCounts is a full-service solutions provider. Our team has over a decade of email
marketing experience with some of the world’s largest companies and associations. In addition to
running complex databases and systems that deliver billions of targeted email marketing messages
WhatCounts also provides: strategy consulting, creative design, campaign management,
segmentation, as well as technology integration solutions. WhatCounts understands that the “people
behind the platform” are what drive successful email and technology enabled marketing campaigns.