The document summarizes a design thinking workshop held by MEDx eHealthCenter to design improvements to their healthcare services. Over two days, participants followed the design thinking process of empathizing with users, defining problems, ideating solutions, prototyping ideas, and testing prototypes. Key outcomes included identifying priority issues with scheduling appointments, payments and remote consultations, generating solutions for each, and selecting the highest potential MVP from prototyped ideas. Next steps outlined further developing and testing the selected solution.

1. The Next Medical Frontier
An Innovative Approach to Healthcare
Feedback and Next steps
DesignThinking Workshop14-15/11/2014 1

2. ‹#›
Presented by MEDx eHealthCenter
All prepared before the workshop is incorporated
TheAgenda
2

3. Design Thinking Workshop
Service Design for
MEDx eHealthCenter
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4. Irek Piętowski
[eerek pietovsky]
trainer / facilitator
irekrates@gmail.com
+48 606 377 448
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5. Creativity
Public Speaking
Team Building
5

6. Companies I worked for
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7. Our goal is to design:
Scheduling appointments
Methods of payment
Remote appointments
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8. Day 1 Agenda
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9. What is DESIGN THINKING?
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10. 10
Genius solutions

11. 11
Lo-fidelity
prototypes
Amazing
real-life
solutions

12. Car Parts Incubator
12

13. Pirate ship MRI scanner for kids
(Magnetic Resonance Imaging)
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14. 14
Service Design

15. Companies that use
Design Thinking methodology
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16. Stages of Design Thinking
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17. Main rules of Design Thinking
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18. Stage 1: Empathize
• Be inquisitive
• Play the role of psychologist and
detective
• observe emotions, gestures, voice
tonality
• Take as much info as you can
• Try to see the world from the
interviewee's point if view
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19. WHY?
WHY?
WHY?
WHY?
WHY?
19

20. Stage 2: Define
• Place your insights on a 4x4 matrix
• What are you discovering?
• What's the main problem you would
like to solve?
• What's the main need you would
like to meet?
• What challenge are you going to
focus on?
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21. Stage 3: Ideate
• Generate as many ideas as
possible.
• Go for quantity, not quality.
• All ideas are welcome!
• Crazy, impossible ideas that defy
the laws of physics are allowed as
well.
• Write down all ideas.
• NEVER JUDGE IDEAS!
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22. NO evaluation with generation!
NO evaluation with generation!
NO evaluation with generation!
NO evaluation with generation!
NO evaluation with generation!
22

23. Stage 4: Prototype
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24. Stage 5: Test
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Show, don't tell!

25. STOP TALKING!
START DOING!
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26. ‹#›
Presented by MEDx eHealthCenter
All key topics that took place during the workshop
will be described hereThe4Ws
oftheworkshop
26

27. ‹#›
Presented by MEDx eHealthCenter
WHY
The purpose of this exercise was to tap into the logic, imagination, intuition, and
systemic reasoning of our guests. All handpicked because being part of the initial
strategy and vision MEDx eHealthCenter has put in place as an organisation .
We also aimed to explore possibilities of what could be, and to create desired
outcomes that benefit the end user (the customer).
Ultimately; this exercise helps us validate all assumptions we have had so far in
terms of
1. Problems we want to adress as an organisation
2. Validate the vision and strategy and business model
3. Define the different solutions to reach the vision
4. Classify the solutions from MVP to extra services to consider moving forward
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Presented by MEDx eHealthCenter
WHAT
We follow a 5 steps approach as shown on the picture
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29. ‹#›
Presented by MEDx eHealthCenter
From Empathize to Test
29
EMPATHIZE
•Be inquisitive
•Play the role of psychologist and detective
•observe emotions, gestures, voice tonality
•Take as much info as you can
•Try to see the world from the interviewee's
point if view
DEFINE
• Place your insights on a 4x4 matrix
• What are you discovering?
• What's the main problem you would like to solve?
• What's the main need you would like to meet?
• What challenge are you going to focus on?
IDEATE
• Generate as many ideas as possible.
• Go for quantity, not quality.
• All ideas are welcome!
• Crazy, impossible ideas that defy the laws of physics are
allowed as well.
• Write down all ideas.
• NEVER JUDGE IDEAS!
PROTOTYPE
•simulate
•Scenario building
• TEST
• Test that the scenario and prototype work
• provide feedback to validate

30. ‹#›
Presented by MEDx eHealthCenter
WHO
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2
Days
Workshop role 1 Day Worshop role Online Workshop role
Brenda Achere MEDx team : all level Tip Tielemans Diaspora Ronald Ipke Local Doctor
Laetitia Monthe MEDx team : all level James Kakisingi Local HealthCare seeker Yolaine Djeukam MEDx team : IT Level
Michel Grin Tourist HealthCare seeker Sandra Kamga Foreign Doctor Ben Etale Local Doctor
Patricia Monthe MEDx team : all level Rodrigue Kajio Local HealthCare seeker Solange Ashu E. Diaspora
Patrycja Jakubuik MEDx team : all level Freek Cox Tourist HealthCare seeker James Sanders Tourist HealthCare seeker
Jeff Grin Designer Elume Delclose Diaspora Sergio Candido E. Local Doctor
Merime Fodjo Local HealthCare seeker Blanche Bua MEDx team : all level Richelle M. T. Foreign Doctor
Folami Popoola Foreign Doctor Antoine O A Local HealthCare seeker
Colin Giroth Designer
Omer Yamba Diaspora
Felix Aweh MEDx team : IT Level
Clarisse Fouda MEDx team : legal Level

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Presented by MEDx eHealthCenter
WHEN/WHERE
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ONLINE, GOTOMEETING

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Presented by MEDx eHealthCenter
OVERALL OUTCOME 1
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Empathise
After interviewing many of our guests; we
came to the conclusion that when it comes
to Healthcare in developing countries; here
are the big topics standing out. This has
been organised from Emotional Vs
Rational and from Low Tech Vs High Tech

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Presented by MEDx eHealthCenter
OVERALL OUTCOME 2
33
Define
For each services, we defined questions
to be answered and also seen as
problem definition
1. Scheduling
2. Payment
3. Remote consultation

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Presented by MEDx eHealthCenter
OVERALL OUTCOME 3
34
Ideate
For each services, we defined solutions
for supporting these services
1. Scheduling
2. Payment
3. Remote consultation

35. ‹#›
Presented by MEDx eHealthCenter
OVERALL OUTCOME 4
35
Protoype and Test
Group 1 had the best MVP service according to testers for our MEDx integrated
service
1. Scheduling
2. Payment
3. Remote consultation

36. ‹#›
Presented by MEDx eHealthCenter
Next steps
36
1. Thank you all for your contribution and all these great
ideas
2. We will compile all ideas per services on an excel file
3. These ideas will be prioritise by the team and some of
you
4. Based on the prioritisation; we will define the key
functionalities for our next launch
5. Once the critical functionalities are defined; Architecture
will be drawn (process, IT, Service, infrastructure)
6. We will prepare documentation for the development
team
7. We might get back to some of you for testing what has
been developed

37. ‹#›
Presented by MEDx eHealthCenter
Our timelines
37
SP Main point End Date Main Actors
1 PrototypingSessions 13 and 14 Nov Patrycja (Supported by the Whole team)
2A Define Business & Service Model based on priorities from the workshop 19 Nov Patrycja, Patricia,Yolaine
2A Review business and service model with legal counsel 21 Nov Patrycja, Patricia & Clarisse
2B Process, application, infrastructure,service and support architecture+ design. Allocate Web summit contacts for payment solutions and other applicable sections.
Create a timelinefor the picture and determinewhen to bring in the offlinesolution.
22 Nov to 30 Nov Yolaine, Felix, Patriciaand Jeff
3 InitiateSystem Requirements
Initiate offline solution mini project on parallel?
1 Dec to 15 Dec Yolaine & Felix
4 Start System Building
Plan 1 day system hacking for offline solution
15 Dec to 15 Jan Yolaine and Boyko
Felix
5 Testing External 15 Jan to 15 Feb Yolaine, Boyko, Michel, Jeff, Users and customers
5 Testing Internal 15 Feb to 27 Feb Yolaine, Boyko, Michel, All team
6A Final Adjustments 27 Feb to 6 March Yolaine, Boyko, Patrycja, Brenda
6B Communication& Operations 4 Go Live 27 Feb to 29 March Brenda & Patrycja lead phase
Go Live 31 March

38. ‹#›
Presented by MEDx eHealthCenter
More about ourselves
MEDxeHealthCenter
Strategy
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Presented by MEDx eHealthCenter
Mission / Vision / Objectives / Value
Vision
• To become the #1
eHealth platform in
developing countries
Mission
• Enhance health capabilties
and opportunities for and
in developing countries
Objectives
• Become by December
2016, the key digital
health partner among
some developing countries
and international travelers
towards developing
countries developing
countries.
Value
 Reliable services
 Integrity and Respect
 Flexibility
 Commitment to innovation

40. ‹#›
Presented by MEDx eHealthCenter
MEDICALPRACTITIONER
Apersonwhoseprimary
employmentroleistodiagnose
physicalandmentalillnesses,
disordersandinjuriesandprescribe
medicationsandtreatmentsthat
promoteorrestoregoodhealth.
HEALTHCARE SEEKERS
BASED IN OR TRAVELLING
TO DEVELOPING
COUNTRIES
Apersonwhoislivingortravelling
todevelopingcountriesandisneed
ofphysicalandmentalandmedical
prescriptiontorestorehis/her
health.
DIASPORA
Anyonelivingoutoftheirhomeland
whosemovementarewith
economicfocusandhasabetter
livingconditionsthaninhomeland
Target Groups

41. ‹#›
Presented by MEDx eHealthCenter
The Strategic Team
Advisory board:
• KayFormanek:
25yearsexperienceinthepharmaceutical&executiveadvisoryfield.
• AndyCrow:
18yearsexperienceinthefieldofIT,technologyandconnectedbusiness.
Founder & CEO
• PatriciaMonthe
9YearsExperienceintheFieldofITandbusinessprocesses.

42. ‹#›
Presented by MEDx eHealthCenter
Tactical
LEADERS
General
Operations
Brenda D.
Global
Engagement
Manager
Joelle V.R.N
Content Manager
Blanche B.
General
operations &
Marketing
Communication
Patrycja J.
IT Manager
Yolaine D.
Legal Manager
Clarisse F.

43. ‹#›
Presented by MEDx eHealthCenter
External Consultants and Other Volunteers
IT Consultants
Web design and
Marketing
consultants
General
Administrator
IT graduates
Medical Students
(Content
creation)

44. ‹#›
Presented by MEDx eHealthCenter
Our Social Network Presence
MEDxCenter
FB.com/
medxehealthcenter
@medxcenter
@
@medxcenter

45. ‹#›
Presented by MEDx eHealthCenter
EU Headquarters
Lichtstraat 530
5611XK
Eindhoven
The Netherlands
Our Office

46. ‹#›
Presented by MEDx eHealthCenter
Lichtstraat 530
5611XK, Eindhoven
+31408427155 (fx)
facebook.com/medxehealthcenter
@ MEDxCenter
info@medxcenter.net
ReachUsAt Our Eindhoven Office