1. PH I LI P D A R L I N G
VIDEO OVERVIEW
Every video needs a story and an understanding of its target
audience. Before any production is implemented, we look at
key messaging and how to engage the viewer.
Once the scripting is agreed, we plan each video component
in advance, from content presentation, location sourcing,
camera appearances and environment styling.
Production, whether visual or audio, is always carried out
to the highest standards, coupled with online promotion of
the video thereafter.
SPRINGMOUNT HOUSE, CHURCH ROAD, GREYSTONES, CO. WICKLOW, IRELAND //
PHILIP@DARLING.IE // DARLING.IE // + 353 86 171 6997 //
Consumer focused lifestyle video for Sarah
,
s Honey,
consisting of market positioning pointers, new packaging
reveals and online promotion.
Corporate and professionally positioned video for Cantwell
Consulting, featuring key client testimonials, services and
call to action.
VISIT VIMEO.COM/PHILIPDARLING FOR A SELCTION OF SAMPLES

2. Overview
With so many positive statistics on how video effectively promotes a company message or increases
brand awareness, there is no doubt of its powerful reach. There are also many categories of video,
depending on the content, message, audience and display mediums. These variations include,
corporate, advertising promo, instructional, training, how to, entertainment, conference, technical
and many more.
The mediums that videos can be displayed cover social media, primarily Facebook, dedicated online
company channels, YouTube and Vimeo, in-store and retail display, embedded through websites,
use within exhibition environments, or simply used as links in email correspondence.
Whatever messaging and audience reach is decided upon, close attention should be given to
the style, length and mediums that the finished video will appear in at planning stage.
Fact Finding & Research
A series of meetings are conducted to understand the video messaging and desired audience
reach. We would take time, to understand the brand and competitors’ activity in the marketplace.
Scripting & Planning
The realisation of the video through scripting and visual storyboarding. This stage would also see
the all important planning, logistics and visitation of locations in advance of any shoot.
Shoot & Production
Once the planning is approved, the required production crew and director capture the main and
supportive footage and audio for the project. Supportive elements such as jibs, lights, props,
drone use etc., are applied when required.
Editing & Post Production
This is the all important stage where the crafting of the video takes place. Apart from editing of the
footage, care is also taken in high levels of audio delivery, grading, SFX and motion graphics to
support the messaging and feel.
Marketing & Promotion
Each finished video needs to be channeled through the right mediums for optimum results. We can
advise and implement both standard online positioning and paid campaigns, through social media
and related media.
VIDEO PROCESS

3. PHILIP DARLING OVERVIEW
Philip has been working within the Irish and UK communications industry for over thirty five years and is the
creative director of Darling.ie, an agency that specialises in brand generation and promotion, for businesses
and products. Services range from consultancy and direction to the visualisation and implementation of
marketing collateral.
His strength is understanding client
,
s marketing requirements, creation of message and the consistent application
across mediums of choice. Having run and sold a succesful design agency, lectured on a number of MBA courses
and hosted innovation workshops, he brings real business insight and creativity to his clients.
SKILLS
Consultancy and Innovation Workshops | Brainstorming Conceptual Work | Project Management
Client Briefing | Art Direction and Planning of Photography and Video | Branding Design and Roll Out:
Packaging, Literature, Promotions, Exhibition, Advertising, Digital, Web and Video.
CLIENT EXPERIENCE
A&L Goodbody, AVAFX, Biddy Gonzales, Brand Edge, Broadly Speaking, British Airways, Biotrin, Carers Association,
Caragh Nurseries, Chester Beatty Library, Clear Ink, Coca Cola, Contemporary Music Centre, Enable Ireland,
Ernst & Young, Facebook, FGS, Gearoid Hardy & Associates, GSK, Heineken, Hennessy Aviation, Heritage Council,
Institute of Taxation, J&J, Kavanagh Fennell, KMCS, Megazyme, Bank of America Merrill Lynch, Merck, Mileeven,
Microsoft, Monart, Music Network, NAMA, National Museum & Library, National Tailoring Academy, National Truck
Rental, Nualight, O2, OSi, RDS, Rotunda Private Clinics, RTE, Roche, Sainsburys, Trinity College, UCD Wexford
Strawberries and Xerox.
TESTIMONIALS
“It
,
s crucial that we use design partners who can deliver to a consistently high standard for our clients - that
,
s
why we recommend Philip
,
s design consultancy services. He delivers the brief each and every time. Our clients
are happy, so we
,
re happy.
,,
Naoimh Murphy | Purcell Masterson
“Philip knows where creativity fits into business strategy. He listens to clients; understands their objectives and
translates these into creative, viable concepts and plans. Philip is a pleasure to work with and understands how
to consult effectively with business owners and professionals.
,,
Áine Maguire | Persuasion
“I worked with Philip for approximately 3 years during my time at Text 100 Dublin - primarily on my client Xerox
Europe. To it very bluntly - Philip as a creative designer is the standard that I have judged all designers that I have
worked with since.
,,
Cian MacEochaidh | Tribeca Public Relations
CREDENTIALS