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Be The Machine Winter Resorts

An experiential marketing capabilities deck targeted to winter resorts looking to generate guests in ways that go beyond traditional marketing. Be The Machine offers various strategies and tactics to get people to the slopes, condos and shops.

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Be The Machine Winter Resorts

  1. 1. BE THE MACHINE DRIVING CONSUMERS TO YOUR RESORT
  2. 2. 2 YOU HAVE A DESTINATION-- A PLACE WHERE CONSUMERS GO AND LOVE THEIR EXPERIENCE BUT YOU WANT MORE CONSUMERS. YOU HAVE EXPLORED MEDIA, PR, SOCIAL, EVENTS, MOBILE YOU NEED AN EXPERIENTIAL VENDOR WHO IS FAST, CREATIVE AND COST EFFICIENT
  3. 3. 3 WE SEE YOUR CHALLENGES AS OUR OPPORTUNITIES
  4. 4. 4 WE EXIST BECAUSE TRADITIONAL MARKETING AND ADVERTISING PLANS HAVE MAJOR LIMITS WE THRIVE BECAUSE OUR CLIENTS SEEK IDEAS AND EXECUTION THAT TRULY ENGAGE PEOPLE WE SUCCEED BECAUSE OF US … THE MEMBERS OF OUR TEAM WHO OUR CLIENTS LOVE & TRUST
  5. 5. SERVICES & WORK WE SEE CHALLENGES AS OPPORTUNITIES At Be The Machine, we combine years of solid experiential production work with innovative ideas to create amazing consumer experiences.  CUSTOM MEDIA  STUNTS & INSTALLATIONS  LIVE EVENTS & PROMOTIONS  CONTENT CREATION
  6. 6. CUSTOM MEDIA SHOWCASE THE MESSAGE IN SPECIAL WAYS Outdoor media (or OOH) is often a prime outlet for what we term “custom media”: formats of media that are unique or put in locations where no conventional media is an option. Be The Machine knows outdoor media and how to produce never-been-done-before ideas.  We develop new ideas to bring media to life  Ability to bolt onto pre-existing OOH media buys to boost the campaign  Work with OOH media vendors to enhance their more traditional offerings  Know key OOH ordinances and codes for realistic placements
  7. 7. North Lake Tahoe Power Wash Reverse Stencils
  8. 8. 8 SoBe & Dunkin Donuts Skatepark Murals
  9. 9. Dr Pepper / 7Up Sampling Tour Bombay Sapphire Yacht Club Network
  10. 10. Visit London Ice Sculpture at Madison Square Garden tied to NHL Playoffs
  11. 11. STUNTS & INSTALLATIONS UNIQUE FORMATS IN UNIQUE PLACES Never-been-done-before. That is what brands and clients seek. Be The Machine helps to develop ideas and handles execution for memorable stunts & installations. These productions center around making a very special experience that can then be amplified for consumers via social or press outlets. But they are all about breaking the mold and resonating on higher levels.  Concepts and ideation  Feasibility studies and exploration of the idea  Venue options & booking  Back-end logistics (insurance, permits, etc.)  All on-site staffing needs  Documentation and content capture
  12. 12. CBS Late Show with Stephen Colbert Custom Promo Collaboration
  13. 13. Dunkin’ Donuts Fountain Installations
  14. 14. HBO “Boardwalk Empire” Promo Stunt
  15. 15. CBS Code Black Promo Stunt & Press Junket
  16. 16. LIVE EVENTS & EXPERIENCES BUILDING CONSUMER EXPERIENCES Increasingly, clients seek ways to not simply sponsor or have a presence at an event ... but to create their own proprietary event or tour. Be The Machine both comes up with these event ideas and helps to produce them. We handle all the back-end details so the big idea can stand strong up front.  Custom events are created specifically for each client  Can take the form of one single activation or multiple stagings in a tour format  All production elements handled (sites, bookings, routing, staff, etc.)  Tend to be big productions that involve multiple client teams and agencies (brand, media, social, PR, creative, etc.)
  17. 17. Lady Foot Locker SIX:02 6K Race
  18. 18. Jeep Ski Resort Screen Printing
  19. 19. TLC “LA Ink” Graffiti Tattoo Event
  20. 20. CONTENT CREATION CAPTURING THE MOMENT TO BE AMPLIFIED Nothing generates awesome social content like experiential programs. Because Be The Machine produces experiential programs live in the field as we engage consumers and put on events, we are on the frontlines to capture footage. We help agencies by documenting activations for them to build content.  Document live activations with photo and video  Provide footage to agency for social use  Cross-promote social engagements with live in-field engagements  Engage consumers at events to provide social content and participate in social campaigns  Secure talent, staff and consumer involvement in the content with permissions as needed
  21. 21. Brisk SXSW Stunt
  22. 22. The Tonight Show with Jimmy Fallon Jimmy Fallon Beer Pong
  23. 23. I Love NY Times Square Events
  24. 24. PATRICK WEST patrick@themachinenyc.com (646) 380-9467 or (914) 216-8948

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  • themachinenyc

    Jan. 2, 2016

An experiential marketing capabilities deck targeted to winter resorts looking to generate guests in ways that go beyond traditional marketing. Be The Machine offers various strategies and tactics to get people to the slopes, condos and shops.

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