Mediaworld and Vodafone Spain affiliate strategy
•Download as PPTX, PDF•
0 likes•139 views
This document proposes two affiliation proposals between Mediaworld and affiliates. The first proposes that affiliates offer Mediaworld content to help generate conversions, allowing Mediaworld to generate revenue from selling content and dropshipping sales. The second proposes offering Mediaworld customers who buy a smartphone or tablet an exclusive mobile tariff plan, providing a dedicated offer for customers and a mobile-dedicated tariff plan.
Report
Share
Report
Share
Recommended
Programmatic's Media Takeover Inneractive presentation
Programmatic's Media Takeover session at Festival of Media Global 2016.
Enjoy the presentation from Avichai Belitsky, VP at Inneractive.
A look from all angles at programmatic across the media landscape - what can be learnt from OOH, video, mobile, native and TV programmatic learnings and how far we have to go until programmatic's true potential is reached.
Tune in using @festivalofmedia and #FOMG16.
Virool Case Study_Telcel
Virool, a programmatic video advertising platform, helped drive awareness and engagement for Telcel's #Reconectados campaign in Mexico. Through precise targeting across social, in-stream and native environments using its ActivView product suite, Virool achieved over 100,000 paid video views with a 1.80% click-through rate and over 6,500 Facebook shares for Telcel's new social initiative campaign. Virool leveraged its global reach, viewability on engaged users, custom creative units, premium social and native placements, real-time reporting, and easy sharing buttons to optimize the campaign and achieve these results for Telcel.
AdTonik for Advertisers_Basic
This document summarizes a TV and mobile advertising platform that allows advertisers to extend their TV audiences to mobile. It does this by using set top box TV data and mobile app usage data to identify likely TV viewers and serve them targeted mobile ads. Tests showed mobile ads paired with TV ads increased purchase intent by 72% and brand recall by 69% compared to TV-only ads. The platform offers solutions like amplifying TV spends, conquering competitive TV ads, and augmenting TV content with associated mobile ads. It has worked with major brands and networks to run successful cross-platform campaigns.
Icareus Solutions Addressable TV Short Introduction
Icareus provides an HBBTV advertising solution that allows advertisers to get viewers to interact with ads in various ways. This includes displaying ads when a viewer changes channels, synchronizing display ads with linear ads, and scheduling display ads to show during TV shows. Advertisers can use interactive features like videos, mini-portals, coupons, and social media calls-to-action to engage viewers. Personalized advertising is also possible using broadband to substitute linear ads with targeted videos based on a viewer's profile and location. Broadcasters have seen increased ad impact and viewer engagement through the use of interactivity.
AdTonik for Advertisers_Leave Behind
The document summarizes a TV and mobile advertising platform that aims to amplify TV advertising spending by reaching TV viewers on mobile. It analyzes set top box and mobile data to match TV viewers with their mobile profiles. This allows serving targeted mobile ads to TV viewers to increase brand metrics like purchase intent, brand recall, and recommendations when paired with TV ads. Features include options to reach viewers of a client's ads, competitive ads, or relevant TV content. Reporting includes metrics like lift from TV genre and in-store sales lift from TV exposure. It claims to outperform normal mobile audiences and has major brand clients using its solutions.
YTL Challenge PPT Android
CloudWIREDTV develops personalized mobile apps that allow consumers to access TV listings anywhere and customize their viewing experience. The apps guide consumers back to watching TV, increasing consumption. CloudWIREDTV also enables retailers to create mobile shopping channels to sell products.
Overview : Mapping VoD Growth Across Regions, Industries and Platforms
An Infographic explaining how Video On Demand has done in the past, is faring now and the predictions on its future compared to rivals.
For more details Visit - www.studio.muvi.com
Launch Your Own Video Streaming Platform in 24 hrs with Muvi Studio
Muvi Studio is a leading Pay OTT solution / VoD Platform provider which allows video content owners like movie and channels and video content aggregators to launch their own-branded Video on demand (VoD) platform within an hour at ZERO cost.
Recommended
Programmatic's Media Takeover Inneractive presentation
Programmatic's Media Takeover session at Festival of Media Global 2016.
Enjoy the presentation from Avichai Belitsky, VP at Inneractive.
A look from all angles at programmatic across the media landscape - what can be learnt from OOH, video, mobile, native and TV programmatic learnings and how far we have to go until programmatic's true potential is reached.
Tune in using @festivalofmedia and #FOMG16.
Virool Case Study_Telcel
Virool, a programmatic video advertising platform, helped drive awareness and engagement for Telcel's #Reconectados campaign in Mexico. Through precise targeting across social, in-stream and native environments using its ActivView product suite, Virool achieved over 100,000 paid video views with a 1.80% click-through rate and over 6,500 Facebook shares for Telcel's new social initiative campaign. Virool leveraged its global reach, viewability on engaged users, custom creative units, premium social and native placements, real-time reporting, and easy sharing buttons to optimize the campaign and achieve these results for Telcel.
AdTonik for Advertisers_Basic
This document summarizes a TV and mobile advertising platform that allows advertisers to extend their TV audiences to mobile. It does this by using set top box TV data and mobile app usage data to identify likely TV viewers and serve them targeted mobile ads. Tests showed mobile ads paired with TV ads increased purchase intent by 72% and brand recall by 69% compared to TV-only ads. The platform offers solutions like amplifying TV spends, conquering competitive TV ads, and augmenting TV content with associated mobile ads. It has worked with major brands and networks to run successful cross-platform campaigns.
Icareus Solutions Addressable TV Short Introduction
Icareus provides an HBBTV advertising solution that allows advertisers to get viewers to interact with ads in various ways. This includes displaying ads when a viewer changes channels, synchronizing display ads with linear ads, and scheduling display ads to show during TV shows. Advertisers can use interactive features like videos, mini-portals, coupons, and social media calls-to-action to engage viewers. Personalized advertising is also possible using broadband to substitute linear ads with targeted videos based on a viewer's profile and location. Broadcasters have seen increased ad impact and viewer engagement through the use of interactivity.
AdTonik for Advertisers_Leave Behind
The document summarizes a TV and mobile advertising platform that aims to amplify TV advertising spending by reaching TV viewers on mobile. It analyzes set top box and mobile data to match TV viewers with their mobile profiles. This allows serving targeted mobile ads to TV viewers to increase brand metrics like purchase intent, brand recall, and recommendations when paired with TV ads. Features include options to reach viewers of a client's ads, competitive ads, or relevant TV content. Reporting includes metrics like lift from TV genre and in-store sales lift from TV exposure. It claims to outperform normal mobile audiences and has major brand clients using its solutions.
YTL Challenge PPT Android
CloudWIREDTV develops personalized mobile apps that allow consumers to access TV listings anywhere and customize their viewing experience. The apps guide consumers back to watching TV, increasing consumption. CloudWIREDTV also enables retailers to create mobile shopping channels to sell products.
Overview : Mapping VoD Growth Across Regions, Industries and Platforms
An Infographic explaining how Video On Demand has done in the past, is faring now and the predictions on its future compared to rivals.
For more details Visit - www.studio.muvi.com
Launch Your Own Video Streaming Platform in 24 hrs with Muvi Studio
Muvi Studio is a leading Pay OTT solution / VoD Platform provider which allows video content owners like movie and channels and video content aggregators to launch their own-branded Video on demand (VoD) platform within an hour at ZERO cost.
TVVIS VIP Survey
The document discusses marketers' adjustments to media plans during the COVID-19 crisis. It summarizes responses indicating that:
Hulu has delivered strong results for many clients. Marketers have tested a mix of direct publisher and aggregator platforms for streaming video. Some clients saw growth in audiences for healthy/lifestyle programming as people sought escapism.
Most budgets previously allocated 90% to traditional TV and 10% to streaming, but some shifted small amounts to streaming. Linear TV provides better performance for the cost than streaming. Placement depends on goals, audiences and budgets of each client.
Marketers consider indicators like demographic/rate efficiency, unique reach, behavioral targeting, addressability, and attribution/measurement when deciding
Ubisoft_Success_Story 2016
Ubisoft, a leading mobile game publisher, used MoPub's rewarded video ads to improve user experience and engagement. This led to doubled lifetime value for users in some of Ubisoft's titles. MoPub's platform allowed Ubisoft to manage all ad formats, including fullscreen display, interstitial video, and rewarded video ads from multiple networks. Incorporating rewarded video ads across 19 apps generated over 687 million ad requests in two months and increased user time spent in apps.
Clear
The document describes an innovative mobile engagement solution called intARact that allows television viewers to interact with brands by capturing logos on TV screens using their mobile cameras. This provides dialog between brands and consumers and higher returns on investment for sponsors. In a test with a program reaching 500,000+ viewers, the solution generated over 5,000 interactions lasting an average of 6 minutes each at a cost less than 5% of traditional activations per user.
Mo pub case_study_skout_2013
Skout chose MoPub to power a more sophisticated monetization strategy in order to increase eCPM and experiment with new ad networks and direct sales. By partnering with MoPub, Skout was able to integrate new demand sources, customize their network waterfall, and leverage location data to improve performance. As a result, Skout's revenue and eCPM increased 50% when working with MoPub.
Presentation1 powerpoint
The document describes the business model and operations of the Daily Nation media company across multiple platforms. It generates revenue from advertising, subscriptions, and sponsorships on its newspaper, website, radio stations, and television channel. Content is shared across platforms while maintaining differentiated operations. The online copy contains more multimedia elements like photos and videos compared to the print newspaper.
Ad tonik for TV Companies
AdTonik is a TV and mobile advertising platform that allows advertisers to extend their TV audiences to mobile. It analyzes set top box and mobile data to match TV viewers with mobile users, then serves ads to mobile users when they are likely watching related TV content. This increases engagement and lifts brand metrics like purchase intent, recall, and recommendations compared to standalone mobile or TV ads. Advertisers can implement different campaigns like TV Amplify to reach mobile users after TV ads, or TV Conquest to target competitor TV viewers. The platform has potential to help advertisers own the mobile space and make their TV dollars go further.
News Roadmap 20090120 A
CBS News Mobile saw significant growth in web traffic and video usage in 2008. Looking ahead to 2009, CBS News Mobile plans to promote its content and products more extensively on CBSNews.com, implement a single social and community strategy across platforms, and launch a new platform for MMS alerts with richer features and advertising opportunities. CBS News Mobile also aims to maximize the distribution of its video content by publishing it across multiple platforms and partnering with CNET engineers.
Breakfast & Brains, September 2012- James Morris
The document discusses how advances in technology and changes in consumer behavior have led people to consume content anytime and anywhere across multiple devices. This means that brands need to plan their video and content strategies across different devices and platforms. MediaCom believes that cross-device video advertising is important for brands because it allows them to create tailored content for different platforms and rely less on traditional media. The agency is helping its clients develop great content that achieves high visibility across different outlets and extends the reach of TV campaigns through integrated digital strategies aligned with retail events. Examples of successful cross-device campaigns for T-Mobile and VW that received many video views and increased sales are provided.
What can a streaming media player do for
A streaming media player turns a TV into a movie theater, computer, and social network by allowing users to watch TV and video on-demand both inside and outside the home. It provides content providers a direct relationship with viewers and allows them to make programming and advertising interactive to generate more revenue and loyalty. Advertisers can also use interactive systems with streaming media players to directly engage with audiences and make advertising more compelling.
Vodafone ppt
Vodafone India is the second largest mobile network operator in India by subscriber base, after Airtel with a market share of 18.42%. It is headquartered in Mumbai, Maharashtra.
Linking Addressable TV To Outcomes
The document discusses several case studies demonstrating the effectiveness of addressable TV advertising. Key findings include:
- Targeted addressable TV ads driven a +110% lift in tune-in for a TV program premiere compared to non-targeted viewers.
- For an automotive brand launch, targeted addressable TV ads led to a +50% increase in dealership visits and +65% increase in new model sales.
- Addressable TV ads targeting grocery shoppers increased free trial offer redemption by +255% and generated $1.75 million in incremental sales for a CPG brand.
- Combining addressable TV and mobile targeting was shown to increase brand awareness by 62% and ad recall by
Cool Hunting: It's All About Discovery Presentation
The document discusses two case studies for online marketing campaigns. A Lexus campaign promoted their IS convertible through a homepage takeover on Fast Company's website, extending existing creative to the iPhone and generating double digit click-through rates. A Paramount Pictures campaign for G.I. Joe: The Rise of Cobra ran a full-screen, homepage takeover on Fandango for iPhone users only, linking to a quiz and achieving over 25% click-through rates.
Google control system part 1 mobile
Google automatically extended advertisers' campaigns between platforms without consent. When Google launched AdSense in 2003, all AdWords campaigns were automatically included in AdSense and appeared on third-party sites, increasing costs. Similarly, in 2008 Google changed AdWords' default settings to include mobile devices, extending campaigns to smartphones without permission and ignoring platform differences. Google builds opaque systems to gradually migrate advertisers between programs and platforms, increasing its control over inventory.
Megamouth eng ver.1.3
The document discusses a non-incentive mobile ad network called Megamouth that provides advertisements through selected non-incentive media. Megamouth aims to achieve meaningful user acquisition and high retention rates by monitoring media and excluding those with low retention. It allows viral marketing effects by rewarding users who advertise created content. Megamouth also expands its target coverage through affiliations with media partners.
Video on Demand, Programmatic VOD, and Addressable TV
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
Mobile Marketing : Case Studies
7 minutes presentation by Olivier Beaujean for Cleverwood's participation at the Devcom conference.
More: http://bit.ly/devcom
Maxis presentation14
Television advertising is an effective media for reaching large audiences at low cost per exposure. It allows targeting specific audiences and has high impact due to its visual and audio components. While television receives 23.4% of total US ad spending, newspapers receive a comparable 21.5% as they are also effective in reaching wide audiences. The document discusses advantages of television advertising and advertising expenditure breakdown across different media in the US.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationUnlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
More Related Content
What's hot
TVVIS VIP Survey
The document discusses marketers' adjustments to media plans during the COVID-19 crisis. It summarizes responses indicating that:
Hulu has delivered strong results for many clients. Marketers have tested a mix of direct publisher and aggregator platforms for streaming video. Some clients saw growth in audiences for healthy/lifestyle programming as people sought escapism.
Most budgets previously allocated 90% to traditional TV and 10% to streaming, but some shifted small amounts to streaming. Linear TV provides better performance for the cost than streaming. Placement depends on goals, audiences and budgets of each client.
Marketers consider indicators like demographic/rate efficiency, unique reach, behavioral targeting, addressability, and attribution/measurement when deciding
Ubisoft_Success_Story 2016
Ubisoft, a leading mobile game publisher, used MoPub's rewarded video ads to improve user experience and engagement. This led to doubled lifetime value for users in some of Ubisoft's titles. MoPub's platform allowed Ubisoft to manage all ad formats, including fullscreen display, interstitial video, and rewarded video ads from multiple networks. Incorporating rewarded video ads across 19 apps generated over 687 million ad requests in two months and increased user time spent in apps.
Clear
The document describes an innovative mobile engagement solution called intARact that allows television viewers to interact with brands by capturing logos on TV screens using their mobile cameras. This provides dialog between brands and consumers and higher returns on investment for sponsors. In a test with a program reaching 500,000+ viewers, the solution generated over 5,000 interactions lasting an average of 6 minutes each at a cost less than 5% of traditional activations per user.
Mo pub case_study_skout_2013
Skout chose MoPub to power a more sophisticated monetization strategy in order to increase eCPM and experiment with new ad networks and direct sales. By partnering with MoPub, Skout was able to integrate new demand sources, customize their network waterfall, and leverage location data to improve performance. As a result, Skout's revenue and eCPM increased 50% when working with MoPub.
Presentation1 powerpoint
The document describes the business model and operations of the Daily Nation media company across multiple platforms. It generates revenue from advertising, subscriptions, and sponsorships on its newspaper, website, radio stations, and television channel. Content is shared across platforms while maintaining differentiated operations. The online copy contains more multimedia elements like photos and videos compared to the print newspaper.
Ad tonik for TV Companies
AdTonik is a TV and mobile advertising platform that allows advertisers to extend their TV audiences to mobile. It analyzes set top box and mobile data to match TV viewers with mobile users, then serves ads to mobile users when they are likely watching related TV content. This increases engagement and lifts brand metrics like purchase intent, recall, and recommendations compared to standalone mobile or TV ads. Advertisers can implement different campaigns like TV Amplify to reach mobile users after TV ads, or TV Conquest to target competitor TV viewers. The platform has potential to help advertisers own the mobile space and make their TV dollars go further.
News Roadmap 20090120 A
CBS News Mobile saw significant growth in web traffic and video usage in 2008. Looking ahead to 2009, CBS News Mobile plans to promote its content and products more extensively on CBSNews.com, implement a single social and community strategy across platforms, and launch a new platform for MMS alerts with richer features and advertising opportunities. CBS News Mobile also aims to maximize the distribution of its video content by publishing it across multiple platforms and partnering with CNET engineers.
Breakfast & Brains, September 2012- James Morris
The document discusses how advances in technology and changes in consumer behavior have led people to consume content anytime and anywhere across multiple devices. This means that brands need to plan their video and content strategies across different devices and platforms. MediaCom believes that cross-device video advertising is important for brands because it allows them to create tailored content for different platforms and rely less on traditional media. The agency is helping its clients develop great content that achieves high visibility across different outlets and extends the reach of TV campaigns through integrated digital strategies aligned with retail events. Examples of successful cross-device campaigns for T-Mobile and VW that received many video views and increased sales are provided.
What can a streaming media player do for
A streaming media player turns a TV into a movie theater, computer, and social network by allowing users to watch TV and video on-demand both inside and outside the home. It provides content providers a direct relationship with viewers and allows them to make programming and advertising interactive to generate more revenue and loyalty. Advertisers can also use interactive systems with streaming media players to directly engage with audiences and make advertising more compelling.
Vodafone ppt
Vodafone India is the second largest mobile network operator in India by subscriber base, after Airtel with a market share of 18.42%. It is headquartered in Mumbai, Maharashtra.
Linking Addressable TV To Outcomes
The document discusses several case studies demonstrating the effectiveness of addressable TV advertising. Key findings include:
- Targeted addressable TV ads driven a +110% lift in tune-in for a TV program premiere compared to non-targeted viewers.
- For an automotive brand launch, targeted addressable TV ads led to a +50% increase in dealership visits and +65% increase in new model sales.
- Addressable TV ads targeting grocery shoppers increased free trial offer redemption by +255% and generated $1.75 million in incremental sales for a CPG brand.
- Combining addressable TV and mobile targeting was shown to increase brand awareness by 62% and ad recall by
Cool Hunting: It's All About Discovery Presentation
The document discusses two case studies for online marketing campaigns. A Lexus campaign promoted their IS convertible through a homepage takeover on Fast Company's website, extending existing creative to the iPhone and generating double digit click-through rates. A Paramount Pictures campaign for G.I. Joe: The Rise of Cobra ran a full-screen, homepage takeover on Fandango for iPhone users only, linking to a quiz and achieving over 25% click-through rates.
Google control system part 1 mobile
Google automatically extended advertisers' campaigns between platforms without consent. When Google launched AdSense in 2003, all AdWords campaigns were automatically included in AdSense and appeared on third-party sites, increasing costs. Similarly, in 2008 Google changed AdWords' default settings to include mobile devices, extending campaigns to smartphones without permission and ignoring platform differences. Google builds opaque systems to gradually migrate advertisers between programs and platforms, increasing its control over inventory.
Megamouth eng ver.1.3
The document discusses a non-incentive mobile ad network called Megamouth that provides advertisements through selected non-incentive media. Megamouth aims to achieve meaningful user acquisition and high retention rates by monitoring media and excluding those with low retention. It allows viral marketing effects by rewarding users who advertise created content. Megamouth also expands its target coverage through affiliations with media partners.
Video on Demand, Programmatic VOD, and Addressable TV
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
Mobile Marketing : Case Studies
7 minutes presentation by Olivier Beaujean for Cleverwood's participation at the Devcom conference.
More: http://bit.ly/devcom
Maxis presentation14
Television advertising is an effective media for reaching large audiences at low cost per exposure. It allows targeting specific audiences and has high impact due to its visual and audio components. While television receives 23.4% of total US ad spending, newspapers receive a comparable 21.5% as they are also effective in reaching wide audiences. The document discusses advantages of television advertising and advertising expenditure breakdown across different media in the US.
What's hot (17)
Breakfast & Brains, September 2012- James Morris
Breakfast & Brains, September 2012- James Morris
Cool Hunting: It's All About Discovery Presentation
Cool Hunting: It's All About Discovery Presentation
Video on Demand, Programmatic VOD, and Addressable TV
Video on Demand, Programmatic VOD, and Addressable TV
Recently uploaded
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationUnlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsGoogle Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mediaworld and Vodafone Spain affiliate strategy
- 2. AFFILIATION PROPOSAL 1 Offering contents to affiliates e-commerce and bloggers Advantages Affiliates could offer contents which help to generate conversion. Mediaworld could generates revenues by selling contents and even dropshipping sells.
- 3. AFFILIATION PROPOSAL 2 To the customers which buy on Mediaworld website a smartphone or tablet, may choose an exclusive tariff plan. Advantages A dedicate offer for their customer. Mobile dedicte tariff paln