Television advertising is an effective media for reaching large audiences at low cost per exposure. It allows targeting specific audiences and has high impact due to its visual and audio components. While television receives 23.4% of total US ad spending, newspapers receive a comparable 21.5% as they are also effective in reaching wide audiences. The document discusses advantages of television advertising and advertising expenditure breakdown across different media in the US.

1. CHOOSING THE RIGHT
ADVERTISING MEDIA

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6. Maxis TV Commercial - Cinema.mp4

12. •Television ad reaches very large
audiences
•Targeted audiences can be easily
reached
•Very high impact
•Low cost per thousand [CPM]
exposures.
(Cost Per Mille)is where advertisers pay for
exposure of their message to a specific
audience.

16. Broadcast and cable television
combined get 23.4% of
all U.S. advertising expenditures.
Newspapers get 21.5% of all U.S.
advertising expenditures.

17. GAAJEEN PARMAL 2010™