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A Basic Intro on Social Media
And How Rotarians can Benefit from it.
A Presentation by Manoj Gursahani
What is Social Media?
The Core Idea
Just Like…Just
Just Like…Just
Just Like…
Social Media…
Gives you the POWER
Reach
Listen
Interact
With your Target
Directl
“Make it easy for people to talk about you”
– Andy Sernovitz
Social Media makes it
EASY
Why should I
CARE?
901,000,000
The number of people who actively use
Which makes
the 3rd largest country in terms of population.
Despite of being banned in China.
10,500,000,000The number of minutes spent on Facebook everyday.
10,500,000,000The number of minutes spent on Facebook everyday.
Excluding Mobile!
2.7 Billion
Daily Likes and Comments.
51,067,500+
Indian Users
Pacman??
83%Indian users are in the age group of 18- 35.
It just looks like Pacman!
500,000,000The number of people who use Twitter.
340,000,000Tweets Per Day.
27,199,007people follow her on Twitter.
#GAGA
That’s double the population of
YouTube is the 3rd most visited website.
2,000,000,000
2 Billion views per day on YouTube.
1Videos ar
0e
ploaded to YouTube
every second.
24Hours worth of videos are
uploaded every minute.
1700The number of years it will take to watch
all the videos on YouTube.
.
And today he is the
2nd
most popular celebrity account
on T witter.
20,000,000The number of articles on
Wikipedia.
Encyclopedias are Passé.
500,000The number of blogs posted on
Wordpress everyday.
328,000,000The number of people who read these blogs everyday.
People enjoy messaging on social networks more than E-mail.
Social Media has overtaken
Pornography
.
It’s all about Conversations!
Word
Of
Mouth.
80%
People rely on recommendations more than advertising.
90%of the people
trust
recommendations
from people they
know.
70%people trust consumer
opinions posted online.
They are already
speaking about
your brand.
Is it Good or
Bad?
“When you give everyone a voice and give people
power,
the system usually ends up in a really good place.”-Mark Zuckerberg
Your customers are already on Social Media.
And so are your competitors.
Social Media helps you to
ENHANCE
We don't have a choice on
whether we do social media,
the question is how well we do
it."
-Eric Qualman
Your brand could be the next Rockstar.
Thank you!
Manoj Gursahani

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Social media old version