Overview of developed media/tool kits for Orange County water agencies and cities. What is a media/tool kit? Why do you need one? And how to make the most of the materials included.

1. Tiffany Baca, Public Affairs Manager
PAW – 02.28.2019
MEDIA/TOOL KITS

2. 2
Discussion Items
01
Overview
02
Media/Tool Kits (developed)
Imagine a Day Without Water
2019 Water Awareness Poster Contest
2019 Wyland National Mayor’s Challenge
03
What's Next
4 New Kits Coming in 2019!
Other Suggestions/Recommendations
What is a Media/Tool Kit, and Why do You Need One?
How to Make the Most of Kit Materials

3. 3
REPETITION
EXTENDED REACH =
HIGHER PARTICIPATION
SERVICE
COUNTYWIDE MESSAGING
CONSISTENCY
PLUG AND PLAY
SUCCESS
What is a Media/Tool Kit, and
Why do You Need One?
Countywide Messaging
Repetitive Messages and Materials Stick
Information is Accurate and Timely
Plug and Play
Pre-developed Materials
You Decide How Much (or Little) to Participate
Extended Reach = Higher Participation
Shares on Social Media
Word of Mouth

4. 4
+ +
How to Make the Most of Kit Materials
For Media/Journalists For Your PartnersFor Your Agency/City
Personalized Message
Succinct Company Bio
Kit Elements
Call Your Customers to Action
Connect Your Community
Establish a Leadership Position
Expand Your Reach
Ensure a Unified Message
Expand Partnership
Present Your Story

5. 2018-19 Kit Overview

6. 2018 Imagine a Day Without Water
Cover
Campaign Background
Campaign Logos
Tips for Success
Sample News Release Sample Social
Media Posts

7. 2019 Water Awareness Poster Contest
Cover Benefits of Participation
Tips for Success
List of Kit Inclusions
Campaign Background
Sample Social Media
Sample Outreach Letter

8. 2019 Water Awareness Poster Contest
continued…
Promotional Flyer
Sample Newsletter Article
Sample Social Media Promotional Video

9. 2019 Wyland National Mayor’s
Challenge for Water Conservation
Cover with link to
Dropbox elements
Benefits of Participation
Tips for Success
List of Kit Inclusions
Campaign Background
Sample Social Media
Sample Press Release

10. 2019 Wyland National Mayor’s Challenge for
Water Conservation - continued…
Sample Newsletter Article
Sample Social Media
How to Participate
Bill Insert
Promotional Flyer

11. Subject Introduction
What’s Next?

12. 2019 Media Kits – What’s Next?
Water Tax
+ Support Letter
Water Use Efficiency
+ How-To Videos
School Program(s)
+ Personal Sample Letter from GM/City Manger
Disaster Communications
+ Boil Order/Do Not Drink-Use Notification Language

13. Subject IntroductionThank You!
Questions?