This is a presentation on developing an organization's assets to make it more attractive to potential corporate sponsors.

2. 2015 Rush Summit
How to Increase Your Value for Current and
Potential Corporate Sponsors

3. WHAT DO SPONSORS WANT?
1) Measurable Results
2) Understand the Audience
3) Documentation of Fulfillment
4) Added Value
They want your audience to be their customer

4. RESEARCH
1) Know Your Customer
2) Know The Business Climate
3) Know Your Prospective Sponsor
4) Know Your Competition
This is the most important step in the process

5. MEASURING RESULTS
1) You’ve identified their primary objective
2) How do you help them measure?
3) Document those results
Help provide solutions for evaluating the sponsorship

6. HOW CAN YOU ACTIVATE FOR THE SPONSOR
1) Make it easy to activate
2) Know the costs of fulfillment
3) The importance of engagement
4) Be flexible
Help with ideas on how to activate the sponsorship

7. EXPAND YOUR REACH
1) Database
2) Website and Social Media
3) Events and Content
4) Own your Assets
Be larger than your core business

8. MAKING THE PITCH
1) Utilize your network
2) Create custom pitches
3) Outline detailed benefits
4) Be Persistent and Patient
It’s not going to happen over night

9. FULFILLMENT
1) Deliver, Deliver, Deliver
2) Communicate
3) Recap
4) Be Appreciative
Be Flexible

10. RECAP EXAMPLE: MAC HERMANN TROPHY
1) Website and Social Media
2) Database
3) Engagement and Content
4) Own the Assets

11. MAIN POINTS
1) Sponsors want your audience
2) Research
3) Help with measurement
4) Help with activation
5) Make yourself larger
6) Be Patient
7) Be Flexible
Thank You