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Mediaconvergentie
The document discusses the concept of media convergence. It notes that convergence is characterized by four key aspects: 1) creation - users can both consume and produce media; 2) social - the importance of community and sharing; 3) network effect - the value increases as more people connect; and 4) realtime - the emphasis on immediacy. It also examines trends like user-generated content, fragmentation of media, the importance of content, community and conversation, the role of second screens, differences between slow and fast content, and the blending of various media like games, video and television. The talk questions whether this means everyone is doomed but concludes there are also many opportunities in a converging media landscape.
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Mediaconvergentie
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- 2. Hi, my nameis Bart.
- 3. I work forweb agency Netlash. ... and a few other companies.
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- 11. Fundamentals 1. creation 2. social 3.network effect 4. realtime
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- 13. 1. The firstmass medium where the tool of production is the same as the tool of consumption.
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- 15. 2. The storyof the helicopter flight.
- 16. 3. Network effect Bron: http://en.wikipedia.org/wiki/Network_effect
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- 19. 4. Now, now,now !
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- 21. A few observations. (6,to be more precise.)
- 22. 1. User GeneratedContent.
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- 24. Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
- 25. Piramid 1 Creators 10 Commentators 100 Lurkers 1000 Strangers
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- 27. “small pieces looselyjoined” portals websites blogposts status-updates ...
- 28. Unbundling * programs vsnetworks? * articles vs newspapers? * links vs portals?
- 29. Unbundling * pull ipvpush * public is curator -> Twitter & Facebook * apps are bad...
- 31. 3. The 3C’s
- 32. 3. The 3C’s It’s not just about content anymore.
- 33. 3. The 3C’s Content Community Conversation
- 34. 3. The 3C’s Content: commodity? Community: ‘social’ Conversation: ‘creation’
- 35. 3. The 3C’s ‘Social Object’ There’s still need for a ‘reason’ to trigger the conversation.
- 37. 4. The SecondScreen
- 38. 4. The SecondScreen “Hell is watching someone else control a GUI.”
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- 40. 5. Slow contentvs Fast content
- 41. 5. Slow contentvs Fast content Different media live in different timezones...
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- 44. 5. Slow contentvs Fast content Newspapers vs internet? Or internet as “trigger” for magazines?
- 46. The first massmedium where the tool of production is the same as the tool of consumption.
- 47. 6. Convergentie Games meetsvideo meets TV meets social? See: Machinima.com
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