This document discusses how resorts can benefit from an accessible website that allows clients to sign up to receive targeted information. Any client information collected is automatically added to a contact relationship manager for personalized communications. Websites and email links can be tracked to better understand visitors' interests, and detailed reports allow resorts to determine the most popular areas. Automated tools are recommended for optimizing social media presence, sending vacation reminders, tailored newsletters, text message replies to guests, and conducting post-stay surveys to improve services and marketing.

1. Resorts

2. Have an Engaging Website
• Both you and your clients benefit
from an accessible website that
showcases all you have to offer.
• Signup forms allow clients to
receive targeted information from
your resort.

3. Organized Client Information Storage
• Client information received from
signup forms is automatically
added to a contact relationship
manager.
• Any information gathered can
easily be integrated into
personalized communications with
these clients.

4. Automatically Track Information
• Have website and email links
tracked to better target your
visitors’ interests.
• Detailed reports allow you to
determine what areas of your
resort are of most interest to
visitors.

5. Optimize Your Social Media Presence
• Automate the sending of social
media posts to boost engagement.
• Keep visitors interested with fun
and informative updates.

6. Automate Vacation Reminders
• Schedule reminders in advance to
send automatically to guests
shortly before their trip.
• Guests can receive messages in
their preferred mode of contact.

7. Newsletters Keep Visitors Informed
• Visitors remain informed on news
and events going on at the resort.
• Tailor newsletters automatically to
each subscriber’s preferences.

8. Maintain Connection with SMS
• Shortcodes allow guests to text
keywords for automated replies.
• Guests obtain information and
your resort can run more
efficiently.

9. Gain Feedback from Surveys
• Automated surveys after guests
check out allow you to maintain
contact.
• Answers that are given help to
improve your accessibility and
streamline your marketing.

10. Resorts