Shake Shack Inc. Social Media Strategy - Andrea Rodriguezandre2403r
This document provides a social media strategy summary for Shake Shack Inc. It includes an audit of their current social media presence and objectives to increase engagement. Key points include:
- Facebook has the highest engagement rate and is the top traffic driver to their website.
- Their audience is primarily 18-30 years old and uses Instagram and Twitter.
- Objectives are to increase followers, visual content, and brand awareness using campaigns around animal welfare and sustainability.
- Strategies include paid promotion, branded hashtags, and partnerships with animal shelters.
- Measurement of key metrics like followers, posts, and engagement will occur every 2 months to track progress.
Chipotle's social media strategy plan aims to increase engagement and revenue through social media. Their two major strategies are making content relatable to encourage interest and using new tools like Facebook Live. Their goals are to increase traffic to their website from social media by 25% in 6 months through greater brand awareness and shareable content. They will track metrics like social media posts interactions, followers, and sentiment analysis.
RTV4930 Social Media Strategy: StarbucksMayra Yaji
The document provides a social media strategy for Starbucks. The objectives are to increase follower counts and engagement on platforms like Twitter, Facebook, and Instagram. Key strategies include having more opportunities for customer engagement like Twitter chats and posting more relevant content. Metrics like website traffic, follower growth, and sentiment analysis will be used to measure performance. The roles and brand voice are defined, along with response plans for potential issues.
This document outlines Shake Shack's social media strategy and objectives. The goals are to increase followers, engagement, and brand awareness across platforms like Facebook, Instagram, and Twitter. A social media audit found highest engagement is on Facebook and lowest is Twitter. Competitors like Chipotle and Panera have strongest presences on Facebook. The strategy focuses on increasing traffic through Facebook content and hashtag campaigns on Twitter. Objectives include gaining 2,000 more Instagram followers in 4 months while targeting millennial audiences. The document also provides policies, response plans, and methods for measuring results.
Social media strategy for Chipotle Mexican Grill. This includes Social Media Audit, Social Media Objectives, Online Brand Persona and Voice, Strategies and Tools, Timing and Key Dates, Social Media Roles and Responsibilities and Social Media Policy
This document outlines McDonald's social media strategy. The main goals are to promote healthy eating and appeal to 14-24 year olds. The strategy involves engaging audiences on Twitter, Snapchat, and Instagram twice a week. Objectives include promoting healthy menu items and foods on each platform. Key tactics are increasing posts to 4 times per week on Instagram, using Facebook to gather customer preferences, and using Snapchat to promote locations and food safety. The strategy allocates $100,000 to increase following on each platform by 1 million. It also outlines roles, a social media policy, and response plans for potential issues.
This document outlines Taco Bell's social media strategy. The objectives are to increase engagement and followers across platforms like Instagram and Twitter by 300,000 in 6 months. The strategy involves paid advertising, owned content like contests and videos, and earned media through monitoring hashtags. Key dates are Taco Tuesdays and Cinco de Mayo. Roles include a director, manager, and coordinator. The critical response plan addresses issues like health violations or offensive employee posts.
The social media strategy document outlines Chipotle's plans to increase engagement on social media platforms in order to support revenue goals. Key aspects include conducting social media audits, setting objectives to increase website traffic by 25% in 6 months through tweets and hashtags, defining brand personas and voices, and establishing strategies, roles and a critical response plan. Progress will be measured through quantitative metrics like shares, coupons used, and follower growth reported on a quarterly basis.
Shake Shack Inc. Social Media Strategy - Andrea Rodriguezandre2403r
This document provides a social media strategy summary for Shake Shack Inc. It includes an audit of their current social media presence and objectives to increase engagement. Key points include:
- Facebook has the highest engagement rate and is the top traffic driver to their website.
- Their audience is primarily 18-30 years old and uses Instagram and Twitter.
- Objectives are to increase followers, visual content, and brand awareness using campaigns around animal welfare and sustainability.
- Strategies include paid promotion, branded hashtags, and partnerships with animal shelters.
- Measurement of key metrics like followers, posts, and engagement will occur every 2 months to track progress.
Chipotle's social media strategy plan aims to increase engagement and revenue through social media. Their two major strategies are making content relatable to encourage interest and using new tools like Facebook Live. Their goals are to increase traffic to their website from social media by 25% in 6 months through greater brand awareness and shareable content. They will track metrics like social media posts interactions, followers, and sentiment analysis.
RTV4930 Social Media Strategy: StarbucksMayra Yaji
The document provides a social media strategy for Starbucks. The objectives are to increase follower counts and engagement on platforms like Twitter, Facebook, and Instagram. Key strategies include having more opportunities for customer engagement like Twitter chats and posting more relevant content. Metrics like website traffic, follower growth, and sentiment analysis will be used to measure performance. The roles and brand voice are defined, along with response plans for potential issues.
This document outlines Shake Shack's social media strategy and objectives. The goals are to increase followers, engagement, and brand awareness across platforms like Facebook, Instagram, and Twitter. A social media audit found highest engagement is on Facebook and lowest is Twitter. Competitors like Chipotle and Panera have strongest presences on Facebook. The strategy focuses on increasing traffic through Facebook content and hashtag campaigns on Twitter. Objectives include gaining 2,000 more Instagram followers in 4 months while targeting millennial audiences. The document also provides policies, response plans, and methods for measuring results.
Social media strategy for Chipotle Mexican Grill. This includes Social Media Audit, Social Media Objectives, Online Brand Persona and Voice, Strategies and Tools, Timing and Key Dates, Social Media Roles and Responsibilities and Social Media Policy
This document outlines McDonald's social media strategy. The main goals are to promote healthy eating and appeal to 14-24 year olds. The strategy involves engaging audiences on Twitter, Snapchat, and Instagram twice a week. Objectives include promoting healthy menu items and foods on each platform. Key tactics are increasing posts to 4 times per week on Instagram, using Facebook to gather customer preferences, and using Snapchat to promote locations and food safety. The strategy allocates $100,000 to increase following on each platform by 1 million. It also outlines roles, a social media policy, and response plans for potential issues.
This document outlines Taco Bell's social media strategy. The objectives are to increase engagement and followers across platforms like Instagram and Twitter by 300,000 in 6 months. The strategy involves paid advertising, owned content like contests and videos, and earned media through monitoring hashtags. Key dates are Taco Tuesdays and Cinco de Mayo. Roles include a director, manager, and coordinator. The critical response plan addresses issues like health violations or offensive employee posts.
The social media strategy document outlines Chipotle's plans to increase engagement on social media platforms in order to support revenue goals. Key aspects include conducting social media audits, setting objectives to increase website traffic by 25% in 6 months through tweets and hashtags, defining brand personas and voices, and establishing strategies, roles and a critical response plan. Progress will be measured through quantitative metrics like shares, coupons used, and follower growth reported on a quarterly basis.
The social media strategy document outlines Chipotle's plans to increase engagement and followers on social media platforms in order to regain customers' trust following an E. coli outbreak. The key strategies are to increase the volume of informative, entertaining, and promotional content as well as increase social media visibility. Metrics such as followers, engagement rates, and traffic will be monitored monthly to track progress towards goals of growing followers by 15% and engagement by 25% in six months.
Taco Bell has seen success in increasing engagement on social media, particularly Snapchat. Snapchat saw the largest growth in followers out of Taco Bell's platforms and had over 344 million average engagements per month. Millennials are Taco Bell's primary target market and increased Snapchat use has helped reach this demographic. Overall, more frequent posting across social media helped boost customer awareness of the brand.
Nathalia Cadena Public Relations Social Media Strategy Nathalia Cadena
Social Media Strategy Plan for my personal brand: Nathalia Cadena Public Relations
A freelancing public relations specialist with connections and experience in the fashion, culinary, lifestyle, and travel industries.
PUR3622 Social Media Management Project 1
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement but want to increase activity on Facebook and followers on Instagram. Their objectives are to increase unique visitors to profiles by 25% in 6 months through greater brand awareness and hashtag use, as well as increase Facebook posts and Instagram followers. Their strategies include paid promotion of top Facebook posts each Friday and promoting the unique hashtag #AmericanRunsOnDunkin to encourage user generated content.
This document outlines Taco Bell's social media strategy. The objectives are to increase website traffic and followers across platforms. A social media audit found Twitter has the highest engagement. Strategies include paid ads, contests, and monitoring keywords. Roles and responsibilities are defined for social media managers. Metrics like followers, posts, and traffic will be reported monthly. Response plans address customer complaints and policy violations. The goal is more interactive content and conversations to support business goals.
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement, though they have the most Facebook followers. Most users are 18-30 years old and engage via Instagram and Twitter. Objectives are to increase unique visitors 25% via brand awareness and hashtags, boost Facebook activity, and grow Instagram followers. Strategies include paid Facebook boosting, promoting the #AmericanRunsOnDunkin hashtag, monitoring branded conversations, and offering promotions to loyalty members.
This document outlines Whole Foods Market's 2017 social media strategy. The objectives are to increase brand awareness, sales, and customer relationships through social media. The strategy includes assessing current performance on platforms like Twitter, Facebook, and Instagram; increasing posted content like videos; and identifying key dates and roles. Progress will be measured by growth in social followers, engagement, and website traffic from these channels over two months.
The social media strategy document outlines Chipotle's social media objectives, strategies, and policies. The key goals are to increase traffic to their website and improve their online reputation. Their strategies include increasing relevant social media content, encouraging positive brand conversations, and monitoring competitors. The document also defines roles and responsibilities and includes a critical response plan for potential issues.
This document provides a social media strategy for Taco Bell. It includes an executive summary, social media audit of current platforms and competitors, objectives to increase followers and brand reputation, guidelines for brand voice and persona, and strategies using paid, owned and earned media. It also outlines roles and responsibilities, a social media policy, and critical response plans for potential issues. The overall goal is to expand Taco Bell's social media presence and boost their brand reputation through engaging new content.
Taco Bell's social media priorities for 2017 are to engage followers and build community through relevant visual content. The primary focus will be curating engaging content and building deeper customer relationships, targeting ages 18-34. Objectives include increasing visual content and followers on Facebook and Instagram by 25% and 15,000 respectively. Strategies include paid boosting of organic posts, monitoring keywords on Twitter, and using the #TacoTruth hashtag. Roles, policies, and response plans are outlined for various scenarios. Progress will be measured through quantitative metrics and sentiment analysis reported every six months.
Whole Foods Social Media Strategy - Katie Wigle - UFSMMKatie Wigle
This social media strategy document outlines Whole Foods' goals of growing its online presence and driving more traffic to its website from social media in 2017. Key strategies include increasing engagement on social media platforms and frequent relevant posting. The document provides an audit of Whole Foods' performance on platforms like Facebook and Twitter, outlines objectives and KPIs, and discusses brand persona, content strategies, and a critical response plan. It also includes metrics for measuring success and a qualitative sentiment analysis of social media interactions.
Social Media Strategy- Community Weatherization CoalitionJill Maniscalco
The document outlines a social media plan for a community organization. It includes an assessment of current social media presence and audiences. The plan aims to grow Facebook and Twitter followers by end of year and increase engagement. Key strategies include sharing discoverable content for potential partners/donors and providing engaging, educational content for current followers. The plan details social media roles, a posting schedule, response plans, and metrics to track progress over 3 months including a goal of growth in followers and engagement rates.
Chipotle's social media strategy aims to increase reach and customer interactions through releasing interesting content and engaging more with customers individually. Their highest engagement comes from Instagram and Twitter. Objectives include increasing website traffic and interactions by 30% in 6 months. Key strategies are paid promotions on Facebook, using more visuals and hashtags, and responding to customers who share experiences. Performance is measured through analytics on social platforms and website traffic sources. Sentiment analysis found positive feedback on food but negative sentiments around wait times.
The document outlines Dunkin Donuts' social media strategy for 2017. The objectives are to grow social media followers and encourage more two-way communication. Key strategies include increasing shares/likes/retweets on posts and encouraging conversation through social platforms. Metrics such as follower counts, engagement rates, and traffic sources will be measured quarterly to assess performance.
The document outlines Chipotle's 2016 social media strategy. The objectives are to increase engagement on platforms like Twitter, Facebook, and Instagram by 15% by December 2016. The strategies include paid promotions, user-generated content campaigns using hashtags, and suggesting online ordering. The roles, policies, and response plans are defined for managing Chipotle's social media accounts. Progress will be measured using analytics on website traffic, sentiment analysis, and determining future actions based on customer feedback.
This document provides a social media strategy for the Miami Dolphins. It includes:
1. An executive summary that outlines priorities to increase engagement across platforms and draw in new supporters.
2. A social media audit that assesses the Dolphins' presence on various platforms, traffic sources, demographics, and competitors.
3. Objectives to increase engagement on key platforms by 30-40% in the next 6 months through more varied/interactive content.
4. Guidelines for the team's online brand persona and voice, as well as specific social media strategies and tools.
5. Details on roles/responsibilities, policies, and critical response plans for handling issues on social media.
The social media strategy document outlines Wendy's plan to increase customer satisfaction and engagement on social media platforms. The objectives are to increase follower counts across all channels by 10% and increase the overall engagement rate by 10%. Key strategies include boosting Instagram ads, using targeted hashtags, and monitoring brand mentions. The plan also provides guidelines for employee social media use, a critical response plan for issues, and outlines how performance will be measured quarterly.
The document outlines a social media strategy for a nonprofit organization. It includes an audit of current social media performance, objectives to increase engagement and sales, and a competitor assessment. Key tactics include boosting posts, monthly giveaways, monitoring keywords, and aligning content with holidays. Metrics, roles, policies, and crisis response plans are also defined to guide social media activities over the coming year.
The social media strategy document outlines Chipotle's plans to increase engagement and followers on social media platforms in order to regain customers' trust following an E. coli outbreak. The key strategies are to increase the volume of informative, entertaining, and promotional content as well as increase social media visibility. Metrics such as followers, engagement rates, and traffic will be monitored monthly to track progress towards goals of growing followers by 15% and engagement by 25% in six months.
Taco Bell has seen success in increasing engagement on social media, particularly Snapchat. Snapchat saw the largest growth in followers out of Taco Bell's platforms and had over 344 million average engagements per month. Millennials are Taco Bell's primary target market and increased Snapchat use has helped reach this demographic. Overall, more frequent posting across social media helped boost customer awareness of the brand.
Nathalia Cadena Public Relations Social Media Strategy Nathalia Cadena
Social Media Strategy Plan for my personal brand: Nathalia Cadena Public Relations
A freelancing public relations specialist with connections and experience in the fashion, culinary, lifestyle, and travel industries.
PUR3622 Social Media Management Project 1
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement but want to increase activity on Facebook and followers on Instagram. Their objectives are to increase unique visitors to profiles by 25% in 6 months through greater brand awareness and hashtag use, as well as increase Facebook posts and Instagram followers. Their strategies include paid promotion of top Facebook posts each Friday and promoting the unique hashtag #AmericanRunsOnDunkin to encourage user generated content.
This document outlines Taco Bell's social media strategy. The objectives are to increase website traffic and followers across platforms. A social media audit found Twitter has the highest engagement. Strategies include paid ads, contests, and monitoring keywords. Roles and responsibilities are defined for social media managers. Metrics like followers, posts, and traffic will be reported monthly. Response plans address customer complaints and policy violations. The goal is more interactive content and conversations to support business goals.
Dunkin Donuts conducted a social media audit to guide their 2016 strategy. They found Instagram drives the most traffic and engagement, though they have the most Facebook followers. Most users are 18-30 years old and engage via Instagram and Twitter. Objectives are to increase unique visitors 25% via brand awareness and hashtags, boost Facebook activity, and grow Instagram followers. Strategies include paid Facebook boosting, promoting the #AmericanRunsOnDunkin hashtag, monitoring branded conversations, and offering promotions to loyalty members.
This document outlines Whole Foods Market's 2017 social media strategy. The objectives are to increase brand awareness, sales, and customer relationships through social media. The strategy includes assessing current performance on platforms like Twitter, Facebook, and Instagram; increasing posted content like videos; and identifying key dates and roles. Progress will be measured by growth in social followers, engagement, and website traffic from these channels over two months.
The social media strategy document outlines Chipotle's social media objectives, strategies, and policies. The key goals are to increase traffic to their website and improve their online reputation. Their strategies include increasing relevant social media content, encouraging positive brand conversations, and monitoring competitors. The document also defines roles and responsibilities and includes a critical response plan for potential issues.
This document provides a social media strategy for Taco Bell. It includes an executive summary, social media audit of current platforms and competitors, objectives to increase followers and brand reputation, guidelines for brand voice and persona, and strategies using paid, owned and earned media. It also outlines roles and responsibilities, a social media policy, and critical response plans for potential issues. The overall goal is to expand Taco Bell's social media presence and boost their brand reputation through engaging new content.
Taco Bell's social media priorities for 2017 are to engage followers and build community through relevant visual content. The primary focus will be curating engaging content and building deeper customer relationships, targeting ages 18-34. Objectives include increasing visual content and followers on Facebook and Instagram by 25% and 15,000 respectively. Strategies include paid boosting of organic posts, monitoring keywords on Twitter, and using the #TacoTruth hashtag. Roles, policies, and response plans are outlined for various scenarios. Progress will be measured through quantitative metrics and sentiment analysis reported every six months.
Whole Foods Social Media Strategy - Katie Wigle - UFSMMKatie Wigle
This social media strategy document outlines Whole Foods' goals of growing its online presence and driving more traffic to its website from social media in 2017. Key strategies include increasing engagement on social media platforms and frequent relevant posting. The document provides an audit of Whole Foods' performance on platforms like Facebook and Twitter, outlines objectives and KPIs, and discusses brand persona, content strategies, and a critical response plan. It also includes metrics for measuring success and a qualitative sentiment analysis of social media interactions.
Social Media Strategy- Community Weatherization CoalitionJill Maniscalco
The document outlines a social media plan for a community organization. It includes an assessment of current social media presence and audiences. The plan aims to grow Facebook and Twitter followers by end of year and increase engagement. Key strategies include sharing discoverable content for potential partners/donors and providing engaging, educational content for current followers. The plan details social media roles, a posting schedule, response plans, and metrics to track progress over 3 months including a goal of growth in followers and engagement rates.
Chipotle's social media strategy aims to increase reach and customer interactions through releasing interesting content and engaging more with customers individually. Their highest engagement comes from Instagram and Twitter. Objectives include increasing website traffic and interactions by 30% in 6 months. Key strategies are paid promotions on Facebook, using more visuals and hashtags, and responding to customers who share experiences. Performance is measured through analytics on social platforms and website traffic sources. Sentiment analysis found positive feedback on food but negative sentiments around wait times.
The document outlines Dunkin Donuts' social media strategy for 2017. The objectives are to grow social media followers and encourage more two-way communication. Key strategies include increasing shares/likes/retweets on posts and encouraging conversation through social platforms. Metrics such as follower counts, engagement rates, and traffic sources will be measured quarterly to assess performance.
The document outlines Chipotle's 2016 social media strategy. The objectives are to increase engagement on platforms like Twitter, Facebook, and Instagram by 15% by December 2016. The strategies include paid promotions, user-generated content campaigns using hashtags, and suggesting online ordering. The roles, policies, and response plans are defined for managing Chipotle's social media accounts. Progress will be measured using analytics on website traffic, sentiment analysis, and determining future actions based on customer feedback.
This document provides a social media strategy for the Miami Dolphins. It includes:
1. An executive summary that outlines priorities to increase engagement across platforms and draw in new supporters.
2. A social media audit that assesses the Dolphins' presence on various platforms, traffic sources, demographics, and competitors.
3. Objectives to increase engagement on key platforms by 30-40% in the next 6 months through more varied/interactive content.
4. Guidelines for the team's online brand persona and voice, as well as specific social media strategies and tools.
5. Details on roles/responsibilities, policies, and critical response plans for handling issues on social media.
The social media strategy document outlines Wendy's plan to increase customer satisfaction and engagement on social media platforms. The objectives are to increase follower counts across all channels by 10% and increase the overall engagement rate by 10%. Key strategies include boosting Instagram ads, using targeted hashtags, and monitoring brand mentions. The plan also provides guidelines for employee social media use, a critical response plan for issues, and outlines how performance will be measured quarterly.
The document outlines a social media strategy for a nonprofit organization. It includes an audit of current social media performance, objectives to increase engagement and sales, and a competitor assessment. Key tactics include boosting posts, monthly giveaways, monitoring keywords, and aligning content with holidays. Metrics, roles, policies, and crisis response plans are also defined to guide social media activities over the coming year.
Wendy's social media strategy aims to expand its customer base through platforms like Snapchat, Twitter, Facebook and Instagram. The strategy involves updating these platforms with deals, store updates and creative graphics. An audit found Twitter had the most followers while Instagram had the highest engagement. Objectives include increasing sales through promoting deals and the brand. Roles, policies, response plans and metrics are outlined to guide the social media efforts.
This document outlines Whole Foods' social media strategy, which aims to improve customer service and brand reach in 2018. Key elements include responding directly to customer questions on social platforms, increasing content volume, and growing Instagram followers by 100,000 in 6 months. The strategy involves paid promotion of popular posts, implementing branded hashtags, and partnering with influencers on a cooking show. Performance will be measured quarterly based on engagement metrics and customer responses. The plan also provides guidelines for roles, critical incident response, and maintaining a positive brand voice.
This document provides a social media strategy and audit for Starbucks. The objectives are to grow the online following on social media channels like Instagram, Twitter and Facebook to increase website traffic and support revenue goals. A social media audit found that Instagram has the highest engagement rate. The strategy is to increase content posted across all channels by 30% over 6 months, with a specific campaign using #StarbucksSpringBreakBod on Instagram. Progress will be measured through increased followers and engagement on each channel.
Whole Foods' social media priorities for 2018 include increasing their online presence on platforms like Instagram, Facebook, LinkedIn and Twitter. The main goals are to increase revenue through higher social media engagement. Two key strategies are introducing social media influencers and responding to customer inquiries on social media within 24 hours to improve customer service. Performance is measured through qualitative metrics like comments and engagement as well as hashtags like #MakesMeWhole.
Our social media strategy focuses on growing our online community and increasing revenue. We will increase engagement by posting more visual content consistently across platforms and building relationships. Goals include increasing content by 80% on Facebook and Twitter in 3 months and creating a Snapchat account. Key performance indicators to measure include follower growth and engagement metrics like comments and likes. Future actions entail continuing successful campaigns and differentiating our voice on each social platform.
This document outlines Wendy's 2017 social media strategy. Key objectives are to grow the online community and improve relationships. Tactics include increasing traffic via relevant content and brand recognition. The strategy involves creating connections, building a larger following, and improving content quality across Twitter, Facebook, Instagram and LinkedIn. Performance will be measured by social media metrics and traffic sources.
The document provides a social media plan for Chick-Fil-A. It includes an executive summary outlining goals of providing quality food and customer service through social media. It also includes assessments of Chick-Fil-A's current social media presence, competitors, objectives to increase engagement and followers. The plan outlines strategies, tools, timing, roles and responsibilities, policies, and methods to measure results.
Wendy's social media strategy aims to increase sales and engagement by gaining more followers and sharing more engaging content. Key objectives include increasing website traffic from social media by 35% and growing followers on Twitter, Instagram, and Facebook by 3% over 5 months. The strategy involves increasing visual posts, monitoring keywords, and partnering with celebrities to appeal to younger demographics. Social media roles, guidelines, and a response plan are also outlined.
Full analysis of Chipotle in the marketplace and social media objectives for increasing brand awareness via online. Data is not entirely accurate. For college course.
This document outlines Starbucks' social media strategy. The major goals are to gain more followers and increase engagement on social media pages. Strategies include creating content that appeals to target demographics and driving more conversation. A social media audit found Instagram has the highest engagement while LinkedIn has the least. Goals include increasing engagement and followers on LinkedIn and Facebook. The strategy involves paid, owned, and earned social media placements. Metrics include website traffic, follower counts, and engagement rates across platforms.
The document provides a social media strategy for increasing customer satisfaction and app downloads. Key elements include conducting social media audits to analyze performance; setting objectives to boost engagement, followers and address complaints; defining brand voice and personas; outlining content, advertising and influencer strategies; establishing roles and a response plan; and setting metrics to measure success.
Starbucks Social Media Strategy Plan by Mika GarciaMika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
The document provides a social media strategy for Daily Green for the calendar year. It includes objectives of growing followers and engagement across platforms. Key strategies are to build a successful Pinterest account and encourage conversations. An audit finds Instagram gets the most engagement currently. Competitors engage customers well in comments. The strategy identifies roles and content plans, with metrics to track progress over 3 month periods.
Our social media priorities for 2016 are to increase followers on all platforms and reach a new audience. Key strategies are new content to boost followers and finding an efficient platform for a broader age range. Currently, Facebook has the most followers, then Twitter, then Instagram. Twitter has the most interactions due to customer service use. Instagram needs more content for more followers. Most customers are male, ages 18-24. McDonald's is the main competitor due to size and experience. The document outlines social media objectives, brand persona, strategies, timing, roles, policies, response plans, and measurement metrics.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
2. Table of Contents
• Executive Summary…………………………………… Slide 3
• Social Media Audit……………………………………. Slide 4-8
• Social Media Objectives……………………………. Slide 9-12
• Online Brand Persona and Voice………………. Slide 13-14
• Strategies and Tools…………………………………. Slide 15-16
• Timing and Key Dates………………………………. Slide 17
• Social Media Roles and Responsibilities…… Slide 18
• Social Media Policy………………………………….. Slide 19
• Critical Response Plan……………………………… Slide 20-21
• Measurement and Reporting Results………. Slide 22-23
3. Executive Summary
• Our major social media priorities for 2017
will be growing our online presence by
increasing our engagement rate with our
followers and directing more ads at our
age groups between 18-40.
• Primary focus is to increase the traffic in
our social media accounts through the
higher engagement rate and more posts
that have chances of going viral.
5. Social
Network URL Follower Count
Average Weekly
Activity
Average
Engagement
Rate
Twitter
https://twitter.c
om/Wendys 1.86 Million 35 3%
Facebook
https://www.fac
ebook.com/we
ndys/ 8.3 Million 32 4%
Instagram
https://www.ins
tagram.com/w
endys/?hl=en 527 Thousand 27 4%
LinkedIn
https://www.lin
kedin.com/com
pany/wendys-
international 32.8 Thousand 4 0%
Social Media Assessment (January 18, 2017)
Assessment Summary: Currently, Facebook and Instagram have the highest average engagement rate.
However, Linkedin is showing very slow numbers. Action to increase engagement should be considered.
6. Website Traffic Sources Assessment
Source Volume
% of
Overall
Traffic
Conversion
Rate
Twitter
64
Thousand
unique
visits 23% 6%
Facebook
85
Thousand
unique
visits 30% 8%
Instagram
45
Thousand
unique
visits 13% 2%
Linkedin
3
Thousand
unique
visits 1% 0.30%
Assessment Summary:
Currently, Twitter and
Facebook lead the overall
traffic, but Facebook is still
on the lead. Facebook is
responsible for the biggest
amount of traffic. Instagram
is still driving a good amount
of traffic, but its figures
could be improved. Linkedin
is still in very low numbers.
7. Audience Demographics
Assessment
Age
Distribution
Gender
Distribution
Primary Social
Network
Secondary Social
Network Primary Need
Secondary
Need
65% 18-30 52% Male 39% Twitter 43% Facebook
Quality customer
service when they
have questions or
need an issue
resolved.
Humor
provided by
the
administrators
while at the
same time
answering
questions of
products.
20% 31-40 48% Femake 30% Facebook 30% Twitter
13% 41-55 28% Instagram 27% Instagram
2% 56-88 3% Linkedin
Assessment Summary: The majority are made up of people between the ages
of 18-30. This fits in with our current strategy, in which we implement more
humor and a human side to our ads. We are equally engaging males and
females, with Twitter being their primary social network.
8. Competitor Assessment:
Competitor
Name
Social Media
Profile Strengths Weaknesses
McDonald's
Twitter:
https://twitter.com/Mc
Donalds
Numerous posts a week
with frequent engagement.
Many followers and
numerous accounts for
different parts of the
country.
Could have more qualitative
engagement.
Burger King
Facebook:
https://www.facebook.
com/burgerking/
Frequently responds to
customer feedback and
tries to rectify any issue
brought up to them.
Could use more pop culture
references to attract younger
audiences.
KFC
Instagram:
https://www.instagram
.com/kfc/?hl=en
Their use of Colonel
Sanders has allowed them
to have creative ads and
implement humor to attract
a younger audience.
Could have a quicker
response time to consumers
and their questions.
Assessment Summary: Our 3 biggest competitors have many strengths and
weakness, and no one seems to have a clear advantage on the other. However, we
must try to attract more of the age demographic between 31-40, as well as look
for greater venues to distinguish ourselves.
9. Social Media Objectives
• Overall Business Goals: Primary focus is to
increase the traffic in our social media
accounts through the higher engagement
rate and more posts that have chances of
going viral.
10. Social Media Objectives
• Social Media Objectives to Support Business Goals:
– 1) Increase the number of unique visitors to our
websites by 20% over the course of 8 months by:
• ads targeted with popular culture references
aimed at the age groups between 18-40
• encourage consumers to message us
whenever they encounter issues with our
products
– 2) Increase Instagram followers by 400,000 in 6
months
– 3) increase the amount of video content released
both on Facebook and Instagram by 60% in the
next 4 months.
11. Social Media Objectives
• KPIs
– Quantitative
• Increase number of Linkedin followers.
• Increase the number of people engaging us
between the ages of 31-40.
– Qualitative
• Increase and encourage engagement with
consumers who are dissatisfied.
• Provide ads that will be enjoyed and sharable to
increase chances of a video going viral.
12. Social Media Objectives
• Key Supporting Messages:
– Amazing opportunities when we all work
together for a beneficial goal.
13. Online Brand Persona and Voice
• Adjectives That Describe Our Brand:
– Fun
– Engaging
– Caring
– Clever
14. Online Brand
Persona and Voice
• Examples of Brand
Voice in Social Media
Interactions: When a
consumer messages
them on Twitter about
an order being made
incorrectly, they ask
them to direct
message them in
order to show them
that they will work to
rectify the issue.
15. Strategies and Tools
Strategies that Will Support our Social Media Objectives:
• Paid
– Every Friday we will boost organic Tweets with more than 500 retweets and
with more than 50 likes.
– Every Friday we will boost organic Facebook posts that were shared more
than 600 times and viewed more than 75,000 views.
• Owned
– Introduce our new hashtag, #InBaconWeTust, which will be used on Twitter,
Instagram, and Facebook. By using this hashtag, we are encouraging
consumers to message us with any questions, comments, or concerns they
may have with our products. This way, we will establish a relationship of trust
between us and our consumers.
• Earned
– Monitor trends on Twitter and Facebook regarding keywords and terms that
say burgers, bacons, food, and so on.
– Partner with celebrities to create ads that show how we build trust with our
consumers, while at the same time making them humorous and engaging.
17. Timing and Key Dates
• Key Dates:
– Valentine’s Day
– St. Patrick’s Day
– Fourth of July
– Halloween
• Internal Events:
– July 1st: Give Back to Your Community Day
– November 18th: Food and Clothes Drive
• Lead Times:
– Every content should be worked on 3 months prior to the
actual event and finished 5 weeks before the actual event to
promote it on social media.
• Reporting Dates:
– Reporting will occur the first Tuesday of every month to
guarantee that the established pace is being met.
18. Social Media Roles and Responsibilities
• Social Media Director: Ricardo Arana
– Responsibilities: Team must report here, must guarantee
that each deadline is being persued at the established
pace. They will ultimately decide which course of action
is or is not working.
• Social Media Manager: Michelle Benavides
– Responsibilities: This position, along with its staff, must
approve of the content that it being distributed on each
network, as well as documenting and analyzing the
figures of each network.
• Social Media Coordinator: Alejandro Aguilar
– Responsibilities: Must work with its staff to create
content, encourage organic content, as well as respond
to consumers who have questions, comments, or
concerns.
19. Social Media Policy
• We use social media to spread our company
messages, build a better relationship with our
consumers, as well as interact with them in
order to create a better understanding of
what we stand for and what we envision for
our products. We also use this to share our
ideas, hopes, and activities. As an employee
of Wendy's, you are expected to demonstrate
understanding, compassion, and sympathy
for our consumers. You can do this by:
– Being Respectful
– Use Common Sense
– Be Helpful
– Don’t Start Fights
– Ask us if you have any questions
20. Critical Response Plan
• Scenario 1: Inappropriate Tweet sent from us
– Actions Steps:
• Find tweet, screenshot it, and delete it immediately
• Inform your supervising staff to analyze the impact of this
tweet
• Release a message that will address the failure of the last
tweet, and offer sincerest apologies
• Pre-approved Messaging:
– Message depends on the content of the tweet
21. Critical Response Plan
• Scenario 2: Customer sends a complaint about the
order they received
– Actions Steps:
• When tweet is detected, immediately address it
• Respond to them apologizing for this inconvenience, remind them
that this is not what we envision our consumer receiving, and ask
them to direct message you for further instructions
• Once they message you, ask them for the information of the
Wendy's which they visited, including time, address, and specific
incident.
• Tell them you will contact them once this issue is resolved, and
that they will be offered a gift card of $20 for future use.
• Report this to your supervising staff.
• Pre-approved Messaging:
– We're sorry for the inconvenience! This is not the quality
we want to provide. Please DM us so we can assist you.
22. Measurement and Reporting Results
Social
Network URL Follower Count
Average Weekly
Activity
Average Engagement
Rate
Twitter
https://twitter.co
m/Wendys
1.89 Million (1.61%
increase) 42 6.00%
Facebook
https://www.fac
ebook.com/wen
dys/
8.6 Million (3.61%
Increase) 37 6.00%
Instagram
https://www.inst
agram.com/wen
dys/?hl=en
604 Thousand (14.61%
Increase) 35 5%
Linkedin
https://www.link
edin.com/comp
any/wendys-
international
36 Thousand (9.76%
Increase) 7 1%
Quantitative KPIs: Reporting Period: 4 months (Data as of May 28, 2017)
24. Measurement and Reporting Results
• Result Assessment: We have noticed a favorable return and we
are keeping up with the pace we have established. Linkedin is
still showing small numbers, but there has been a significant
increase. Facebook has become an even bigger player than
before for our social media, and Instagram has made significant
gains.
• Qualitative KPIs: There is tremendous positive feedback being
given, and our content is being shared more than ever. Our
consumers have come to expect quality customer service and a
noticeable presence of our social media to address and rectify
their issues.
• Sentiment Analysis: Our consumers appreciate our content. They
find it very engaging, interesting, and funny. Their sentiments
about us have improved significantly and they believe that we
are a company that truly cares about them.