This document outlines a media tours project to EU countries. It will organize individual or group trips for selected Serbian media to EU members states to obtain first-hand impressions of the EU accession process and produce stories on related topics. Eligible media include TV, newspapers, radio and websites. Selection criteria include coverage, interest in EU topics, and ability to identify relevant stories. An activity plan includes briefing stakeholders and selected media outlets on requirements to develop draft stories and synopses for planned trips.

1. www.britishcouncil.rswww.europa.rs
Media Tours to EU
 project overview
 selection criteria
 lists of media outlets
 activity plan
22 January, 2015 Srdjan Staletovic
www.britishcouncil.rswww.europa.rs

2. www.britishcouncil.rswww.europa.rs
Project Overview
 Original project title: Study Trips to Brussels and EU Member States
 Project Number: EuropeAid135869/DH/SER/RS
 Proposed project title (ENG): Media Tours to EU countries
 Proposed project title (SRB): Medijske posete zemljama EU
 Contractor: British Council
 Start date: January 2015 (duration 24 months)

3. www.britishcouncil.rswww.europa.rs
Brief Project Description
• Organisation of individual or grouptailor-made study trips for
selected Serbian media to EU MS
• Assistance in obtaining first-hand impressions and provision of
technical bacground and logistics in production of sucess stories on
the EU accession process
• Creation of media partnerships after journalists back from EU and
monitor thematic stories and programmes created as part of the
project
• Assistance to EU Delegation in handling media interest in EU
integration topics related to study trips

4. www.britishcouncil.rswww.europa.rs
General Selection Criteria
• Coverage, outreach and influence of media outlets
• Existence of news programme
• Proven interest in investigating EU related topics
• National and regional media outlets in Serbia
• Interest in promoting EU related topics by creation of human stories
targeting widest target audience possible

5. www.britishcouncil.rswww.europa.rs
Specific Selection Criteria
• Ability to identify topics and activities that verify some change in
Serbia relevant for the EU integration process
• Ability to provide brief synopsis that identify the topic in Serbia and
partner it with similar experience in EU
• Collection of human-interest stories and acceptance of “bottom-up”
approach (from an individual to policy level)
• Relevance of proposed topics matched with propsoed EU
experience

6. www.britishcouncil.rswww.europa.rs
Eligible Media Outlets
• TV stations in Serbia (national nad regional coverage)
• Daily newspapers (national coverage)
• Radio stations (national coverage)
• Web-portals (registered news portals)

7. www.britishcouncil.rswww.europa.rs
TV ratings - 2014

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List of Proposed TV Stations
• TV Srbija (RTS)
• TV Vojvodina (RTV)
• TV PINK
• TV PRVA
• TV B92
• TV N1

9. www.britishcouncil.rswww.europa.rs
Most Popular Dailies in Serbia

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List of Proposed Newspapers
• Blic
• Politika
• Vecernje novosti
• Kurir
• Dnevnik
• Danas

11. www.britishcouncil.rswww.europa.rs
Average rating of radio and TV
Stations (hourly intervals – 2014)

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List of Proposed Radio Stations
• Radio Beograd 1
• Radio B92
• Radio S

13. www.britishcouncil.rswww.europa.rs
Most Popular Web-Sites

14. www.britishcouncil.rswww.europa.rs
List of Proposed Web-Sites
• Telegraf – www.telegraf.rs
• Juzne vesti – www.juznevesti.com

15. www.britishcouncil.rswww.europa.rs
Activity Plan
• After EUD approves this document a meeting (at the level of PR
representatives) will be organised for:
- SEIO
- Ministry of EU Integration
- Serbian Negotiations Team
- Government’s Press Office
• Upon suggestions from that meeting Project Team shall start
individual meetings and briefings with media outlets from the final
list

16. www.britishcouncil.rswww.europa.rs
Briefing Note
• Inputs and suggestions received during the approval period
will be incorporated into the final version of a briefing note that
will be presented to each of selected media outlet with
instructions on:
- how best to respond to project’s goals
- how best to identify relevant topics and EU experience
- how soon to develop draft synopsis
- what is the procedure of preapring and doing trips
• All documents and activities will be coordinated with EUD’s
Programme Manager and Press and Info Team.