As presented by Juanjo Boté at the 2019 FIAT/IFTA World Conference in Dubrovnik, Croatia. Mr. Boté is grantee of the 2019 FIAT/IFTA Media Studies Grant 2019

1. Juan-José Boté
juanjo.botev@ub.edu
Universitat de Barcelona
Diada de Sant Jordi through
TV3 audio-visual archive
FIAT-IFTA Media Studies Grant 2019
Summarizing Presentation Research Report
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2. Introduction
https://vimeo.com/358584325/03e8755f41
Some content first
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3. Goals
• Explore TV3 public website (not archive)
• Analyse Sant Jordi’s Day public videos
• Institutional events
• Most important places
• Book industry
• Rose industry
• The legend
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4. Research question
How has Sant Jordi’s day been shown throughout these years?
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5. Methodology
“Clips related to Sant Jordi’s Day since 1984 to 2019
between 20/04 and 30/04 from TV3 a la carta”
Final sample273Original sample571
Why 20/04 and 30/04 ?
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6. Methodology
Inclusion Exclusion
News (Telenotícies – TNM, TNV, TNC) Weather
Documentaries Videos sent by audience
Entertainment Polysemic
Kids* (1 clip - historical) Clips as a part of longer clips
Radio News (Catalunya Informació) Kids
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7. Most representative
• April 23rd
• Daily news
Year Clips
1984 1
1992 1
1996 3
2002 1
2005 1
2010 3
2011 2
2012 1
2013 3
2014 2
2015 2
2016 1
2017 2
2018 3
2019 3
Dataset
29 clips
Telenotícies migdia (TNM)
Telenotícies vespre (TNV)
Telenotícies comarques (TNC)
Daily news
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8. Content analysis – Usual structure
Telenotícies Migdia
2019
Telenotícies vespre
2019
Telenotícies Comarques
2019
Sant Jordi’s Day
Documentaries / Interviews
Interview
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9. Content analysis
Codebook
Code Meaning Code Meaning
O-B Opinion about books TV Thematic descriptor visualised
O-R Opinion about roses TR Thematic descriptor referenced
O-D Opinion about Sant Jordi’s Day OV Onomastic descriptor visualised
I-W Interview to Writer OR Onomastic descriptor referenced
O-BS Bookseller Opinion GV Geographic descriptor visualised
O-FL Florist Seller Opinion GR Geographic descriptor referenced
ABS-I Interview to Bookseller Association LS Long Shot
RBJ Recommended Books by Journalist MS MS Shot
RBB Recommended Books by Booksellers WS Wide Shot
References
Caldera-Serrano, 2014
Caldera-Serrano, J., & Sánchez-Jímenez, R., 2009
Domínguez-Delgado, R., & López-Hernández, M., 2017
At the end 9

10. Title Telenotícies migdia - 23/04/1984
URL https://www.ccma.cat/tv3/alacarta/programa/telenoticies-migdia-
23041984/video/5859009/
Date 21/05/2019
Scene CT (in out) Time Logo Code
18’28”-19’31” 1’03” No
MS
TV: Sant Jordi
OR: Sant Jordi; Borrell II; Montblanc; Pere I
GD: Studio
Content description The presenter reports that Sant Jordi’s legend starts in Montblanc.
Speaker explains those battles where Sant Jordi participated with Comte Borrell II and
Pere I. He reports that soldiers said “Sant Jordi Firam Firam” before joining in battle.
Language /Symbol Coloured picture of Joan Amades’ Book
Books
Content analysis
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11. Title Telenotícies vespre - 23/04/1992
URL https://www.ccma.cat/tv3/alacarta/programa/telenoticies-vespre-/video/5858994/
Date 21/05/2019
Scene CT (in out) Time Logo Code
6’23”-6’48” 25”
DS
TV: Most Sold Books
TR: Most Sold Books
GD:Studio
Content description Voice over explains the best-selling books. There is a screen where books appear in groups
of three, except for the last book
Language / Symbol
Books Viure en Parella – Dr. Joan Corbella (CA)
El sol de la tarda – Robert Saladrigas – Premi Sant Jordi (CA)
El año del diluvio – Eduardo Mendoza (ES)
La galeria de les estàtues – Jesús Montcada (CA)
Càmfora – Maria Barbal (CA)
Nubosidad variable – Carmen Martín Gaite (ES)
Digues que m’estimes encara que sigui mentida – Montserrat Roig (CA) – Not shown on the
screen but mentioned
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12. Results
Year I-W R Books Institutional R. Places Logo Where
1996 1(L) RBJ (1)
Palau de la
Generalitat
La Rambla, Pça Sant Jaume,
Rome*, Paris, Madrid
N
Studio
2010 7 (S) RBJ (3)
Palau de la
Generalitat, Palau
de Pedralbes
La Rambla
Tarragona – Rbla. Nova
Reus – Pça. Mercadal
Y
Stage
2011 12(S) RBJ (3)
Palau de la
Generalitat
Girona
La Rambla, Girona, Tarragona,
Rbla Nova, Reus, Pça.
Mercadal, Tortosa, Salou
Lleida, Vall de Bohí,
Y
Stage
2013 5(S) + 1(L) RBS (1), RBJ (1)
Palau de la
Generalitat
Girona
La Rambla, Pça Catalunya,
Passeig de Sant Joan,
Palma, Perpignan
Y
Stage
L – Long InterviewS – Short Interview
Telenotícies Migdia
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13. Results
Year I-W R Books Institutional R. Places Logo Where
2014 8(S) + 1(L) RBJ (1), RBB (3)
Palau de la
Generalitat
Girona
La Rambla, Passeig de Gràcia,
Tarragona, Rbla. Nova,
Lleida, Rbla. Aragó, Palma, Madrid,
Brussels
Y
Stage
2015 6(S) + 1(L) RBB (1)
Palau de la
Generalitat,
Girona
La Rambla, Pça. Catalunya, Lleida
Mollerussa, Tarragona, Reus, Girona,
Palma, Madrid, Brussels
Y Stage
2017 3 (S) + 2(L) RBJ (3)
Palau de la
Generalitat,
Girona
La Rambla, Pça. Catalunya, Manresa,
Lleida, Agramunt Mollerussa,
Tarragona, Reus, Tortosa, Girona,
Palma
Y Stage
Telenotícies Migdia
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14. Results
Year I-W R. Books Institutional R. Places Logo
2018 9 (S) + 1 (L) RBJ (10) -
La Rambla, Palau de la
Generalitat, Pça.
Catalunya, Vic,
Granollers, Tarragona,
Reus, Montblanc,
Amposta, Lleida,
Mollerussa, Girona,
Puigcerdà, Figueres,
Palma
Y
2019 8 (S) + 1 (L) RBB (1), RBJ(1),
Palau de la
Generalitat,
Girona
Pça. Catalunya, La
Rambla, Girona,
Tarragona, Vila-seca,
Lloret, Seo d’Urgell,
Palma,
Y
BSA – Booksellers Association
Telenotícies Migdia
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15. Changes on the legend ?
Roses tradition comes from knight tournaments and from Fair Roses at
Palau de la Generalitat on the 15th century, not from dragon’s blood
• A - https://www.ccma.cat/tv3/alacarta/programa/telenoticies-migdia-
23041984/video/5859009/ (1984 – 19’30”)
• B - https://www.ccma.cat/tv3/alacarta/programa/telenoticies-catalunya-el-
temps-23041996/video/5858993/ (1996 – 12’55”)
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16. Conclusions
• News and documentaries are enough AV material to analyse Sant Jordi’s Day.
• Recorded places are in main cities while others are recorded by means of any
anecdote.
• Institutional events may vary depending on the Catalonia President.
• Books are majorly recommended by journalists and booksellers.
• Writers gain more leadership every year.
News has had an evolution in language and symbols
Rose
Rose, book
Rose, book, writers, Catalan flag
News on studio
News on stage
Special Programme
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17. Special thanks
Thanks to Montse Bailac and Imma Rull for their help
publishing on the website the videos I required for the
presentation
Montse Bailac Head of the Historical Archive of
Televisió de Catalunya, S. A
Imma Rull Responsible of Digital Tools and Organization of
Televisió de Catalunya, S. A.
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18. Thanks for listening
Juan-José Boté
Universitat de Barcelona
@jjbotev
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