The document discusses the shopper marketing revolution and how consumer behavior changes within stores. It notes that Woolworths carries over 55,000 products but shoppers only visit about half the store and spend most of their time navigating aisles rather than selecting items. When shoppers find what they want quickly in the first 7 seconds, they tend to buy more items. The document also provides examples of companies using augmented reality well for shopper marketing, such as IKEA allowing customers to "try" furniture virtually. Overall, it advocates for a shift towards understanding shopper behavior and collaborating across categories to improve in-store experiences.

1. The shopper marketing revolution
Angela Brown – Managing Director
angela@palebluedotconsulting.com

2. Woolworths range 55,000+ products on shelf (& growing!)
Only 2% of shoppers visit half of the store
90% of time is spent in store navigating (10% selecting)
30% of shoppers simply walk away
When a shopper finds what they want in the first 7 seconds
the number of basket items increases
24% of AUS smartphone users use their phone in store

3. Shopper Marketing v’s Consumer Marketing
…uses or consume
those products and
services
…purchase those
products or services in
store or online
>Understanding how consumers behave as
shoppers

4. Lets play a game…..
Shopper Shopper Either Consumer

6. Who’s using AR well?
New 2014 catalogue – Try at
home first, before you buy
Augmented reality in
Yihaodian stores in China
Lego 3D end product visual
before you buy
Pepsi Max bus stop life
thriller

7. Who’s using AR well in grocery?
Asda – Bring family entertainment to
stores at Halloween
Tesco – using AR to improve
compliance at POG
Heinz – branded example
APP to show features and
benefits in cereals

8. A POV on Shopper Marketing
• Genuine COLLABORATION is key to success
• The CATEGORY is KING!
• Shift your internal MINDSET to shopper
• Truly get behind the ‘WHY’ in how we buy and connect the dots
across the data points
• Continue to BUILD capabilities, learning from overseas
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9. THANKS FOR LISTENING!
Angela Brown: MD Pale Blue Dot Consulting
Email: angela@palebluedotconsulting.com
Website: www.palebluedotconsulting.com
Mobile: 0401 691 882