At the Media Relations Summit 2009, Howie Jacobson, author of AdWords For Dummies, spoke about using AdWords in a PR context. Here are his slides. The purpose of this upload is to show how quickly you can dominate Google for non-competitive keywords.

1. Spread the Good Word (and Battle the Bad Word) with Search Howie Jacobson, PhD – askHowie.com Bill Barnes – EVP, Enquiro.com Lee Odden – CEO, TopRankMarketing.com

4. Decompressing the Itch Keywords Part One

6. fixer upper baltimore md

7. Keywords are Compressed Itches

8. Keywords: Compressed Desires Headache vs Headaches Debt consolidation vs Get out of debt

9. Keywords: Compressed Desires Awareness Sophistication Readiness Problem "The Story They're In" Their "Dream Autobiography"

10. AIDA Strategies Part Two

11. Google’s Magic Word Relevance

15. The Strange Case of the Howling Dog

16. What Triggered the Search? Get Specific See the movie Hear the internal voice Respond Overtly: They hear it from you Subtly: They hear it from within

17. Avoiding “Tigger Syndrome” From Paid to Free Part Three

19. Which is the Better Ad?

20. Which is the Better Ad?

21. Which is the Better Ad?

23. Free Webinar Noon Monday 6/15: Crash Course for PR Pros on Getting AdWords Right http://askhowie.com/mrs09