Dynamic Keyword Insertion          if you insist...
DKI Format{keyword:default}
DKI FormatGet {keyword:yummy toothpaste} here1234                          5678935 characters per description line9 charac...
Wintergreen Toothpaste
Wintergreen Toothpastewintergreen toothpaste1234567890123456789012 = 22 charactersGet {keyword:yummy toothpaste} hereGet w...
Maraschino Cherry Toothpaste
Maraschino Cherry Toothpastemaraschino cherry toothpaste1234567890123456789012345678 = 28 charactersGet {keyword:yummy too...
3 Capitalization Formats
3 Capitalization Formats• {keyword:yummy toothpaste}
3 Capitalization Formats• {keyword:yummy toothpaste}• {Keyword:Yummy toothpaste}
3 Capitalization Formats• {keyword:yummy toothpaste}• {Keyword:Yummy toothpaste}• {KeyWord:Yummy Toothpaste}
When to use DKI
When to use DKI• Keywords in an ad group are all the same type
When to use DKI• Keywords in an ad group are all the same type• All keywords would make equal sense in an ad
Example:        College Sportswear12345678901234567890123456789012345[oklahoma football jerseys][alabama football jerseys]...
Example:            College SportswearShow Your School Colors.collegeclothes4u.com/jerseys{KeyWord:College Football Jersey...
Example:            College SportswearShow Your School Colors.collegeclothes4u.com/jerseys{KeyWord:College Football Jersey...
When Not to Use
When Not to Use• Keywords other than exact match
When Not to Use• Keywords other than exact match • not enough control of ad text
When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keyw...
When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keyw...
When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keyw...
When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keyw...
When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keyw...
1 Landing Page per Keyword
1 Landing Page per Keyword
Upcoming SlideShare
Loading in …5
×

Google AdWords Dynamic Keyword Insertion

1,341 views

Published on

How to use Dynamic Keyword Insertion in AdWords, and why you probably shouldn't.

by Howie Jacobson, PhD, co-author of Google AdWords For Dummies.

Published in: Business, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,341
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Google AdWords Dynamic Keyword Insertion

    1. 1. Dynamic Keyword Insertion if you insist...
    2. 2. DKI Format{keyword:default}
    3. 3. DKI FormatGet {keyword:yummy toothpaste} here1234 5678935 characters per description line9 characters already used26 characters availableIf the search term is 26 characters or fewer, it appears in the adIf the search term is 27 characters or more, the default text appears
    4. 4. Wintergreen Toothpaste
    5. 5. Wintergreen Toothpastewintergreen toothpaste1234567890123456789012 = 22 charactersGet {keyword:yummy toothpaste} hereGet wintergreen toothpaste here
    6. 6. Maraschino Cherry Toothpaste
    7. 7. Maraschino Cherry Toothpastemaraschino cherry toothpaste1234567890123456789012345678 = 28 charactersGet {keyword:yummy toothpaste} hereGet yummy toothpaste here
    8. 8. 3 Capitalization Formats
    9. 9. 3 Capitalization Formats• {keyword:yummy toothpaste}
    10. 10. 3 Capitalization Formats• {keyword:yummy toothpaste}• {Keyword:Yummy toothpaste}
    11. 11. 3 Capitalization Formats• {keyword:yummy toothpaste}• {Keyword:Yummy toothpaste}• {KeyWord:Yummy Toothpaste}
    12. 12. When to use DKI
    13. 13. When to use DKI• Keywords in an ad group are all the same type
    14. 14. When to use DKI• Keywords in an ad group are all the same type• All keywords would make equal sense in an ad
    15. 15. Example: College Sportswear12345678901234567890123456789012345[oklahoma football jerseys][alabama football jerseys][notre dame football jerseys][rutgers football jerseys][florida state football jerseys][princeton football jerseys][temple football jerseys]
    16. 16. Example: College SportswearShow Your School Colors.collegeclothes4u.com/jerseys{KeyWord:College Football Jerseys}All Sizes in Stock - 35% off.princeton football jerseysShow Your School Colors.collegeclothes4u.com/jerseysPrinceton FootBall JerseysAll Sizes in Stock - 35% off.
    17. 17. Example: College SportswearShow Your School Colors.collegeclothes4u.com/jerseys{KeyWord:College Football Jerseys}All Sizes in Stock - 35% off.st. brutus’ secure centre for incurably criminal boys football jerseysShow Your School Colors.collegeclothes4u.com/jerseysCollege FootBall JerseysAll Sizes in Stock - 35% off.
    18. 18. When Not to Use
    19. 19. When Not to Use• Keywords other than exact match
    20. 20. When Not to Use• Keywords other than exact match • not enough control of ad text
    21. 21. When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keywords - ads seem more relevant than they are
    22. 22. When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keywords - ads seem more relevant than they are• When keywords aren’t all of the same semantic structure
    23. 23. When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keywords - ads seem more relevant than they are• When keywords aren’t all of the same semantic structure • get wintergreen toothpaste here
    24. 24. When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keywords - ads seem more relevant than they are• When keywords aren’t all of the same semantic structure • get wintergreen toothpaste here • get buy wintergreen toothpaste here
    25. 25. When Not to Use• Keywords other than exact match • not enough control of ad text • too much potential exposure to bad keywords - ads seem more relevant than they are• When keywords aren’t all of the same semantic structure • get wintergreen toothpaste here • get buy wintergreen toothpaste here• When you don’t have hyper-relevant landing pages for each keyword
    26. 26. 1 Landing Page per Keyword
    27. 27. 1 Landing Page per Keyword

    ×