This document discusses strategies for mortgage lenders to target and better serve first-time home buyers (FTHBs). It notes that FTHBs currently make up around 30% of the housing market and that targeting this segment can provide lenders with loyal, long-term clients. The document recommends focusing marketing and outreach efforts on younger generations using tools like social media, blogging, and videos. It also suggests tailoring the lending process to address common FTHB concerns about jobs, down payments, and credit. Finally, the summary emphasizes embracing FHA loans, which are well-suited for many FTHBs.