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ACRL Visual
                                      Literacy
                                     Standards




SLIDES AT SLIDESHARE.NET/ROBINFAY
ACRL Visual Literacy


Why do we need these?
Digital world
    Wired and wireless
    Mobile
    New technology and
   capabilities every day
    Data (& metadata driven)
    User centered /
   personalized
    Social / sharing
    Image based
    Learning differently



    Robin Fay, robinfay.net
ACRL Visual Literacy


Our students are different – we are different.
   11+ hours on media – average student time
   We LEARN from youtube – they learn from youtube
   We document our lives - they document their lives
   It is visual.

    http://www.youtube.com/watch?v=-_XNG3Mndww




   Robin Fay, robinfay.net
ACRL Visual Literacy


Visual Literacy Defined
Visual literacy is a set of abilities that enables
an individual to effectively find, interpret,
evaluate, use, and create images and
visual media. Visual literacy skills equip a
learner to understand and analyze the
contextual, cultural, ethical, aesthetic,
intellectual, and technical components
involved in the production and use of
visual materials. A visually literate individual is
both a critical consumer of visual media and a
competent contributor to a body of shared
knowledge and culture.

    Robin Fay, robinfay.net
ACRL Visual Literacy


Visual Literacy Defined

• In an interdisciplinary, higher education environment, a visually
literate individual is able to:
• Determine the nature and extent of the visual materials needed
• Find and access needed images and visual media effectively and
efficiently
• Interpret and analyze the meanings of images and visual media
• Evaluate images and their sources




    Robin Fay, robinfay.net
ACRL Visual Literacy


Visual Literacy Defined

•  Use images and visual media effectively
• Design and create meaningful images and visual media
• Understand many of the ethical, legal, social, and economic issues
surrounding the creation and use of images and visual media, and
access and use visual materials ethically




    Robin Fay, robinfay.net
ACRL Visual Literacy


Standard 1
The visually literate student determines the nature and extent of
the visual materials needed.
Performance Indicators:
1.       The visually literate student defines and articulates the need
for an image.
2.     The visually literate student identifies a variety of image
sources, materials, and types.




    Robin Fay, robinfay.net
ACRL Visual Literacy


Standard 2
The visually literate student finds and accesses needed images and
visual media effectively and efficiently.
Performance indicators:
1.      The visually literate student selects the most appropriate
sources and retrieval systems for finding and accessing needed
images and visual media.
2.    The visually literate student conducts effective image searches.
3.    The visually literate student acquires and organizes images and
source information.




    Robin Fay, robinfay.net
ACRL Visual Literacy


Standard 3

  The visually literate student interprets and analyzes the meanings
of images and visual media.
Performance indicators:

1.The visually literate student identifies information relevant to an
image’s meaning.
2.  The visually literate student situates an image in its cultural,
social, and historical contexts.
3.  The visually literate student identifies the physical, technical, and
design components of an image.
4.The visually literate student validates interpretation and analysis
of images through discourse with others.
    Robin Fay, robinfay.net
ACRL Visual Literacy


Standard 4

  The visually literate student evaluates images and their sources.
Performance indicators:

1.The visually literate student evaluates the effectiveness and
reliability of images as visual communications.
2. The visually literate student evaluates the aesthetic and technical
characteristics of images.
3.   The visually literate student evaluates textual information
accompanying images.
4.The visually literate student makes judgments about the reliability
and accuracy of image sources.

    Robin Fay, robinfay.net
ACRL Visual Literacy


Standard 5

  The visually literate student uses images and visual media
effectively.
Performance indicators:

1.The visually literate student uses images effectively for different
purposes.
2. The visually literate student uses technology effectively to work
with images.
3. The visually literate student uses problem solving, creativity, and
experimentation to incorporate images into scholarly projects.
4.The visually literate student communicates effectively with and
about images.
    Robin Fay, robinfay.net
ACRL Visual Literacy


Standard 6

  The visually literate student designs and creates meaningful
images and visual media.
Performance indicators:

1.The visually literate student produces visual materials for a range
of projects and scholarly uses.
2. The visually literate student uses design strategies and creativity
in image and visual media production.
3. The visually literate student uses a variety of tools and
technologies to produce images and visual media.
4.The visually literate student evaluates personally created visual
products.
    Robin Fay, robinfay.net
ACRL Visual Literacy


Standard 7

  The visually literate student understands many of the ethical,
legal, social, and economic issues surrounding the creation and use
of images and visual media, and accesses and uses visual materials
ethically.
Performance indicators:

1.The visually literate student understands many of the ethical,
legal, social, and economic issues surrounding images and visual
media.
2. The visually literate student follows ethical and legal best
practices when accessing, using, and creating images.
3. The visually literate student cites images and visual media in
papers, presentations, and projects. 
     Robin Fay, robinfay.net
ACRL Visual Literacy


Visual Literacy Defined

•  Use images and visual media effectively
• Design and create meaningful images and visual media
• Understand many of the ethical, legal, social, and economic issues
surrounding the creation and use of images and visual media, and
access and use visual materials ethically




    Robin Fay, robinfay.net
ACRL Visual Literacy


Metadata on the web
•  Use images and visual media effectively
• Design and create meaningful images and visual media
• Understand many of the ethical, legal, social, and economic issues
surrounding the creation and use of images and visual media, and
access and use visual materials ethically




    Robin Fay, robinfay.net
ACRL Visual Literacy




                                 Let’s look at metadata in flickr




Robin Fay, robinfay.net
ACRL Literacy Standards




                            Robin Fay, robinfay.net
 georgiawebgurl@gmail.com

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Visual literacy standards and metadata

  • 1. ACRL Visual Literacy Standards SLIDES AT SLIDESHARE.NET/ROBINFAY
  • 2. ACRL Visual Literacy Why do we need these? Digital world  Wired and wireless  Mobile  New technology and capabilities every day  Data (& metadata driven)  User centered / personalized  Social / sharing  Image based  Learning differently Robin Fay, robinfay.net
  • 3. ACRL Visual Literacy Our students are different – we are different.  11+ hours on media – average student time  We LEARN from youtube – they learn from youtube  We document our lives - they document their lives  It is visual.  http://www.youtube.com/watch?v=-_XNG3Mndww Robin Fay, robinfay.net
  • 4. ACRL Visual Literacy Visual Literacy Defined Visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture. Robin Fay, robinfay.net
  • 5. ACRL Visual Literacy Visual Literacy Defined • In an interdisciplinary, higher education environment, a visually literate individual is able to: • Determine the nature and extent of the visual materials needed • Find and access needed images and visual media effectively and efficiently • Interpret and analyze the meanings of images and visual media • Evaluate images and their sources Robin Fay, robinfay.net
  • 6. ACRL Visual Literacy Visual Literacy Defined •  Use images and visual media effectively • Design and create meaningful images and visual media • Understand many of the ethical, legal, social, and economic issues surrounding the creation and use of images and visual media, and access and use visual materials ethically Robin Fay, robinfay.net
  • 7. ACRL Visual Literacy Standard 1 The visually literate student determines the nature and extent of the visual materials needed. Performance Indicators: 1.       The visually literate student defines and articulates the need for an image. 2.     The visually literate student identifies a variety of image sources, materials, and types. Robin Fay, robinfay.net
  • 8. ACRL Visual Literacy Standard 2 The visually literate student finds and accesses needed images and visual media effectively and efficiently. Performance indicators: 1.      The visually literate student selects the most appropriate sources and retrieval systems for finding and accessing needed images and visual media. 2.    The visually literate student conducts effective image searches. 3.    The visually literate student acquires and organizes images and source information. Robin Fay, robinfay.net
  • 9. ACRL Visual Literacy Standard 3   The visually literate student interprets and analyzes the meanings of images and visual media. Performance indicators: 1.The visually literate student identifies information relevant to an image’s meaning. 2.  The visually literate student situates an image in its cultural, social, and historical contexts. 3.  The visually literate student identifies the physical, technical, and design components of an image. 4.The visually literate student validates interpretation and analysis of images through discourse with others. Robin Fay, robinfay.net
  • 10. ACRL Visual Literacy Standard 4   The visually literate student evaluates images and their sources. Performance indicators: 1.The visually literate student evaluates the effectiveness and reliability of images as visual communications. 2. The visually literate student evaluates the aesthetic and technical characteristics of images. 3.   The visually literate student evaluates textual information accompanying images. 4.The visually literate student makes judgments about the reliability and accuracy of image sources. Robin Fay, robinfay.net
  • 11. ACRL Visual Literacy Standard 5   The visually literate student uses images and visual media effectively. Performance indicators: 1.The visually literate student uses images effectively for different purposes. 2. The visually literate student uses technology effectively to work with images. 3. The visually literate student uses problem solving, creativity, and experimentation to incorporate images into scholarly projects. 4.The visually literate student communicates effectively with and about images. Robin Fay, robinfay.net
  • 12. ACRL Visual Literacy Standard 6   The visually literate student designs and creates meaningful images and visual media. Performance indicators: 1.The visually literate student produces visual materials for a range of projects and scholarly uses. 2. The visually literate student uses design strategies and creativity in image and visual media production. 3. The visually literate student uses a variety of tools and technologies to produce images and visual media. 4.The visually literate student evaluates personally created visual products. Robin Fay, robinfay.net
  • 13. ACRL Visual Literacy Standard 7   The visually literate student understands many of the ethical, legal, social, and economic issues surrounding the creation and use of images and visual media, and accesses and uses visual materials ethically. Performance indicators: 1.The visually literate student understands many of the ethical, legal, social, and economic issues surrounding images and visual media. 2. The visually literate student follows ethical and legal best practices when accessing, using, and creating images. 3. The visually literate student cites images and visual media in papers, presentations, and projects.  Robin Fay, robinfay.net
  • 14. ACRL Visual Literacy Visual Literacy Defined •  Use images and visual media effectively • Design and create meaningful images and visual media • Understand many of the ethical, legal, social, and economic issues surrounding the creation and use of images and visual media, and access and use visual materials ethically Robin Fay, robinfay.net
  • 15. ACRL Visual Literacy Metadata on the web •  Use images and visual media effectively • Design and create meaningful images and visual media • Understand many of the ethical, legal, social, and economic issues surrounding the creation and use of images and visual media, and access and use visual materials ethically Robin Fay, robinfay.net
  • 16. ACRL Visual Literacy Let’s look at metadata in flickr Robin Fay, robinfay.net
  • 17. ACRL Literacy Standards Robin Fay, robinfay.net georgiawebgurl@gmail.com