The document analyzes and compares the home pages of three radio station websites: Capital FM, Kiss FM, and Absolute Radio. For each website, it identifies common design elements like the logo, menus, featured content, social media links, and color schemes. It also notes elements that encourage listener engagement, such as sign-in functions and buttons to listen live. Overall, the document conducts an audit of how these radio station websites are structured and designed to appeal to audiences.

1. Media Research Task 1

2. Capital FM website
Home page

3. This is the logo that identifies
graphically the brand of the radio
station. It includes a tagline
This is a sign in function
encouraging viewers to
subscribe to ‘CAPITAL FM’
Featured speaker picture and
name along with listen button
to tap in and join session
This is the website’s menu
that offers viewers past
sessions under ‘RADIO’ and
‘VIDEOS’ this is for viewers
who might have missed a live
session. There is also the
option to view events
organised by ‘CAPITAL FM’
This is the latest news
effecting ‘CAPITAL FM’s
target audience. It’s located in
the centre of the website
which grabs the attention of
the viewer
This offers viewers to view
what is trending

4. ‘CAPITAL’s social
media is available at
the footer of their
website homepage.
This encourages
viewers to follow and
be more engaged with
‘CAPITAL’
This shows to the
viewer what else
‘CAPITAL’ has to
offer
Compatibility of the ‘CAPITAL’ app. This
encourages the viewer to download the app
and become more engaged with ‘CAPITAL
FM’
This is the media
conglomerate of
‘CAPITAL FM’
The house style of ‘CAPITAL FM’
is a consistency of colours similar
to the radio’s logo colours. In this
case we can identify white text
over a darker shade of blue along
with a lighter shade of blue

5. Kiss FM’s website
Home page

6. ‘KISS’ logo
and the
‘LISTEN
LIVE’ button
is located in
the centre of
the page to
encourage
viewers to join
‘KISS’ logo
The search function
allows viewers to
discover other
content on ‘KISS’s
homepage. The sign
in function
allows/encourages
viewers to become
more engaged with
‘KISS’
Toolbar which offers
viewers content
such as ‘PLAYLIST’,
‘SCHEDULE’ and
even a ‘MORE’
option
The house style of ‘KISS’ is a
consistency of colours. In this
case we can identify white text
over a vibrant hue of pink along
with a dark shade of purple.
‘KISS’s competition is also
noticeably consistent with the
house style
What is currently playing
on ’KISS’ along with the
featured speakers picture
and logo as well as a play
button to join live session

7. The ‘KISS’
schedule’s time and
featured speaker
This shows the
viewer what social
media platforms
‘KISS’ is available
on
This is the media
conglomerate of
‘KISS’

8. Absolute Radio website
Home page

9. Toolbar, offering a
range of different
functions for the
viewer
‘ABSOLUTE
RADIO‘ logo and the
‘LISTEN LIVE’
button is located in
the centre of the
homepage to
encourage viewers
to join
‘ABSOLUTE RADIO‘
logo
‘SIGN IN’ and
‘SEARCH’ function
available for the
viewer
This is what is
currently playing on
‘ABSOLUTE
RADIO’ as well as a
play button enabling
viewers to join
session
The house style of ‘ABSOLUTE
RADIO’ consists of two elements
of white text and purple

10. ‘ABSOLUTE
RADIO‘ schedule of
radio events during
the day along with
the ‘LISTEN LIVE’
function
Compatibility of ‘ABSOLUTE
RADIO‘ this shows to the
viewer how versatile
‘ABSOLUTE’ is. This is
essentially a selling point
What is currently playing on
‘ABSOLUTE RADIO‘ with
featured speakers picture and
logo, along with a play button
to join live session

11. Compatible ways of listening
to ‘ABSOLUTE RADIO‘
This shows the
viewer what social
media platforms
‘ABSOLUTE
RADIO’ is available
on
This is the media
conglomerate of
‘ABSOLUTE
RADIO’
What is currently playing on
‘ABSOLUTE RADIO‘ with
featured speakers picture and
logo, along with a play button
to join live session