A media questionnaire asked respondents about their gender, age, music preferences, magazine purchasing habits, and whether they enjoy free gifts from magazines. A 16-year-old female indicated her favorite artist is Arctic Monkeys, she buys magazines monthly, her favorite genre is indie, and she likes free gifts. A 17-year-old male stated his favorite artist is Oasis, he buys magazines weekly or monthly, his favorite genre is also indie, and he enjoys free CDs and music downloads as gifts. Both respondents currently buy NME Magazine.

1. Media Questionnaire
What Gender are you? Who is your favourite artist?
Female Arctic Monkeys
………………………………… …………………………………………..
How old are you? How often do you buy magazines?
16 Monthly
………………………………… …………………………………………………..
What is your favourite music genre? Do you like magazines to give away free gifts?
Indie Yes
……………………………………………………... …………………………………………………………………….
What magazines do you already buy?
NME Magazine
……………………………………………………….

2. Media Questionnaire
What Gender are you? Who is your favourite artist?
Male Oasis
………………………………… …………………………………………..
How old are you? How often do you buy magazines?
17 Weekly or Monthly
………………………………… …………………………………………………..
What is your favourite music genre? Do you like magazines to give away free gifts?
Indie I like free CDs and music downloads
……………………………………………………... …………………………………………………………………….
What magazines do you already buy?
NME Magazine
……………………………………………………….