This document contains a 14 question survey about music magazine preferences. The survey asks respondents about their gender, age, music interests, purchase history of music magazines, preferred magazine content like artist interviews or reviews, and favorite artists. The purpose is to gather information to help target a new pop music magazine toward the appropriate audience.

1. Emily Sampson
Questionnaire on Music Magazines
Please fill out this questionnaire on pop music magazines as honestly as possible. I have asked you
specifically as you show an interest in this genre of music and are in the age group I am targeting
towards. Please circle or write your answer clearly. Some questions may have more than one
answer.
1. Which gender are you?
Male Female
2. What age group do you fall into?
11-13 14-16 17-19 20-22 23-25 26+
3. Have you ever purchased a music magazine yourself?
Yes No
4. How often would you be likely to purchase a music magazine?
Weekly Fortnightly Monthly Yearly Never
5. If you ever purchase music magazines, please list specifically ones you have bought.
……………………………………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………………………………….
6. What kind of music do you listen to most? (circle all appropriate)
Pop Hip-Hop Rock/Heavy Metal Jazz Dance Music
7. Have you ever purchased a POP music magazine?
Yes No
8. Do you have an interest in the music genre: Pop?
Yes No
9. What sorts of artists in the pop music industry have you listened to and/or appeal to you?
……………………………………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………………………………….

2. Emily Sampson
10. What kind of features would you like to see in a music magazine? (circle all appropriate)
Artist Interviews Album reviews Upcoming tour dates Other
11. If you circled ‘other’, please specify other features you would like to see in a music
magazine?
……………………………………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………………………………….
12. Which section(s) of the following would you read first in a music magazine?
Artist Interviews Upcoming Tour Dates Competitions Gig Reviews
13. On a scale of one to five, how important are the following to you in a music magazine?
CD reviews
Least Important 1 2 3 4 5 Most Important
Gig reviews
Least Important 1 2 3 4 5 Most Important
Information about new bands
Least Important 1 2 3 4 5 Most Important
Competitions
Least Important 1 2 3 4 5 Most Important
Tour dates
Least Important 1 2 3 4 5 Most Important
14. Which band/artist would you like to read about in a pop music magazine?
……………………………………………………………………………………………………………………………………………....
Thank you for filling out my questionnaire.