3. “ You have been commissioned by the northern echo to
produce a new magazine or newspaper product. Your product
could be in any style, or gender, but it must be self financed
through sales or advertising. You must also product your
magazine for a specific audience segment within the 16-25
age group. ”
4. HOW AM I GOING TO MEET THIS BRIEF?
To meet this brief, I will have to complete the following objectives:
Ensure product is commercially viable, and self financed.
Target Audience:
16-25 year old
70% Male
30% Female
6. TAILORING MY MAGAZINE TO MY
PRIMARY AUDIENCE‟S NEEDS
•
Heavy image to text ratio.
•
Ensure the content is useful, factual, and interesting.
•
Use fonts and colours that my target audience would be attracted by.
•
Advertise products that my target audience will be interested in.
•
Use the „window to the future self‟ on the front cover.
7. GENRE RESEARCH
The following are all examples of the main
competing magazines in the health and fitness
magazine industry.
8. GENRE RESEARCH (ANALYSED)
Model is someone
the target audience
would aspire to
look like
Main sell line is
themed around the
model
Uses the same
colour scheme
throughout the
whole front cover
10. MOCK UP 1 FEEDBACK
This is my first mock up that
I designed, here is a few
bits of feedback I got on this
product:
“The colour scheme on the first layout
suits the article a lot more as the blue and
white show the article is about being clean
and eating fresh and healthy.”
“The shadowing on the images really
make them stand out, this gives a good
bold feel to the images as the rest of the
DPS is very light”
“I especially like
the fonts used in
this DPS, it is very
basic, however
very effective.”
“I like the images, however the spacing
is a bit too much, you should have blown
up a large image and covered half a
page for example”.
11. MAGAZINE IDEAS (PER PAGE)
Front cover:
•
Clean and simple
•
Bold fonts ( big noodle titling , american purpose)
•
Sans Serif
•
Very active
12. MAGAZINE IDEAS (PER PAGE)
Contents page
•
Clean
•
Well spaced out
•
Takes up one page
•
Images down the right, Text down the left
13. MAGAZINE IDEAS (PER PAGE)
1st DPS – Eat Clean, Get Lean
I will use the feedback based off my mock up of this article to correct the
negative feedback that I got in the mock up testing. Which in this case, will
be:
•
Spacing out text
•
Blowing up one image to cover most of a page
•
Clean colours with connotations to text (light blues, whites, light reds)
•
Clean basic fonts (century gothic)
14. MAGAZINE IDEAS (PER PAGE)
2nd DPS – 5 Exercises to get a V shaped body
This article will be mostly in second person as it is an informational article
informing people
•
Detailed information as its an informative article
•
Images spread out and information underneath off them with information
explaining how to do the specific movements in the image
•
Bold fonts for titles and subheadings
15. MAGAZINE IDEAS (PER PAGE)
3rd DPS – The truth about performance enhancing drugs
red,
•
Harsh colours as its serious topic
•
Formal language tone
•
Harsh fonts for titles (Edmundsbury)
,
white
16. FINAL DECISIONS FOR PRODUCT
• 12 PAGE PRODUCT
• PAPER SIZE: A4
• PRICE: FREE AS IT IS A SUPPLEMENT
• ADVERTS: 30%
• DISTRIBUTE APPROX 40,000 COPIES.
