This document provides information about a 3-day public relations bootcamp hosted by Intelectasia, Malaysia's largest PR training company. The bootcamp will cover media relations, crisis communications, and social media, and will be presented by experienced journalists, editors, and PR consultants. Key highlights of the bootcamp include understanding Malaysia's current media landscape, building relationships with journalists, conducting press conferences and media interviews, leveraging social media for PR, and responding to media inquiries and negative news reports.
This document discusses the evolution of social business and Dell's journey with social media from 2006-2011. It shows how [1] Dell initially engaged bloggers for tech support in 2006 and launched communities like IdeaStorm and Dell Outlet in 2007-2008. It then [2] discusses how Dell organized its business units around customers and communities in 2009, generating millions in sales from social platforms. Finally, [3] it notes Dell's leadership in social media by 2011 through initiatives like its Social Media Command Center and Social Media University training thousands of employees.
The document discusses marketing strategies for a financial literacy education venture. It evaluates 5 strategies: 1) Multi-level marketing, 2) Reward points program, 3) Collaboration with village self-help groups, 4) Interactive TV channels, and 5) Online stock trading portal. For each, it assesses feasibility, costs, customer base, launch approach, and suggestions. It concludes the venture should fine-tune multi-level marketing, focus on women through customized TV programs, partner with village groups for rural outreach, and provide professional financial platforms.
This document appears to be a student project report on the role of social media marketing in purchase decisions. It includes sections on objectives, literature review, research methodology, analysis and interpretation of findings, recommendations and conclusions, and bibliography. The executive summary provides an overview of how social media is an important opportunity for brands to connect with consumers and influence purchase decisions. It also discusses the significance of understanding factors that affect consumer purchase decisions in the current digital landscape.
Fiona Mullan is the senior HR director for Microsoft's APAC region. She discusses how social media is challenging traditional organizational structures by enabling more open information sharing. She emphasizes that companies need a clear social media strategy that leverages the technology to improve communication, engagement, and innovation while mitigating risks. She advises starting with high-value uses of social media and demonstrating success to gain support for broader implementation and change management.
How great internal comms has an immediate impact on your bottom lineHelen McInnes
Increasing employee satisfaction has a direct impact on customer satisfaction and operating margins. Empower managers to become effective communicators as they are the most trusted channel in your organisation and a vital listening post. Use SharePoint intranet and webcasts to enable multi-way communication and collaboration.
What 2014 holds for Internal CommunicationsTrefor Smith
This is the follow up to last years guide to Internal Communication trends. This years guide outlines 4 main areas that we think are going to be key in 2014, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your 2014 internal communications!
Introduction To Social Media Marketing Tfm 2010 Presentation Michelle GoodallMichelle Goodall
Presentation given at TFMA Februray 2010, covers:
- What ‘social media marketing’ will mean in 2010
- The listening organisation
- How to move from listening to customer engagement
- Effective ways of managing organisational challenges
This document discusses the evolution of social business and Dell's journey with social media from 2006-2011. It shows how [1] Dell initially engaged bloggers for tech support in 2006 and launched communities like IdeaStorm and Dell Outlet in 2007-2008. It then [2] discusses how Dell organized its business units around customers and communities in 2009, generating millions in sales from social platforms. Finally, [3] it notes Dell's leadership in social media by 2011 through initiatives like its Social Media Command Center and Social Media University training thousands of employees.
The document discusses marketing strategies for a financial literacy education venture. It evaluates 5 strategies: 1) Multi-level marketing, 2) Reward points program, 3) Collaboration with village self-help groups, 4) Interactive TV channels, and 5) Online stock trading portal. For each, it assesses feasibility, costs, customer base, launch approach, and suggestions. It concludes the venture should fine-tune multi-level marketing, focus on women through customized TV programs, partner with village groups for rural outreach, and provide professional financial platforms.
This document appears to be a student project report on the role of social media marketing in purchase decisions. It includes sections on objectives, literature review, research methodology, analysis and interpretation of findings, recommendations and conclusions, and bibliography. The executive summary provides an overview of how social media is an important opportunity for brands to connect with consumers and influence purchase decisions. It also discusses the significance of understanding factors that affect consumer purchase decisions in the current digital landscape.
Fiona Mullan is the senior HR director for Microsoft's APAC region. She discusses how social media is challenging traditional organizational structures by enabling more open information sharing. She emphasizes that companies need a clear social media strategy that leverages the technology to improve communication, engagement, and innovation while mitigating risks. She advises starting with high-value uses of social media and demonstrating success to gain support for broader implementation and change management.
How great internal comms has an immediate impact on your bottom lineHelen McInnes
Increasing employee satisfaction has a direct impact on customer satisfaction and operating margins. Empower managers to become effective communicators as they are the most trusted channel in your organisation and a vital listening post. Use SharePoint intranet and webcasts to enable multi-way communication and collaboration.
What 2014 holds for Internal CommunicationsTrefor Smith
This is the follow up to last years guide to Internal Communication trends. This years guide outlines 4 main areas that we think are going to be key in 2014, along with sub themes and a wealth of hints and tips. We hope it is of benefit, and brings you success with your 2014 internal communications!
Introduction To Social Media Marketing Tfm 2010 Presentation Michelle GoodallMichelle Goodall
Presentation given at TFMA Februray 2010, covers:
- What ‘social media marketing’ will mean in 2010
- The listening organisation
- How to move from listening to customer engagement
- Effective ways of managing organisational challenges
This document outlines a 6 step process for building effective internal communication within an organization:
1. Observe target audiences through interviews, surveys, and diagnosing opportunity areas to understand their real and desired perceptions of the organization.
2. Analyze any misunderstandings between the real and desired images and prioritize the most urgent and important problems.
3. Develop a communication plan with objectives, limits, proposed solutions, and timelines created through brainstorming.
4. Define targeted communication messages for specific audiences using the right communication tools and timing.
5. Implement the communication plan through a team or individually by creating and distributing targeted messages.
6. Track results through before and after evaluation
What is internal communications, and why should any company spend money on it? Learning how to improve employee communications allows for more work to be done in less time and with less frustration.
Internal communication within an organization is important to ensure everyone has the information needed to do their job effectively and maintain a shared vision. It improves job effectiveness and team success by keeping all employees up to date and allowing them to deal with changes together. Different communication styles should be used depending on the individual or group, and communication needs to be understood by all to have meaning. Internal communication tools include SharePoint for organizing knowledge, whiteboards for alerts and tasks, handouts for policy changes, and email.
The document profiles a digital marketing and social media strategist with over 20 years of experience leading creative and technology teams to produce award-winning projects connecting audiences and businesses. They have consulted for major companies, analyzing influence and measuring social impact. Currently seeking a position to implement new tactics across organizations through digital communications and social media engagement.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Businesses and organizations use various techniques like image editing, desktop publishing, multimedia editing and website design to publicize their ideas, products, and services. They develop a consistent corporate identity including a logo, colors, fonts and other branding elements to make the organization easily recognizable. Different types of documents like business cards, letterheads, flyers and brochures are produced using the corporate identity to promote the business. Maintaining a positive corporate image is important for businesses to compete effectively and be perceived favorably by customers, shareholders and the public.
National Semiconductor radically changed how some employees thought and communicated in the early 1990s to facilitate a strategic shift from manufacturing commodities to developing value-added products. The company's new CEO realized they needed to build the self-esteem of product designers and enable cross-disciplinary collaboration. With the help of consulting firms, National held a workshop that used cognitive assessments to help technicians understand their thinking styles and form cross-functional teams. This helped launch communities of practice that now actively share ideas across the company to boost creativity and productivity.
Building Sustainable Customer Communities - Social Media Conference, Boston 2011Allison Jones
Allison Jones presented at the Social Media Strategies Summit on building sustainable customer communities. She discussed defining communities as groups who share passions and knowledge to enhance learning. Communities benefit companies by increasing revenue, product success, and amplification while decreasing costs. McGraw-Hill is engaging communities by incorporating tribal leaders, providing quality content, and adopting a culture of customer connections. Moving forward, McGraw-Hill aims to facilitate more meaningful connections and make it easier for educators to generate user content.
Zipipop 10 Social Media Benefits for BusinessZipipop Freud
The document outlines 10 social media benefits for businesses: 1) improve brand visibility, 2) improve customer support, 3) avoid negative incidents, 4) influence conversations, 5) improve collaboration, 6) improve learning and innovation, 7) improve competitiveness, 8) improve storytelling, 9) enhance recruitment, and 10) improve business strategy. It then provides examples of companies that have successfully utilized social media for each benefit. The document concludes by introducing the social media consulting firm Zipipop and some client testimonials.
This document discusses the concept of Enterprise 2.0, which uses social media and online communities to transform organizations. It outlines the benefits of internal and external communities for employees, shareholders, and customers, such as increased productivity, reduced costs, higher innovation, and improved brand perception. Some challenges of adopting social media like resistance to change and lack of resources are also presented. The document provides solutions for helping employees embrace new technologies through communication, evangelism, motivation, and teaching new skills. It describes a step-by-step process for organizations to become a social enterprise and how communities can be used throughout the product development and marketing process.
How Internal Communications can drive Organizational ChangePoppulo
Download the complete (free) guide on the same topic here: http://bit.ly/2MeXmXX
Change is now business as usual at organizations. And today internal communicators need to move from ‘managing’ change to leading and enabling change.
Presentation takeaways:
- The essential role of internal communication during change management
- The questions to ask when building a strategy
- Understanding the 7 key drivers of change
- How to gain insight and measurement into your campaigns
- The value of sharing results with stakeholders
- Change management is an approach to any project or organizational change that addresses the less visible and often emotional resistance and risks that oppose a change.
We present "How Internal Communications can drive Organizational Change" - a 7 minute must-read deck for every IC professional.
---
We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts.
Intl. +353 21 242 7277
UK 0800 904 7955
US 781 443 7600
or visit Poppulo.com
protection of transmission lines[distance relay protection scheme]moiz89
The document discusses various aspects of transmission line protection including classification of transmission lines, types of faults, protection schemes, requirements of distance protection, over current protection, phase comparison protection, and distance protection schemes. It also covers autoreclose philosophy, power swings, fuse failure function, and other protection functions.
This document provides specifications for IBM Power Systems servers and blades using POWER7 and POWER6+ processors. It describes the BladeCenter PS700, PS701, PS702, Power 710, 720, 750, 755, 770, 780, and 795 servers and blades. Key details include the number of processor sockets and cores, supported memory and expansion, capacity on demand options, reliability features, and performance benchmarks.
Ppt.presentations des villes du projet 2Antonio Ocaña
Présentations de villes qui participent à travers de leurs lycées ou collèges dans le projet Comenius "Réagir pour l'avenir": Slatina, Lubón, Foggia, Erkelenz, Orléans et El Puerto de Santa María
El documento presenta una serie de ejercicios relacionados con circuitos lógicos combinacionales y secuenciales. Incluye tareas como diseñar circuitos que implementen funciones lógicas mediante compuertas, simplificar funciones usando mapas de Karnaugh, y desarrollar decodificadores numéricos a display y limpiaparabrisas usando circuitos lógicos. Los estudiantes deben resolver los ejercicios en grupos y entregar documentos con las soluciones en Word y simulaciones en Proteus.
Kozak wide scope of administrative discretion justified by features ofMichal
The Polish Supreme Court upheld a decision by the President of the Electronic Communications Office (UKE) that imposed several regulatory obligations on Telekomunikacja Polska SA (TP SA), the dominant operator in Poland's fixed line telephone market. The UKE identified a lack of effective competition and designated TP SA as an undertaking with significant market power. The obligations included providing access to TP SA's network and ensuring non-discriminatory terms. While TP SA argued the obligations were disproportionate and improperly extended to the retail market, the Court found that regulation of the wholesale market was justified and aimed to promote competition in the retail market as well. The Court also rejected claims that the UKE improperly calculated access fees.
Una máquina de medición de coordenadas (MMC) mide las características geométricas de un objeto utilizando tres ejes ortogonales (X, Y, Z) y una sonda. Existen varios tipos de sondas como mecánicas, ópticas y láser. Las MMC se usan en procesos de fabricación y montaje para verificar piezas. También existen MMC portátiles con brazos articulados de seis o siete ejes para su uso en diferentes lugares.
This document outlines a 6 step process for building effective internal communication within an organization:
1. Observe target audiences through interviews, surveys, and diagnosing opportunity areas to understand their real and desired perceptions of the organization.
2. Analyze any misunderstandings between the real and desired images and prioritize the most urgent and important problems.
3. Develop a communication plan with objectives, limits, proposed solutions, and timelines created through brainstorming.
4. Define targeted communication messages for specific audiences using the right communication tools and timing.
5. Implement the communication plan through a team or individually by creating and distributing targeted messages.
6. Track results through before and after evaluation
What is internal communications, and why should any company spend money on it? Learning how to improve employee communications allows for more work to be done in less time and with less frustration.
Internal communication within an organization is important to ensure everyone has the information needed to do their job effectively and maintain a shared vision. It improves job effectiveness and team success by keeping all employees up to date and allowing them to deal with changes together. Different communication styles should be used depending on the individual or group, and communication needs to be understood by all to have meaning. Internal communication tools include SharePoint for organizing knowledge, whiteboards for alerts and tasks, handouts for policy changes, and email.
The document profiles a digital marketing and social media strategist with over 20 years of experience leading creative and technology teams to produce award-winning projects connecting audiences and businesses. They have consulted for major companies, analyzing influence and measuring social impact. Currently seeking a position to implement new tactics across organizations through digital communications and social media engagement.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Businesses and organizations use various techniques like image editing, desktop publishing, multimedia editing and website design to publicize their ideas, products, and services. They develop a consistent corporate identity including a logo, colors, fonts and other branding elements to make the organization easily recognizable. Different types of documents like business cards, letterheads, flyers and brochures are produced using the corporate identity to promote the business. Maintaining a positive corporate image is important for businesses to compete effectively and be perceived favorably by customers, shareholders and the public.
National Semiconductor radically changed how some employees thought and communicated in the early 1990s to facilitate a strategic shift from manufacturing commodities to developing value-added products. The company's new CEO realized they needed to build the self-esteem of product designers and enable cross-disciplinary collaboration. With the help of consulting firms, National held a workshop that used cognitive assessments to help technicians understand their thinking styles and form cross-functional teams. This helped launch communities of practice that now actively share ideas across the company to boost creativity and productivity.
Building Sustainable Customer Communities - Social Media Conference, Boston 2011Allison Jones
Allison Jones presented at the Social Media Strategies Summit on building sustainable customer communities. She discussed defining communities as groups who share passions and knowledge to enhance learning. Communities benefit companies by increasing revenue, product success, and amplification while decreasing costs. McGraw-Hill is engaging communities by incorporating tribal leaders, providing quality content, and adopting a culture of customer connections. Moving forward, McGraw-Hill aims to facilitate more meaningful connections and make it easier for educators to generate user content.
Zipipop 10 Social Media Benefits for BusinessZipipop Freud
The document outlines 10 social media benefits for businesses: 1) improve brand visibility, 2) improve customer support, 3) avoid negative incidents, 4) influence conversations, 5) improve collaboration, 6) improve learning and innovation, 7) improve competitiveness, 8) improve storytelling, 9) enhance recruitment, and 10) improve business strategy. It then provides examples of companies that have successfully utilized social media for each benefit. The document concludes by introducing the social media consulting firm Zipipop and some client testimonials.
This document discusses the concept of Enterprise 2.0, which uses social media and online communities to transform organizations. It outlines the benefits of internal and external communities for employees, shareholders, and customers, such as increased productivity, reduced costs, higher innovation, and improved brand perception. Some challenges of adopting social media like resistance to change and lack of resources are also presented. The document provides solutions for helping employees embrace new technologies through communication, evangelism, motivation, and teaching new skills. It describes a step-by-step process for organizations to become a social enterprise and how communities can be used throughout the product development and marketing process.
How Internal Communications can drive Organizational ChangePoppulo
Download the complete (free) guide on the same topic here: http://bit.ly/2MeXmXX
Change is now business as usual at organizations. And today internal communicators need to move from ‘managing’ change to leading and enabling change.
Presentation takeaways:
- The essential role of internal communication during change management
- The questions to ask when building a strategy
- Understanding the 7 key drivers of change
- How to gain insight and measurement into your campaigns
- The value of sharing results with stakeholders
- Change management is an approach to any project or organizational change that addresses the less visible and often emotional resistance and risks that oppose a change.
We present "How Internal Communications can drive Organizational Change" - a 7 minute must-read deck for every IC professional.
---
We know that every organization faces different communication challenges. Call us now if you’d like to discuss yours with one of our IC experts.
Intl. +353 21 242 7277
UK 0800 904 7955
US 781 443 7600
or visit Poppulo.com
protection of transmission lines[distance relay protection scheme]moiz89
The document discusses various aspects of transmission line protection including classification of transmission lines, types of faults, protection schemes, requirements of distance protection, over current protection, phase comparison protection, and distance protection schemes. It also covers autoreclose philosophy, power swings, fuse failure function, and other protection functions.
This document provides specifications for IBM Power Systems servers and blades using POWER7 and POWER6+ processors. It describes the BladeCenter PS700, PS701, PS702, Power 710, 720, 750, 755, 770, 780, and 795 servers and blades. Key details include the number of processor sockets and cores, supported memory and expansion, capacity on demand options, reliability features, and performance benchmarks.
Ppt.presentations des villes du projet 2Antonio Ocaña
Présentations de villes qui participent à travers de leurs lycées ou collèges dans le projet Comenius "Réagir pour l'avenir": Slatina, Lubón, Foggia, Erkelenz, Orléans et El Puerto de Santa María
El documento presenta una serie de ejercicios relacionados con circuitos lógicos combinacionales y secuenciales. Incluye tareas como diseñar circuitos que implementen funciones lógicas mediante compuertas, simplificar funciones usando mapas de Karnaugh, y desarrollar decodificadores numéricos a display y limpiaparabrisas usando circuitos lógicos. Los estudiantes deben resolver los ejercicios en grupos y entregar documentos con las soluciones en Word y simulaciones en Proteus.
Kozak wide scope of administrative discretion justified by features ofMichal
The Polish Supreme Court upheld a decision by the President of the Electronic Communications Office (UKE) that imposed several regulatory obligations on Telekomunikacja Polska SA (TP SA), the dominant operator in Poland's fixed line telephone market. The UKE identified a lack of effective competition and designated TP SA as an undertaking with significant market power. The obligations included providing access to TP SA's network and ensuring non-discriminatory terms. While TP SA argued the obligations were disproportionate and improperly extended to the retail market, the Court found that regulation of the wholesale market was justified and aimed to promote competition in the retail market as well. The Court also rejected claims that the UKE improperly calculated access fees.
Una máquina de medición de coordenadas (MMC) mide las características geométricas de un objeto utilizando tres ejes ortogonales (X, Y, Z) y una sonda. Existen varios tipos de sondas como mecánicas, ópticas y láser. Las MMC se usan en procesos de fabricación y montaje para verificar piezas. También existen MMC portátiles con brazos articulados de seis o siete ejes para su uso en diferentes lugares.
Este documento resume los tipos de virus y antivirus. Explica que los virus son malware que infectan archivos ejecutables y se transfieren principalmente a través de USB y CDs. Detalla que el primer virus, llamado Creeper, atacó una computadora IBM en 1973 y que en respuesta se creó el primer antivirus, llamado Reaper. Finalmente, enumera algunos tipos comunes de virus como troyanos, bromas y gusanos, y menciona populares antivirus como Avast, Panda y Nod 32.
Machine Vision Toolbox for MATLAB (Relese 3)CHIH-PEI WEN
This document provides release notes for version 3.3 of the Robotics Toolbox for MATLAB from October 2012. It details updates made over the past decade of development, with extensive work over the last two years to support the author's new book on robotics, vision, and control. The Machine Vision Toolbox is also discussed, which provides over 100 functions for tasks like image processing, feature extraction, and camera calibration. The toolbox is open-source and intended for both teaching and research applications in robotics and computer vision.
El documento habla sobre la influencia de la cocina japonesa en Brasil. En 1908 llegaron los primeros inmigrantes japoneses a Brasil trayendo sus ingredientes y recetas. Más de 100 años después, la cocina nipo-brasileña tiene fama mundial por fusionar los sabores de Japón y Brasil de manera única. El restaurante Ikibana ofrece una experiencia culinaria que representa esta fusión a través de varios platillos.
Esquema de actividades intermedias para realizar la presentación digitallolavigo
Este documento describe las actividades requeridas para completar un proyecto de presentación digital. Los estudiantes deben leer los materiales, hacer esquemas y resúmenes, y contactar a un compañero para trabajar juntos. Deben investigar fuentes de información y recursos visuales y multimedia, y definir un guión para la presentación. Finalmente, deben completar y entregar la presentación digital y un cuestionario de autoevaluación.
Este documento presenta un programa de actividades para niños de 6 a 8 años llamado "Buenos Tratos". El programa contiene 30 unidades organizadas en 3 bloques que abordan temas como la autoestima, la sensibilización para la coeducación y la resolución de problemas. Cada unidad incluye objetivos, materiales necesarios y descripciones de actividades a realizar.
Transformers (Especially For 12th Std)Atit Gaonkar
It Is The One Which Will Help A Student To Recall or Study about Transformer.
The Principle, Constructions, Working, Ideal Transformer, Leakages, Efficiency, Cores, Related Solved Problems. etc. are readily available in this power-point.
El documento describe los negocios internacionales y el comercio exterior. Define los negocios internacionales como transacciones comerciales entre dos o más países, e incluye exportaciones, importaciones e inversiones. Explica que las empresas realizan este tipo de transacciones para expandir sus ventas a nuevos mercados y adquirir recursos de bajo costo.
El documento presenta información sobre las prácticas pre profesionales requeridas para las carreras de Multimedia y Audiovisuales de la Universidad de Cuenca. Detalla que los estudiantes deben completar 200 horas de prácticas en empresas en los ciclos 6, 7 y 8. También explica el proceso de calificación que involucra al tutor de la empresa, el docente tutor y la autoevaluación del estudiante.
ELUNA2014: Developing and Testing an open source web applicationMichael Cummings
ELUNA2014: Developing and Testing an open source web application provides information about a custom library catalog developed at the George Washington University, as well as a description of how developers use CasperJS to test the system.
The document advertises a three-day public relations bootcamp from 21-23 May 2013. The bootcamp will cover media relations, crisis communication, and social media and PR. It will be presented by experienced trainers and journalists. Attendees will learn skills like writing press releases, pitching to media, crisis planning, and using social media platforms like Twitter and Facebook for PR. The bootcamp costs RM3,500 and is suitable for those new to PR or wanting to improve their skills. Past attendees provided positive feedback on the hands-on training.
This document provides tips for businesses to easily start using social media. It recommends five initial steps: 1) Check what competitors are doing on social media, 2) Listen to what customers say about your business on social media, 3) Be transparent when engaging online as a brand, 4) Link to your social media profiles from your website and other materials, and 5) Spend 15 minutes per day updating your social media profiles and interacting with followers. The overall goal is to raise a brand's awareness and engage customers through candid online conversations.
How do you build a social organization? We're not talking about tweeting and posting updates on Facebook. We're talking about an organization that collaborates internally using an enterprise social network (ESN). An ESN is an internal platform designed to foster collaboration, communication, and knowledge sharing among employees.
If your company doesn’t use an ESN, consider more than 90 percent of Fortune 500 companies partially or fully implemented an enterprise social network by the end of 2013, according to Deloitte analysis. This is a 70 percent increase over 2011.
We live in an age where marketing has been undergoing radical changes at such a rate that we’re still developing the best ways to accomplish work successfully. Each of the major aspects of digital marketing has developed in their own silos. Now we can gain enormous economies and efficiencies through more internal collaboration and by tearing down those silos.
In this webinar, our panelists will share:
-Company cultures that support information sharing and collaboration.
-How to identify which business areas can benefit from increased communication.
-Tips on choosing software for your company’s, department’s, and team’s needs.
-Social networks aimed at businesses.
-Ways to improve participation in enterprise social networks.
The document summarizes an upcoming two-day business conference called the West Coast Corporate Social Media Summit 2011 focused on helping companies utilize social media effectively. It will provide strategic insights from senior corporate speakers on topics like developing a coherent social media strategy, engaging customers, measuring return on investment, and incorporating latest technologies. Attendees will learn best practices from major companies using social media successfully and have opportunities to ask questions. The conference aims to give professionals tools and strategies to ensure their company's social media efforts are successful.
Saunders-McDermott Consulting offers a range of stakeholder engagement and communications training workshops to help organizations maintain positive relationships. The workshops cover topics such as media relations, crisis management, presentation skills, and stakeholder engagement. They are tailored to each organization's specific needs and challenges. The trainers use their extensive industry experience to provide practical strategies and interactive exercises to significantly improve participants' abilities to engage stakeholders.
I've worked with and among many people who talk about digital transformation as if it were just a case of plugging in a router and attaching some wires. I've heard people get excited about coding, developing new apps and recruiting new skills into the business. I have never once heard about how communication and public relations plays such an important part. It's something I'm hugely passionate about. If you don't have a communication strategy to bring everyone along with you (internally and externally) and buy into the transformation plan, how on earth will you achieve transformation? Communication is key. Effective communication can be the difference between speed and quality. It's an area I want to help more businesses with. Please visit my website www.aura-pr.com to find out more about me, my services and how we can work together. We need to be planning NOW to make the changes and progress for the future.
Social Media Strategy to Transform IntegrationsJay Chatzkel
After an acquisition one of the greatest challenges is bringing together the staffs and networks of the two organizations. With good, flowing communications very important intangible value is available for more rapid integration, new unprecedented growth. Social media creates opportunities for these conversations, often at little to no cost. This presentation provides an overview of this perspective..
The DIY Newsroom: a new approach to communicationsSTUART HOWIE
The document discusses setting up an internal "DIY Newsroom" using a 5-step SMARTTM solution to improve organizational communications and stand out from competitors. It provides an overview of common communication problems organizations face and mistakes made. The SMARTTM solution guides clients through workshops and a 13-week program to develop a communications strategy, media ecosystem, and transform their approach to become recognized leaders in their sector.
Michael Olatunde Dabiri is seeking a career opportunity where he can fully utilize his skills and potentials. He has 10 years of experience in information technology, including roles in network administration, social media management, systems engineering, and customer service. His qualifications include a BSc in Communications and Multimedia from Ahmadu Bello University and a Diploma in Computer Engineering from NIIT.
Michael Olatunde Dabiri is seeking a career opportunity where he can fully utilize his skills and potentials. He has 10 years of experience in information technology, including roles in network administration, social media management, systems engineering, and customer service. His qualifications include a BSc in Communications and Multimedia from Ahmadu Bello University and a Diploma in Computer Engineering from NIIT.
Michael Olatunde Dabiri is seeking a career opportunity where he can fully utilize his skills and potentials. He has over 10 years of experience in communications, marketing, customer service, systems administration and social media management. He is skilled in troubleshooting hardware and software issues, and has experience managing social media accounts and digital marketing strategies. He is a highly organized professional who is innovative, adaptable and committed to continuous learning and development.
Whereas social media and process workflow can be integrated technologically, how they can be combined in business workflows, is often not clear. This presentation shows one way of showing it.
This document provides an overview of digital thinking and insights on evolving digital strategies. It discusses the importance of having a diverse array of strategic, creative, technological, and subject matter expertise when developing digital programs. Several articles are summarized that discuss topics like social media and employee engagement, ethics in social media, online media and investor relations, and developing effective social media monitoring strategies. The document advocates for a holistic approach to digital that considers all stakeholders and drives business goals.
This document discusses the challenges that companies face in becoming truly social businesses. It defines social business as deeply integrating social media and collaborative processes into an organization to drive business impact. However, the document notes that most companies say they want dialogue but lack the organizational mindset for it, as transforming structures, processes and culture is difficult. It also cites research finding that 76% of employees are not engaged at work due to lack of motivation and effort for organizational goals. True social business requires flattening hierarchies, trust and participation from employees willing to share ideas.
This document provides guidance on developing social media policies for organizations. It discusses establishing expectations for social media use, educating staff, protecting brands, and avoiding legal issues. The document recommends involving social media users in policy development, teaching the policy, allowing for personal connections, and regularly reviewing policies. Effective policies balance rules with guidelines, focus on successes rather than failures, and link social media use to organizational values.
Social Media presentation at St. Louis Business Journal Conference 1/28/10 -- Overview of questions to ask about your communications strategy, a grid to help you focus on what you are trying to accomplish, and tips to help you implement social media program within your existing communications and marketing efforts.
This document discusses the future of public relations and how it must adapt to new technologies and consumer behaviors. It notes that PR is now about reputation management in real-time across social networks, where consumers no longer trust traditional corporate communications and instead seek out word-of-mouth recommendations. It suggests PR professionals will need to provide strategic advice on how to communicate and influence opinion through new interactive channels, while also interpreting large amounts of consumer data and demonstrating value through their own social media engagement. Profound changes are underway, and companies must act now to strategically adopt new tools and approaches or risk falling behind.
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SASUG April - Building Social Networks and the Social Journey
Public Relations Bootcamp (July 2012)
1. intelectasia™ Malaysia’s Largest PR Training Company
.
PUBLIC RELATIONS
BOOTCAMP™
17-19 JULY 2012
Eastin Hotel, Petaling Jaya
A three-day power packed workshop
on Media Relations,
Crisis Communications
and Social Media.
Presented by:
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
2. www.intelectasia.com
ABOUT US
1. Our trainers are journalists, editors and experienced PR
consultants. They are exactly the people whom you should What others have said about us:
learn media relations from!
"I would definitely recommend this workshop to other PR
professionals"
2. We are the biggest Public Relations training company in "Overall, the media relations workshop was worth it. Even
Malaysia with the highest number of PR training programs though we are exposed to these issues but today we are going
and trainers home in proper manner where we can implement it in the right
way! Thank you!"
3. Our training methodology is highly interactive, effective
and results oriented. It is backed by case studies from Public
Relations Society of America (PRSA) and research done by
our team. We tell you the latest trends and developments in
public relations practices in Malaysia.
4. We have delivered! Our strategies, tools and tips have
delivered millions of ringgit of PR and advertising value to
our clients.
5. Our courses are endorsed by the Institute of Public
Relations Malaysia (IPRM)
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
3. For in-house trainings, all programs can be customized to suit your
www.intelectasia.com needs. Call us at 03 7713 2254 for more information
WORKSHOP INTRODUCTION
INTRODUCTION
KEY HIGHLIGHTS
•Understanding the current media landscape in
Media can either make or break the Malaysia
reputation of an organization.
•Building and maintaining a strong partnership
with journalists and editors
A positive and trustworthy relationship be-
tween an organization and the media is
•Press conference and media interview tactics
extremely important; more so in today’s well
informed society.
•Leveraging on social media such as Facebook,
Twitter, Blogs and Youtube for PR
Often we see large and small organizations
coming under public scrutiny due to a cer- •Generating positive media coverage
tain media report.
•Responding to media enquiries –Giving what
the media wants
Many, unfortunately, often perceive the
media as a ‘bad’ thing.
•Handling negative news reports and changing it
to positive coverage
This Three-day workshop aims to expose
the participants to the tools and tactics to
foster a better working relationship with the
media, strategies and how to conduct What others have said about us:
powerful press conferences, social media
strategies media interviews and the best “I have always found getting coverage a big problem. I attended
this course in 2009. Now , coverage for my organization has in-
practices for crisis creased thanks to the speakers!”
communications.
“One day is not enough! You guys are awesome!”
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
4. For in-house trainings, all programs can be customized to suit your
www.intelectasia.com needs. Call us at 03 7713 2254 for more information
THE TRAINERS
Puspavathy Ramaloo is no stranger in the Anne Edwards is one of the most
local news scene. As a Senior Broadcast prominent TV personality in Malaysia.
Journalist with TV3 since 2001, Puspa has She is currently the Head of Production,
won numerous awards not only locally but News & Current Affairs at Bernama TV,
She is also the Executive Producer of
at the international level as well. She two shows namely a current affairs
currently reports for ‘Aduan Rakyat’ programme – The Breakfast
Club and SWOT WATCH – a business
show, which she Anchors.
Julian Matthews is the co-founder of M Krishnamoorthy is an experienced
Trinetizen Media, a social media training trainer in the field of crisis
company in Malaysia. He actively conducts communication, locally and regionally.
workshops for multinationals and local Krishna has con-ducted workshops for
companies in corporate social media, crisis private sector, Ministries, embassies and
communications, media relations, online C level execs. Having worked with
advertising, corporate blogging and online numerous media agencies such as The
search techniques. Julian will share his Star and NST, he has 25 years of
views on how to roll-out a practical and experience in journalism under his belt .
effective social media strategy for your
business.
Charles Mohan is an impassioned Manminder Dhillon is a member of the
journalist and NTV7’s lead news anchor. distinguished IPRA, a global PR fraternity.
In 2006, Charles won the prestigious She is the founder of intelectasia™ and
Anugerah Skrin for the Best Special Report. currently provides PR consultation to
Charles is currently the Assignment Editor various organizations, delivering local and
at NTV7. international exposure for her clients.
Manminder recently collaborated with
UiTM to conduct the first ever survey on
Media Relations practices in Malaysia.
Tengku Mazlinda is the Chief
Correspondent for the New Straits Times
Bureau in Shah Alam. She has over six
years of experience in journalism and has
covered various issues ranging from
politics to health. Mazlinda is the expert
when it comes to press release and media What others have said about us:
invite writing.
"Knowledgeable training, very hands-on, learned a lot of new
things-thank you all speakers
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
5. For in-house trainings, all programs can be customized to suit your
www.intelectasia.com needs. Call us at 03 7713 2254 for more information
THE TRAINERS
What others have said about us:
"Knowledgeable training, very hands-on, learned a lot of new
things-thank you all speakers
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
6. www.intelectasia.com
WORKSHOP DETAILS
Duration : 3 days
Start and End Time : 9.00 am – 5.00 pm
Total Hours including break : 27 hours
Trainers : Award winning journalists and editors
from local media agencies and experienced
public relations and social practitioners
Methodology
Presentation by our well experienced trainers
Group discussions and hands-on activities
Case study of successful media campaign and strategies
Leaner Outcomes
Upon completion of this workshop, participants will be able to:
Understand the roles of journalists and editors.
Understand what makes news.
Understand the do’s and don’ts when facing the media
Maximize media exposure and effectively managing crisis situations
Leveraging on social media for PR activities
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
7. For in-house trainings, all programs can be customized to suit your
www.intelectasia.com needs. Call us at 03 7713 2254 for more information
WORKSHOP OVERVIEW
Day One-Media Relations 101
MODULE 1 ● What is NEWS? Day Two-Crisis Communication
Key Topics:
What Makes NEWS?
What are the elements involved in TV/Print news? MODULE 1 ● What is Crisis Communication?
What makes a good story/news?
How journalists hunt for stories? Key Topics:
Definition and differentiation between crisis communication and
risk management
MODULE 2 ●Preparing Attention Grabbing Press Releases & Types of corporate crises
Media Invites Crisis Detection
Key Topics: MODULE 2 ● Learning from Others (Crisis
What makes Press Releases NEWSWORTHY? Communications Case Studies)
Frequently Made Mistakes
How to write Press Releases & Media Invites that guarantees media Key Topics:
coverage? Major corporate crises in Malaysia and around the world
The Effective and Not So Effective Strategies
MODULE 3●The Art of Pitching Common Mistakes
Learning from the Past
Key Topics: Case Study (Domino’s, Enron, Alliance Bank, High Five, SK II,
Phone Pitch (20 Seconds Pitch) Dell)
Email Pitch
Face to Face Pitch MODULE 3 ●Developing a Powerful Crisis
Communications Plan (CCP )
MODULE 4 ● Media Interviews & Press Conference
Key Topics:
Key Topics: 4 Step Process (Plan, Detect, Execute, Evaluate)
Location Interview Selecting a Crisis Communications Team and Spokesperson
Studio Interview (Basics, Appearance, Fatal Mistakes) Developing Key Messages
Press Conference (Basics, Contingency, FAQ)
MODULE 4●Crisis communications and the Media
Key Topics:
Know what the media wants during a crisis
Press conference and media interviews do’s and don’ts
Preparing press statements
Winning the media
Mock press conference
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
8. For in-house trainings, all programs can be customized to suit your
www.intelectasia.com needs. Call us at 03 7713 2254 for more information
WORKSHOP OVERVIEW
Day Three- Social Media & PR
MODULE 1 ● Key Trends in Social Media
Our Clients
Key Topics:
Key statistics in social media in Malaysia, the region and the world
Impact of social media in media relations, reputation management and
crisis communications
The four pillars of social media: Listen, Connect, Add Value and Measure
Outline of various social media apps and tools available
MODULE 2 ● Twitter: Building a following
Key Topics:
App run-through: Learn Twitter basic and advanced feature set.
Uses of Twitter: Twitter clients and Android/iPhone/iPad apps used in PR
Best practices, guidelines and tips. Case study: Zappos, Best Buy, Ford
Exercise: Map out a plan of engagement for your Twitter channel.
MODULE 3 ● Facebook: Managing and growing a fan base
Key Topics:
App run-through: Learn Facebook basics and advanced feature set
Pros and cons of Facebook: Avoiding mistakes in digital media relations
Best practices, account settings and advance tips
Creative uses of photos, videos, timeline, questions, games, polls and
contests
MODULE 4 ● Social Media and PR
Key Topics:
Google, SEO & RSS: Audit, monitor and measure your sentiment,
branding and identity online
Best practices to counter negative attacks: Fighting rumours, gossip,
hoaxes, parodies, fake photos, video mashes, rogue websites,
incriminating video and brand terrorists
Various corporate examples of social media response flow chart
Exercise: Re-modelling your online newsroom with social media plugins.
MODULE 5 ● Social Media Planning and Strategy
Key Topics:
Building a community: Pro-active engagement and setting guidelines
Outreach programme for bloggers, Facebook fans and Twitter followers
Tips on policy development for employees on responsible social media
participation
Setting KPIs: Tracking and measuring performance and ROI
Exercise: Map out the social media plan and strategy for your
organisation
and
many more!
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
9. For in-house trainings, all programs can be customized to suit your
www.intelectasia.com needs. Call us at 03 7713 2254 for more information
REGISTRATION FORM
C OURSE T ITLE : Public Relations Bootcamp ORGANIZATION
___________________________________________
D ATES /D AYS : 17, 18 and 19 July 2012
(Tuesday, Wednesday and Thursday) ADDRESS
___________________________________________
T IME : 9:00am to 5:00pm ___________________________________________
V ENUE : Eastin Hotel, Petaling Jaya CONTACT PERSON
Kuala Lumpur ___________________________________________
F EE S TRUCTURE P ER P ERSON (RM): DESIGNATION
___________________________________________
Per Person
Per Person PHONE
(RM)(RM) ___________________________________________
1-2 Persons 3500 FAX
___________________________________________
3 Persons or more 3150
E mail
___________________________________________
PARTICIPANT(S)
Name : _____________________________
Designation : _____________________________
T ERMS & C ONDITIONS :
Name : _____________________________
i. This Course is PSMB / HRDF Claimable (SBL Scheme) (subject
Designation : _____________________________
to approval)
Name : _____________________________
Ii. Please fax / email your completed registration form by
Designation : _____________________________
5pm 15 July 2012 (Fax:03 7713 2261)
Please use a separate sheet if the space provided is insufficient
Iii. Please contact us if you do not receive a Confirmation letter and Invoice via
fax or mail one week before the event.
PAYMENT METHOD:
Iv. Registrants who cancel less than 3 business days prior to the course
date are subject to a service charge equals to 50% of the course fee. A. If payment is by cheque, please make cheque
payable to ‘Intelectasia Consultancy’
Account Name : Intelectasia Consultancy
Account Number : 1246-0000464-107
Bank : CIMB Bank Berhad
Branch : The Curve,Damansara
B. If payment is via interbank transfer, please fax
the receipt to our office with the registration
form
intelectasia™ Consultancy (SA 0110521-M) We are proud members of:
T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan