This one-day course teaches participants how to develop a winning social media strategy for employers. The course objectives are to select the appropriate social media platform, create and share content on sites like Slideshare, Flickr, YouTube and podcasts, interact with target communities, and measure social media success. The course outline covers an introduction to social media strategies, selecting platforms, creating and sharing content, interaction, measurement, and monitoring. It will be held on October 27, 2010 in Singapore. The registration fees range from $321-428 depending on membership status.

1. COURSE OBJECTIVES
At the end of the course, the learners will be able to:
 Select the right social media platform
 Create the social media content
 Share the content via syndication and bookmarking
 Interact with the target community with the appropriate
methods
 Measure the success of Social Media
 Listen/Monitor feedback through monitoring tools
Developing a Winning Social Media
Strategy for Employers
COURSE OUTLINE
 Introduction to Social Media and its strategies
 Selecting the right social media platform
 Creating content for social media
-Presentation: Slideshare.net
-Photographs: Flickr.com
-Videos: Youtube.com
-Sound/Music: podcast.com
 Sharing content for social media
 Interact with the target community
 Measure the success of Social Media
 Listening/Monitoring Social Media
Singapore National Employers Federation
19 Tanglin Road #10-01/07 Tanglin Shopping Centre Singapore 247909.
Tel: 6827 6927 Fax: 6827 6803
ADMINISTRATION DETAILS (1 Day Course)
Date : 27 October 2010
Time : 9am to 5pm
Venue : SNEF Training Institute
Non-member SNEF Affiliates Member
Normal Course Fee: $428 $353.10 $321.00
All fees listed above are inclusive of the 7% GST.
You may call Shirlin Lee at 68276920 or email
shirlin_lee@snef.org.sg, for more information or
assistance.
Note:
A seat will be reserved upon registration via
fax/email/online registration. Payment for the workshop
is required to be made to SNEF before the
commencement of the workshop.
Confirmation will be emailed to the contact person 1
week before the commencement of the course. Please
note that there will be no refunds for cancellations but a
replacement will be accepted. If cancellation received
less than 7 working days, a 25% administration fee will
be charged. If cancellation is made less than 3 working
days, full fees will be charged. Full fees will be imposed if
participant does not attend the workshop. SNEF reserves
the Right to cancel, modify or postpone the course.
For payment, please indicate the course title and the
participant name behind the cheque and send the
cheque payable to Singapore National Employers
Federation.
IMPORTANT: REGISTER ONLINE at www.sgemployers.com
Registering Online is Easy - Convenient - Faster Acknowledgement – No Faxing Needed – Simple Steps
Name of Company : _____________________________________ SNEF Membership No. : ______________
Address : _________________________________________________________ Postal Code : ___________
Contact Person : Mr/Ms _________________________________ Designation : ________________________
Tel : ______________________ Fax : ______________________ E-mail : ____________________________
Name of Participant : Mr/Ms___________________ NRIC : ____________ Designation: _________________
Name of Participant : Mr/Ms___________________ NRIC : ____________ Designation: _________________
Training Hotline: 6827 6922 or e-mail at trg@snef.org.sg, or fax to 6827 6803
Start enjoying the many benefits of being a SNEF member, call: 6827 6922 for more information.
TARGET AUDIENCE
Small & Medium Business Owners / B2B Business owners, Brand Managers, IT staff involving in marketing or
marketing staff
.
INTRODUCTION
Social Media is fundamentally transformative and is rapidly evolving the architecture of business, communications, and the
dissemination of information and influence.
Today, there are businesses that engage in social media and those that do not. Those who are experimenting with the
formidable, yet shifting landscape of intelligence and communication are learning how to adapt and connect in a new world
of conversation, networking, and influence. Those that have yet to evaluate the opportunities and advantages for socialized
marketing, service, sales, and branding will find it increasingly difficult to learn, adapt, and magnetize customers, prospects
as well as their influencers.
METHODOLOGY
This workshop involves mini-lecture, group
discussion/activity, case study etc.