This document describes a new type of coworking space called Media Mall that is focused on established businesses collaborating on projects. It will bring together service-based companies in media, marketing, technology and business support to work on joint projects together in a professional setting. Members will be able to learn from each other, receive referrals from working closely together, and have opportunities to work on exciting collaborative projects spanning multiple industries. The space will address challenges clients face by bringing all needed suppliers together to clearly communicate the project vision and allow for budget flexibility through split invoices.

1. So we decided to act on our beliefs and create a
collaborative working space unlike any other.
WE BELIEVE THAT
COLLABORATION IS
THE TRUE ROAD TO SUCCESS.

2. THE QUESTION:
How do companies work together now?
Subcontracting the services that are not offered
Referring clients to another company
Building close business relationships & sharing work
We liked the sound of the last option, and looked at how to help companies work
more closely together and accomplish great things as partners.

3. Coworking spaces have demonstrated the benefits of working
together and have exploded since the first office Coworking
space in 2005. See deskmag.com/en/the-history-of-coworking-spaces-in-a-timeline
Established businesses do not fit into the coworking model as
easily because they have existing infrastructure, staff and
processes that require a more professional setting.
PROGRESS HAS BEEN MADE

4. TRADITIONAL COWORKING SPACES
FOCUSED ON
STARTUPS
Exclusive focus on
startups, nonprofits
and entrepreneurs
looking for temporary
or part-time space.
10+ YEARS OF
POPULARITY
The number of
coworking has
exploded in North
America since HUB
launched in 2005.
COLLABORATION
VS COWORKING
Open concept
workspaces that
encourage coworking
but not necessarily
collaborative projects.
PART-TIME
MEMBERS
Members typically do
not work standard
hours. It is not a
consistent business
environment.

5. So what’s the point here?

6. A PROFESSIONAL COLLECTIVE
FOCUS ON QUALITY
The goal is to attract
established companies
that understand the
importance of quality
work and quality
relationships.
MEMBERS WE’RE
LOOKING FOR
Service based
companies working in
media, marketing,
technology and
business support.
JOINT PROJECTS
We have the capacity
for collaborative
projects that pull
services from multiple
expert members.
COMMITMENT
We will create a space
that allows businesses
to thrive. We want to
encourage long-term
mutually beneficial
partnerships.
A NEW KIND OF COWORKING SPACE.

7. Welcome to

8. OUR FOUNDING PRINCIPLES
Collaboration & Education
Honesty & Transparency
Building a Healthy Business Community

9. Media Mall and Members support and teach each other
because they receive support in return. Everyone is an expert
in their field and understand the benefits of working together
and sharing knowledge.
Our Project Managers will keep collaborative projects running
smoothly and will be available on an as-needed basis.
COLLABORATION & EDUCATION

10. HONESTY & TRANSPARENCY
We believe that an honest and open organization is one
that experiences true success; both internally and
through the clients served. Clients will always know
which companies are working on their projects and
members will always be up to date on any changes to
projects.

11. BUILDING A HEALTHY
BUSINESS COMMUNITY
We want to build a happier, healthier business
community for everyone. Through cooperation we will
help members grow their skills and introduce them to
new clients. In turn, clients will receive trusted referrals
and the quality results they are looking for.

12. MEMBER OPPORTUNITIES
Learning
Referrals
Exciting Projects

13. LEARNING
Each member business is already established and has a
great deal of experience and lessons to teach.
A shared space provides tremendous opportunities to
see how other businesses are succeeding and the
missteps that you can learn from.

14. THE REFERRAL ENGINE
A referral is a very personal thing that requires a great deal of
trust.
Working so close to other Media Mall members, trust is built
and referrals become natural; especially when you are able to
walk down the hall and make a personal introduction.

15. EXCITING PROJECTS
Media Mall will be approaching clients on behalf of our
members. This will give all members a chance to work on
collaborative projects that span multiple industries
Cooperative projects are already in progress combining companies in photography,
video production, web development, graphic design, online marketing and event
promotion.

16. WHAT MEMBERS CAN EXPECT
Secure furnished
offices in various
sizes are available
coupled with open
coworking spaces.
Tech support will
help deal with the
unexpected.
Access to kitchens,
boardrooms and the
lounge. Work, meet
and collaborate in
comfort.
We are a marketing
collective so you
should expect great
exposure for your
company.

17. CHALLENGES CLIENTS FACE
Two problems we’ve found our clients continue to face are:
1. Finding multiple providers for different products and
services where they have to coordinate all of the different
providers and try to keep the creative consistent.
2. Budgetary constraints and tender limits can keep a larger
client from hiring the team they know for a bigger project.

18. HOW WE ADDRESS THOSE
CHALLENGES
1. When a client can meet in one room with as many companies as
they need for their project, they only tell their story once. The
message is clear and understood by all parties in the same way
at the same time because we are all in the same room. We can
collaborate and improve on what we deliver because we can
compliment each other's work. The result is a happy client.

19. HOW WE ADDRESS THOSE
CHALLENGES
2. When a communications manager is forced to take a job to
tender because it exceeds the tender limit, we can lose out on a job
and the comms manager may not get to work with the team they
already like. When an invoice can be split into each supplier it makes
it easier for us to approach bigger potential clients that have
consistent, regular need for the products and services we offer.

20. LIMITED MEMBERSHIP SPOTS
There will be a single member for each industry (1 video products
company, 1 accounting company) which will foster a culture of
cooperative, and not competitive relationships. It will also
expose all members to new audiences, new leads and new
exciting business relationships.

21. MEMBERSHIP SPOTS
ARE STILL AVAILABLE
Web Development
Project Management
Video Production
Copywriting
Event Planning
IT Support
Translation
Inbound Marketing
Website SEO & SEM
Photography
Promotional Products
Public Relations
Illustration / Animation
Bookeeping /
Accountant
Signage & Vehicle
Vinyl Graphics
Graphic Design
Audio
Production/Editing

22. INTERESTED IN JOINING US?
If you feel you are a good fit, contact us directly to see if
you can join this great concept.
MediaMall.ca