2. A little background information
o Established in 2007
o Activities
Specialised in SEM=SEO+SEA+SMO
SEO (search engine optimization)
SEA (search engine advertising)
SMO (social media optimization)
S(E)M (search (engine) marketing)
Main clients: insurance and music industry
Social focus: ICT enabling People with Disabilities during
education, job seeking and employment
Special interest in basic ICT and ICT-based AT skills training
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
3. Hype?
o Seems complex… But it
isn’t.
o The tools are out there.
o The pedagogical
framework is lacking in most
cases, while peer resistance
is omnipresent.
Source: Edudemic
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
4. Social media a11y in 2011
2011 data – Poor accessibility…
(source: Denis Boudreau, AccessibilitéWeb, 2012)
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
5. Social media a11y in 2012
Few changes by March 2012.
Twitte Faceb LinkedI YouTu Google
Most frequent a11y problems
r ook n be +
#1 – Headings 0/3 0/3 2/3 1/3 1/3
#2 – Colour contrast 0/1 0/1 0/1 1/1 0/1
#3 – Labels and Form fields 0/2 0/2 0/2 1/2 0/2
#4 – Keyboard Navigation 0/7 1/7 2/7 0/7 0/7
#5 – Text alternatives for pictures 0/1 0/1 0/1 0/1 0/1
#6 – Multimedia NA 0/3 NA 0/3 0/3
#7 – Language 0/2 1/2 1/2 1/2 1/2
#8 – Validation 0/1 0/1 0/1 0/1 0/1
Satisfied success criteria 0/15 2/20 5/15 4/20 2/20
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
6. But it can be accessible!
o Twitter vs. Easy Chirp:
http://www.easychirp.com
o Facebook vs. m.Facebook
http://m.facebook.com
o YouTube vs. Accessible YouTube / Amara
http://www.cs.unc.edu/~gb/AccessibleYouTube and subtitles using
Amara - http://www.universalsubtitles.org/en/
o SlideShare vs. EasySlideShare:
http://icant.co.uk/easy-slideshare/?slides=http://urlslideshare
o Accessible elearning: Atutor LMS
http://www.atutor.ca
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
7. Accessible course material,
including documents
o An accessible document is the basis for other accessible formats.
PDF
DAISY - audiobook
Braille
…
o Free tools (odt2daisy, odt2braille, Save as Daisy, …)
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
9. So how to proceed?
o 80% of Americans use social media monthly (Forrester)
o Global users spend close to 6 hours/month on social
networking sites (Nielsen).
o Core is to learn:
overarching concepts to utilize social media for
learning
how to design learning activities using social media
pedagogical and theoretical frameworks for social
media and learning
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
10. Realigning New Technologies to Pedagogy
Table: Technology affordances mapped to different learning theories
Source: Grainne Conole. "New Schemas for Mapping Pedagogies and
Technologies". July 2008, Ariadne Issue 56
Theories Main focus Map to technologies
Behaviourism • Trial and error learning • Presentation of content,
• Learning through use of multiple media to
association and convey information
reinforcement • Feedback through e-
assessment tools
• Peer feedback
Cognitive constructivism • Focus on the processes • Guided and adaptive
by which learners build their instruction through
own mental structures when interactive materials.
interacting with an • Access to resources and
environment expertise offers the
• Task-orientated, favour potential to develop more
hands-on, self-directed engaging and student-
activities orientated towards centred, active and
design and discovery authentic learning
environments.
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
11. Theories Main focus Map to technologies
Social constructivism •Emphasis on interpersonal • Asynchronous and
relationships involving imitation synchronous communication.
and modelling and joint • Archive materials and
construction of knowledge. resources provide ample
opportunity for vicarious
learning.
• Different online
communication tools and
learning environments / social
fora offer potential for new
forms of communities of
practice or facilities to support
& enhance existing
communities.
Situated learning •Learning as social participation • Networking capabilities of the
•Shift from a focus on the Web enable more diverse
individual and information- access to different forms of
focused learning to an expertise and the potential for
emphasis on social learning the development of different
and communication / types of communities.
collaboration. • Online communication tools
and learning environments offer
the potential for new forms of
communities of practice or can
facilitate and enhance existing
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
communities.
12. Social Media & Learning
o Courses (15-20 sessions) how to do this:
Learning foundation: examining connection “learning - social media”
Concepts: broad trends that stem from using social media
Tools: exploring various social media technologies, their functions
and capabilities
Usage: practical methods to employ social media for learning
Personal activity: design a learning activity using social media
o After completing this course, trainer will be able to:
Differentiate and learn about social media technologies/concepts
Understand pedagogical opportunities for social media
Design learning activities using social media
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
13. Relevant initiative
o SMILE - Social Media in Learning and Education
April 2012 - March 2013 (Facebook Digital Citizenship Research
Grant)
Online learning laboratory for 100 teachers from the 30 member
states of European Schoolnet (EUN) to investigate and embrace the
educational opportunities social media offers;
Research with the learning laboratory participants to highlight
trends and best practices for how social media is being used and
can be used in classrooms;
Broad dissemination of the research results
through EUN’s interactive portals for teachers,
as well as through European and international
meetings and conferences.
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu
14. What is moving?
o Consultation on “Opening up Education - a proposal for a
European Initiative to enhance education and skills
development through new technologies”
Last quarter of 2012: EC Communication on Rethinking Skills
aiming to increase the quantity, quality and relevance of skills supply
for higher economic and social outcomes.
Announce new EU Initiative on "Opening up Education“ (proposal):
Exploit the potential contribution of ICTs and Open
Educational Resources (OER) to education and skills
development.
Topic of a subsequent Communication in mid-2013.
Amersveldestraat 189, 8610 Kortemark - Belgium – Tel: 00 32 (0) 51 568570 - www.PhoenixKM.eu – inf o@PhoenixKM.eu