The author has decided not to choose Future Media or Bauer Media as their publishing company. Future Media already publishes many rock magazines, while Bauer Media publishes three of the top magazines including one focused on rock. Instead, the author chooses BCC because they do not currently publish a rock magazine and their other magazines are genre-specific like the author's proposed magazine.

2. I have decided not to choose
Future media with a passion.
This is because I feel they
already publish a high amount of
magazines, most of them already
based around rock.

3. I have decided not to choose
Bauer media. This is because
they already publish three of the
best selling magazine’s, one of
them dedicated to mostly the rock
genre. Therefor they do not need
another rock based magazine.

4. I have decided to choose BCC as
my publishing company. This is
because I feel that they have a
gap open for a rock based
magazine, as they currently don’t
publish one. I also feel that they
mainly publish magazines which
are specified to a genre, like
mine.