In what ways does your media product use, develop or challenge forms and conventions of real media products?
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This document discusses how the media product uses, develops or challenges conventions of the horror genre. The film is set in the 1970s using costumes, sounds and filters, diverging from most present-day set horrors. While some 1970s-set horrors exist, this distinguishes the project. Most horrors aim to immerse and scare demographic E, but this targets demographic B who appreciate the work. The trailer follows horror conventions of setting calmness then disruption, while the poster features the villain in shadow looming over the protagonist, aligning with iconic horror posters. The poster also fits the conventions of the specific magazine it appears in.
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Evaluation questions
This document summarizes what the author has learned from evaluating horror movie conventions. It discusses key conventions around lighting, characters, sound, costumes, and camera work. The author learned through analyzing movies, conducting audience surveys, online research, and watching horror films. Applying these conventions will help the author create an effective horror film, poster, and review that appeals to their target audience of 14-25 year olds. Key elements like lighting, color schemes, and representative characters and music will be used across all products to create cohesion.
Audience evaluations
The document discusses research carried out to understand the target audience for a horror film opening sequence. It describes researching what horror film audiences expect and finding that they prefer films with relatable characters. It also discusses choosing a 15-25 year old audience and selecting the gothic horror genre. Two main characters - Paul and Cindy Wood - were designed to be relatable, with Paul representing working class concerns for his daughter Cindy's safety at university.
Pitch
The document is a pitch for a film trailer to Warner Bros. Pictures. It argues that the film would be a good fit for Warner Bros. as they have distributed similar films in the past, like The Conjuring, which had the same theme of possession. It also notes that the target audience would be the same. The document then discusses conventions used in similar genre films for elements like camerawork, editing, sound, and mise-en-scene that the author's film trailer would also employ to appeal to audiences.
Evaluation question 1
The film uses some conventions of social realism such as close-up shots to show emotions and dark lighting when the character is feeling fearful. However, it also challenges conventions by using everyday costumes to make the characters more relatable, and only using diegetic sound to convey emotions rather than music. The film does not rely heavily on typical camera angles or include many jump cuts, diverging from standard techniques of the genre. Overall the film draws on realist conventions while also updating them to connect more directly with audiences.
Power point 97 2003
The document summarizes a student's media project creating an opening sequence for a fantasy film. It discusses the genre chosen, conventions explored from films like Twilight, characters and their appearances, locations and props used, and feedback received. It also outlines the production process, including working with others, using blogs to document work, and software like Adobe After Effects and Premier Pro. The student aims to distribute the film in Britain first before expanding internationally.
Question 2
The document discusses how a horror film opening would engage audiences and be distributed. It categorizes the film as horror to set expectations and targets young men aged 25-34 who generally enjoy the genre. It uses suspense, enigma, and mood lighting at night to engage this audience. The film aims for entertainment and escapism. It would likely be distributed via an indie distributor or Netflix due to its production level and lack of big stars. Social media, billboards, magazines, festivals, and a website could help advertise the film.
As media evaluation
The document discusses a student's horror film media project. It describes how the film uses conventions of the horror genre like suspense, hidden killers, and flashbacks. The student aimed to not overly stereotype characters. The intended audience is teenagers 15 and over. Small independent horror film companies like Summit Entertainment may be interested in distributing the film. The student learned skills in camerawork, editing, and post-production software through completing this project.
Media Pitch
Blumhouse Productions would be an ideal production company for the film "Lullaby" due to their success in the horror genre with films like Paranormal Activity, Insidious, and The Purge. Blumhouse emphasizes low-budget films, making Lullaby a good fit. Partnering with Blumhouse could also allow the film to partner with major studios like Lionsgate, Paramount, and Universal. The target audience for the film's trailer is identified as young adults aged 18-22 of both genders, as research found they enjoy watching films at home and in theaters, and their favorite genre is psychotic thriller/horror.
Recommended
Evaluation questions
This document summarizes what the author has learned from evaluating horror movie conventions. It discusses key conventions around lighting, characters, sound, costumes, and camera work. The author learned through analyzing movies, conducting audience surveys, online research, and watching horror films. Applying these conventions will help the author create an effective horror film, poster, and review that appeals to their target audience of 14-25 year olds. Key elements like lighting, color schemes, and representative characters and music will be used across all products to create cohesion.
Audience evaluations
The document discusses research carried out to understand the target audience for a horror film opening sequence. It describes researching what horror film audiences expect and finding that they prefer films with relatable characters. It also discusses choosing a 15-25 year old audience and selecting the gothic horror genre. Two main characters - Paul and Cindy Wood - were designed to be relatable, with Paul representing working class concerns for his daughter Cindy's safety at university.
Pitch
The document is a pitch for a film trailer to Warner Bros. Pictures. It argues that the film would be a good fit for Warner Bros. as they have distributed similar films in the past, like The Conjuring, which had the same theme of possession. It also notes that the target audience would be the same. The document then discusses conventions used in similar genre films for elements like camerawork, editing, sound, and mise-en-scene that the author's film trailer would also employ to appeal to audiences.
Evaluation question 1
The film uses some conventions of social realism such as close-up shots to show emotions and dark lighting when the character is feeling fearful. However, it also challenges conventions by using everyday costumes to make the characters more relatable, and only using diegetic sound to convey emotions rather than music. The film does not rely heavily on typical camera angles or include many jump cuts, diverging from standard techniques of the genre. Overall the film draws on realist conventions while also updating them to connect more directly with audiences.
Power point 97 2003
The document summarizes a student's media project creating an opening sequence for a fantasy film. It discusses the genre chosen, conventions explored from films like Twilight, characters and their appearances, locations and props used, and feedback received. It also outlines the production process, including working with others, using blogs to document work, and software like Adobe After Effects and Premier Pro. The student aims to distribute the film in Britain first before expanding internationally.
Question 2
The document discusses how a horror film opening would engage audiences and be distributed. It categorizes the film as horror to set expectations and targets young men aged 25-34 who generally enjoy the genre. It uses suspense, enigma, and mood lighting at night to engage this audience. The film aims for entertainment and escapism. It would likely be distributed via an indie distributor or Netflix due to its production level and lack of big stars. Social media, billboards, magazines, festivals, and a website could help advertise the film.
As media evaluation
The document discusses a student's horror film media project. It describes how the film uses conventions of the horror genre like suspense, hidden killers, and flashbacks. The student aimed to not overly stereotype characters. The intended audience is teenagers 15 and over. Small independent horror film companies like Summit Entertainment may be interested in distributing the film. The student learned skills in camerawork, editing, and post-production software through completing this project.
Media Pitch
Blumhouse Productions would be an ideal production company for the film "Lullaby" due to their success in the horror genre with films like Paranormal Activity, Insidious, and The Purge. Blumhouse emphasizes low-budget films, making Lullaby a good fit. Partnering with Blumhouse could also allow the film to partner with major studios like Lionsgate, Paramount, and Universal. The target audience for the film's trailer is identified as young adults aged 18-22 of both genders, as research found they enjoy watching films at home and in theaters, and their favorite genre is psychotic thriller/horror.
Research
The document discusses research the author plans to do for their short film project. They will analyze existing short films with similar themes to understand what works and doesn't work. They will also research film theory, including how cinematography, color, camerawork and editing can influence the film and engage audiences. The author wants to ensure every aspect of the film has meaning and has been thought through. They will research how colors link to emotions and how camerawork conveys emotions. They will also research their target audience and why they are targeting that demographic.
Treatment goodnight
This document outlines a proposed short film called "Goodnight" that is intended to be a 3-5 minute psychological horror film. It will follow a couple after a date where the female character suspects she is being followed on her walk home. The film aims to build tension through the use of shaky camerawork, close-ups, and cuts between the character and someone watching her. It will conclude with a plot twist when the character reaches her home. The document discusses the target audience, characters, locations, equipment needs, schedule, and other considerations for producing the short film.
Question 2 V2
This document discusses how the media product uses and develops conventions of real thriller films. It examines conventions like POV shots, sound techniques, editing styles, and character archetypes. Research was conducted on thriller openings, directors, and subgenres. Based on this, the film employs mysteries like an anonymous stalker kidnapping a girl. Conventions like tense music, silence, and jump cuts were utilized to create suspense as the film follows typical thriller tropes and genres like mystery thrillers to engage audiences. Unconventional techniques were avoided to maintain expectations of the thriller format.
Media powerpoint
The document discusses common tropes and techniques used in horror films. It notes that horror films often begin with characters going about a normal day that is disrupted by some evil force causing trouble. It also mentions the use of isolated settings like abandoned buildings that help create tension. Specific techniques discussed include using startling musical stings to emphasize scary moments and employing point-of-view camera shots to make the audience feel like they are experiencing the horror directly. The document also examines visual symbols and the distinction between good and evil elements as important aspects of horror film iconography.
How did you attract audience 5
The document discusses how the filmmakers targeted their audience for a crime thriller film. Their primary audience was males aged 18-25 interested in the thriller genre, and their secondary audience was both males and females aged 18-25. To appeal to these audiences, the opening scene introduced the antagonist to create tension and suspense. Interviews helped the filmmakers understand what audiences wanted, such as how the two narratives come together unexpectedly. Their opening scene used quick cuts and shots over 50 seconds to build suspense. The filmmakers aimed to create "visceral pleasures" like jumping scares, and "intellectual puzzles" by having the audience work out the antagonist's plan. The characters and rural setting were relatable to the target
Eval 2
The document analyzes film trailers, magazines, and posters to understand conventions used in these media. It describes conventions found, such as using fast shots and dark scenes to build suspense in trailers. For magazines, it notes the main film image is typically at the bottom meeting the title. Posters usually have a clear title at top and image of victim/villain, with dark colors and effects adding to scare factor. The document examines real products to develop an understanding of standard forms and challenge conventions in the media product it aims to create.
Presentation1
This document contains the responses to four evaluation questions about a short thriller film opening created by the author's group. In response to the first question, the author explains that their opening uses conventions common to thrillers like building suspense around an antagonist's plans for revenge. They also felt their editing and techniques matched professional quality. For the second question, the author acknowledges limitations due to the short length but notes the three characters were portrayed as typical black teenagers, with potential issues around stereotyping the antagonist. In response to distributing the film, the author expresses a desire to partner with a major studio for widespread promotion and profit. Finally, they discuss attracting and engaging their target audience through an exciting storyline, filming techniques, and positive feedback
AS Media - Evaluation Question 1
- The document discusses how the author's thriller film follows conventions of the genre. It examines the editing, characters, lighting, sound, and locations used in the film and compares them to conventions found in research of other thriller films. Key conventions the author's film follows include fast-paced editing, a vulnerable female protagonist, low key lighting, suspenseful non-diegetic sound, and an isolated location to build mystery. The film aims to create tension and engage the audience through these established thriller conventions.
What we learnt so far
This document provides an overview of key concepts in media studies, including genre, representation, audience, and institution. It also covers mise-en-scene elements like setting, costume, lighting, and body language. Narrative structures are discussed, such as Propp's theory of character archetypes like the villain and hero. Todorov's theory of narrative equilibrium is also explained. The role of sound and connotations are briefly covered.
Evaluation Question 1
1. The document compares the media creator's products to existing thriller films and magazines to evaluate how they use, develop, or challenge conventions.
2. Key conventions that were followed include adding a suspenseful question at the end of the trailer like "Seven", placing credits at the end of the trailer, using consistent color schemes, and not revealing the full narrative to maintain suspense.
3. One convention that was challenged was not including a dateline on the magazine cover due to lack of space, though overall conventions were largely followed to make the products recognizable to audiences.
Rear window
Rear Window tells the story of L.B. Jeffries, a photographer who breaks his leg and spends his time recovering spying on his neighbors from his apartment window. He becomes convinced one neighbor, Mr. Thorwald, has murdered his wife after witnessing suspicious activity. The film pioneered the use of point-of-view shots to allow the audience to see events from Jeffries's perspective as he spies from his window. It also features the sexual objectification of women as Jeffries observes the ballet dancer across the courtyard without her knowledge, demonstrating Alfred Hitchcock's innovative film techniques.
Creative critical reflection
Maaz Tabrez created a suspense film for a class project. They followed conventions of the genre like using low key lighting and non-diegetic sound to create suspense. The film addresses the social issue of kidnapping and violence. If distributed commercially, Maaz would partner with Warner Bros due to their success in the suspense genre. Through the project, Maaz developed skills like camera angles, lighting techniques, editing, and integrating technologies like movie making software, online sound effects, and creating a blog to share their work.
Film Pitch
This film pitch proposes a drama about a female mental illness patient in a mental hospital. The opening scenes will feature slow, melancholy music to convey the patient's emptiness. Little dialogue is planned to build mystery around why the patient is hospitalized and what events led her there. The film will be shot in a replicated hospital room with a window to suggest the patient's mood through rain effects. Themes of anxiety, loneliness, and emptiness will be explored through the character's solemn atmosphere and dulled color palette to intrigue audiences and make them want to learn the patient's story. The target audience is 15-24 year olds who may relate to or find original a story about a teenage mental illness patient.
Creative Critical Reflection
This document provides a creative critical reflection of a student film titled "Till My Last Breath". It discusses how the film uses conventions of the romantic drama genre, represents modern relationships and stereotypes of youth. It also discusses how the film would engage audiences and be distributed, focusing on the niche teenage female market. The student describes how the project helped develop their production skills in using different camera angles, cuts and integrating sounds. Software, hardware and online tools were used to shoot, edit and transfer materials for the project.
Pitching a film
This document provides guidance on how to structure a presentation pitching a film idea. It recommends including information about the production company, film genre and conventions, narrative synopsis using equilibrium-disequilibrium-new equilibrium structure, key characters and potential actors, desired director, comparable existing films, target audience, a one-sentence logline, and a 200-word pitch encapsulating the film's narrative, characters, genre and vision. The goal is to concisely communicate the essential details about the proposed film.
Media studies As level (Creative Critical Reflection)
This document summarizes a student's final video project for a Media Studies class. The student created a short thriller-comedy film opening scene that challenged conventions by using a comedic song during a murder scene. The student was inspired by films like Reservoir Dogs and Lockout. They filmed in an unconventional location and featured an atypical character dynamic. The student believes their film will attract a young adult and older audience. They chose Warner Brothers as the distributing media company due to its experience and popularity. Through this project, the student developed production skills like camera techniques, scriptwriting, and editing with Adobe Premiere. They integrated technologies like YouTube, Box Office Mojo, and a Canon DSLR camera into their research
Media evaluation questions 4 and 5
This document summarizes audience research and feedback on a student horror film project. It discusses who the target audience is (young males aged 12-24 interested in psychological horror), and how initial audience research and feedback impacted design decisions. Feedback from pitching the concept and a rough cut provided suggestions to simplify the plot, fix continuity errors, and adjust the antagonist's introductions to better fit his character. The research informed choices like including a psychiatrist character and using a normal house location.
Our movie pitch
The group has chosen to make a psychological thriller film. They will use handheld camera techniques inspired by films like Paranormal Activity. The film will focus on a businessman who spies on others through his camera without realizing he is being watched as well. The target audience is 15-35 years old. Marketing will include posters, magazines, and a teaser trailer. The film's branding features a hand in a lens. The estimated budget is £2,500. BBC Films and Optimum Releasing will serve as the production company.
Semantic and syntactic
This document discusses semantic and syntactic elements commonly used in psychological thriller trailers. Semantically, they often feature limited lighting in small enclosed spaces to heighten fear. Trailers may introduce the antagonist to set expectations. Locations like cabins isolated in the woods are also frequently used. Voiceovers are sometimes employed to enhance suspense. Syntactically, the narrative must be compelling and tie into the horror elements. One common plot device is possession that can't be seen by other characters. Overall, thrillers aim to intrigue audiences with just enough information while leaving them wanting more.
How did you attract your audience
We conducted surveys to understand what audiences want in a gangster film. Our voiceover addressed the audience directly to draw them in and guide them through the opening scene, taking inspiration from the successful film The Departed. The opening scene leaves some mystery for audiences to interpret and keeps them engaged to find out what happens next. Familiar London settings and gangster tropes help audiences relate to the characters and story. Montage sequences allow audiences to connect with the main character more rapidly.
Question 1a prep
The student saw significant skill development over the course of their production work. For their AS work, they used iMovie and Garageband which were sufficient but limited. For A2, they learned to use Photoshop, a better version of iMovie, Logic, and Final Cut, allowing more precision and flexibility. Their research and planning improved from AS to A2, incorporating more audience feedback. Post production enhanced the AS work by improving low light footage. For A2, they aimed to be less conventional while keeping genre themes through a 1970s setting.
Magazine covers
Film magazines often have multiple covers for a single issue featuring different main characters to increase sales and collections. Covers usually feature mid-shot portraits of celebrities to clearly show their face and promote their film. Exceptions include full-body shots for iconic costumes or sex appeal. Genre films like horror typically appear on dedicated magazines using simple headshots on dark backgrounds. Larger magazines prioritize popular mainstream films, while more artistic magazines review less popular arthouse films with simpler designs.
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What's hot
Research
The document discusses research the author plans to do for their short film project. They will analyze existing short films with similar themes to understand what works and doesn't work. They will also research film theory, including how cinematography, color, camerawork and editing can influence the film and engage audiences. The author wants to ensure every aspect of the film has meaning and has been thought through. They will research how colors link to emotions and how camerawork conveys emotions. They will also research their target audience and why they are targeting that demographic.
Treatment goodnight
This document outlines a proposed short film called "Goodnight" that is intended to be a 3-5 minute psychological horror film. It will follow a couple after a date where the female character suspects she is being followed on her walk home. The film aims to build tension through the use of shaky camerawork, close-ups, and cuts between the character and someone watching her. It will conclude with a plot twist when the character reaches her home. The document discusses the target audience, characters, locations, equipment needs, schedule, and other considerations for producing the short film.
Question 2 V2
This document discusses how the media product uses and develops conventions of real thriller films. It examines conventions like POV shots, sound techniques, editing styles, and character archetypes. Research was conducted on thriller openings, directors, and subgenres. Based on this, the film employs mysteries like an anonymous stalker kidnapping a girl. Conventions like tense music, silence, and jump cuts were utilized to create suspense as the film follows typical thriller tropes and genres like mystery thrillers to engage audiences. Unconventional techniques were avoided to maintain expectations of the thriller format.
Media powerpoint
The document discusses common tropes and techniques used in horror films. It notes that horror films often begin with characters going about a normal day that is disrupted by some evil force causing trouble. It also mentions the use of isolated settings like abandoned buildings that help create tension. Specific techniques discussed include using startling musical stings to emphasize scary moments and employing point-of-view camera shots to make the audience feel like they are experiencing the horror directly. The document also examines visual symbols and the distinction between good and evil elements as important aspects of horror film iconography.
How did you attract audience 5
The document discusses how the filmmakers targeted their audience for a crime thriller film. Their primary audience was males aged 18-25 interested in the thriller genre, and their secondary audience was both males and females aged 18-25. To appeal to these audiences, the opening scene introduced the antagonist to create tension and suspense. Interviews helped the filmmakers understand what audiences wanted, such as how the two narratives come together unexpectedly. Their opening scene used quick cuts and shots over 50 seconds to build suspense. The filmmakers aimed to create "visceral pleasures" like jumping scares, and "intellectual puzzles" by having the audience work out the antagonist's plan. The characters and rural setting were relatable to the target
Eval 2
The document analyzes film trailers, magazines, and posters to understand conventions used in these media. It describes conventions found, such as using fast shots and dark scenes to build suspense in trailers. For magazines, it notes the main film image is typically at the bottom meeting the title. Posters usually have a clear title at top and image of victim/villain, with dark colors and effects adding to scare factor. The document examines real products to develop an understanding of standard forms and challenge conventions in the media product it aims to create.
Presentation1
This document contains the responses to four evaluation questions about a short thriller film opening created by the author's group. In response to the first question, the author explains that their opening uses conventions common to thrillers like building suspense around an antagonist's plans for revenge. They also felt their editing and techniques matched professional quality. For the second question, the author acknowledges limitations due to the short length but notes the three characters were portrayed as typical black teenagers, with potential issues around stereotyping the antagonist. In response to distributing the film, the author expresses a desire to partner with a major studio for widespread promotion and profit. Finally, they discuss attracting and engaging their target audience through an exciting storyline, filming techniques, and positive feedback
AS Media - Evaluation Question 1
- The document discusses how the author's thriller film follows conventions of the genre. It examines the editing, characters, lighting, sound, and locations used in the film and compares them to conventions found in research of other thriller films. Key conventions the author's film follows include fast-paced editing, a vulnerable female protagonist, low key lighting, suspenseful non-diegetic sound, and an isolated location to build mystery. The film aims to create tension and engage the audience through these established thriller conventions.
What we learnt so far
This document provides an overview of key concepts in media studies, including genre, representation, audience, and institution. It also covers mise-en-scene elements like setting, costume, lighting, and body language. Narrative structures are discussed, such as Propp's theory of character archetypes like the villain and hero. Todorov's theory of narrative equilibrium is also explained. The role of sound and connotations are briefly covered.
Evaluation Question 1
1. The document compares the media creator's products to existing thriller films and magazines to evaluate how they use, develop, or challenge conventions.
2. Key conventions that were followed include adding a suspenseful question at the end of the trailer like "Seven", placing credits at the end of the trailer, using consistent color schemes, and not revealing the full narrative to maintain suspense.
3. One convention that was challenged was not including a dateline on the magazine cover due to lack of space, though overall conventions were largely followed to make the products recognizable to audiences.
Rear window
Rear Window tells the story of L.B. Jeffries, a photographer who breaks his leg and spends his time recovering spying on his neighbors from his apartment window. He becomes convinced one neighbor, Mr. Thorwald, has murdered his wife after witnessing suspicious activity. The film pioneered the use of point-of-view shots to allow the audience to see events from Jeffries's perspective as he spies from his window. It also features the sexual objectification of women as Jeffries observes the ballet dancer across the courtyard without her knowledge, demonstrating Alfred Hitchcock's innovative film techniques.
Creative critical reflection
Maaz Tabrez created a suspense film for a class project. They followed conventions of the genre like using low key lighting and non-diegetic sound to create suspense. The film addresses the social issue of kidnapping and violence. If distributed commercially, Maaz would partner with Warner Bros due to their success in the suspense genre. Through the project, Maaz developed skills like camera angles, lighting techniques, editing, and integrating technologies like movie making software, online sound effects, and creating a blog to share their work.
Film Pitch
This film pitch proposes a drama about a female mental illness patient in a mental hospital. The opening scenes will feature slow, melancholy music to convey the patient's emptiness. Little dialogue is planned to build mystery around why the patient is hospitalized and what events led her there. The film will be shot in a replicated hospital room with a window to suggest the patient's mood through rain effects. Themes of anxiety, loneliness, and emptiness will be explored through the character's solemn atmosphere and dulled color palette to intrigue audiences and make them want to learn the patient's story. The target audience is 15-24 year olds who may relate to or find original a story about a teenage mental illness patient.
Creative Critical Reflection
This document provides a creative critical reflection of a student film titled "Till My Last Breath". It discusses how the film uses conventions of the romantic drama genre, represents modern relationships and stereotypes of youth. It also discusses how the film would engage audiences and be distributed, focusing on the niche teenage female market. The student describes how the project helped develop their production skills in using different camera angles, cuts and integrating sounds. Software, hardware and online tools were used to shoot, edit and transfer materials for the project.
Pitching a film
This document provides guidance on how to structure a presentation pitching a film idea. It recommends including information about the production company, film genre and conventions, narrative synopsis using equilibrium-disequilibrium-new equilibrium structure, key characters and potential actors, desired director, comparable existing films, target audience, a one-sentence logline, and a 200-word pitch encapsulating the film's narrative, characters, genre and vision. The goal is to concisely communicate the essential details about the proposed film.
Media studies As level (Creative Critical Reflection)
This document summarizes a student's final video project for a Media Studies class. The student created a short thriller-comedy film opening scene that challenged conventions by using a comedic song during a murder scene. The student was inspired by films like Reservoir Dogs and Lockout. They filmed in an unconventional location and featured an atypical character dynamic. The student believes their film will attract a young adult and older audience. They chose Warner Brothers as the distributing media company due to its experience and popularity. Through this project, the student developed production skills like camera techniques, scriptwriting, and editing with Adobe Premiere. They integrated technologies like YouTube, Box Office Mojo, and a Canon DSLR camera into their research
Media evaluation questions 4 and 5
This document summarizes audience research and feedback on a student horror film project. It discusses who the target audience is (young males aged 12-24 interested in psychological horror), and how initial audience research and feedback impacted design decisions. Feedback from pitching the concept and a rough cut provided suggestions to simplify the plot, fix continuity errors, and adjust the antagonist's introductions to better fit his character. The research informed choices like including a psychiatrist character and using a normal house location.
Our movie pitch
The group has chosen to make a psychological thriller film. They will use handheld camera techniques inspired by films like Paranormal Activity. The film will focus on a businessman who spies on others through his camera without realizing he is being watched as well. The target audience is 15-35 years old. Marketing will include posters, magazines, and a teaser trailer. The film's branding features a hand in a lens. The estimated budget is £2,500. BBC Films and Optimum Releasing will serve as the production company.
Semantic and syntactic
This document discusses semantic and syntactic elements commonly used in psychological thriller trailers. Semantically, they often feature limited lighting in small enclosed spaces to heighten fear. Trailers may introduce the antagonist to set expectations. Locations like cabins isolated in the woods are also frequently used. Voiceovers are sometimes employed to enhance suspense. Syntactically, the narrative must be compelling and tie into the horror elements. One common plot device is possession that can't be seen by other characters. Overall, thrillers aim to intrigue audiences with just enough information while leaving them wanting more.
How did you attract your audience
We conducted surveys to understand what audiences want in a gangster film. Our voiceover addressed the audience directly to draw them in and guide them through the opening scene, taking inspiration from the successful film The Departed. The opening scene leaves some mystery for audiences to interpret and keeps them engaged to find out what happens next. Familiar London settings and gangster tropes help audiences relate to the characters and story. Montage sequences allow audiences to connect with the main character more rapidly.
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Media studies As level (Creative Critical Reflection)
Media studies As level (Creative Critical Reflection)
Viewers also liked
Question 1a prep
The student saw significant skill development over the course of their production work. For their AS work, they used iMovie and Garageband which were sufficient but limited. For A2, they learned to use Photoshop, a better version of iMovie, Logic, and Final Cut, allowing more precision and flexibility. Their research and planning improved from AS to A2, incorporating more audience feedback. Post production enhanced the AS work by improving low light footage. For A2, they aimed to be less conventional while keeping genre themes through a 1970s setting.
Magazine covers
Film magazines often have multiple covers for a single issue featuring different main characters to increase sales and collections. Covers usually feature mid-shot portraits of celebrities to clearly show their face and promote their film. Exceptions include full-body shots for iconic costumes or sex appeal. Genre films like horror typically appear on dedicated magazines using simple headshots on dark backgrounds. Larger magazines prioritize popular mainstream films, while more artistic magazines review less popular arthouse films with simpler designs.
Genre
This document provides information about genre conventions for two student film productions: a found footage horror film (AS) and a slasher/thriller film from the 1970s (A2). For each genre, the document lists codes and conventions used in areas like cinematography, editing, sound, and mise-en-scene. It also discusses whether the student pieces adhered to or subverted generic conventions. Theories on how genre benefits both film producers and audiences are presented, focusing on providing familiar expectations and financial benefits of genre.
Q uestion 1b) prep
The document discusses narrative and storytelling techniques in media. It defines narrative as the organization and coherence given to a series of facts or events that allows an audience to make sense of what they are experiencing. A story is the basic events or incidents, while narrative is how the story is structured and presented. Good narratives typically have a beginning, middle, and end, with events connected in a way that audiences can interpret. The document then analyzes the narratives of two sample media texts, "Dare You" and "Obsession," identifying their use of enigmas or mysteries to hook audiences, and action codes that build suspense through implied further actions.
Supply chain
This document provides an overview and analysis of over 400 articles on supply chain management (SCM) to develop a theoretical framework for understanding SCM. It identifies four critical elements of SCM research: strategic purchasing, supply management, logistics integration, and supply network coordination. The framework shows how these elements are driven by forces like globalization and influence supply chain performance. The document aims to provide a coherent presentation of SCM knowledge and stimulate further theoretical and empirical research.
Targeted audience results analysis
The document summarizes the results of general and targeted questionnaires about preferences for a proposed 1970s-set horror film about a woman being stalked by a masked killer. The general questionnaire found that 81% of respondents were aged 16-24, which aligns with the target horror film audience. 76% were female. For the targeted questionnaire of media students aged 17-18, 67% were male, a more accurate representation of the target demographic. Both questionnaires found that respondents did not want to see the killer's face in the trailer and felt the storyline was important. This research provides guidance on the film's marketing.
Genre specific trailers
Horror film trailers often use similar stylistic elements to create a sense of fear in viewers. Common techniques include using fonts styled as scratched or bloody writing to convey pain and fear, iconic symbols from popular franchises to advertise new installments, cold color palettes like blue-green to make viewers feel scared, and a calm beginning to build suspense before abruptly switching to frightening footage or music. Certain objects, themes of isolated locations and inconsistent lighting, and conventions like portrayals of gender and age are also frequently featured.
Movie Marketing Campaigns
The document discusses marketing strategies for films leading up to their release. It begins by outlining typical marketing timelines, including releasing teaser trailers a year in advance, full trailers 6 months out, and TV spots and widespread marketing in the last 2 months. Alternative techniques like viral marketing stunts are also mentioned. A case study of The Dark Knight Rises' successful marketing campaign is then described in detail, including an encrypted website launch and viral graffiti campaign to release the trailer. The campaign broke viewership records and effectively built excitement for the highly anticipated film.
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Similar to In what ways does your media product use, develop or challenge forms and conventions of real media products?
Question 2
The document discusses how the media product challenges and follows conventions of real media. It summarizes that the film trailer follows horror conventions like using a vulnerable female character and chase scenes to create tension. It also challenges conventions by filming during the day and showing an innocent-looking villain. The magazine cover follows conventions like price and images but challenges some by including shots from the film. The poster follows conventions like large title and actor name but challenges color conventions by using blue to represent illness or death.
Evaluation Question 2: How effective is the combination of your main product ...
The document discusses how the film poster and magazine cover ancillary products work together with the film trailer to promote the film. Key points made include:
- The poster and magazine cover feature the main protagonist and antagonist from the trailer to link the ancillary products to the trailer.
- Dark colors and a similar background are used across the poster, magazine, and trailer to create familiarity and identify the products as related.
- Slogans and genre conventions like mysterious smoke are also consistently used to tie the ancillary products to the action/thriller genre established in the trailer.
Evaluation Question 2: How effective is the combination of your main product ...
The document discusses how the film poster and magazine cover ancillary products work together with the film trailer to promote the film. Key points made include:
- The poster and magazine cover feature the main protagonist and antagonist from the trailer to link the ancillary products to the trailer.
- Dark colors and a similar background are used across the poster, magazine, and trailer to create familiarity and identify the products as related.
- Genre conventions like a dark color scheme and ominous smoke are applied to both the poster and magazine cover to match the action/thriller genre established in the trailer.
QUESTION 2: HOW EFFECT IS THE COMBINATION OF MY MAIN PRODUCT AND ANCILLARIES
The document discusses how the film poster and magazine cover ancillary products work together with the film trailer to promote the film. Key points:
- The poster and magazine cover feature main characters from the trailer to link the products and remind audiences of the trailer. Dark colors and slogans are also consistent across the products.
- Research showed maintaining similar visual elements like colors and using trailer screenshots helps audience recognize the ancillary products come from the same film.
- Both ancillary products follow genre conventions like dark schemes and mysterious imagery to represent the action/thriller genre portrayed in the trailer.
- Featuring young male characters appeals to the target 18-25 age range for both products and the trailer.
Evaluation Question 2: How effective is the combination of your main product ...
The document discusses how the film poster and magazine cover for a film called "A Question of Identity" work together with the film's trailer to promote the film. Specifically:
- The poster and magazine cover feature main characters from the trailer, use similar dark coloring and slogans to be recognizable as related to the film and genre.
- Research was done on effective poster and magazine cover designs to incorporate genre conventions and feature characters and colors consistent with the trailer.
- The poster, magazine cover, and trailer work together to promote the film and intrigue audiences between ages 18-25 to watch it.
The pitch
This document discusses ideas for a horror film trailer project. It includes analysis of trailers for Halloween and Paranormal Activity that the author likes. Potential plot ideas are presented, such as "The Calm Before the Storm" and "Sinner Inside." Ideas for sound, locations, cinematography, editing, mise-en-scene, and linking the trailer to other ancillary tasks like a poster and magazine cover are detailed. The document concludes by outlining what needs to be achieved, such as sourcing props, locations, costumes/makeup, actors, and learning video editing software.
01.) Initial plans
Here are the key areas for improvement based on your skills audit:
- Time management and meeting deadlines. Make sure to plan your time well and break tasks into manageable chunks to stay on track.
- Communication skills for speaking to groups. Practice presenting your ideas clearly and confidently. Record yourself to improve.
- Technical skills in Adobe Premiere Pro and GarageBand. Spend time learning the software through tutorials to feel more comfortable editing video and audio.
- Asking questions when you need help. Don't be afraid to reach out to tutors, peers or online resources to solve problems.
Your strengths in teamwork, problem solving and design skills using Photoshop will serve you
Critical Reflection question 1
This document discusses conventions used in film openings and how the filmmaker's opening incorporates and challenges some of those conventions. It summarizes that the opening follows conventions by including production and distribution company logos and placing the titles after in a conventional order. However, it challenges conventions by not portraying the female protagonist as stereotypically "dumb" or "helpless" and by keeping the antagonist's identity hidden throughout most of the film. Inspiration was drawn from the films "Hush" and "The Call" in aspects of the plot and titles design. Jump scares were included as a horror genre convention.
Analysis of horror movie posters
The Silence of the Lambs poster features an extreme close-up of Jodie Foster's face with a red-eyed, intense stare and a butterfly covering her mouth, conveying themes of secrecy, innocence, and the juxtaposition of good and evil from the film. The simple composition draws the viewer's eye to Foster's unsettling image and effectively promotes the anticipated, best-selling source material for the film.
The Purge poster features a masked figure, symbolizing the disguise and freedom of committing crimes during the film's annual period of legal lawlessness. It advertises the film's premise of "one night a year, all crime is legal" and producers of popular horror films to generate
How does my horror film challenges forms and
This document discusses how the author's horror film opening title sequence challenges conventions of the genre. It analyzes typical forms and stereotypes seen in horror films. The sequence features a girl being chased by an unknown person to build fear and tension. While sticking to some conventions like scary music, it also challenges expectations by subverting stereotypes of the character's gender. In conclusion, the author believes the opening title sequence looks realistic within the horror genre but also pushes boundaries in some ways.
A2 Media Evaluation, Question 1
The student analyzed horror trailers, magazines, and posters to understand conventions of the genre. Their analysis found conventions like starting trailers with non-scary scenes, using quick cuts and transitions in action scenes, and leaving the trailer on a cliffhanger. The student's own trailer followed many conventions but also challenged some, like including more soundtracks and not revealing the full plot. Their poster and magazine also followed conventions like using red/black/white colors while challenging expectations through unusual effects. In conclusion, the student felt their work used conventions effectively while also putting their own creative twist on the genre.
Analysis of horror movie posters
The Silence of The Lambs movie poster features an extreme close-up of Jodie Foster's face with a red-eyed, intense stare and a butterfly covering her mouth, conveying themes of secrecy, innocence, and the juxtaposition of good and evil from the film. The simple composition draws the viewer's eye to Foster's unsettling image and emphasizes anticipation for the adaptation of the bestselling novel.
In what ways does your media product use, develop or challenge forms and conv...
This document discusses how the media product uses, develops, and challenges conventions of real psychological thriller media.
It uses conventions like urban settings, normal costumes, quick cuts, close-ups to build tension, and a plot involving a stalker/victim. However, it challenges conventions by having no dialogue, using popular music instead of eerie tracks, and brighter colors in the trailer and poster rather than the typical dark tones.
The poster further develops conventions by showing the frightened lead character turned away from view rather than facing the camera, and includes glowing reviews to intrigue audiences like other posters. The magazine cover closely follows Empire magazine's layout but uses whiter colors to match the trailer.
Evaluation Question 1
In what ways does your media products use, develop or challenge forms and conventions of real media products?
Evaluation Powerpoint
The document provides an evaluation of a short film project about mental illness. Key details:
- The student produced a 5-minute horror film called "Who are you?" about perceptions of mental illness.
- Research was conducted into film genres, narratives and short film conventions to guide production.
- Feedback was positive about the music, editing techniques, and lead actor's performance portraying emotion.
- Ancillary tasks like a poster and article were created using Photoshop to promote the film without revealing the plot.
A2 media evaluation
The document provides information about the media products Jae Plummer created for an assignment. It discusses the influences and conventions of real media products that were used to develop Jae's trailer for a psychological thriller film. It also discusses how Jae's film trailer, magazine cover, and poster work together to promote the film. Feedback was gathered from surveys, social media, friends and family, teachers, and classmates to help improve the products. A variety of media technologies were used in the construction, research, planning and evaluation stages including YouTube, blogger, editing software, cameras, and tripods.
How effective is the combination of your main product and ancillary texts?
The document discusses how the author's film poster and film review ancillary texts effectively complement their short film product. Specifically:
1) The poster and review mirror elements of the film's genre (film noir), narrative, characters, and target audience.
2) Features like black and white coloring, lighting techniques, and character representations directly link the ancillary texts to the film.
3) The review additionally discusses how the film appeals to its young audience through modern elements, placing it in a "Shorts" magazine section.
4) Together, the main product and ancillary texts form an effective combination through their consistent representation of the film's genre, story, and audience.
Question 1
The document discusses how the media producer's horror film develops and challenges conventions of real horror films. It conforms to conventions like mystery, suspense and shock but had a low budget, so it compromised on gore and special effects. It took inspiration from films like SAW, Orphan and The Woman in Black in using techniques like mysterious openings, contrasting costumes and characters, and music and camera work to create tension without dialogue. While conforming to horror tropes, the film is also different by having a modern setting unlike the Gothic Woman in Black.
In what ways does your media product use, develop, or challenge forms and con...
The document discusses how the media product challenges conventions of the horror genre. It used inspiration from films like "The Blair Witch Project" to set the film in an isolated woods location. It challenges conventions by having a female as the lead threat instead of the usual male. It also films during daylight instead of at night. The trailer aims to provoke ambiguity and leave the plot unexplained to pique viewers' interest in the full film. Music, cinematography using natural lighting and shots, and the poster drawing on "torture porn" conventions were used to develop the horror aspects while challenging expectations.
Evaluation question 1
1) The film 'The Lake' follows conventions of a thriller genre such as using claustrophobic spaces like attics to create tension, but also challenges conventions through an ambiguous ending and non-linear narrative.
2) The film represents age through the protagonist, a young male adult, and uses color like red to represent danger when introducing the antagonist.
3) In terms of style, the film challenges conventions through sudden changes in pace compared to typical slow buildups in thrillers, and uses non-linear editing compared to typical linear narratives.
Similar to In what ways does your media product use, develop or challenge forms and conventions of real media products? (20)
Evaluation Question 2: How effective is the combination of your main product ...
Evaluation Question 2: How effective is the combination of your main product ...
Evaluation Question 2: How effective is the combination of your main product ...
Evaluation Question 2: How effective is the combination of your main product ...
QUESTION 2: HOW EFFECT IS THE COMBINATION OF MY MAIN PRODUCT AND ANCILLARIES
QUESTION 2: HOW EFFECT IS THE COMBINATION OF MY MAIN PRODUCT AND ANCILLARIES
Evaluation Question 2: How effective is the combination of your main product ...
Evaluation Question 2: How effective is the combination of your main product ...
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
In what ways does your media product use, develop, or challenge forms and con...
In what ways does your media product use, develop, or challenge forms and con...
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In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. • I wanted to go slightly less conventional in terms of the style, but still keep the key themes usually found in my genre • I chose to set my film in the 1970s, with the use of costume, sound and post production filters The use of costume, filters and props allowed me to set the scene in this time period
- 3. • This is not a typical setting for a horror film, they usually take place in present day as it is usually more relatable for the audience and brings them into the fear • There are a few exceptions such as Carrie and the Conjuring but they deal with more supernatural elements than Obsession so the audience is alright quite distant from the narrative Most horror films are set in the present day such as Paranormal Activity and Saw Other horror films set in the 1970s: Carrie and The Conjuring
- 4. • This is because most horror films are aimed at Demographic E, the unemployed and students who seek escapism and want to immerse themselves in the story. However I was aiming my film more at Demographic B, more creative media types (which is why I conducted targeted audience research on media students) that will take a step back and appreciate the work gone into creating a 70s style film
- 5. The genre of this project was thriller, more specifically stalker thriller. I conveyed this through the use of sound and editing, with long uncomfortable noises to build tension, as well as shocking ‘jumpy’ noises to coincide with the fast paced editing
- 6. Film Trailer The narrative of my trailer follows the conventions of a horror trailer, with the beginning setting the scene as calm and happy (the equilibrium) Next is the disruption of the equilibrium, the introduction of the killer
- 7. Poster • My poster definitely follows the conventions of Horror posters, • The villain is hidden in the background as opposed to his whole face being revealed. • If we look at similar products to mine, we can see this idea of the villain at the top, fading down to black makes them look more powerful and daunting. • As we can see in these two posters, we get a small glimpse of the antagonists face, as if he is in the dark and a small amount of light shines down on him. It is the most iconic element of the character that is reveal, e.g. Jasons mask, Leatherfaces mask etc.
- 8. • For mine I decided I wanted just the eyes to be shown, to really convey this idea that he is watching over her. • Eye iconography is used a lot in horror posters. (see below)
- 9. • I also wanted this idea of him physically being over her, so I placed him being higher in the poster and the outline of her and her dog along the bottom just over the title. • This fits in with similar products and this idea of domination is a common theme in horror movies
- 10. Magazine My poster fits very well with the conventions of this specific magazine, with quite unusual and unrealistic pictures, either drawn or displayed in some way artistically