The media product uses and develops conventions of real thriller films. It employs enigma codes like blurred shots to generate mystery and questions. Credits are white to create a false sense of security that is subverted later. Hooded figures in black watch the protagonist, invoking danger through their obscured faces and dark clothing. A happy couple challenges conventions briefly before events disrupt the equilibrium. Close-ups show the protagonist's fear intensely. Low key lighting and crime scenes conform to thriller norms. Violence further develops the dark tone. An inconsistent red title contradicts the protagonist's portrayed innocence.