The document is a media evaluation of a magazine product. It summarizes feedback from a questionnaire that showed the target audience of 15-25 year old students preferred indie rock music, and were attracted to the colors and masthead used on the cover. The magazine would aim to be distributed by publishers like IPC Media or Bauer Media who target similar demographics. The evaluation identifies successes in developing a consistent house style and masthead, while opportunities for improvement included adding a larger variety of images.