Social media allowed the document author to identify their target audience for a music video by looking at what types of music and artists were popular on platforms like YouTube, SoundCloud, Twitter, and Facebook. The author also researched other music videos on YouTube to get ideas for elements to include in their own video, citing Aviici’s "The Nights" and David Zowie's "House Every Weekend" as influences. QuickTime Player was used to record audience feedback and research, which was then edited in Final Cut Pro and uploaded to YouTube to share on Blogger.