2. Generic conventions – broadsheet
• They have a higher content of news
• They cost more to buy
• They have a lower circulation
The style of writing differs from
tabloids with longer sentences and
paragraphs, and more articles
offering in-depth analysis.
3. News Agenda - broadsheet
Harder news than tabloid
- Politics, Finance, International News
Politics Finance International News
Broadsheet newspapers
- The Guardian
- The Times
- The Independent
- Sunday Times
- Daily Telegrader
4. Register
• Broadsheet newspapers are presented in a
formal, indirect mode of address.
Masthead
• Often serif, black on white, can feature a logo
• Tends to be more stylised on broadsheet
newspapers compared to tabloids
• On the right you can see that Broadsheet
newspapers follow the convention of black on
white compared to tabloids that follow white on
red (the sun and daily mirror) or white on blue
(the metro)
• The Guardian is sleek, compared to The
Telegraph and The Times which are both more
traditional.
Broadsheet
Tabloid
5. Headlines
Broadsheet newspapers tend to be capitalised but mainly lower case with serif fonts
using informative language.
A broadsheet will use headlines which are longer and more serious as it is more
formal.
Audience
Broadsheet newspapers predominantly target upmarket, middle class audiences,
language is more complex.
It is shown that broadsheet newspapers are mainly read by
News
The news is presented as information on the page.
6. Image
• The images are emotive and they are captioned for information
• They balance toward copy away from image
Broadsheet newspapers are unbiased
(objective epistemology)
