2. Brief 01: • Brief 01: Newspaper Conventions
• This first brief is a research and production task aimed at giving you the opportunity to develop research and
production skills needed within the production of print media.
• Task 1:
• Create a PowerPoint in which you present your research into the generic conventions of broadsheet newspaper
covers.
• Begin with slide of covers. The Times, The Guardian, The Daily Telegraph
• Slide for each conventions. Slide of masthead (typical/conventional for it, fonts, differences (modern etc. to be
different) (do for every feature: lang of headline, images, news values with examples)
• Task 2:
• Create a PowerPoint in which you present your research into the generic conventions of tabloid newspaper covers.
• Same process as Task 1
• Decide whether daily mail and daily express as more tabloid or more broadsheet
• Task 3:
• Based on your research, produce one broadsheet newspaper front cover and one tabloid newspaper cover.
• Original newspaper or copy format of each.
• Look like existing media or break conventions (need a good reason to break these conventions)
• Think about lessons (signs etc.)
• Both covers should contain at least one original image.
• Further details on how to present your research and productions pending update.
3. • Examples of Broadsheet Covers
• The Times, The Guardian, The Daily Telegraph
• Within their conventions
The
Guardian
4. Masthead: Analysis of style
• Includes the English coat of arms,
emphasising the traditional/conservative
nature of the paper.
• Compared to the other two broadsheets
shown the times uses its coat of arms to
stand out as a traditionalist paper brining
the right audience.
• The font is very academic emphasising,
the viewpoints of the broadsheet as an
intellectual viewpoint.
• Compared to the other two papers the
guardian creates a sense that they are
more intellectual to attract 'intelligent'
readers.
• The use of a generic font, conveys a sense
of relatability for readers making their
newspaper emphasise the important news
inside.
Centre-Right Left-Wing conservative
5. Language of Headlines
- Slab-serif type face of
Guardian Egyptian, keeping
their headline within
conventions.
- Lower case language with
correct grammar, maintaining
a professional manner.
- Language allows you to
easily understand what
the news will include.
- The Times uses Times New Roman, a
serif font.
- Lower case headlines, within the
conventions with professional
grammatical language.
- Very simple language that is very
informative to instantly get a message
across.
- Uses the serif font of Bell face by Monotype
- Large text on page is capitalised to
emphasise importance and to bring attention
towards it, this breaks Broadsheet paper
conventions. The sub-heading is in lower
case and is smaller, helping bring attention to
the large text initially. The font feels much
stronger than other papers which breaks the
conventions as it makes the newspaper feel
less professional.
- The language of the headline is very
simple to understand the story. However, as
seen in the paper on the left, it is not always
professional.
All these newspapers stay within the generic
conventions on a Broadsheet paper as the
language remains serious and 'straight to the
point'.
Broadsheet headlines tend to possibly be
capitalised, often lower case. In serif fonts
(Times New Roman, Garamond, Baskerville, Georgia,
and Courier New) and include informative
language.
6. News presented
• All papers report on serious matters impacting their audience/ audience's interest.
However, these responses may be impacted by the newspapers political view.
The Times: Centre-
Right stance
The Guardian: Left-
Wing stance
The Daily Telegraph:
conservative stance
These stories contain significant information for the general
public in the UK. Allowing the readers to remain aware of the
current events that are impacting the world.
The Daily Telegraph may
break these conventions
and report on less serious
news. This may be to
keep readers interested
as when 'making fun' etc.
of someone it tends to fit
the views of the
audience.
7. Audience of the papers
- Centre Right views
The political stance of newspapers tend to influence the audience of their news. Therefore, most readers will
share a political view with the paper. However, we must also understand that some viewers want to expand
their knowledge with different opinions, and some may also try to be unbiased.
- conservative views
The
Guardian
- Left Wing views
Centre Right ideology: Parties of the centre-right generally support liberal
democracy, capitalism, the market economy (though they may accept
government regulation to control monopolies), private property rights, and a
limited welfare state (for example, government provision of education and
medical care).
Conservatism is a cultural, social, and political philosophy that seeks to
promote and to preserve traditional institutions, customs, and values. The
central tenets of conservatism may vary in relation to the culture and
civilization in which it appears.
Have sought egalitarian changes in the economic, political, and cultural
institutions of the United Kingdom. Generally, the left wing is
characterized by an emphasis on "ideas such as freedom, equality,
fraternity, rights, progress, reform and internationalism"
Audience
8. Images
These
images
remain to
the generic
conventions
of
Broadsheet
papers.
They demonstrate the raw emotions within
these stories in a respectful manner. This
allows you to understand the response that
others may have to the situation which
could influence the opinion of the reader.
These images don’t
break the times
generic conventions of
their usual front
covers.
They keep up with the convention across Broadsheet
papers of showing the situation how it is whilst also
getting straight to the point as these pictures are
widely recognised and understandable. The images
do not create an opinion for the reader at first look
but once reading into them a bit more the reader
may build emotions around these images, for
example, the left image is clearly a mugshot.
Therefore, the viewer understands this person may
have negative reasons for this type of image.
The Guardian starts
off by breaking their
generic conventions
of a front cover
image that relates to
the headline. This
paper had a
headline of 'NAPLAN
THE NEW ENTRY
HURDLE' which
references the new
tests which
determine which
schools
children can go
to, whilst the
image that
catches your eye
is about weight
loss.
However, these
images do not
feel as respectful
as these people
are being having
their privacy
invaded despite
doing no wrong.
The Guardian
9. News Agenda
The
Guardian
Typically Broadsheet papers contents focus on
politics, finance and international news.
Hard News.
Both these covers include content
that fit into Broadsheet conventions,
the text that initially catches your
eye is speaking about inflation and
UK politics. The Times breaks these
conventions by including pop music
news along the top of the cover,
which generally attracts a more
youthful audience with less
conservative views. However, this
may be an attempt to attract other
audiences.
Again, both these stories contain
serious politics. Within the conventions
with The Times, The Guardian also
contains soft information along the top
of their covers, 'Barbecue special' and
football. However, the paper on the left
initially seems less political but actually
contains a story titled by 'I'm intrigued
by political stupidity'.
The Daily Telegraph is a
conservative papers and the political
news on their covers fit within this
stance. These papers also contain
holiday adverts, another way to draw
attention to their paper with a
positive want of the general public.
10. The Guardian breaks
its conventions by
ensuring all attention
is brought to the
image by keeping the
rest of the page clear
from pictures. The
image is very
impactful and has the
same context to the
covid related paper to
the right by The Daily
Telegraph.
The Daily Telegraph created
an online version of their
paper in a physical format
during covid lockdown
allowing reach their usual
audience easily whilst also
giving themselves the
opportunity to find new
readers on a new platform,
especially when everyone was
so engrossed in the news.
This paper breaks conventions
by such a large image that you
will most definitely look at it
first, especially seen as the
headline is written within the
image. Which also breaks
their conventions of serious
papers, it is common that The
Daily Telegraph uses text in
images for their less serious
stories, however we see it
happening here in this hard
news story.
I could not find a front cover where The Times breaks its generic conventions. Making it a consistent paper.
11. News register
Informal/ Indirect Mode of address
The Times uses formal language,
demonstrating their values and attempt to
connect to their target audience within the
centre-right party.
The Guardian The Guardian uses formal
language fitting to a professional
attitude no matter how their views
may impact the situation. They
can be seen as respectful when
speaking about sensitive subjects
whilst also keeping to their
opinions of a left-wing stance.
No matter the importance of
the information being reported
on, The Daily Telegraph will
use formal language. This
attracts their conservative
audience who most likely follow
ideology of remaining well-
spoken and 'educated'.
12. THE TIMES Conclusion
• The Times is seen to be a very traditional newspaper,
this statement is supported by the conservative 'centre-
right' values of the paper. You initially see these values
through the traditional text font and coat of arms that
make up the masthead. The Times focuses their news on
serious matters allowing their audience to be informed
about constant matters, however this news is seen to
have a biased on many topics to a conservative ideology.
The stories are also pieces of typical broadsheet text as
they look at the hard news agenda. I have found The
Times to be very consistent within their conventions as
they maintain a professional layout to all the information.
These techniques being used to create The Times allow
them to easily reach their target audience as well as it is
appealing to the traditional public.
13. THE GUARDIAN Conclusion
• The Guardian is a left leaning paper. This is
backed up using formal language and an
academic nontraditional masthead to display their
modern viewpoints. The Guardian focuses on
serious matters and shows their left leaning views
with stories focused on freedom equality and
rights appealing to their left-wing audience. The
Guardian mostly stays within their conventions
occasionally breaking them with softer news, but
mostly staying within conventions of the papers
views.
14. THE DAILY TELEGRAPH
Conclusion
• The Daily Telegraph is a conservative
newspaper, this is shown by the conservative
'right' values of the paper. You initially see
these values through the traditional text
font that make up the masthead. The Daily
Telegraph focuses their news on serious
matters allowing their audience to be
informed about constant matters, however this
news is seen to have a biased on many topics
to a conservative ideology. The stories are also
pieces of typical broadsheet text as they look
at the hard news agenda. I have found
The Daily Telegraph to be consistent within
conventions as they maintain a professional
layout to all the information. These techniques
being used to create The Daily Telegraph
allow them to easily reach their desired
audience as well as it is appealing to the
traditional public.
