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Similar to Media Blue Deck 021311
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Media Blue Deck 021311
- 2. MediaBlue specializes in sponsorships, branding, marketing & promotions serving the media & entertainment industry. Our experience is deep. CMO for a major studio, launching an internet business for one of the largest radio conglomerates, managing marketing & promotions for a major QSR, developing branded content for consumer electronic companies. We understand both sides –client and agency. Our clients are industry leaders that produce and distribute DVDs, video games, intellectual properties, web sites, music, movies, television shows, consumer electronics and computing products. We provide our clients with services in : Consumer Promotion Sponsorship Outreach Event Marketing Video Content Creation and Licensing Creatively & Discreetly Selling Excess Inventory
- 3. At MediaBlue, we specialize in effective, well executed consumer promotions. We focus on…. Cross promotions with leading consumer brands Retail promotions with leading retailers and direct marketers Major on‐air promotions with leading radio and television stations Sweepstakes and contests Merchandising and promotions premiums
- 4. MediaBlue builds significant media value for your property by utilizing the power of promotion. We deliver millions of impressions at a fraction of traditional media buys. We can take your property and build an exciting promotion by partnering with: CPG companies Retailers (brick and mortar and online) Radio and television stations Social networking sites Live event venues such as malls & festivals We are an extension of your internal marketing team! Our success is built on creating an aggressive outreach to appropriate potential partners …and determining how best to develop a promotion that achieves the goals of both parties.
- 5. We know that for the right product or television show, live‐events and campus marketing can make a difference. We take our clients' products to the places where their target consumers go. We do this by developing and implementing: Live events ‐in stores, on campus, in bars, at malls Sampling programs Promotional premium distribution
- 6. We've been producing video content for two decades. We know how to research, develop and produce programming for use in DVDs, theaters, concerts, client websites and CD‐ROM or DVD premiums. We offer our clients an end‐to‐end solution that includes: Project research Script writing Talent sourcing On‐site or in‐studio video production Music development Rights clearances Post‐production CD, DVD manufacturing and fulfillment On‐line distribution
- 11. $10MM Campaign Celebrity Milk Mustache Ad 7MM circulation in health magazines $4MM national TV Sweepstakes‐ 24 trips to upscale spa In‐store POP in 25,000 national grocers Customized downloadable workouts free upon entering milk UPC codes
- 12. 28MM on pack exposure Exclusive consumer DVD premium In ‐store POP in retailers nationally 65MM digital impressions including text and email campaigns Kathy was the featured fitness coach
- 14. On‐Pack Promotion at all Target Stores October 2009 1600 stores 700K packages in end cap displays 50MM Target Circular Ad 265 radio station promotions 12 Mommy Blogs Exclusive iron‐on T‐shirt transfer on each box 5 kid SKU’s • Honey Nut Cheerios • Cookie Crisp • Cocoa Puffs • Cinnamon Toast Crunch • Lucky Charms
- 30. West Coast Office: East Coast Office: 7224 Camino Las Ramblas 43 Boombridge Rd. Camarillo, CA 93012 Westerly, RI 02891 Bill Perrault Patti Gladski o) 818.206.3242 o) 401.284.6810 c) 310.804.3411 f) 815.642.4096 f) 815.425.8939 bill.perrault@mediabluegroup.com patti.gladski@mediabluegroup.com