1. Message theme: “An endless
excitement of colorful kingdom
TITLE

2. OUR AIM IS TO BUILD A
FAVORABLE AND
ACCEPTABLE IMAGE OF
SHISHU PARK

3. 1st quarter 2nd quarter 3rd quarter 4th quarter yearly
Print Ad 1056000 792000 1056000 792000 3696000
Television 6804000 3402000 9072000 3402000 22680000
CSR 500000 500000
Sponsorshi 800000
p
Consumer 3000000 3000000
Promotions
Trade 2000000 2000000
Promotions
Billboards 2800000
Internet Mkt 1000000 1000000
Total 36476000

4. ADVERTISING BUDGET
Pulsating Schedule - that is minimal level of advertising
at all times
Advertising the most when sales are at peak seasons
Example during EID and PUJA

5. Print advertisement
• We are using newspaper
• Newspaper – Prothom Alo, Daily
Star, Bangladesh Protidin
(prothom alo has the highest
rating, daily star is the only
English newspaper with the most
rating points and Bangladesh
Protidin is one of the most
affordable)

6. Television-- Channel I,
ATN Bangla, NTV

8. Billboards-- Dhanmondi ,
Mohakhali flyover, Gulshan
Avenue Baily Road.

9. CONSUMER
PROMOTIONS
Coupons through print media such
as newspaper and internet
Premiums- store or manufacturer
premiums.
Sports contests —best runner,
basketball champion etc
Bonus packs- buy three rides and
get one free

10. Business customers
• Fast food restaurants
• Ice-cream parlors situated
inside the theme park.
• Such as BFC, CP, Moven
Pick, Igloo etc.
• For B to B advertising, we
would use print media—
trade journal and
newspapers.

11. Trade Promotions
• B 2 B Trade Promotions
• Trade Allowances
• Training programs
• Specialty advertising
• Point-of-Purchase Advertising-

13. • Provide sponsorship to ―khude Gaanraj‖
and Spelling Bee, two of the most popular
program for children in Bangladesh

14. Internet Marketing
We believe communicating
effectively is an important
ingredient in quality
customer service and so
we seek to provide an
efficient and attractive
website for customers

15. ANY
QUESTIONS??