This document provides advice for developing a new media project by focusing on the audience's needs. It emphasizes finding gaps in the audience's needs and wants before developing ideas. The document discusses trends in media consumption like nonlinear viewing on multiple screens and binge watching. It also provides tips on using techniques like key words and storytelling elements to appeal to audiences' fundamental instincts and keep them engaged. The overall message is that understanding the audience thoroughly and developing content to fulfill their deepest needs will lead to the highest chances of success.
The document discusses the technologies used during various stages of constructing a media product. These include using YouTube, websites, DVD players, and Microsoft PowerPoint for research; PowerPoint, Google, and DVD players for brainstorming and planning; Blogger and Slideshare for blogs; a Sony Handycam, iMovie, and Mac computers for preliminary filming and editing; and iMovie, QuickTime, YouTube, and Macs for drafting and finalizing the opening sequence. The document provides examples of how each technology was utilized at different points in the process.
Scott Harrand provides a client project brief for creating promotional posters for different beer brands produced by Brass Castle Brewery. The brief outlines a process for brainstorming and developing multiple poster ideas, then evaluating the ideas against the client's requirements to select the best concept to pursue. Five poster concepts are presented relating to specific beer brands. Each concept is then evaluated based on criteria like visual appeal, suitability for the audience and client, and ability to deliver within the project timescales and costs. Research is also presented on competition from other breweries and the growing UK microbrewery market.
Scott Harrand provides a client project brief for creating promotional posters for different beer brands produced by Brass Castle Brewery. The brief outlines a process for brainstorming and developing multiple poster ideas, then evaluating the ideas against the client's requirements to select the best concept to pursue further. Five poster concepts are presented relating to specific beer brands, with evaluations of each concept addressing how well it matches the client's needs and the creator's ability to deliver. The best idea, depicting a playing card motif relating to the "Lunatic" beer brand, is selected for further development over the allotted three week timeframe. Research is also presented on competition in the microbrewery market and examples of competitor Beavertown Brewery
IDEA, What is it?, Target Audience, Distribution, Research, Gap In The Market?, Budget, Copyright, Skeleton Crew, Cast, Location, Personnel Availability and Production Schedule.
The document provides information on various audience research methods that can be used, including both primary and secondary research techniques. It discusses qualitative and quantitative research approaches, as well as specific methods like surveys, focus groups, and analyzing existing data. Secondary research techniques involve analyzing data collected by other sources, while primary research involves directly collecting new data through methods like interviews and online forums. The document is intended to serve as a guide for how to conduct effective audience research.
Hosting Your Own Comic Con: The Ultimate All-Ages Program (November 2017)ALATechSource
This document provides guidance for libraries interested in hosting their own comic con event. It discusses what a comic con is, examples of programming that could be included like cosplay, panels, artists, and gaming, as well as tips for planning the event such as determining the date, budget, marketing, and evaluation. The overall message is that any library can host a comic con with the right organization, community partnerships, and focus on inclusive, all-ages programming around pop culture topics.
Hosting Your Own Comic Con: The Ultimate All-Ages ProgramALATechSource
The document provides information about hosting a library comic con event, including:
1) An overview of what to expect at a comic con like cosplay, panels, artists, vendors, and gaming.
2) Suggestions for programming goals such as promoting the graphic novel collection and providing social opportunities for patrons.
3) Tips for planning a library comic con like determining the location, staffing needs, and partnerships that could help with the event.
Hosting Your Own Comic Con: The Ultimate All-Ages Program (April 2018)ALATechSource
The document provides information and guidance for hosting a library comic con event. It discusses what comics and graphic novels are, a brief history of comic conventions, what to expect at modern comic cons, and programming ideas for a library comic con including main events, opportunities for creative works and fandom activities, and ways to promote partnerships and community engagement. The presentation aims to demonstrate that any library can host a comic con successfully with the right planning, resources, and team.
The document discusses the technologies used during various stages of constructing a media product. These include using YouTube, websites, DVD players, and Microsoft PowerPoint for research; PowerPoint, Google, and DVD players for brainstorming and planning; Blogger and Slideshare for blogs; a Sony Handycam, iMovie, and Mac computers for preliminary filming and editing; and iMovie, QuickTime, YouTube, and Macs for drafting and finalizing the opening sequence. The document provides examples of how each technology was utilized at different points in the process.
Scott Harrand provides a client project brief for creating promotional posters for different beer brands produced by Brass Castle Brewery. The brief outlines a process for brainstorming and developing multiple poster ideas, then evaluating the ideas against the client's requirements to select the best concept to pursue. Five poster concepts are presented relating to specific beer brands. Each concept is then evaluated based on criteria like visual appeal, suitability for the audience and client, and ability to deliver within the project timescales and costs. Research is also presented on competition from other breweries and the growing UK microbrewery market.
Scott Harrand provides a client project brief for creating promotional posters for different beer brands produced by Brass Castle Brewery. The brief outlines a process for brainstorming and developing multiple poster ideas, then evaluating the ideas against the client's requirements to select the best concept to pursue further. Five poster concepts are presented relating to specific beer brands, with evaluations of each concept addressing how well it matches the client's needs and the creator's ability to deliver. The best idea, depicting a playing card motif relating to the "Lunatic" beer brand, is selected for further development over the allotted three week timeframe. Research is also presented on competition in the microbrewery market and examples of competitor Beavertown Brewery
IDEA, What is it?, Target Audience, Distribution, Research, Gap In The Market?, Budget, Copyright, Skeleton Crew, Cast, Location, Personnel Availability and Production Schedule.
The document provides information on various audience research methods that can be used, including both primary and secondary research techniques. It discusses qualitative and quantitative research approaches, as well as specific methods like surveys, focus groups, and analyzing existing data. Secondary research techniques involve analyzing data collected by other sources, while primary research involves directly collecting new data through methods like interviews and online forums. The document is intended to serve as a guide for how to conduct effective audience research.
Hosting Your Own Comic Con: The Ultimate All-Ages Program (November 2017)ALATechSource
This document provides guidance for libraries interested in hosting their own comic con event. It discusses what a comic con is, examples of programming that could be included like cosplay, panels, artists, and gaming, as well as tips for planning the event such as determining the date, budget, marketing, and evaluation. The overall message is that any library can host a comic con with the right organization, community partnerships, and focus on inclusive, all-ages programming around pop culture topics.
Hosting Your Own Comic Con: The Ultimate All-Ages ProgramALATechSource
The document provides information about hosting a library comic con event, including:
1) An overview of what to expect at a comic con like cosplay, panels, artists, vendors, and gaming.
2) Suggestions for programming goals such as promoting the graphic novel collection and providing social opportunities for patrons.
3) Tips for planning a library comic con like determining the location, staffing needs, and partnerships that could help with the event.
Hosting Your Own Comic Con: The Ultimate All-Ages Program (April 2018)ALATechSource
The document provides information and guidance for hosting a library comic con event. It discusses what comics and graphic novels are, a brief history of comic conventions, what to expect at modern comic cons, and programming ideas for a library comic con including main events, opportunities for creative works and fandom activities, and ways to promote partnerships and community engagement. The presentation aims to demonstrate that any library can host a comic con successfully with the right planning, resources, and team.
This document discusses the target audiences for a proposed rap music magazine called "Kulture". The primary target audience is people aged 24-30 in income brackets B-C2 who appreciate sophisticated rap music. The secondary audience would be younger siblings of the primary audience who may be introduced to the magazine. Feedback from a survey of the target audience was positive about the magazine's contents and design. Based on this feedback, the author believes the chosen target audience remains appropriate and would not make changes.
Mehedi Hasan Target audience and types of mediaTehstonerpotter
The document discusses audience analysis and selecting appropriate media for communication. It describes analyzing audiences by understanding their knowledge, feelings, and behaviors. Effective communicators clearly identify target audience segments and consider the benefits of the communication from the audience's perspective. Audience analysis methods include literature reviews, surveys, focus groups, and research on socio-demographics and values. Target audiences can be primary, secondary, or tertiary. The document then outlines different types of media like print, outdoor, electronic, and community-based media that can be used alone or in a media mix for effective communication.
This document provides an overview of key concepts in media studies, including genres, representation, narrative, ideology, institutions, technology, and audience. It discusses conventions such as camera shots and angles, editing techniques, and visual and audio codes. Genres covered include action, adventure, comedy, crime, drama, and sci-fi. Representation focuses on age, ethnicity, gender, and disability. The roles of institutions, audiences, and evolving technologies are also summarized.
This document discusses codes, conventions, and languages used in media to communicate meaning. It explains that technical codes like camera angles and lighting and symbolic codes like character dress and actions are used to construct meaning. It then defines different media languages including written, verbal, non-verbal, visual, and aural and provides examples. The document also discusses semiotics, denotation and connotation. It profiles theorists Roland Barthes and Claude Levi-Strauss and their work on structuralism and semiotics. Finally, it provides quotes from each theorist and briefly summarizes two music videos.
The document discusses the concept of audience in media studies, noting that all media texts are produced with a target audience in mind. It explores how audience research is used to understand who comprises the target audience and their demographics. The document also outlines several theories about how audiences interact with and make sense of media texts, ranging from more passive models to more active models that view audiences as playing a role in interpreting meaning.
Media and Information Literacy (MIL) - 6. Media and Information Languages (Pa...Arniel Ping
Topic
MIL - Media and Information Languages (Genre, Codes and Conventions)
Learning Competencies
1. evaluate everyday media and information with regard to codes, conventions, and messages; in regards to audience, producers, and other stakeholders (MIL11/12MILA-IIIf15)
2. produce and assess the codes, convention, and messages of a group presentation (MILI11/12MILA-IIIf16)
This document discusses concepts related to media audiences, including different audience reception models and ways to segment audiences. It introduces Maslow's Hierarchy of Needs and compares the Hypodermic Needle and Uses and Gratifications audience reception models. The document also discusses Young & Rubicam's 4Cs cross-cultural consumer characterization model for segmenting audiences into seven types based on motivations like security, control, and individuality. Students are prompted to analyze ads using these audience concepts and segmentation models.
The document discusses the technologies used during various stages of constructing a media product. These include using YouTube, websites, DVD players, and Microsoft PowerPoint for research; PowerPoint, Google, and DVD players for brainstorming and planning; Blogger and Slideshare for blogs; a Sony Handycam, iMovie, and Mac computers for preliminary filming and editing; and iMovie, QuickTime, YouTube, and Macs for drafting and finalizing the opening sequence. The document provides examples of how each technology was utilized at different points in the process.
The document discusses the various technologies used during different stages of constructing a media product. These include using YouTube, websites, DVD players, and Microsoft PowerPoint for research; PowerPoint, Google, and DVD players for brainstorming and planning; Blogger and Slideshare for blogs; a Sony Handycam, iMovie, and Mac computers for preliminary filming and editing; and iMovie, QuickTime, YouTube, Freesound.org, and Microsoft PowerPoint for drafting and constructing the final product. The document provides examples of how each technology was utilized at different points in the process.
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
Scott Keneally Sample Treatment - ChapstickScott Keneally
The filmmaker is excited about the project creating videos for Chapstick DUO lip balm. They propose filming each influencer for half a day doing everyday activities while using the product. They also suggest filming a group discussion where the influencers can interact and discuss DUO naturally. Various creative elements are proposed like challenges tailored to each influencer and testimonials filmed against colored backgrounds matching DUO's flavors. The overall goal is to showcase the influencers' personalities and lives while demonstrating how well DUO fits into their routines in an authentic way.
The document outlines a youth magazine/comic pitching competition hosted by Channel 4 and The Media Trust. Teens will develop ideas for a new weekly youth publication over 6 weeks, receiving guidance from mentors. They will research target audiences, develop characters and branding, and create sample content. In the final session, teams will present their ideas to a celebrity panel led by Andy Duncan of Channel 4. The winning teams will receive recognition. Teens are advised to clearly define their publication's big idea, audience, and plan to engage and entertain readers to impress the expert judges.
This document provides 6 points for creating new media content:
1. Assume that nobody cares about your content and focus on social relevance.
2. Distribution methods are an integral part of the content. Use guerrilla and creative distribution tactics.
3. Use different platforms as part of telling your story in a creative way.
4. Dynamically create more content based on user reactions.
5. Engage users naturally by encouraging them to like, share, and create related to the content.
6. Be persistent while focusing your efforts on a few maintainable platforms. Always tell a good story.
My documentary idea is to create a short documentary following myself and others completing items from our personal bucket lists. The documentary will show various activities being completed at different locations to demonstrate what a bucket list is and encourage viewers aged 17-25 to create their own. After receiving feedback, I plan to include interviews with people of various ages discussing their bucket list experiences. Some activities may be adapted to be more affordable and interesting for the target audience. The goal is to produce an exciting, yet reasonably priced short documentary that would appeal to and help motivate young viewers.
21 Periscope Tips for Winning BroadcastsDonna Moritz
This document provides 21 tips for using Periscope effectively to broadcast live video. Some key tips include setting up an engaging profile, watching other broadcasts to learn, adding emojis and catchy titles, announcing your broadcast on other platforms, focusing on chat at the start and end but content in the middle, giving hearts to other broadcasters to build relationships, scoping consistently while also mixing it up, and involving your followers by asking questions. The overall message is that broadcasting on Periscope is about interacting with people in real time.
The document proposes a short film about youth culture in Sunderland, England focusing on themes of friendship and knife crime. The target audience is men ages 16-25 who are explorers seeking discovery. Research showed the importance of mise-en-scene and media theories like uses and gratification. The film will start colorful but get darker with themes. Posters will feature characters in different colors. The idea aims to educate about knife crime while showcasing local talent and locations.
This document outlines a proposal for a drill/UK rap magazine project. It discusses the target audience as being males aged 14-24 from lower social classes who enjoy rebellious music. Research will include learning about drill artists and their backgrounds. The concept is to create a magazine cover featuring a fake rising star, with an article about their career and plans for 2020. Interior pages will provide information on real drill artists. Photographs will be taken and edited to give a gritty, professional feel representative of the genre. The work will be evaluated by critically analyzing strengths and weaknesses to improve future projects.
Our film uses typical thriller conventions like setting in a secluded forest to create mystery and tension. However, we challenge conventions by making the antagonist a teenage girl rather than the usual middle-aged male. We also film in broad daylight rather than darkness. We aim to distribute to studios like Lionsgate, New Line, and Universal that frequently distribute popular thrillers. Our target audience is 15-30 year olds, as films with similar unconventional aspects like Hard Candy and Orphan appealed to this group. We have learned new technologies like using a Canon DSLR camera and programs like Garageband and Photoshop to film, edit, and promote our project.
The document provides tips for producing better content ideas. It discusses gathering information from various sources to find insights, making novel connections between unrelated elements, and verifying ideas with others. A key point is that ideas don't just come randomly but are the result of preparation, like gathering information, forcing connections between elements, taking breaks to let the unconscious mind work, and feedback. Starting small with an idea and testing it before expanding is also recommended.
This document discusses the target audiences for a proposed rap music magazine called "Kulture". The primary target audience is people aged 24-30 in income brackets B-C2 who appreciate sophisticated rap music. The secondary audience would be younger siblings of the primary audience who may be introduced to the magazine. Feedback from a survey of the target audience was positive about the magazine's contents and design. Based on this feedback, the author believes the chosen target audience remains appropriate and would not make changes.
Mehedi Hasan Target audience and types of mediaTehstonerpotter
The document discusses audience analysis and selecting appropriate media for communication. It describes analyzing audiences by understanding their knowledge, feelings, and behaviors. Effective communicators clearly identify target audience segments and consider the benefits of the communication from the audience's perspective. Audience analysis methods include literature reviews, surveys, focus groups, and research on socio-demographics and values. Target audiences can be primary, secondary, or tertiary. The document then outlines different types of media like print, outdoor, electronic, and community-based media that can be used alone or in a media mix for effective communication.
This document provides an overview of key concepts in media studies, including genres, representation, narrative, ideology, institutions, technology, and audience. It discusses conventions such as camera shots and angles, editing techniques, and visual and audio codes. Genres covered include action, adventure, comedy, crime, drama, and sci-fi. Representation focuses on age, ethnicity, gender, and disability. The roles of institutions, audiences, and evolving technologies are also summarized.
This document discusses codes, conventions, and languages used in media to communicate meaning. It explains that technical codes like camera angles and lighting and symbolic codes like character dress and actions are used to construct meaning. It then defines different media languages including written, verbal, non-verbal, visual, and aural and provides examples. The document also discusses semiotics, denotation and connotation. It profiles theorists Roland Barthes and Claude Levi-Strauss and their work on structuralism and semiotics. Finally, it provides quotes from each theorist and briefly summarizes two music videos.
The document discusses the concept of audience in media studies, noting that all media texts are produced with a target audience in mind. It explores how audience research is used to understand who comprises the target audience and their demographics. The document also outlines several theories about how audiences interact with and make sense of media texts, ranging from more passive models to more active models that view audiences as playing a role in interpreting meaning.
Media and Information Literacy (MIL) - 6. Media and Information Languages (Pa...Arniel Ping
Topic
MIL - Media and Information Languages (Genre, Codes and Conventions)
Learning Competencies
1. evaluate everyday media and information with regard to codes, conventions, and messages; in regards to audience, producers, and other stakeholders (MIL11/12MILA-IIIf15)
2. produce and assess the codes, convention, and messages of a group presentation (MILI11/12MILA-IIIf16)
This document discusses concepts related to media audiences, including different audience reception models and ways to segment audiences. It introduces Maslow's Hierarchy of Needs and compares the Hypodermic Needle and Uses and Gratifications audience reception models. The document also discusses Young & Rubicam's 4Cs cross-cultural consumer characterization model for segmenting audiences into seven types based on motivations like security, control, and individuality. Students are prompted to analyze ads using these audience concepts and segmentation models.
The document discusses the technologies used during various stages of constructing a media product. These include using YouTube, websites, DVD players, and Microsoft PowerPoint for research; PowerPoint, Google, and DVD players for brainstorming and planning; Blogger and Slideshare for blogs; a Sony Handycam, iMovie, and Mac computers for preliminary filming and editing; and iMovie, QuickTime, YouTube, and Macs for drafting and finalizing the opening sequence. The document provides examples of how each technology was utilized at different points in the process.
The document discusses the various technologies used during different stages of constructing a media product. These include using YouTube, websites, DVD players, and Microsoft PowerPoint for research; PowerPoint, Google, and DVD players for brainstorming and planning; Blogger and Slideshare for blogs; a Sony Handycam, iMovie, and Mac computers for preliminary filming and editing; and iMovie, QuickTime, YouTube, Freesound.org, and Microsoft PowerPoint for drafting and constructing the final product. The document provides examples of how each technology was utilized at different points in the process.
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
This document provides an agenda and overview for a masterclass on tourism and diplomacy. The agenda includes discussions on the attention economy, a history of social media, social media storytelling, and how to use platforms like Facebook, YouTube, LinkedIn and Twitter for research, academia, and analyzing social media accounts like @DenmarkinUK. Tools for social media analysis like Blue Nod, Followerwonk, Buzzsumo and Nuzzle are also mentioned.
Scott Keneally Sample Treatment - ChapstickScott Keneally
The filmmaker is excited about the project creating videos for Chapstick DUO lip balm. They propose filming each influencer for half a day doing everyday activities while using the product. They also suggest filming a group discussion where the influencers can interact and discuss DUO naturally. Various creative elements are proposed like challenges tailored to each influencer and testimonials filmed against colored backgrounds matching DUO's flavors. The overall goal is to showcase the influencers' personalities and lives while demonstrating how well DUO fits into their routines in an authentic way.
The document outlines a youth magazine/comic pitching competition hosted by Channel 4 and The Media Trust. Teens will develop ideas for a new weekly youth publication over 6 weeks, receiving guidance from mentors. They will research target audiences, develop characters and branding, and create sample content. In the final session, teams will present their ideas to a celebrity panel led by Andy Duncan of Channel 4. The winning teams will receive recognition. Teens are advised to clearly define their publication's big idea, audience, and plan to engage and entertain readers to impress the expert judges.
This document provides 6 points for creating new media content:
1. Assume that nobody cares about your content and focus on social relevance.
2. Distribution methods are an integral part of the content. Use guerrilla and creative distribution tactics.
3. Use different platforms as part of telling your story in a creative way.
4. Dynamically create more content based on user reactions.
5. Engage users naturally by encouraging them to like, share, and create related to the content.
6. Be persistent while focusing your efforts on a few maintainable platforms. Always tell a good story.
My documentary idea is to create a short documentary following myself and others completing items from our personal bucket lists. The documentary will show various activities being completed at different locations to demonstrate what a bucket list is and encourage viewers aged 17-25 to create their own. After receiving feedback, I plan to include interviews with people of various ages discussing their bucket list experiences. Some activities may be adapted to be more affordable and interesting for the target audience. The goal is to produce an exciting, yet reasonably priced short documentary that would appeal to and help motivate young viewers.
21 Periscope Tips for Winning BroadcastsDonna Moritz
This document provides 21 tips for using Periscope effectively to broadcast live video. Some key tips include setting up an engaging profile, watching other broadcasts to learn, adding emojis and catchy titles, announcing your broadcast on other platforms, focusing on chat at the start and end but content in the middle, giving hearts to other broadcasters to build relationships, scoping consistently while also mixing it up, and involving your followers by asking questions. The overall message is that broadcasting on Periscope is about interacting with people in real time.
The document proposes a short film about youth culture in Sunderland, England focusing on themes of friendship and knife crime. The target audience is men ages 16-25 who are explorers seeking discovery. Research showed the importance of mise-en-scene and media theories like uses and gratification. The film will start colorful but get darker with themes. Posters will feature characters in different colors. The idea aims to educate about knife crime while showcasing local talent and locations.
This document outlines a proposal for a drill/UK rap magazine project. It discusses the target audience as being males aged 14-24 from lower social classes who enjoy rebellious music. Research will include learning about drill artists and their backgrounds. The concept is to create a magazine cover featuring a fake rising star, with an article about their career and plans for 2020. Interior pages will provide information on real drill artists. Photographs will be taken and edited to give a gritty, professional feel representative of the genre. The work will be evaluated by critically analyzing strengths and weaknesses to improve future projects.
Our film uses typical thriller conventions like setting in a secluded forest to create mystery and tension. However, we challenge conventions by making the antagonist a teenage girl rather than the usual middle-aged male. We also film in broad daylight rather than darkness. We aim to distribute to studios like Lionsgate, New Line, and Universal that frequently distribute popular thrillers. Our target audience is 15-30 year olds, as films with similar unconventional aspects like Hard Candy and Orphan appealed to this group. We have learned new technologies like using a Canon DSLR camera and programs like Garageband and Photoshop to film, edit, and promote our project.
The document provides tips for producing better content ideas. It discusses gathering information from various sources to find insights, making novel connections between unrelated elements, and verifying ideas with others. A key point is that ideas don't just come randomly but are the result of preparation, like gathering information, forcing connections between elements, taking breaks to let the unconscious mind work, and feedback. Starting small with an idea and testing it before expanding is also recommended.
This proposal is for an anime magazine called "Animag Magazine + Animag Video" that will entertain readers while also educating them about anime, manga, and music. The print magazine will include top ten anime lists, character descriptions, merchandise advertisements, and posters. It will target ages 16-25 of both genders in the UK anime community. To appeal to readers and influence the magazine's design, the creator will refer to their mood boards and research on successful elements of other products. While the magazine will feature existing anime properties, the creator believes their take and added original content makes it sufficiently distinct from other works to avoid copyright issues.
The student reflects on what they have learned from their preliminary media project and how they have improved their full project. They discuss planning better, considering the mise-en-scene, and executing shots accurately. They also think about how to keep the audience engaged and entertained.
The student reflects on what they have learned from their preliminary media project and how they have improved their full project. They discuss planning better, considering the mise-en-scene, and executing shots accurately. They also think about how to keep the audience engaged and entertained.
The student reflects on what they have learned from their preliminary media project and how they have improved their full project. They discuss planning better, considering the mise-en-scene, and executing shots accurately. They also think about how to keep the audience engaged and entertained.
The student reflects on what they have learned from their preliminary media project and how they have improved their full project. They discuss planning better, considering the mise-en-scene, and executing shots accurately. The student also thinks about how to keep the audience engaged and distribute the project to gain recognition. They analyze their intended teenage audience and how they aimed to attract their interest.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
2. CONTENT IS THE KING
but… there is no king without the QUEEN
And the QUEEN is the audience
3. HOW TO FIND THE QUEEN?
Everything starts with… the gaps
Not with the idea
4. WHY NOT WITH IDEA?
Because the audience is the QUEEN. Not idea
IDEA
AUDIENCE
NEEDS
SUCCESS…?
IDEA
AUDIENCE
NEEDS
SUCCESS…!
There are 2 ways to design
and develop your new
media project:
!
1st - you find the idea, then
find the need (the gap)
which it covers, then ferret
out what kind of audience
this need belongs. You
launch your media and
hope for success… maybe
your idea would be really
useful = successful
!
2nd - you find the need (the
gap), then ferret out what
kind of audience this need
belongs, then develop the
idea which cover this need
and launch your media. This
option guaranties you 90%
success, because your idea is
useful from the get go
5. WHAT’S THE
DIFFERENCE?
VS
At the 1st option you cherish
your creativity
At the 2nd - you do business
!
But… They say there is a
kind of opposition between
this too positions…
!
I let you find the bottom of
the well…
THERE IS NO VERSUS between
CREATIVITY and BUSINESS
!
It’s all from the literature
tradition of XVIII-XIX cents.
When it was a king of
prestige to be “unsuccessful
but genius”, living at poor
cock loft and writing really
great novels about the same
losers…
6. ALL “VS” ARE ONLY
IN YOUR OWN MIND
TWEAK IT
ALL YOU WANT
That writers were really
talented in writing but know
nothing about promotion and
doing business… That’s why
they weren’t successful while
alive… and there were not
any “inspiring psychology” 200
years ago: nobody could
teach them how to THINK and
how to promote themselves
!
But we used to believe the
novels and writers, and we
studied their bios, and we
decided that “unappreciated
genius” - is the law,
consistent pattern, legitimacy
!
NO!
All THIS DOUBLE ASPECT
THEORY IS ONLY IN OUR MIND
9. BEWARE OF
RESEARCHES!
THEY WANTED:
Men 14-45
brutal and would-
be-brutal
!
THEY GOT:
Women 13-25
romantic and
emotive
Research is not a panacea…
Even if all sociologists tell
you that your TV-series
contains all manly and
brutal images: guns,
soundtracks, absolutely
“rock-car” and almost
everything attractive for men
audience…
!
Nobody tell you about secret
girl’s fantasies… What all
girl-viewers of this series are
dreamed about? You maybe
won’t believe, but they
dreamed about Sam and Dean
were gay couple in real life
!
Men said “What?!” and mostly
declined Supernatural
!
Google will help you with
more information ;)
10. HOW TO USE THIS KNOWLEDGE
That example means that first of all you should FEEL
And feeling of your audience is not a science and not
mathematics
And you must imagine different kind of your viewers
watching your project - how do they do it? How they react?
By the way… Had you ever watched “The Supernatural?”
Could you imagine brutal rocker about 36-38 yo, bearded,
in bandana with skulls, with can of beer, slouched in an
old farther’s armchair and… watching “The Supernatural”
TV-series?…
Emmm… yes… I can’t too…
11. MORE DEEPER NEEDS -
MORE SUCCESS
Close fundamental needs!
Do you really think that dating sites are
really for sex?
The Night of ADeaters - is really for your
admiration with results of others creativity?
Love lines in TV-series are really for your
erotic fantasies?
NO… all this is for…
your escape from loneliness
Don’t try to close local or
temporary needs… don’t run
for trendy interests
!
Look for fundamental,
ground psychological
structure of people. Only if
you close it, your content
would have long life
!
To find such fundamental
needs you should ask only
ONE question but to all of
your next answers
!
WHY?
WHY??
WHY?!
12. IT’S ALL ABOUT THE
NEEDS
WHY?
WHAT FOR THEY SHOULD BE YOUR AUDIENCE?
!
Pyramid of Questions
Extremely concrete answers
Minimum of words in the answers
!
What does it mean?
WHY anybody should wants to
watch your content?
!
WHY will your content should
be interesting?
!
Creators prefer to answer:
- because it’s entertaining
- because it’s informative
- because it’s beautiful
- because it’s… bullshit!
!
Disneyland is more
entertaining than any
content…
News cast or Reuters are more
informative than any media
startup…
Louvre contains more beauty
than any web site…
!
The point is all that answers
are too general
13. WHY SHOULD THEY
WATCH?
- Because they love football
- So what? WHY should they WATCH YOUR CONTENT?
- Because they want to know football score.
- WHY SHOULD they WATCH YOUR CONTENT?
- We will show them the score…
- Only you will show?
- Not exactly…
- So WHY should they WATCH YOUR CONTENT?
- Because they want to watch the goals again and again. “Replays” are
not enough for football fans. We will give them the opportunity.
- OK… So… Why?
- They will watch because the WHANT TO KNOW! MORE and BETTER
than other fans! They will. With help of our content.
That’s what I call Pyramid of
Questions.
You should ask again and
again: WHY YOUR CONTENT?
And you should stop asking
only when you find the most
deep need - the GAP, which you
fill with your content
In this example “TO KNOW MORE
and BETTER THAN OTHERS” -
the most deep and suitable
need.
If we dig more deeper, we find
out even 2 mostly deep layers:
1) TO KNOW and 2) TO BE THE
BEST…
Audience will never analyse
your content and their own
needs
YOU MUST DO It
14. WHY SHOULD THEY
WATCH?
NIKE TV:
DONT TALK ABOUT SNEAKERS, TALK ABOUT
BASKETBALL…
…which is better to play in our sneakers!
Your business goal could be
hidden in “readable” deep
needs which you cover with
your content
!
people love sports because
it’s not only about the health
but about the VANITY too
!
They love to watch and
imagine that there is their
own success
!
They what to be like
basketball stars
!
How can they be? Or at least
look like?
!
Yes. People can wear the
same clothes and shoos
!
Sure! They’ll buy it
16. MEDIACONSUMPTION
1. Discreteness (nonlinearity)
2. Sketchy (scrappy) watching (on the go)
3. The principle of the three "A" -
Anything, Anywherе, Anytime
4. Small-format trends
5. The Three Screens concept
6. Binge-viewing
7. Eager for STORIES (serials)
!
What is all bullets about and what to
do with them?
17. 1. DISCRETENESS
(NONLINEARITY)
This is not new, but nowadays it’s the absolute:
The viewer does not allow to impose him a
regime of watching
Program guide works only for old audience,
who doesn’t know how to handle with online
content and where is such content generally
lives…
Young and progressive viewer has been diving
into online broadcasting platforms with VOD or
“by-tag-formed” playlists content
BUT…
18. 2. SCRAPPY WATCHING
But… people watch on
the go
When they have “a free
minute”
Waiting for a train, or
in the queue in a bank,
or while having a lunch
!
This implies the
following principle:
19. 3. PRINCIPLE OF
THREE “A”
Anything, Anywhere, Anytime
!
Absolutely technical part: care
about all existing platforms,
browsers and mobile OSes
!
And the next principle starts here:
20. 4. SMALL-FORMAT STORIES
Maximum duration of regular internet format
(webisodes, newscasts etc):
5
minutes
of irregular (any creative videos - not series):
3
minutes
If longer - there is a risk that your content
won’t been watched to the end. So…
21. COMPRISE YOUR STORY INTO 1 MINUTE (URL)
yes, you need ultimate concentration of
creative energy… BUT beware:
22. 50 seconds for 3 months or more longer (URL)
get ready:
efficiency coefficient is always extremely low
23. ONLY MASTERPIECES CAN AFFORD TO BE LONGER
for example this 8-minutes life story of humanity (URL)
24. 5. THE THREE SCREENS CONCEPT
people use use all
their devises at the
same time for
various purposes
chatting
watching
gaming
editing pics of
lovely kitties
whatever else…
26. HOW TO USE THIS KNOWLEDGE
WHERE? At the kitchen while
breakfast along? Or with the
family? At the office waiting for
coffee near coffee-machine? Alone
or with colleagues? In the metro
train?
ON WHAT DEVICE? Cell phone?
Tablet? Laptop? Or, maybe TV-set?
Would they need earphones? Which
resolution will be enough? And for
the fastest loading?
Knowing the principle of three of four screens make you to figured
out HOW would your viewers consume your content:
CONJOINED OCCUPATION? WHAT ELSE
COULD YOUR VIEWERS DO WHILE
WATCHING?
Because they will. Weather you wish or
not. they will. Help them not to go far
from your story
Maybe you can suggest them chatting
topics according to your content?
Community? Extras? Subcontent for
other devices? THINK ABOUT IT
Unfortunately nobody does
27. THE THREE SCREENS CONCEPT
FOR BIG FORMATS: 90x90
90% KILLING
!
!
90% probability that
the viewer will lose
the narrative thread
and be bored with
your damn long show
90% SAVING
!
!
90% of probability that
the viewer will find
how to occupy himself,
and won't switch over
to another channel
BUT!
at the same time:
28. BY THE WAY…
How about long formats?
Are they really ready for itself funeral?
29. 6. BINGE-VIEWING
LONG-PLAY STORIES
The most interesting trend of
mediaconsumption…
TV-series exists more than 30
years, web exists not more less
time. But only 3-4 years ago the
Binge-viewing trend appeared…
I consider the fragmented
thinking, kaleidoscope thinking
as the main reason of Binge-
viewing
The point is that our mind is
tired to be switched on and off
and over every 2-3 minutes. Our
mentality strive to relax
And good long story is the best
way to calm down after constant
switching during the entire day…
Maybe that is the reason of
mostly afternoon or night Binge-
viewing
30. 7. SO… PEOPLE ARE EAGER FOR STORIES
Long-play, well-designed, well worked out
and absolutely “well done”
32. WELL… HOW?… WHAT ARE
THE QUEEN’S NEEDS?
Why there are so few successful media
about nature?
!
'My dear lady, alligators love
alligators, plants love plants, but
people love people. When alligators and
plants buy magazines, we'll do a
magazine on nature.'
William Randolph Hearst
34. HEARST’S LAWS
Hearst said that any journalist’s
material should contains an appeal to
basic human instincts:
!
1. Reproduction (sex and children)
2. Self-preservation (risk/safety)
3. Vanity (about something THE BEST.
Appeal to "social instincts”)
…do you recognise
this structure of needs?
35. MASLOW-HEARST
Yes, I really consider
that William Hearst and
Abraham Maslow were
talking about the same
things but from different
points of view
And I’m not alone, I
guess
Think about it too
37. MODULATING WORDS
“Modulation is the process of varying one or more properties
of frequency signal with a modulating signal that typically
contains information to be transmitted” what is it about?
There are different “lexical kits” for appealing to different
instincts and to “switch” viewer between them. Some of such
words:
1. Reproduction: beauty, young girl, long legs, curvy,
baby, shorty, sexy, attractive…
2. Self-preservation: safe, dangerous, beware, anger,
attention!, cunning, homicide, treacherous and so on…
3. Vanity: the key modulating word is THE BEST and…
THE WORST… Also - the most famous, the most rich,
the most important, absolute, ultimate, hardline,
shocking, odious etc…
All these words start some
processes in our mind. In all
of us. In my brain too ;)
!
This is universal mental and
psychical principle: to attend
definite way on definite words
!
Use these carrots to elicit a
response
!
You can describe one situation
in thousands of various key
words from various “lexical
kits” and get hundreds
variations of stories… because
of dozens emotions that key
words induce…
!
This is the “psychical
mechanics,” which every mass
media use…
38. PERCEPTION
Some Ground Rules
Emotion!
Final!
Duration!
Intonation!
Reality!
Story Development Potential!
Only emotions stays in memories
for entire life. Not knowledges.
Make emotional stories
You should know the final of
your story from the very
beginning. Exactly the final
commit emotions in our
memories
Don’t be too long… put your story
in 3 minutes
Use emotional speech! But music
has it’s own intonation too. Use
proper voices with proper music
Take your scenes or plot from
real life, or make it recognisable
for the audience. Make them
think: “yeah! I know such
feeling…” They will believe you
more in this case
Give to story potential for
sequel. Don’t forget that people
are thrust of stories!
39. AND ONLY YOUR THINKING
MAKE YOU SUCCESSFUL
keep it in your mind
40. FINE TUNING OF
THE BRAIN
Watch!!! Look for references of the great content - gather
collection
Stole the ideas!
Mix formats, but don't use more then 3 in one video
Carry out experiments - try to repeat the references!
Gather feedback - your audience can make a good advice
Start with small formats
Engage in self-reflection: look at the world through the lens of
"how would I shoot it?"
Find out the FINALS - imagine various finals for any scenes in
life around you
Not any externals can stop
you when your confident of
success
!
All breaks are in your mind
!
You should develop your
successful and professional
thinking!
!
The brain is the muscle. Train
it, tune it and you will see
how your point of view will
change, and how your
understanding of your
audience will appear
!
Don’t be lazy! If you want to
make smash audiovisual
content you SHOULD analyse
any other successful
examples!
41. Alina Belkovskaya
!
!
Executive TV Producer
Digital October Group
Moscow, Russia
!
sheftv@gmail.com
facebook.com/alina.belkovskaya
Thanks a lot!
And GOOD LUCK!