TV shows that feature fashionable characters in wealthy settings, like Sex and the City set in New York City, influence trends as viewers seek to emulate the styles seen on screen. These shows mention specific fashion designers, stores, and stylists that help drive viewers to mimic the lifestyles and fashion of the rich and powerful characters. The desire to feel enviable and gain social approval from peers explains why people are motivated to copy the TV fashions despite the unrealistic social status and wealth of the characters portrayed.

1. Media and Fashion How TV fashion influences your wardrobe

2. From “Washington Square News”, October 16, 2008