Adam Van Rooijen, Harlequin Division, Harpercollins

•

0 likes•123 views

Hilary Ip

Digital Transformation & Content in the Publishing Industry

Business

ADAM VAN ROOIJEN
HEAD OF DIGITAL & MARKETING
COMMUNICATIONS
HARLEQUIN DIVISION - HARPERCOLLINS AUSTRALIA
DIGITAL TRANSFORMATION
& CONTENT IN THE PUBLISHING INDUSTRY
FIND ME ON
@ADDM_TWEETS

AROUND THE SAME TIME…
THIS LAUNCHED
FIRST EDITION KINDLE 2007-2009

THE TRADITIONAL
LIFECYCLE OF MARKETING A BOOK
ACQUISITION
SELL INTO RETAILERS
PITCH TO TRADITIONAL MEDIA
GENERATE BUZZ ON AUTHOR/OWNED CHANNELS
LEVERAGE SOCIAL MEDIA ADVERTISING

RETHINKING OUR APPROACH
PITCH TO TRADITIONAL MEDIA

RETHINKING OUR APPROACH
GENERATE BUZZ ON AUTHOR/OWNED CHANNELS

RETHINKING OUR APPROACH
MISSING OUT ON THE KIND OF PLAFORMS & CONTENT
CREATED FOR WOMEN

INSPIRATION IS ALL AROUND
POP CULTURE RIGHT NOW

QUESTIONS,
COMMENTS,
SUGGESTIONS.
@ADDM_TWEETS

Similar to Adam Van Rooijen, Harlequin Division, Harpercollins

BRANDING X|O A Montana Perspective (PDF)Brand Courier - BrandCourier@gmail.com

Marketing KeyNote for Trey WilsonLauren Michele Zelgewicz

Shit just got real: a practical tour into the age of authenticitySjors Mahler

The narrative of a brand rohnjaymillerRohn Jay Miller

Engaging Through Storytelling OverviewBianca Cawthorne

Nate_Schrader_Creative_Placemaking_and_Media_9.30.15Nate Schrader

Advertising is kinda dead but not reallyHeidi Hackemer

Goodwill Central Virginia PresentationAlecCBlack

Kirkland : Costco dectDes McCaffrey

Similar to Adam Van Rooijen, Harlequin Division, Harpercollins (9)

BRANDING X|O A Montana Perspective (PDF)

Marketing KeyNote for Trey Wilson

Shit just got real: a practical tour into the age of authenticity

The narrative of a brand rohnjaymiller

Engaging Through Storytelling Overview

Nate_Schrader_Creative_Placemaking_and_Media_9.30.15

Advertising is kinda dead but not really

Goodwill Central Virginia Presentation

Kirkland : Costco dect

Recently uploaded

Flow Your Strategy at Flight Levels Day 2024Kirill Klimov

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi

Organizational Structure Running A Successful BusinessSeta Wicaksana

Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057

BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls

India Consumer 2024 Redacted Sample ReportMintel Group

(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCRsoniya singh

Annual General Meeting Presentation SlidesKeppelCorporation

Kenya’s Coconut Value Chain by Gatsby Africaictsugar

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar

Islamabad Escorts | Call 03274100048 | Escort Service in IslamabadAyesha Khan

Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9

Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044

Digital Transformation in the PLM domain - distrib.pdfJos Voskuil

Pitch Deck Teardown: NOQX's $200k Pre-seed deckHajeJanKamps

Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066

Recently uploaded (20)

Flow Your Strategy at Flight Levels Day 2024

Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx

NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf

Organizational Structure Running A Successful Business

Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service

BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,

India Consumer 2024 Redacted Sample Report

(8264348440) 🔝 Call Girls In Mahipalpur 🔝 Delhi NCR

Annual General Meeting Presentation Slides

Kenya’s Coconut Value Chain by Gatsby Africa

Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza

Islamabad Escorts | Call 03274100048 | Escort Service in Islamabad

Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...

Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...

Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged

8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR

Digital Transformation in the PLM domain - distrib.pdf

Pitch Deck Teardown: NOQX's $200k Pre-seed deck

Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr

Adam Van Rooijen, Harlequin Division, Harpercollins

1. ADAM VAN ROOIJEN HEAD OF DIGITAL & MARKETING COMMUNICATIONS HARLEQUIN DIVISION - HARPERCOLLINS AUSTRALIA DIGITAL TRANSFORMATION & CONTENT IN THE PUBLISHING INDUSTRY FIND ME ON @ADDM_TWEETS

2. A QUICK NOTE ON MY JOURNEY

3. A QUICK NOTE ON MY JOURNEY

4. A QUICK NOTE ON MY JOURNEY

5. AROUND THE SAME TIME… THIS LAUNCHED FIRST EDITION KINDLE 2007-2009

6. BOOKS WON’T BE LIKE MUSIC

7. WOULD BOOKS BE REPLACED BY EREADERS?

8. TODAY THE KINDLE HAS EVOLVED…

9. MEANWHILE BACK IN SYDNEY

10. BACK TO REALITY

11. BACK TO REALITY

12. BACK TO REALITY

13. TALKING TO OUR AUDIENCE… AGAIN

14. HARLEQUIN HAS A B2C HERITAGE

15. HOW DO WE DO THIS?

16. HARLEQUIN OWNS ROMANCE

17. HARLEQUIN OWNS ROMANCE

18. HARLEQUIN OWNS ROMANCE

19. THE TRADITIONAL LIFECYCLE OF MARKETING A BOOK ACQUISITION SELL INTO RETAILERS PITCH TO TRADITIONAL MEDIA GENERATE BUZZ ON AUTHOR/OWNED CHANNELS LEVERAGE SOCIAL MEDIA ADVERTISING

20. RETHINKING OUR APPROACH PITCH TO TRADITIONAL MEDIA

21. RETHINKING OUR APPROACH PITCH TO TRADITIONAL MEDIA

22. RETHINKING OUR APPROACH GENERATE BUZZ ON AUTHOR/OWNED CHANNELS

23. RETHINKING OUR APPROACH MISSING OUT ON THE KIND OF PLAFORMS & CONTENT CREATED FOR WOMEN

24. CONFESSION TIME

25. DEVELOPING OUR OWN VERTICAL

26. DEVELOPING OUR OWN VERTICAL

27. WE’VE SEEN IT WORK BEFORE…

28. WE’VE SEEN IT WORK BEFORE…

29. THE CHALLENGE WITH CONTENT

30. INSPIRATION IS ALL AROUND POP CULTURE RIGHT NOW

31. PLANS FOR CREATING RELEVANT CONTENT