This document discusses media and its role in modern society. It notes that media has both positive and negative aspects. Positively, media allows widespread information sharing and connection of individuals. However, it can also spread misinformation and hype, as well as increase criminal behavior through exposure to inappropriate content. The document examines local media forms and social media in particular, detailing advantages like networking and awareness, but also risks like hacking and scams. It concludes that while media significantly impacts modern life, a balanced approach is needed to maximize its benefits and minimize harms.

1. Group 4
Athira Venugopal
Betsy Sebastian
Bibin Balan
Bijo Joseph
Binumon Joseph
Christie Jose George
MEDIA IS THE MIXED BLESSING

2. Introduction
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
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Media is about all
the ways you can get information –
Books, E-Media, Magazine, TV, News
Papers.
In Present Generation Media isplaying
an important role.
Media has both positive and negative
side.

3. PURPOSE OF MEDIA:
Media can be used for various purposes:
 The purpose is to get people talking about a product
or any new ideas so that they’ll in turn tell others
about it and start a viral growth pattern.
 The main purpose of social media is to find ways for
individual people or groups of people or
organizations or businesses to connect with and
network with each other.

4. The Local Media

Newspapers

Radio

Television

Social
Networking
Sites

Magazines

5. Is Media ‘Good’ or ‘Bad’..?

6. Why Media is ‘Good’
 Media
played a big role in getting
independence to India as it created
awareness in people.
 Though media, we can know about
the things happenings around as.
 We can have news even from
remote areas of the world.

7. Why Media is ‘Good’
 We
can know the jobs availability
and various products availability
 It helps peoples to realize their
duties.
 Through media we can update our
knowledge and information

8. Why Media is ‘Good’
 Help
to fight against terrorism.
 Media is reducing corruption by
creating fear to take bribe.
 Media helps to solve many problems
related to country.
 Media can reveal scams

9. Why Media is ‘Bad’
Media creates a hype of everything
 Through media rumours are
spreading on Film industry,
politics..etc
 Most of the times their allegations
are not true .this puts lives of many
people and their career at stake


10. Why Media is ‘Bad’
News channels want to create a
sensation in order to gain audience
attension instead of giving actual
information.
 The number of criminals increases
day by day, by viewing the criminal
contents in media


11. Why Media is ‘Bad’
Some peoples or groups use media
to show contents in their favour.they
mislead people.
 Different media says same matter
differently
 It makes criminals as celebrities


13. The Social Media
Possible advantages:

Allows to discuss ideas,
post news, share links
and ask questions .

Facilitates open communication, leading to enhanced
information discovery and delivery.

Provides an opportunity to widen business contacts.

14. The Social Media
Possible advantages:

Targets a wide audience,
making it a useful and
effective recruitment tool.

Improves business reputation and client base with
minimal use of advertising.

Delivers communications and directs interested people
to specific web sites.

15. The Social Media
Disadvantages:

Opens up the possibility for
hackers to commit fraud and
launch spam and virus attacks.

Increases the risk of people falling prey to online scams
that seem genuine, resulting in data or identity theft.

16. The Social Media
Possible disadvantages:

Potentially results in negative comments
from
employees
about
the
company
or
potential
legal
consequences if employees use these sites to view objectionable,
illicit or offensive material.

Potentially results in lost productivity, especially if employees are
busy updating profiles, etc.

17. How to remedy the
situation
Encourage public rather than private
ownership of media
 Accept smaller profit margins
 Exploit improvements in technology
 Cultivate trust with reliable/good
content
 Demonstrate “good will”
 Balance service with profitability


18. Summary
o
o
o
o
Media has both good and bad
characteristics.
Media plays an important role in the
present
It influence our day to day life
We cannot think about a world
without media.