This document discusses the design and purpose of television channel idents. It notes that idents can have different tempos, from slow like the BBC 1 hippo ident to faster like the E4 ident. The length of idents can vary, like the Simpsons ident for Channel 4 being 39 seconds. Idents provide both information, such as announcing the next show, and entertainment. They can also interact with viewers and convey different densities of information. The main purpose of idents is branding, making the channel easily recognizable through colors and logos. Idents are important for packaging, segmentation within scheduling, marketing, establishing identity, and fitting into the scheduling of shows.

1. Design and purpose of
ident’s
Created by Harry Holland

2. Design: screen tempo
Screen tempo is how fast thing go on in the ident’s. for example the BBC 1
ident is hippos swimming in a circle which is a slow tempo where as the E4 one
is a lot fast and up beat.
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3. Space and time
The Simpsons Ident for channel 4 is 39 seconds long
and in Ident terms that’s quiet long, and is
broadcasted before the Simpsons is aired. Idents are
usually showed between 2 programs
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4. Information and entertainment led
Information- during an ident there is normally
information either some one talking over the ident
or writing saying the “next show is”.
Entertainment- is where if the ident entertains
you and makes you want to watch the program or
watch the channel.
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5. Interaction with the viewers
Interaction with the viewers is where
the ident interacts by telling
information or playing a game

6. Density of information
This is the amount of information given
to you during the ident, for example if
an ident tells you what the next
program is or what’s happening next
week like if there airing a film

7. Purpose: Branding
Branding is where in an ident is unique
to a company and easily recognizable
to the audience, this is done by the use
of colours and logos. For example the
E4 idents all ways use the colour
purple and show there logo
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8. Packaging and re-packaging
Packaging and re-packaging is
important to a company as they need
to keep up to date with modern times
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9. Segmentation within scheduling
Ident’s come up at the end of program
and just before the program to let the
views know what channel they are
watching

10. Marketing
Marketing is how the ident represents
the channel, they do this by showing
off the channels logos and colour
scheme

11. Identity
Identity is how you can tell a channel
apart from others this is done by the
uses of colours and logos like the way
E4 use purple and there logo (the 4 in
side the E)

12. Scheduling
Scheduling is the timing of the shows
and when the idents fit into this for
example once a program ends the
channels idents comes on