2. Design
Screen Tempo
• For the ident of BBC One, it is broadcasted before ‘match of
the day’. It plays as a fast forward at time but then it also goes
into slow motion
3. Space and time
The ident for Channel 4 of ‘The Simpsons’ is 39 seconds long. This ident is only
branded before ‘The Simpsons’ is broadcasted.
4. Information and
entertainment led
Information; Information given in E4 is the resemblance of the E, which stands
for entertainment and the 4 shows that the channel is linked to channel 4.
Entertainment; Entertainment within E4’s idents are very comical and
extraordinary to entertain the viewers of the channel.
5. Interaction with the viewers
Interaction with the viewers tells the viewers of the channel what is coming up
now, next and later on. Sometimes it even tells you about a programme a few
days before broadcasting to make the viewers look forward to something
6. Density of information
The amount of information shown in the BBC three ident is
fairly limited. It shows that the channel is linked with the
BBC and the three represents the third channel of the BBC
out of the 4.
7. Branding
• The purpose of branding is to advertise the channel and to
get known and hopefully promote the channel to a higher
standing.
Purpose
