The graphic is an ident for Channel 4 that uses movement of vehicles and the camera to draw attention. It shows cars driving down a busy city street from the perspective of a camera moving backwards under bridges. It eventually reveals a large number "4" made of building parts in the sky. The only technique used is movement to keep the graphic constantly moving and engage viewers. It is in PAL format with standard definition and a frame rate of 25 fps using Xvid compression.

1. Salford City College
Eccles Centre
Creative Media Production
Use of text: The type of graphic is an indent. There is no use of text in the graphic, the only thing close is
(Title, Credits, animated captions, stings, the large “4” that we see in the sky. No text really needs to be used because these types of
indents, interactive menus, web banner) graphics use more images than anything.
Brief description: At first we see a road in a busy city centre and see lots of cars driving up it. The camera
What do you see? continues to move back and eventually passes under a bridge, we can then see buildings and
other things around the round and start to recognize what it is. The grphic mainly revolves
around yellow taxi’s. The cars to continue to move forwards with the camera moving
backwards, the camera focussed on a big space between the buildings. The camera goes under
another bridge then when it comes out the other side, we see a large 4 in the sky made out of
parts of buildings. This is done because we focus our attention the entire ident because it’s
constantly moving and it gives us an idea of what we might see on Channel 4.
Techniques used: The only technique used in movement, movement of almost everything including all the cars
Animation, Visual Effects, Colour Rendering, and the movement of the camera as it moves through the road. This is done to keep the
Graphics, Movement graphic constantly moving and keep the audience’s attention.
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2. Salford City College
Eccles Centre
Creative Media Production
Advanced techniques: There are no advanced techniques used.
Blur, Sharpen, Distortion, Rotation, Opacity
Technical comments: Video Format = PAL, Screen Ratio = 4:3, Resolution = Standard Definition, Frame rate = 25 fps,
Video Format, Screen Ratio, Resolution, Compression = Xvid
Frame rate, Compression
Motion Graphics and Video Compositing Unit 64
Glossary
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
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3. Salford City College
Eccles Centre
Creative Media Production
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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