This document provides an overview of how to effectively maximize media realization by understanding the audience, aligning the client's product or service, and finding the right fit between audience needs and the client's offering. It discusses evaluating the audience's jobs, pains, and gains; the client's value proposition in terms of products/services, pain relievers, and gain creators; and finding areas of fit. Key themes are identified and messages are tiered by complexity. Media consumption habits are outlined and mapped to suggest where to place messages based on the attention needed. The goal is to link message complexity and suitability of channel to maximize attention procurement.
This document provides an overview of an upcoming media negotiation training session. It includes details about the start time, communication methods during the session, and how to ask follow up questions. The session will focus on establishing a more efficient approach to media negotiations by moving away from traditional practices like lengthy back-and-forth discussions and an overemphasis on relationships. The trainer advocates applying business logic and establishing clear value assessments using metrics to make the negotiation process more straightforward and mutually beneficial for buyers and sellers.
Using video in the social marketing mixCharityComms
This document summarizes Gaby Jeffs' presentation on using video in social marketing. Jeffs recommends involving the target audience in planning the video to feature peer role models sharing realistic solutions. The planning process should identify the desired behavior change, target audience, key messages, branding, and how impact will be measured. When working with case studies, film in a familiar place, build time into the schedule, nurture relationships to create authentic footage, and use an interview technique that allows for honesty without putting words in subjects' mouths.
This document provides an overview of a session on identifying problems and outlines several techniques for problem analysis, including issue analysis trees, hypothesis trees, and decision trees. It uses the example of an unprofitable cafe to demonstrate how each technique can be applied to break down the core problem into its component parts. The document stresses the importance of thoroughly analyzing the problem before rushing to solutions and provides guidance on evaluating potential problem areas and next steps within 48-72 hours.
IAAHPC; Social and Local News Coverage For Your ServiceDr. Jim Humphries
This document summarizes a presentation about using local media and social media coverage to promote a veterinary practice. The presentation covers traditional media like television, radio, and print news as well as new media like social media. It provides tips for crafting good story ideas, developing media lists, creating an effective media kit, pitching stories to reporters, being a good interview guest, following up with reporters, and using social media strategically. The goal is to position the veterinary practice as a reliable source of information and build relationships with reporters and clients through earned media coverage.
Palestra “Efeito Borboleta - Teoria do Caos e Epidemias” apresentada na Faculdade de Medicina Veterinária em Maio de 2011 no âmbito da 1ª edição da atividade da UTL “Caminhos da Ciência, Tecnologia e Sociedade”.
This document certifies that Iaroslava Bagrii has passed the ISTQB® Certified Tester, Foundation Level exam, demonstrating knowledge of software testing fundamentals, techniques used throughout the software lifecycle such as static and design techniques, test management, and tool support for testing.
Gradualmente, el clima del planeta está cambiando y se espera en el futuro días más calurosos, sequías, subirá el nivel del mar y serán más frecuentes las lluvias tormentosas.
Guión: Gradualmente, el clima del planeta está cambiando y se espera en el futuro días más calurosos, sequías, subirá el nivel del mar y serán más frecuentes las lluvias tormentosas.
Musicalización: Conquest of Paradise Vangelis
Toma: Full shot
Movimiento:
8 9
Tiempo:
This document provides an overview of how to effectively maximize media realization by understanding the audience, aligning the client's product or service, and finding the right fit between audience needs and the client's offering. It discusses evaluating the audience's jobs, pains, and gains; the client's value proposition in terms of products/services, pain relievers, and gain creators; and finding areas of fit. Key themes are identified and messages are tiered by complexity. Media consumption habits are outlined and mapped to suggest where to place messages based on the attention needed. The goal is to link message complexity and suitability of channel to maximize attention procurement.
This document provides an overview of an upcoming media negotiation training session. It includes details about the start time, communication methods during the session, and how to ask follow up questions. The session will focus on establishing a more efficient approach to media negotiations by moving away from traditional practices like lengthy back-and-forth discussions and an overemphasis on relationships. The trainer advocates applying business logic and establishing clear value assessments using metrics to make the negotiation process more straightforward and mutually beneficial for buyers and sellers.
Using video in the social marketing mixCharityComms
This document summarizes Gaby Jeffs' presentation on using video in social marketing. Jeffs recommends involving the target audience in planning the video to feature peer role models sharing realistic solutions. The planning process should identify the desired behavior change, target audience, key messages, branding, and how impact will be measured. When working with case studies, film in a familiar place, build time into the schedule, nurture relationships to create authentic footage, and use an interview technique that allows for honesty without putting words in subjects' mouths.
This document provides an overview of a session on identifying problems and outlines several techniques for problem analysis, including issue analysis trees, hypothesis trees, and decision trees. It uses the example of an unprofitable cafe to demonstrate how each technique can be applied to break down the core problem into its component parts. The document stresses the importance of thoroughly analyzing the problem before rushing to solutions and provides guidance on evaluating potential problem areas and next steps within 48-72 hours.
IAAHPC; Social and Local News Coverage For Your ServiceDr. Jim Humphries
This document summarizes a presentation about using local media and social media coverage to promote a veterinary practice. The presentation covers traditional media like television, radio, and print news as well as new media like social media. It provides tips for crafting good story ideas, developing media lists, creating an effective media kit, pitching stories to reporters, being a good interview guest, following up with reporters, and using social media strategically. The goal is to position the veterinary practice as a reliable source of information and build relationships with reporters and clients through earned media coverage.
Palestra “Efeito Borboleta - Teoria do Caos e Epidemias” apresentada na Faculdade de Medicina Veterinária em Maio de 2011 no âmbito da 1ª edição da atividade da UTL “Caminhos da Ciência, Tecnologia e Sociedade”.
This document certifies that Iaroslava Bagrii has passed the ISTQB® Certified Tester, Foundation Level exam, demonstrating knowledge of software testing fundamentals, techniques used throughout the software lifecycle such as static and design techniques, test management, and tool support for testing.
Gradualmente, el clima del planeta está cambiando y se espera en el futuro días más calurosos, sequías, subirá el nivel del mar y serán más frecuentes las lluvias tormentosas.
Guión: Gradualmente, el clima del planeta está cambiando y se espera en el futuro días más calurosos, sequías, subirá el nivel del mar y serán más frecuentes las lluvias tormentosas.
Musicalización: Conquest of Paradise Vangelis
Toma: Full shot
Movimiento:
8 9
Tiempo:
El documento proporciona instrucciones en 9 pasos para crear una cuenta de Gmail, configurar un blog en Blogger, personalizar la plantilla y el diseño, y publicar la primera entrada en el nuevo blog.
Este documento narra una experiencia realizada por el periódico The Washington Post donde el famoso violinista Joshua Bell tocó piezas musicales consagradas de forma anónima en una estación de metro en Washington D.C. A pesar de la calidad de su interpretación y el valor de su violín Stradivarius de 1713 estimado en más de 3 millones de dólares, la mayoría de las personas que pasaron lo ignoraron, mostrando que a menudo no valoramos el arte sin un contexto que le dé estatus o precio.
The Flat Earth Society believes that man-made climate change is causing rising global temperatures. Their president, Daniel Shenton, accepts that climate change has been occurring since history began but sees a correlation between temperatures rising and mankind's industrialization. Despite being frequently ridiculed, the Flat Earth Society claims their views are based on extensive research.
Este documento discute influenciadores digitais no Brasil e ações que a companhia aérea TAM pode tomar para melhorar suas relações públicas com esses influenciadores. Ele fornece estatísticas sobre seguidores de influenciadores de viagens e sugere convidá-los para conhecer destinos brasileiros e internacionais em troca de publicidade positiva.
Este documento presenta una unidad didáctica sobre motores eléctricos de jaula de ardilla para estudiantes de bachillerato. Explica que estos motores constan de un estátor fijo y un rotor móvil, y funcionan cuando el campo magnético giratorio del estátor induce corrientes en el rotor que lo hacen girar a una velocidad ligeramente menor. También describe los objetivos de la unidad, que incluyen entender el funcionamiento y propiedades de estos motores, y conocer sus diferentes tipos de conexiones y cómo controlar su vel
Francisco Isla Montoya es un publicista chileno con un Magíster en Comunicación. Trabaja como planner en la agencia CULTO y también es docente en educación superior, enseñando materias relacionadas a la comunicación, publicidad y marketing. Aconseja a los jóvenes que se enfoquen en este campo que desarrollen sensibilidad hacia las personas y que se documenten profundamente apoyándose en investigaciones para llegar a conclusiones relevantes y únicas. Cree que los planners tendrán mayor relevancia en el futuro debido a la
Importância do Marketing Digital para o TurismoHelena Dias
Este documento discute estratégias de marketing digital para o turismo. Ele explica como compreender a jornada do consumidor, atraí-lo para o seu site usando redes sociais e blogues, e criar relações duradouras através de diálogo e mensuração constante.
Nearly 20% of Medicare patients are readmitted to the hospital within 30 days of discharge. Many readmissions appear preventable and add substantial costs to the Medicare system. Reducing readmissions requires understanding factors leading to initial admissions and coordinating care between inpatient and outpatient providers, through interventions like transitional care programs, self-management education, and coordinated care models. No one strategy will be effective - hospitals must work with nursing homes, physicians, and other providers to address readmissions.
O documento discute como a sociologia pode ser aplicada à administração. Apresenta a sociologia como ciência que surgiu para compreender as mudanças sociais durante a Revolução Industrial. Discute também como entender o contexto social é essencial para administração de organizações e como a sociologia pode ajudar a lidar com desafios gerados por questões culturais, políticas e sociais.
This letter is a recommendation for Ms. Ivonne Kavezepa from the Municipality of Gobabis. It details that she has worked for the municipality for 10 years, starting as an Administrative Officer and being promoted to Community Development Officer. It describes her as a valuable community activist and member of several local committees. The letter praises Ms. Kavezepa for her hard work, trustworthiness, and passion for community service, recommending her for any position requiring these qualities.
El sistema locomotor está compuesto por el sistema muscular y el sistema óseo. El sistema muscular incluye tres tipos de músculos: voluntarios, involuntarios y el músculo cardíaco. El sistema óseo protege órganos vitales como el cráneo, columna vertebral, esternón y costillas mediante 206 huesos que se clasifican por ubicación, apariencia y tamaño.
Guide to the design and construction of reinforced concrete flat slabs (1)abbdou001
This document provides guidance on the design and construction of reinforced concrete flat slabs according to Eurocode standards. It discusses factors that influence flat slab design and construction such as the type of structure, client requirements, planning rules, ground conditions, and contractor preferences. It also covers typical flat slab behavior, design considerations, construction methods, detailing, and analysis techniques. The document aims to help designers understand flat slab structural behavior and best practices for design and construction.
O documento descreve a evolução da organização social humana desde grupos primitivos sem regras até a sociedade civil moderna, com três estágios: 1) Horda sem regras; 2) Sociedade natural com necessidade de sobrevivência em grupo; 3) Sociedade civil com normas jurídicas formais e instituições de controle social.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
Messaging and media training workshop summer 2010Dan Cohen
The document provides guidance on effective communication strategies, including developing clear messaging, framing issues, responding to questions from the media, and public speaking skills. Some key points covered include crafting concise key messages, using stories and anecdotes to personalize issues, anticipating different types of questions, and emphasizing one's goals and solutions when discussing problems.
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
Susan Cain left a successful law career to pursue her passion for reading and writing. This led her to research cultural preferences for extroversion in the U.S. and champion introverts as the self-described "Chief Revolutionary" of the Quiet Revolution. In a highly popular 2012 TED talk viewed over 22 million times, she addressed challenges faced by introverts in an extrovert-focused world, drawing from her best-selling book on the topic. Her work has brought widespread attention to often-overlooked strengths of introversion.
The document provides tips and strategies for public relations, event planning, communications, and media relations. It discusses developing key messages and stories, understanding audiences, framing issues, responding to questions from reporters, and tips for effective interviews. The overall focus is on planning communications to achieve organizational goals and priorities through various media and dissemination strategies.
El documento proporciona instrucciones en 9 pasos para crear una cuenta de Gmail, configurar un blog en Blogger, personalizar la plantilla y el diseño, y publicar la primera entrada en el nuevo blog.
Este documento narra una experiencia realizada por el periódico The Washington Post donde el famoso violinista Joshua Bell tocó piezas musicales consagradas de forma anónima en una estación de metro en Washington D.C. A pesar de la calidad de su interpretación y el valor de su violín Stradivarius de 1713 estimado en más de 3 millones de dólares, la mayoría de las personas que pasaron lo ignoraron, mostrando que a menudo no valoramos el arte sin un contexto que le dé estatus o precio.
The Flat Earth Society believes that man-made climate change is causing rising global temperatures. Their president, Daniel Shenton, accepts that climate change has been occurring since history began but sees a correlation between temperatures rising and mankind's industrialization. Despite being frequently ridiculed, the Flat Earth Society claims their views are based on extensive research.
Este documento discute influenciadores digitais no Brasil e ações que a companhia aérea TAM pode tomar para melhorar suas relações públicas com esses influenciadores. Ele fornece estatísticas sobre seguidores de influenciadores de viagens e sugere convidá-los para conhecer destinos brasileiros e internacionais em troca de publicidade positiva.
Este documento presenta una unidad didáctica sobre motores eléctricos de jaula de ardilla para estudiantes de bachillerato. Explica que estos motores constan de un estátor fijo y un rotor móvil, y funcionan cuando el campo magnético giratorio del estátor induce corrientes en el rotor que lo hacen girar a una velocidad ligeramente menor. También describe los objetivos de la unidad, que incluyen entender el funcionamiento y propiedades de estos motores, y conocer sus diferentes tipos de conexiones y cómo controlar su vel
Francisco Isla Montoya es un publicista chileno con un Magíster en Comunicación. Trabaja como planner en la agencia CULTO y también es docente en educación superior, enseñando materias relacionadas a la comunicación, publicidad y marketing. Aconseja a los jóvenes que se enfoquen en este campo que desarrollen sensibilidad hacia las personas y que se documenten profundamente apoyándose en investigaciones para llegar a conclusiones relevantes y únicas. Cree que los planners tendrán mayor relevancia en el futuro debido a la
Importância do Marketing Digital para o TurismoHelena Dias
Este documento discute estratégias de marketing digital para o turismo. Ele explica como compreender a jornada do consumidor, atraí-lo para o seu site usando redes sociais e blogues, e criar relações duradouras através de diálogo e mensuração constante.
Nearly 20% of Medicare patients are readmitted to the hospital within 30 days of discharge. Many readmissions appear preventable and add substantial costs to the Medicare system. Reducing readmissions requires understanding factors leading to initial admissions and coordinating care between inpatient and outpatient providers, through interventions like transitional care programs, self-management education, and coordinated care models. No one strategy will be effective - hospitals must work with nursing homes, physicians, and other providers to address readmissions.
O documento discute como a sociologia pode ser aplicada à administração. Apresenta a sociologia como ciência que surgiu para compreender as mudanças sociais durante a Revolução Industrial. Discute também como entender o contexto social é essencial para administração de organizações e como a sociologia pode ajudar a lidar com desafios gerados por questões culturais, políticas e sociais.
This letter is a recommendation for Ms. Ivonne Kavezepa from the Municipality of Gobabis. It details that she has worked for the municipality for 10 years, starting as an Administrative Officer and being promoted to Community Development Officer. It describes her as a valuable community activist and member of several local committees. The letter praises Ms. Kavezepa for her hard work, trustworthiness, and passion for community service, recommending her for any position requiring these qualities.
El sistema locomotor está compuesto por el sistema muscular y el sistema óseo. El sistema muscular incluye tres tipos de músculos: voluntarios, involuntarios y el músculo cardíaco. El sistema óseo protege órganos vitales como el cráneo, columna vertebral, esternón y costillas mediante 206 huesos que se clasifican por ubicación, apariencia y tamaño.
Guide to the design and construction of reinforced concrete flat slabs (1)abbdou001
This document provides guidance on the design and construction of reinforced concrete flat slabs according to Eurocode standards. It discusses factors that influence flat slab design and construction such as the type of structure, client requirements, planning rules, ground conditions, and contractor preferences. It also covers typical flat slab behavior, design considerations, construction methods, detailing, and analysis techniques. The document aims to help designers understand flat slab structural behavior and best practices for design and construction.
O documento descreve a evolução da organização social humana desde grupos primitivos sem regras até a sociedade civil moderna, com três estágios: 1) Horda sem regras; 2) Sociedade natural com necessidade de sobrevivência em grupo; 3) Sociedade civil com normas jurídicas formais e instituições de controle social.
The document provides an overview of media advocacy and strategies for communicating with the media. It discusses developing key messages, framing issues, identifying what makes a story newsworthy, understanding how the media operates, and tips for effective media relations such as being prepared, focusing interviews, and telling your story through your responses.
Messaging and media training workshop summer 2010Dan Cohen
The document provides guidance on effective communication strategies, including developing clear messaging, framing issues, responding to questions from the media, and public speaking skills. Some key points covered include crafting concise key messages, using stories and anecdotes to personalize issues, anticipating different types of questions, and emphasizing one's goals and solutions when discussing problems.
Community foundation of monterey - LEADers sessionDan Cohen
The document provides guidance and best practices for working effectively with the media. Some key points covered include:
- Developing clear and concise key messages and staying focused on goals when communicating with the media
- Thinking strategically about target audiences and using a variety of dissemination strategies beyond just mainstream media
- Preparing for interviews by anticipating questions and practicing delivering messages
- Focusing on newsworthy angles like controversy, conflict, solutions, trends and personal stories when discussing issues with reporters
- Learning to address difficult questions by bridging to prepared key messages and not getting defensive.
Susan Cain left a successful law career to pursue her passion for reading and writing. This led her to research cultural preferences for extroversion in the U.S. and champion introverts as the self-described "Chief Revolutionary" of the Quiet Revolution. In a highly popular 2012 TED talk viewed over 22 million times, she addressed challenges faced by introverts in an extrovert-focused world, drawing from her best-selling book on the topic. Her work has brought widespread attention to often-overlooked strengths of introversion.
The document provides tips and strategies for public relations, event planning, communications, and media relations. It discusses developing key messages and stories, understanding audiences, framing issues, responding to questions from reporters, and tips for effective interviews. The overall focus is on planning communications to achieve organizational goals and priorities through various media and dissemination strategies.
This document provides media relations resources for physicians attending the Family Medicine Congressional Conference in May 2012. It includes contact information for two public relations strategists and an overview of AAFP's online media center. The bulk of the document outlines best practices for media interviews, including tips for print, radio and television interviews, as well as strategies for crafting clear messages and answering difficult questions. Physicians are provided with materials to help effectively communicate their viewpoints to reporters.
This document provides guidance on communicating messages about the California state budget. It includes key messages focusing on creating jobs, maintaining a strong social safety net where jobs aren't available, and pursuing targeted revenue solutions. Sample talking points emphasize creating and preserving jobs, maintaining services that help families find work, and using revenue solutions instead of cuts to support economic recovery. The document also offers tips on public speaking, working with the media, developing clear messages, and responding to questions in interviews.
How To Write A Critical Evaluation Essay ThewoLori Mathers
Louis Pasteur was a French scientist from the mid-1800s who made groundbreaking discoveries in microbiology and immunology. Despite objections from his peers, he succeeded in his medical investigations and pursued his interests. Pasteur's work established the foundation for scientific study of immunology and stressed the importance of thoroughly understanding microbes. Some of his key accomplishments included debunking the theory of spontaneous generation, developing pasteurization to prevent spoilage in food and beverages, and creating the first vaccines for rabies and anthrax. His findings revolutionized the fields of chemistry, microbiology and public health.
Hands-only CPR involves compressing the chest without mouth-to-mouth breathing and can be as effective as conventional CPR for cardiac arrest victims; it is recommended for teens and adults outside of a hospital, while CPR with breaths is still recommended for infants, children and certain other victims. Hands-only CPR only has two simple steps - call 911 and then push hard and fast on the center of the chest until help arrives.
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
Introduction Sentences For Essays. Critical Essay: Argumentative essay beginningNoel Brooks
Introduction - How to write an essay - LibGuides at University of .... Introduction Paragraph: How To Write An Introduction Paragraph (with .... How To Write A Great Introduction Paragraph For An Essay. How to Write an Essay Introduction (with Pictures) - wikiHow. Introduction 101: How to Engage the Reader from the First Sentence.
At BrushRite Inc., their mission is to raise awareness of the health risks of bacteria growing on toothbrushes by replacing traditional toothbrushes with their innovative BrushRite system. The BrushRite system features a reusable handle and interchangeable bristle heads that are replaced after each use. This allows customers to conveniently change their bristle head daily for improved oral hygiene and health. BrushRite aims to market directly to health-conscious consumers by shipping products to customers and promoting the system's benefits of a clean bristle head with every brush through dentist offices and infomercials.
Doing Something Good slides from VicHealth Innovation Challenge - Alcohol: Ideas Jam.
Doing Something Good are working with VicHealth to help those interested in taking on the Innovation Challenge Alcohol to develop their big ideas and build their capability to make a real impact.
The Innovation Challenge – Alcohol: Ideas Jam was a one day practical, outcomes-driven workshop for participants to:
> explore key trends and identify opportunities
> discover socially innovative initiatives and approaches already making a difference
> develop an understanding of the needs and motivations of your target audience
Rapid Prototyping
> help you develop their pitch and design a prototype
> learn about and apply the principles and practices of design thinking and Lean Startup to develop and test their idea
We covered the principles of developing innovative ideas with impact, and how to apply these processes to the development of ideas for the Innovation Challenge: Alcohol. Methodologies used included Design Thinking, Lean Startup and Rapid Prototyping.
Read more about the Ideas Jam at http://doingsomethinggood.com.au/vichealth-innovation-challenge-alcohol-ideas-jam/
Find out more about the VicHealth Innovation Challenge Alcohol at http://www.vichealth.vic.gov.au/Programs-and-Projects/Alcohol-Misuse/Programs/Innovation-Challenge.aspx#.VGGMiFOUdqY
The document provides tips on effective storytelling and messaging. It discusses how storytelling can help humanize issues and make them more relatable through the use of anecdotes. Several steps for crafting a good story are outlined, including starting with a common assumption, introducing conflict, identifying heroes and villains, including memorable details, and showing a path to resolution. Effective framing and developing clear key messages are also addressed.
This document discusses consumer behavior and psychographic segmentation. It defines VALs (values, attitudes, and lifestyles) as a primary way to perform psychographic segmentation to understand consumers' inherent nature and how to attract them. It then provides examples of segmentation names (Innovators, Thinkers, Believers), their motivations, demographics, and consumption values/patterns. The document also discusses benefits Colgate toothpastes provide and how they target consumers. Finally, it discusses how dentists can position themselves by following up with patients and sharing their accomplishments to build patient confidence.
This document provides an agenda and schedule for an event taking place at the Holiday Inn Suites St. Catharines Convention Centre. The schedule lists times for various activities including a networking lunch, purchasing area, speakers, refreshments, and a vendor show. It also lists the speakers, their topics, and times they will be presenting. There is information on booth locations for vendors and deals being offered at various booths.
Similar to #SUWLR 2014, Communications: Edelman (20)
Find out everything you need to know about United Way and how to talk about it in your own words with Eric Glaser and Neil Parekh, from United Way Worldwide’s Impact and Communication teams.
Through Student United Way, you have community around the world. Wamite Muthara, of United Way Worldwide's International team, will lead this session on redefining community and seeing how we're part of something truly global.
You can use social media to build your true-to-self personal brand and work to shape the ways you’re perceived by the world. Learn how with Kelly Barrett, United Way Worldwide’s social media manager.
Like most other industries, the make-a-difference industry has changed dramatically in the past 10 years. The power has shifted to you. So now what? Jay Baydala, co-founder of Goodpin, will lead a session on how fundraising is all about the individual.
The document provides an overview of digital engagement and tips for effective digital engagement. It defines digital engagement as using digital tools to connect with and mobilize supporters around issues. It outlines goals of broadening reach and moving supporters up an engagement pyramid from awareness to advocacy. Five tips are given: collect data, keep asks simple, overcommunicate, mix online and offline efforts, and show appreciation. Finally, five digital tools are listed that can help with engagement: Google Forms, MailChimp, Zapier, MobileCause, and the individual themselves.
As an advisor, how can you best build partnerships with other Student United Ways and campus organizations? Audrey Houseman, Manager of US Network Engagement at United Way Worldwide, will lead a workshop to delve into ways you can build on each other’s strengths, share ideas and support each other.
The document discusses how building relationships is important for career development. It recommends drawing people in by finding common ground, reaching out by asking questions and connecting strategically, and keeping in touch to build trust over time. Strong relationships provide value by enabling learning of new opportunities, insights into other career paths, knowledge and skills sharing, ideas and inspiration, and potential mentorship. The document emphasizes that relationships are most successful when people bond by combining their unique talents and expertise, helping one another achieve more as a group than individually.
There are 3.4 million unemployed young people in the US. Join us to get facts and tools to help yourself and young people around the country. Google Hangout: https://plus.google.com/events/cf3g7i1sdfthbfdnvif3aemhml8
At the 2014 Student United Way Leadership Retreat, Jonathan Gibbons presented on Career Development with panelists Mike Brooks (United Way Worldwide), Michelle Harper (United Way of Hays County) and Orrin White (United Way of Delaware).
This document provides guidance on effective fundraising strategies. It discusses the importance of asking donors for support, thanking them for their contributions, and informing them on how their donations made an impact. Some key strategies highlighted include making compelling, relevant, and personal asks; using visual content and technology like photos, videos, and mobile apps to engage donors; and leading by example by donating to the cause oneself. United Way Young Leaders Societies aim to welcome over 50,000 new members nationwide.
#SUWLR 2014, Translate solutions into policy recommendations: Department of E...Student United Way
At the 2014 Student United Way Leadership Retreat, Sam Ryan and Julie Heinz of the Department of Education talked about how to translate your solutions into policy recommendations.
About Potato, The scientific name of the plant is Solanum tuberosum (L).Christina Parmionova
The potato is a starchy root vegetable native to the Americas that is consumed as a staple food in many parts of the world. Potatoes are tubers of the plant Solanum tuberosum, a perennial in the nightshade family Solanaceae. Wild potato species can be found from the southern United States to southern Chile
Synopsis (short abstract) In December 2023, the UN General Assembly proclaimed 30 May as the International Day of Potato.
A Guide to AI for Smarter Nonprofits - Dr. Cori Faklaris, UNC CharlotteCori Faklaris
Working with data is a challenge for many organizations. Nonprofits in particular may need to collect and analyze sensitive, incomplete, and/or biased historical data about people. In this talk, Dr. Cori Faklaris of UNC Charlotte provides an overview of current AI capabilities and weaknesses to consider when integrating current AI technologies into the data workflow. The talk is organized around three takeaways: (1) For better or sometimes worse, AI provides you with “infinite interns.” (2) Give people permission & guardrails to learn what works with these “interns” and what doesn’t. (3) Create a roadmap for adding in more AI to assist nonprofit work, along with strategies for bias mitigation.
AHMR is an interdisciplinary peer-reviewed online journal created to encourage and facilitate the study of all aspects (socio-economic, political, legislative and developmental) of Human Mobility in Africa. Through the publication of original research, policy discussions and evidence research papers AHMR provides a comprehensive forum devoted exclusively to the analysis of contemporaneous trends, migration patterns and some of the most important migration-related issues.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
United Nations World Oceans Day 2024; June 8th " Awaken new dephts".Christina Parmionova
The program will expand our perspectives and appreciation for our blue planet, build new foundations for our relationship to the ocean, and ignite a wave of action toward necessary change.
This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support.
The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support.
In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Christina Parmionova
The best available, up-to-date information on all fishing and related vessels that appear on the illegal, unregulated, and unreported (IUU) fishing vessel lists published by Regional Fisheries Management Organisations (RFMOs) and related organisations. The aim of the site is to improve the effectiveness of the original IUU lists as a tool for a wide variety of stakeholders to better understand and combat illegal fishing and broader fisheries crime.
To date, the following regional organisations maintain or share lists of vessels that have been found to carry out or support IUU fishing within their own or adjacent convention areas and/or species of competence:
Commission for the Conservation of Antarctic Marine Living Resources (CCAMLR)
Commission for the Conservation of Southern Bluefin Tuna (CCSBT)
General Fisheries Commission for the Mediterranean (GFCM)
Inter-American Tropical Tuna Commission (IATTC)
International Commission for the Conservation of Atlantic Tunas (ICCAT)
Indian Ocean Tuna Commission (IOTC)
Northwest Atlantic Fisheries Organisation (NAFO)
North East Atlantic Fisheries Commission (NEAFC)
North Pacific Fisheries Commission (NPFC)
South East Atlantic Fisheries Organisation (SEAFO)
South Pacific Regional Fisheries Management Organisation (SPRFMO)
Southern Indian Ocean Fisheries Agreement (SIOFA)
Western and Central Pacific Fisheries Commission (WCPFC)
The Combined IUU Fishing Vessel List merges all these sources into one list that provides a single reference point to identify whether a vessel is currently IUU listed. Vessels that have been IUU listed in the past and subsequently delisted (for example because of a change in ownership, or because the vessel is no longer in service) are also retained on the site, so that the site contains a full historic record of IUU listed fishing vessels.
Unlike the IUU lists published on individual RFMO websites, which may update vessel details infrequently or not at all, the Combined IUU Fishing Vessel List is kept up to date with the best available information regarding changes to vessel identity, flag state, ownership, location, and operations.
Contributi dei parlamentari del PD - Contributi L. 3/2019Partito democratico
DI SEGUITO SONO PUBBLICATI, AI SENSI DELL'ART. 11 DELLA LEGGE N. 3/2019, GLI IMPORTI RICEVUTI DALL'ENTRATA IN VIGORE DELLA SUDDETTA NORMA (31/01/2019) E FINO AL MESE SOLARE ANTECEDENTE QUELLO DELLA PUBBLICAZIONE SUL PRESENTE SITO
4. Information is everywhere…
4
•People are consuming more content than ever before
•We are exposed to information at multiple points throughout the day from many different sources
•Social media is turning everyone into news directors
12. Edelman’s Media Cloverleaf
12
MULTIPLIER EFFECT “There are two ways of spreading light— to be the candle or the mirror that reflects it.” - Edith Wharton
Traditional
Owned
Hybrid
Social
13. The New Rules of Engagement
•Engage reporters and media to create a relationship
•Be really honest with yourself– do you really have something newsworthy to say?
•Do not rely on a press release to disseminate information
•Use social media to get to know key beat reporters
13
14. The Role of PR is More Important Than Ever
“The public relations industry, which is booming, is built on this power to persuade using the news . . . . public relations people facilitate good reporting . . . .”
Alex Jones, host, NPR’s On The Media and
former reporter, The New York Times
14
16. Know Your Story and Reporter
16
• What’s your story, beyond the product plug?
•Have you seen stories like it in the outlet you are pitching?
•What make it unique/timely?
•Can you describe it in a tweet?
•Why would she care?
•What is his writing style?
•What are her recent headlines?
•Has he covered stories like this in the past?
•Could this story help her reach more readers/followers?
Know your story
Know the reporter
17. The Formula For Media Success
Bring Stories to Life
ART
SCIENCE
Messaging
Media relationships
Being proactive
Understanding media landscapes
Strategic thinking
Brainstorming
Understanding the client’s business and goals
Editorial calendars
Current events
Key dates, milestones, annual events, etc.
Executive availability
Media monitoring
Breaking news
21. The 10 Commandments of Pitching
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1. Lead with a real news peg
2. No Hype
3. Keep it simple. Really simple.
4. Keep it short. Really short.
5. Lose the gimmicks
6. Add a personal touch
7. Know your reporter
8. Know your outlet’s target audience
9. Do your research
10. Thou shalt never blast
22. The Art of the Subject Line
22
Most viewed part of the pitch
Needs to make the most impact in the fewest words
Competes with spam
Balance between straight news & humor/shock value
Spam Trigger Words: Free, Check, Buy, Save, Get
24. What Makes an Effective Pitch?
24
“We read about 30 seconds’ worth of a pitch, so it must make an immediate impact.”
Martin Howell, North American equities editor
27. Never…
•Call right before/during a show
•Call on an obviously busy news day (i.e., election day) or disregard current events
•Speak to an intern
•Pitch blindly (know who you’re targeting)
•Ask only if they “got the release”
•Tell them “I’ll send you the pitch”
•DON’T say I have this spokesperson for you…
•DON’T say I have this author, musician, actor/actress. Don’t assume they know who your spokesperson is.
•Send oversized, overstuffed press kits when unnecessary, or long email pitches with large attachments
27
28. Always…
•Target correct show, producer
•Be friendly and brief on the phone
•Make your subject line count
•Send short, concise pitches and alerts
•Make your pitch within 10 seconds
•Be sensitive to breaking news, deadlines
•Make your pitch nationally relevant OR localize your pitch
•Give specifics: time, location, info, parking
•Don’t be afraid to pitch on Mondays and Fridays
•Remember: Local TV News generally only have 1-2 weekend camera crews
•Find out interview logistics
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30. Subject: Crest Pro-Health story idea
Dear Samantha Critchell,
I am writing to let you know about the new Crest-Pro Health Whitening Toothpaste launching in June 2011. When people engage in wellness activities, like a frequent exercise routine or a controlled diet plan, they want to see results of the positive changes they make. Similarly, they want the healthy dental care choices they make to be evident in their smile’s appearance, but surface stains and plaque accumulation can prevent their best smile from shining through. With the introduction of new Crest-Pro Health Whitening Toothpaste in June 2010, the health of their smile can be reflected in their naturally whiter teeth!
Plaque accumulation and surface stains caused by coffee, tea, and/or wine can get in the way of revealing a healthy smile. Crest Pro-Health Whitening toothpaste provides both health and whitening benefits. It protects all these areas dentists check most: fights cavities, tartar, sensitivity, plaque and gingivitis; whitens; and protects against bad breath. Crest-Pro Health Whitening Toothpaste removes more plaque than ordinary toothpaste, provides plaque protection throughout the day, and kills bacteria that can cause plaque and gingivitis. Moreover, it reduces unhealthy buildup and up to 50 percent of surface- level stains for naturally whiter teeth in just three weeks. Crest Pro-Health Whitening Toothpaste will be available in Fresh Clean Mint flavor in a 4.2oz tube for $2.99, 6.0oz tube for $3.49 and 7.8oz tube for $3.99 Crest Pro-Health conducted an online survey about the new product. Results of the survey include:
• Crest Pro-Health helps prevent cavities
• Crest Pro-Health can reduce up to 50% of surface stains
• 65% of Crest Pro-Health users said the packaging explains the benefits
Attached are the complete results of the Crest Pro-Health survey, plus several high-res jpegs of new Crest Pro-Health packaging and spokeswoman Julie Bowen.
I can offer you an interview with Julie Bowen from the hit ABC show “Modern Family.” Julie previously starred in “Lost,” “Ed,” “ER,” “Weeds,” “Boston Legal,” Happy Gilmore and Horrible Bosses- the upcoming film with Jennifer Aniston. Julie can discuss her new ad campaign for Crest-Pro Health Whitening Toothpaste and survey results.
I look forward to speaking with you at your earliest convenience.
Sample Crest Pitch
31. Subject: Crest Pro-Health story idea INCLUDE MORE DETAILS- NOT COMPELLING TO OPEN
Dear Samantha Critchell, SALUTATION LOOKS LIKE MASS EMAIL- WRONG CONTACT
I am writing to let you know about the new Crest-Pro Health Whitening Toothpaste launching in June 2011. When people engage in wellness activities, like a frequent exercise routine or a controlled diet plan, they want to see results of the positive changes they make. Similarly, they want the healthy dental care choices they make to be evident in their smile’s appearance, but surface stains and plaque accumulation can prevent their best smile from shining through. With the introduction of new Crest-Pro Health Whitening Toothpaste, the health of their smile can be reflected in their naturally whiter teeth!
Plaque accumulation and surface stains caused by coffee, tea, and/or wine can get in the way of revealing a healthy smile. Crest Pro-Health Whitening Toothpaste provides both health and whitening benefits. It protects all these areas dentists check most: fights cavities, tartar, sensitivity, plaque and gingivitis; whitens; and protects against bad breath. Crest Pro-Health Whitening Toothpaste removes more plaque than ordinary toothpaste, provides plaque protection throughout the day, and kills bacteria that can cause plaque and gingivitis. Moreover, it reduces unhealthy buildup and up to 50 percent of surface-level stains for naturally whiter teeth in just three weeks. Crest Pro-Health Whitening Toothpaste will be available in Fresh Clean Mint flavor in a 4.2oz tube for $2.99, 6.0oz tube for $3.49 and 7.8oz tube for $3.99 Crest Pro-Health conducted an online survey about the new product. Results of the survey include:
• Crest Pro-Health helps prevent cavities
• Crest Pro-Health can reduce up to 50% of surface stains
• 65% of Crest Pro-Health users said the packaging explains the benefits
Attached are the complete results of the Crest Pro-Health survey, plus several high-res jpegs of new Crest Pro-Health packaging and spokeswoman Julie Bowen. NO ATTACHMENTS- THEY CLOG MAILBOXES
I can offer you an interview with Julie Bowen from the hit ABC show “Modern Family.” Julie previously starred in “Lost,” “Ed,” “ER,” “Weeds,” “Boston Legal,” Happy Gilmore and Horrible Bosses- the upcoming film with Jennifer Aniston. Julie can discuss her new ad campaign for Crest Pro-Health Whitening Toothpaste and survey results.
MUST DISCUSS OTHER TOPICS- FAMILY, UPCOMING PROJECTS
I look forward to speaking with you at your earliest convenience.
WAY
TOO LONG- PITCH
IS NOT
CLEAR
TOO MANY PRODUCT MENTIONS
MOVE UP CELEB OFFER
TOO MUCH BIO INFO
STATS NOT NEWSWORTHY
32. Become a Stronger Storyteller
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•Read good news and feature writing and observe how the pros begin, tell, and end their stories
• Watch classic movies
• Practice everyday via email and conversation
• Listen!
33. Practice Your Pitch
•Use the facts provided to draft a fictitious pitch email including a subject line you would send two or three weeks before the World Economic Forum’s Annual Meeting in Davos, Switzerland.
•The goal is to secure an interview/meeting on behalf of United Way Worldwide President and CEO Brian Gallagher.
•Your target is CNBC.com Finance Editor Jeff Cox, who will be in Davos and has an interest in the topic of wealth inequality.
•CNBC is a television network and news website that covers politics, business, finance and entertainment.
33
34. 34
The Final Pitch
Subject: CEO Meeting Availability at Davos
Hi Jeff,
I’m writing to gauge your interest in meeting with Brian Gallagher, president and CEO of United Way Worldwide, during the WEF Annual Meeting in Davos. Mr. Gallagher has a strong point of view on a number of the topics that promise to drive the conversation at this year’s meeting. In particular, he would welcome an opportunity to share his thoughts with you on the challenges and opportunities associated with addressing the issue of wealth disparity in communities around the world.
While I’m sure you have a busy schedule, please let me know of your interest in a short conversation with Mr. Gallagher on this topic. If you send me some times/days that work for you, I would be happy to help coordinate logistics.
Best,
35. 35
The Result
“We focus on opportunity. We’re big because we’re small.”
— Brian Gallagher, President and CEO, United Way Worldwide
37. PR Resources
Public Relations Society of America (PRSA)
www.prsa.org
PR Week Magazine
www.prweek.com
37
Editor's Notes
Mobile has become an important factor in news. A Pew report released in June 2013 found that for the first time ever, a third of American adults own a tablet computer.
A survey conducted by Pew’s Project for Excellence in Journalism reports that after email, reading the news is the most popular activity on smartphones and tablets. About two-thirds of respondents say they use their tablet every day, and almost one-third of respondents said they read more news after they purchased a tablet.
http://pewinternet.org/Reports/2013/Tablet-Ownership-2013.aspx
http://www.journalism.org/analysis_report/mobile_activity_news_ranks_high
News outlets have beefed up their use of social media in order to gain readers and provide up-to-the-minute reports.
The famed Roger Mudd interview of Ted Kennedy which was the demise of his campaign for President.
** Note ** The video needs to be pre-loaded in order to skip the 15 sec commercial. If you load the video and pause it before the presentation, you’ll be ready for gametime!
The Exxon CEO speaks to Matt Lauer at the Today Show and answers questions directly, and provides detailed evidence to support his position.