The document discusses counterfeit medicines, which the WHO defines as deliberately mislabeled drugs regarding identity and/or source. Counterfeits can include both branded and generic drugs with incorrect ingredients, dosages, or packaging. Medicines are targeted due to lax regulations in some countries, price differences globally, and the complexity of distribution systems. Counterfeits pose health risks as they provide ineffective treatment and can spread drug-resistant diseases. Stronger enforcement is needed across governments, industries, and distribution networks to prioritize combating counterfeit drugs.