MECO3602 2014 Week 3, Participatory Media and Convergence

Department of Public Health at the Institute of Tropical Medicine, Antwerp

Week 3 lecture for MECO3602 Online Media at University of Sydney, 'Participatory Media ad Convergence'.

Education

Participatory Media &
Convergence Culture
Jonathon Hutchinson
jonathon.hutchinson@sydney.edu.au
@dhutchman

Slight change of plans…
• RIPE conference in week 5
• Lectures in week 5 now becomes week 6 and
vice versa
• Prof Gerard Goggin will give his mobilities
lecture in week 5
• I will give data journalism in week 6
• Edwina to do ALL tutes in week 5

Comedy over many platforms
http://www.youtube.com/watch?v=57dzaMaou
XA

Today…
• Participation theory
• Recap on convergence
• Key characteristics of convergence
• Convergence in practice
• Criticisms of convergence
• Jenkins strikes back!
• Where to now

Participation
• Embedded in ‘old’ media
• Is it participation of interactive?
• The reception of the audience requires more
attention
• Participation benefits all
Carpentier, 2009
Four problems:

Relevance of Participation
Professional quality
&
Social relevance

First things
http://www.brisbanetimes.com.au/technology/technolog
y-news/campbell-newmans-wikipedia-page-under-attack-from-
vandalism-20140809-1023pg.html

History of cultural studies
• Cultural studies is “the making of society”
which “requires the finding of common
meanings and direction” (Williams 1958: 93)
• Marshall McLuhan “the medium is the
message” (1964)
• Stuart Hall encoding/decoding (1978)
• Cunningham and Hartley & The Creative
Industries

Convergence culture
1. An alignment between media industries and
companies
2. The multiplication of platforms for news and
media
3. Technological hybridity
4. Mix of media forms between documentary
and non-documentary
(Hay and Couldry 2011)

https://www.youtube.com/watch?v=pOUK0Nak
8gQ

HITRECORD
• Collaborative
• Producer/user
• Remix
• Gatekeeper
• Emerging economical model

…or Convergent Culture
• The link between cultural and political
participation
• The use of new media in political change
• The continuation of institutional power of our
cultural production
• The significance of convergence within a
neoliberal market arrangement
(Jenkins 2013)

One side of
the debate
• Jenkins
• Bruns
• Burgess
• Hartley
• Shirky
• Benkler
• Castells
The other
• Couldry
• Miller
• Maxwell
• Carpentier
• Driscoll

The Utopian-istas
• Media to bring about political change
• Inclusive voice for all
• Interactivity
• Participation
• Technological devices readily available
• Fundamental institutional change
• Economical balance

The Challengers
• A more nuanced understanding of
participation
• What is politically or economically driven?
• Much of the scholarship is speculative

The more considered Convergent
Culture
• Participatory Cultures > Meaningful
participation
• Intervention is crucial for citizens
• It is a facilitated process

Convergence in your projects
• How has it worked/not worked?
• What are your convergence elements?
• How might this lecture influence your
understanding of convergence?
• How might you transfer your learning to your
next project?

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